Many of us wonder what truly drive repetitive purchase of a particular product against that of a competing brand.

Some people are of the opinion that the superior products wins the larger market share, while others claim that price sway consumption pattern more than other factors influencing purchase decisions.

The price theory is true to a fault, in the sense that, even though some of us love quality products from reputable brands, we are mostly condemmed to endlessly lust over such products mainly due to the high price tags that comes with the ascribed quality, leaving us handicapped.

Brand loyalty is one of the key drivers of consumer's decision making when it comes to purchasing. Brand loyalty can be created by appealing to a number of consumers in a way that will.....

http://www.instapy.com/the-street/opinion/build-brand-loyalty-through-corporate-reputation/