One of the main challenges for new Google Ads advertisers is accurately determining your potential cost-per-click before launching. This article provides insights into the many variables that influence ad costs on Google's platform.

We'll begin with an overview of the two main bidding models - cost-per-click and cost-per-thousand-impressions - and how selecting one impacts what you pay. From there, we'll cover how to set an optimized daily budget that accounts for your goals and average conversions. Thorough keyword research is also essential to finding affordable search terms aligned with your offering.

By understanding these foundational considerations upfront, you can build out target cost scenarios tailored for your business. Let's dive into the key factors and how to estimate clicks costs for Google Ads as you prepare your first campaign.

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