Here are five companies that are currently using the power of social media to boost brand awareness, revenue growth and interaction with customers/visitors alike.

We focused on the two most relevant social platforms in Nigeria namely; Facebook and Twitter.

In coming up with this report we held three cardinals to scrutiny and came out with the list based on how well a company is doing in line with these cardinals; FAR

- Followership: The amount or number of followers a company could garner on the most important social networks was important in our report methodology. With over four million Nigerians on Facebook and hundreds of thousands of Nigerians on Twitter and LinkedIn having the best follower base certainly is a prerequisite to appearing on our list.

- Action: Followership alone is not the right cardinal to base our selection. Going by the fact that companies can use a variety of induction/enticing strategies to get fans and followers the quality of a company’s social media campaign then further has to do with the actions it takes to build a bond and create more loyalty with customers across the several social platforms. We measure action by the useful activities the company undertakes to connect more with its audience.

- Response: Becoming a great company in the minds of customers often involves, in addition to delivering great products and services, building extra-ordinarily discussions and engagements with customers/clients alike. We looked also at companies who use social media to stimulate discussions, obtain useful feedback and create strong awareness and thus bonding with the followers around their product or service.

Here’s our top five most social media active companies;-------

Full List and Analysis: http://nairabrains.com/2011/12/5-nigerian-companies-with-the-most-effective-and-active-use-of-social-media-in-2011/