Gone are the days when letter writing was the major way of long distance information. Even in the advent of the first telephone, communication with words seemed to be the most effective way of transferring information. Then the mobile phone emerged and everything seemed to change. Information gets across at light speed through the added advantage of the mobile technology; text messaging.
This form of communication is so effective that Nigerians have learnt to use this technology to the fullest. Not only can you send single, written messages but also in bulk through the bulk SMS. Bulk SMS is a mobile messaging service through which individuals and companies can send different message volumes to a large number of recipients effectively and fast.

How does bulk SMS in Nigeria benefit Nigerian businesses?
The marketing of goods and services through text messages has done a lot of good to businesses today. How?
1. You reach a wide audience cheaply and fast.
Imagine sitting at a desk and all you have to do to reach about a thousand potential customers and clients at the same time is just to push a button. Unlike bulk SMS, advertising through conventional media like television and radio takes a much longer process due to the fact that an exorbitant payment is first made, followed by advert schedule. Sending messages in bulk through the automated process on the internet makes advertising a whole lot easier. Besides, the number of text messages read and sent by the average Nigerian is much more than calls received. What do you have to lose?
2. Messages are not limited by time.
Hundreds of adverts come up on television and radio stations but how many of them do you remember at the end of the day? You don’t get to even see all the adverts. SMS marketing is just equivalent to face-to-face communication because businesses advertise to their customers in words. Messages are received on your phone or on the web and only get deleted at will and not by default.
3. You have effective filtering ability.
With bulk SMS, you only advertise to those that matter. Why waste time and money advertising to uninterested customers when you can simply edit your contact list. You only invest your resources into those of importance.

Bulk SMS in Nigeria has evolved into an internet business which many of us have become attracted to. Being that the main goal of every business is to succeed, bulk SMS in Nigeria has come to stay because it is not only widespread but profitable.

For more details visit www.adomusms.com

Bulk SMS is truly a very powerful tool especially in the marketing industry, if anyone wants to start a campaign, bulk SMS softwares will definitely help to make the campaign viral and everyone will be aware of it.