Seth Godin is a world-famous entrepreneur and author. He has written 12 bestsellers including Poke the Box, Purple Cow, and Linchpin. As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. His latest company, Squidoo.com, is among the most popular websites in the US. He shares on WHAT EVERY GOOD MARKETER KNOWS this week on our blog.

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