Never mind what you learned in English 101.
Here are some tips for you to increase earnings
from your sales letters…

1. Write just like you talk. Use plain, easy
to understand English. Nobody cares if you can
use xenophobia and ostentatious in a sentence.
Write almost like you’re talking to a buddy over
a beer. So that means use contractions. Be friendly
and personable in your writing.

2. Put passion into your letter. Since you won’t
have the luxury of seeing your prospect eye-to-eye
to gauge their reactions you need to put extra passion
into your message. Even if you think you are overdoing
it when you write, your letter will end understated when it gets read. Get enthusiastic!

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