Job Title: Marketing Manager


Location: lagos
Country: Nigeria
Company: FJAJobs Associates Limited

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Description:
Reporting to: Group Marketing Director

Job Objective:

1) To deliver an effective marketing strategy and activity plan for the group and its brands including all marketing communications, marketing collateral, advertising, promotional activities and products and service development.

All activities should be effectively delivered within specified timeframe and budgets with measureable ROI on all promotions and other marketing activities.

2) Create unique customer experiences that ensure retention and contribute to positive relationships between the customer, the company and its Brands, ultimately leading to increased sales and superior Brand equity and goodwill.

3) Serve as the liaison between the organization and all media and ensure that all advertising, marketing and public relations activities focused on improving the equity and positioning of its Brands are planned and implemented effectively



Key Responsibilities:

1) Strategy Development, Planning & Reporting

a) Develop, refine and secure the buy-in of management, operators and all partners into an effective, integrated marketing strategy and calendar across all locations and or markets in which the CR & PR Brands operate.

Such strategy is to be cascaded into quantifiable objectives to aid measurement of the results from its implementation.

b) Drive the sales force of products and services and create market niche for the Company brands

c) Constantly analyze market and competitive trends and recommend changes to agreed marketing strategies based on the outcome of such analysis and feedback.



2) Strategy Implementation, Communication and Feedback

a) Develop and ensure effective communication and compliance with standards for internal and external usage of Branding materials for the CR & PR Brands

b) Develop, customize (to suit each market in which the company and its Brands operate), deploy and constantly update ready-to-go marketing toolkits and templates to drive the multifarious activities of the Marketing department.

The underlying philosophy in developing these marketing toolkits and templates shall be ease of deployment/implementation, standardization and cost-effectiveness and shall include but not be limited to the following:

• Launchings – Store and Product

• National, Locality campaigns and or promotions – Store and Product

• New Product Launch & Product Combinations

• New Product Communication to Stores/operators

• New Product Communication to Customers

• In-Store Communications using Different Marketing Collaterals

• Partner Marketing Programmesc) Own & be fully responsible for revenue generating activities through non-traditional channels, ensuring they contribute a minimum of 15% of the total annual sales of the CR & PR brands.

Such channels include but are not limited to bulk orders, voucher sales, kiddies’ parties and any other innovative channels that may be discovered.

d) Translate agreed Marketing strategies into annual Marketing Plans and themes for the CR & PR Brands and implement in markets which they operate

e) Responsible for focusing external image and significantly increasing presence and awareness of the CR & PR Brands in all key markets in which they operate

f) Building Customer Databases (Electronic, Online, Telecommunication) for the CR & PR brands with the use of effective communication messages of the Brand

g) Design and deploy systems which are used to obtain and generate quarterly Customer Feedback reports on the CR & PR Brands

h) Oversee public relations initiatives including press releases, advisories, advertising, design & production of visual aids and publications and online marketing for the CR & PR brands

i) Design and production of all aspects of visual marketing needs , including print ads, publications and web site development for CR & PR



3) Relationship Management

a) Identify, analyze, pursue and report on new business opportunities in existing and new markets

b) Identify, cultivate and manage the CR & PR Brand relationships with key, affinity and strategic marketing partners.

In achieving this, it must also be ensured that relationship management guidelines and performance standards are clearly defined and communicated to all key stakeholders

c) Own and drive the implementation of CRM initiatives across the CR & PR Brands.



4) Ownership, Management and Leadership

a) Own and be the custodian of the CR & PR Brands and the various channels through which information about them is disseminated

b) Develop and administer policies and practices aimed at ensuring optimal utilization of the Department’s Resources.

In performing this role, the Head Marketing & PR shall ensure:

• Performance objectives are clearly defined for all job roles

• All staff of the Department are evaluated against agreed performance objectives at pre-defined periods set by the HR function of FC Plc

• Provision of coaching and counseling as necessary

• Development of a culture which supports the strategy of the Division



5) Regulatory

a) Ensure compliance with any and all requirements defined/established by Government Regulatory agencies who have an over-sight responsibility of the Department’s activities

b) Ensure compliance with confidentiality of Trade and Brand SecretsKey Performance Indicators:

1) Average Customer Count (Actual vs. Budget)

2) Average Spend per Customer (Actual vs. Budget)

3) Traffic/Visits to Brand sites (Actual vs. Planned)

4) Sale Increase on Sales Mix

5) Ratio of Negative to Positive Press Mentions

6) OPEX (Budget vs. Actual)

7) No of Awards

All other Performance Indicators will be based on performance against agreed objectives

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Qualifications:
Skills, Competencies and Requirements: Functional Competencies/Requirements: 1) Brand Management 2) Strong Internal and External Communication 3) Marketing Research & Analysis 4) Problem Solving & Analysis 5) Product Lifecycle Management General Management Competencies/Requirements: 1) Strong Leadership, Influencing and Communication skills 2) Strong Presentation Skills 3) Strong Negotiation Skills 4) Strong People Management Skills 5) Strong Time Management & Multi-tasking skills 6) Ability to plan, schedule and coordinate effectively Educational Qualifications/Experience: 1) Minimum of university degree ( a masters degree in Business Administration will be advantageous) 2) Previous business development experience in the Food and or Retail environment 3) Minimum of 7 years working experience Desired Personal Attributes: • Integrity • Working Strategically • Result oriented • Analytical and Logical mind • Excellence • Vitality • Ability to work with all levels of management, build partnerships and teams • Highly organized and significant ability to multi-task effectively



E-mail: fmcg@findajobinafrica.com