From designer bags bedecked with the Union Jack symbol to lingerie inspired by the Queen Mother—fashion brands are hoping that the excitement surrounding the Queen’s Jubilee will prove to be a cash cow. The Centre for Retail Research is forecasting that the retail impact of the Jubilee—four days of events celebrating the sixty years that Queen Elizabeth II has sat on the throne in England—will total more than $750 million.

From the high street to the designer floor, everyone wants a piece of the profits. British fashion designer Vivienne Westwood has created a limited edition Red Carpet Collection inspired by the Jubilee, blending influences from Britain’s Union Jack flag and the Queen’s own wardrobe. A long gown featuring a take on the flag motif is retailing for $3,805.

High-end jeweler Asprey has reworked artist Chris Levine’s Equanimity, the 2004 holographic portrait of the Queen in honor of the Jubilee. Asprey’s version includes 1,000 brilliant cut white diamonds set in platinum and overlaid onto a three dimensional image. Expect a hefty price tag to go along with it, but the proceeds will be split between various charities supported by the Queen including The Woodland Trust. In a similar vein De Beers has created a crown inspired by the Jubilee featuring 974 diamonds. It is currently being displayed in London’s famed department store Harrods before it tours the world in search of a buyer.

It’s not just luxury brands getting in on the action. QVC has created a costume jewelry replica of the Imperial State Crown featuring 2,276 replica stones. Estée Lauder is selling a solid perfume compact in a Union Jack case. And online hosiery brand Mytights is offering various opaque tights emblazoned with the Union Jack flag, all retailing for $25 and under. Marks & Spencer has launched a collection of Jubilee inspired lingerie in honor of the Queen’s reign and inspired by 1950s glamour.


Take a brief look at this dress. Isnt it cute?



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