Now if you are reading this,this is a continuation of the first article so kindly read the first article to understand this article

Now before choosing either a product or service to offer be sure it's what people want . There is a difference between what people want and what they need .

Now people will buy what your are offering if it's going to solve a problem for them .
People buy for just two reasons to
1. To solve a problem
2. For pleasure

Don't sell what you think people need sell what they want . Sell what's going to solve a problem for them