Recently, a few marketing experts were asked for
their thoughts on the importance of headlines.
The question asked of these experts was this:
How important are headlines in your view, to
the overall success of written communications?.

Following are the exact responses received.
From Monique Harris, author of “How To Successfully
Sell Information Products Online” Can you imagine a
typical 7-page sales letter with no headlines? What
about a 6-paneled brochure? Talk about one big run
on sentence! You’d never get anybody to respond to
your marketing message.

Good headlines are like lampposts on a dark road.
Done effectively, they help guide the reader from
Point A to Point B, in a smooth and efficient manner.
When done ineffectively, they cause the reader to get
lost, and quite often give up the task of reading your
materials.

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