Doing business without advertising has once been aptly likened to winking at a girl in the dark. You know what you are doing, but nobody else does. As a brand owner or manager, you definitely want people to know about and patronize your product or service. To many, the importance of advertising is not in doubt; the question is how to go about it which also involves the advertising types and strategies to adopt. Many small businesses and start-ups cannot afford to hire an advertising agency or an in-house team to handle their brand communication activities. The cost of advertising also poses a huge challenge. This discourages them from advertising. To solve this, Adspots.ng launched with a mission to make advertising easy, accessible and affordable especially for individuals and small businesses. Being a start-up itself, it understands the challenges faced by small businesses especially when it comes to building and scaling a brand.

Looking to launch your marketing campaign but do not know the advertising type to utilize or how to go about getting your campaign on those preferred ad spaces? Nigerian Adtech Startup, Adspots.ng  Wants to make it Easy To Find, Book, and Pay for Ad spaces.
 
Adspots.ng, a company collating and providing online advertising spaces and branding solutions, has succeeded in establishing its roots at the centre of the Nigerian Advertising Industry.
Launched in August 2022, Adspots.ng is an adtech company that aggregates ad spaces across traditional and digital media for easy access, booking and payment. These ad spaces cover radio, television, newspapers/magazines, billboards, blogs and websites. Advertising, if well harnessed, offers tremendous opportunities for brand awareness, growth and profitability. Therefore, Adspots.ng guides its clients through the process of selecting the right ad spaces for their specific audience and objective. The right advert placed in the wrong space or platform is a waste of money.

Key questions are: What message are we sending? Through which channel? Will the audience see it? Does the message resonate with the platform and the audience?

The above questions are some of the questions we answer for our clients in coming up with the media strategy and channel selection. It’s no longer really about traditional or digital media; it’s about making sense of the entire advertising ecosystem of tools and what tool best applies per time.

Though Adspots is primarily an aggregator platform, it offers clients creative support in the area of copywriting, design and production. It is a one-stop digital shop for all things advertising and brand awareness.

How to use Adspots.ng

4 easy steps:
1.Visit www.adspots.ng
2.Browse our list of ad spaces to select what you need.
3.Get in touch with our consultants to confirm availability and negotiate the best deal.
4.Pay and start running your campaign.

Simply visit www.adspots.ng and then type in the product you want or search the inventory to see the different types of ad spaces available. If you are not sure how or where to place an ad to reach your target audience, get in contact with us now and we will be very happy to guide you towards achieving your brand awareness goals.

Adspots.ng is passionate about helping start-ups and small businesses build brand awareness and visibility through advertising. It leverages data and technology to provide the essential link between buyers and sellers of advertising spaces. Most importantly, it helps individuals and small businesses without advertising expertise make informed decisions about advertising concepts/messages and the right media channels to place them.

You can send an email to hello@adspots.ng or chat with 08050692036 on WhatsApp.

The sole purpose of every business is to make profit regardless of the scale. Every business owner knows that no matter how fantastic his/her business proposition may be, the efficiency of advertising cannot be undermined. Just like the popular question goes "Can you light a candle and still cover it rather than set it on a lamp stand to illuminate the room?" The answer is "NO".

Also note that it is one thing to advertise and another to advertise rightly. By advertising rightly, you must have done your study to know what advertising types and strategies to adopt in ensuring resources are not being wasted but rather your campaign goals are achieved. I mean, nobody wants to see their hard earned money being washed down the drains just like that.

So having said that, let's get down to these factors you should consider when running billboard advertising to eliminate risks of wasting resources; time and money.

1. Target Audience:
Who is your target audience?
This is the first question you should ask yourself of which when answered, you have like 40 percent of your challenge resolved.

Every effective advertising campaign must start with clear identification, understanding and description of your target audience. This understanding helps to shape your contents/messages and determines the medium(s) you would select for your ads placement.

Note: Your audience, message and medium must be aligned. This is because, the right message put in the wrong medium or targeted to a wrong audience is useless.

2. Location
Where can you find your target audience?
To answer this question, you'll need to answer these sub questions to give you insights as to where you can find your target audience.
Where do your target audience go to?
Where do they hang out?
What routes deliver most of your target audience?

If you are advertising a luxury brand , then it best to target highbrow areas or touch points like the airports.

3. Billboard Type
Having made a resolve on the location, the next factor to consider is selecting the right billboard type.
When selecting the right billboard, ensure it is visible from atleast 200 metres. Look out for things that may obstruct the billboard like trees, buildings or other billboards.
Do ensure that the billboard matches your brand stature. For example, if you are advertising a premium brand, then you need a premium billboard structure like an LED or an imposing static billboard.
If you need help with selecting your preferred billboard type, you can visit platforms like adspots.ng and co. They have a wide variety of billboards that suits your brand, budget and in locations across the country.

4. Budget
How much are you willing to spend?
This may not necessarily be under your control as the right billboard at the right location may be more expensive than your intended budget. However, you still need a budget to serve as a guide.

5. Tracking
You don't just want to advertise but need to be sure that it is visible to prospects which would then lead to achieving your campaign objective.
To that effect, you will want to put in place a mechanism to monitor the billboards to ensure you get the exposure you paid for.

For example, if the billboard material has been destroyed by a rainstorm, you need to know on time so it can be replaced immediately.

6. Regulatory Compliance
When selecting a billboard for advertising, do ensure that the owner has fulfilled regulatory requirements like registration and payment of fees to avoid disrupting your campaign or any embarrassment that may arise from a REMOVE notice being placed on your ad material. This is why it is advised you visit platforms like adspots.ng to select billboards for your campaign as all board owners there have all regulatory requirements fulfilled.

Hope this helps.
From your favorite Advertplug.

It depends on what your business is. A blogger probably doesn’t need an office. For businesses that require an office, a hybrid system works best. People can come in twice or thrice a week. So much time, energy and creativity is wasted in traffic particularly in Lagos.