Over 325,000 health apps are now available to download and 200 more are released each day. But despite the volume of services on the market, only a handful of health apps have found significant user adoption.

Why is this? And what can digital health providers learn from the success stories of the few who are able to break even?

● The first step is to identify the category of digital health product that you are targeting.

● Solve patients’ urgent health issues by addressing complex problems that significantly impact individuals.

● Personalize patient experiences.
Offer unbeatable speed and convenience.

As with most emerging markets, it is startups that are leading the way. To avoid being left behind, larger health providers, health maintenance organizations and incumbent market leaders should incorporate digital health technology into their operations for better patient satisfaction and to stay ahead of the curve.

What do you think digital health providers can do to make their solution easy to adopt, loved, and trusted by users?

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