An incentive program is a strategic use of goals and rewards designed to motivate desired behavior from one or more people, regardless of whether they are a customer, employee, or channel partner. The main function is to align organizational objectives to people’s actions. These programs serve as behavior-changing tools that can be employed for various purposes, such as enhancing partner performance, rewarding customer engagement, or driving sales growth. Let  illustrate with an example:

Imagine you own a clothing store, and you want to boost sales. You create a customer incentive program that rewards customers with a $10 gift card for every purchase over $80. By doing so, you incentivize sales behavior and create a goal that customers must meet to receive the reward. This approach conditions....
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