Personalized videos have revolutionized the entire sales process offering an effective and creative way to establish a connection, build trust, and bring in more revenue. Video marketing in sales not only engages and educates customers but also inspires its audience and has proven to be a valuable tool for sales teams looking to drive their return on investment and enhance their outreach.

Here are several ways which using a personalized video can help improves your sales process.

1. Customize the video
If you’re in the business of creating emails, you need to have a customization process. Use the personal information you’ve gathered for your emails and apply it to your video. Since you’ve already done research for your email you may as well use it for your personalized sales videos. While creating a custom video may take a lot of time, using this personal content can easily get your reader’s attention and effectively allow you to connect with them.

2. Keep it simple
The video that you display should be clean and free from any clutter or distractions. Make sure that your surroundings are clean, free from background noise, and movement, and that your audio is clear so that it’s easy to hear and see you in the video. Just like in your writing, don’t overcomplicate the video. Speak slowly and clearly and make it engaging and easy to understand. You can even use some of the best tools to enhance your video.

3. Create a video template
When it comes to insurance video marketing, some professionals speed up their video creation by adding a boilerplate message or customizing it to plug into the beginning of the video. A great way to apply this is to use your video outreach to demonstrate or make your message strong. This also allows you to deliver something different rather than repeating what is written in the email. Using a video template can help increase your efficiency in the long run.

4. Ask for permission
Always ask if your prospect is open to you sending a video to show exactly how you solve the problem you believe they have. If they say no, this saves you the time you would have spent customizing a video they would never watch. However, if they say yes then you can have confirmation that you’ve piqued their interest.

5. Keep it under a minute
If you’re emailing someone you don’t know, your goal is to build curiosity. You don’t want to come on too strong with a three-minute video. People’s attention span is around eight seconds and so your video needs to be kept short and to the point. The perfect video length would be 30 seconds to maximize view time.

6. Be yourself
Think about what you can do in video format that you cannot do in a written format. It can be hard to express your tone accurately so a video can be a great way to share your personality and be clear on your intentions. It is also an opportunity to show your face, smile, and remind your audience that you are a person and not just a brand.

7. Set up the video in the email
The language in the email must sell the click. Sending a video in an email does not replace the copy of the body. Your setup copy should not reveal everything that’s in the video, but you want to entice them to hit the play button.

In Conclusion
Personalized videos are a powerful tool that can significantly improve the sales process. This tool is an effective way to engage prospects, increase conversion rates, and improve customer lifetime value. Whether you are a startup, an established company, or a large organization, a personalized video is an effective way to stand out among the rest.