Bros, popularity sweet ooh! just for Sabinus or Brain Jotter to mention the name of your brand or products in his comedy you will pay him millions of naira.
If you are popular just mentioning the name of a business is already an advertisement.
Chei!!

If you want to get more clients and customers the popularity of your brand can not be overlooked.
Naturally, people are more attracted to the brand most people like.

People follow crowed, including me. Whether you like it or not.
Before I buy things on Jumia or Konga I check for reviews. Usually I go for the one that has good ratings and reviews it shows that a lot of people have used that particular brand before.

I don't want to be the first to test it. No one want to do experiment with his hard earned money.

If your brand is not popular people consider it as "high risk". So the number of people that will patronize you will be reduced.
Thank God you can use Facebook and Instagram ads to boost the popularity of your brand.
I discuss this extensively in chapter 6 of my book

(from Zero to Multiple Clients/Customers)

[The link to where you can download it is here][https://timothyomatule.com/from-zero-to-m-clients/].

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