Hello Everyone,
I welcome you all to be part of this community aimed at sharing our ideas on innovative strategies to optimize brand awareness and performance.Have fun. Cheers!

Do you own a small business?

Are you faced with the challenge of so many competitors in your target market or niche?

You've got to innovate your marketing plan in line with today's technological trend.You've got to employ new media marketing strategies to:

Attract more customers
Reduce marketing cost
Outperform competition
Optimize brand awareness

Introduction to New Media Marketing

New Media marketing is the promoting of brands using Internet based
technologies and mobile interactive devices to reach customers, build engagements, measure and provide feedback/results.

With Internet penetration growing in sub-Saharan Africa at a very quick rate, driven by a demand to access the capabilities of mobile devices and computers, we are in an age where the various forms of 'old' media will be accessed primarily from digital devices within the next 1-3 years.

Based on the foregoing, brands need to engage and interact with their customers online and on mobile through well thought out design,execution able strategy and simple- to-use technology.