E-commerce, the buying or selling of goods and services over the Internet, is changing the way that we shop. On an increasing basis, consumers turn
to the Internet to purchase and research items like dishwashers, cars, computers, phones, clothing and even accessories. Buying goods and services online
saves time, offers greater selection, allows for independent research and often saves the consumer money. It's hard to beat the Internet for convenience.
According to a 2008 survey by the Pew Internet & American Life Project, 78 percent of Internet users either agree or strongly agree that online shopping is
"convenient," and 68 percent say that it "saves them time". E-commerce has advantages for both consumers and vendors. E-commerce advantages aren't
just for consumers, retailers also find advantages to selling online. Some of the advantages of E-commerce are;

For consumers,
With e-commerce, normal time constraints are no longer an issue. The Internet is open 24/7. A high-speed connection makes it easier to research and quickly
buy goods and services. You can shop for anything even at midnight. No store, no matter how huge, can match the Internet for variety and selection. With e-commerce,
the consumer is in the driver's seat. If you put in the time, you can find the best deals on the widest variety of products and services in the world.


For vendors,
Customers can shop at their own time, and an online store doesn't require live salespeople. Even if you're a small, home-based company, you can establish a global reach
with a simple Web site. It provides a level playing field. Anyone, anywhere with an Internet connection can read about your product, and even better, buy it. You don't have
to set up physical locations in different cities. The vendor's job is to put all the information on the Web site in a clear, compelling way, as is the case in companies like Circuit Atlantic.
People can read your marketing materials, 'test drive' your products and buy them outside of normal business hours.


Hope this has been an interesting look at some of the advantages of E-commerce for both consumers and vendors. We at Circuit Atlantic will keep bridging the gap in
international trading, via E-commerce, by creating value through sustainable service.

Have a blessed day and week ahead!!!