SEO remains vital when it comes to building an online business, every business needs visibility online and SEO is one avenue that helps any business achieve such milestones.

According to a 2020 survey conducted by the National Association of Realtors in the USA, millennials make up the largest share of home buyers in the country, but with the rise of the GEN Z who are most tech savvy.


These stats can also be applied globally in any part of the world. Real estate investors need to prepare for the needs of this digitally savvy generation by making it more digital.

With digital real estate marketplaces like Zillow and Property Pro gaining traction, there is no doubt that more and more real estate decisions are moving online. But having a website and posting on social media is not enough on its own.

You need to ensure your listings are getting seen at the top of search engine results when people start their online search. And to do that, you need a solid search engine optimization (SEO) strategy.

Let’s dive into what SEO is and how you can leverage SEO for your real estate business.

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