Recruiting a brilliant digital marketer in Nigeria.

To remain relevant and competitive in today’s marketplace, virtually all businesses need some vibrant digital marketing resources to drive their digital presence initiatives.

The above statement tells how crucial a function digital marketing has become over the past few years. Though one of the newest professions around, digital marketing is one of the most evolving, and may now appear to be limitless in impact. Its impact is so much that people have asked if it’s bound to replace conventional marketing at some point. While that’s a difficult question to answer at the moment, looking at the astronomical rate digital technology has relentlessly continued to impact the world of business; one may be tempted to incline towards the affirmative.

At the worst, a business must have a strong digital marketing strategy to support and complement its traditional marketing initiatives. The way people shop and buy has changed a lot, and so have successful businesses adjusted their marketing channels to create a big room for digital marketing.

At the crux of every effective digital marketing function is a specialist, or a unit who is responsible for all activities relating to online promotion and selling the brand, products or services of an organisation - The Digital Marketer.

In this blog, we will consider:

- What digital marketers do
- Categorisation of duties of digital marketers and their KPIs
- What to look for in a good digital marketer
- How to recruit  a brilliant digital marketer in Nigeria
- What digital marketers do

Digital marketers drive brand awareness, generate leads for the business, and provide timely and reliable market analytics upon which a business can plan and make effective decisions on products/services, pricing and promotions. The domain of digital marketing channels includes the social media, the business’s website, search engines and emails.

The core responsibilities

Typical responsibilities of a digital marketer will include:

-Develop and implement effective digital marketing strategy for the organisation
-Optimize the business for search engine ranking based on the digital marketing strategy
-Research advertising trends and use the results to build/adjust the organisation's advertisement direction and placements
-Pre-empt competitors digital plans and pro-act to counteract them
-Research competitors marketing strategies and initiatives
-Create and deploy digital campaigns
-Publish digital marketing content online
-Implement email marketing campaigns
-Report on the growth and analytics of campaigns
-Conduct digital market research and customer surveys to inform campaigns
-Develop and maintain functionally effective social media presence for the business
-Analyse and report performances of all digital marketing campaigns
-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels

Duties Categorisation and KPIs

Well before employing your digital marketer, it is wisdom to clearly set out the responsibilities and the Key Performance Indicators (KPIs). These KPIs must cover all the 4 regions of the quadrant below.

Continue reading on on the link https://teoaris.com/2024/02/27/how-to-recruit-a-brilliant-digital-marketer-in-nigeria/