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ProgrammingSeven B2B Ecommerce Marketing Strategies You Need To Know by appfity(op): 12:32pm On Sep 17, 2021
B2B ecommerce enterprises have been growing at a rapid rate over the past many years. According to recent studies, B2B Ecommerce sales continue to soar and are expected to reach over 1trillion by 2022. However, B2B or business to business marketing is a different ball game altogether.

Selling to other businesses looks vastly different from selling to consumers regarding buyer experience, specifically marketing strategies. The Covid-19 pandemic has only added to this turmoil. Everything from sales meetings to face to face events significantly changed the way they operate. It's time for marketers to innovate and step up their game to remain competitive.

For this, organizations require new B2B marketing strategies that are creative in meeting new challenges and demands. They need successful strategies that can be implemented quickly and are effective in the long term. This guide will identify seven such B2B ecommerce marketing strategies that may help close the gap and ramp up your business for success. Let's get started.

What is B2B ecommerce?

We are all well aware of the B2C or business to consumer model where enterprises sell customers. B2B, on the contrary, is a model where products are sold to other companies instead of consumers. Simply put, businesses selling products over the internet to other businesses.

The size of the ecommerce business is vast, and there exist quite a few critical differences between B2B and B2C business models. For this reason, the marketing strategies for both differ too. In the B2B model, the customers are another organization, unlike B2C, where the individual is the customer. Therefore, B2B marketing targets a unique audience and meets their needs, interests and challenges.

This guide will explain how marketing to businesses is different from marketing to individuals. The same audience can be your most significant determinant of developing effective marketing strategies. Therefore, if marketing is not done correctly, there might be a heavy price to pay. By the end of this write-up, you will better understand B2B marketing strategies that you can utilize to enhance your business audience.

7 Effective B2B Ecommerce Marketing Strategies

Keeping up with online marketing trends is essential to develop your ecommerce firm. It is essential to analyze what is valuable to your customers and what would grab their attention. Based on this, you may implement seven strategies to help you stay on top of your marketing game. With trends emerging every day, B2B firms are subjected to massive pressure as these strategies have become a necessity rather than an option.

Invest in content creation: Content is a crucial part of marketing efforts that significantly inspire consumers to buy your product. In B2B enterprises, content is even more crucial because B2B buyers rely on content for decision-making. Therefore, one of the most vital B2B ecommerce marketing strategies includes content creation. Different types of content include blog content, video content, premium content, etc.

Social media marketing: Utilizing social media to target your potential customers is a critical marketing tactic for almost all B2B organizations. Posts on different social media platforms such as Instagram, Facebook, Twitter etc., are a great way to bond with your target audience. Make sure to keep your posts informative and distinct. Engaging content on such platforms drives traffic to your site effectively.

Highlight reviews and testimonials: Reviews and testimonials have a considerable impact on B2B sales and can be leveraged to boost brand reputation. Product reviews and testimonials are vital factors influencing buyers as they want reliable suppliers that provide top quality products and services.

Conversion rate optimization: For enhancing sales, B2B organizations need to optimize the user experience to the maximum. Boosting sales is not an easy feat. To increase sales for the long term, businesses need to consider using tools that create heat maps, saving user sessions, etc. which might help max out revenue.

Thorough research: Conduct in-depth research on your target audience and buyers. All the gathered information from the research may prove valuable to develop a better customer experience. Besides, every information collected is considered essential data and provides a better understanding of the customers' services.

Flexible features on payment and orders: Providing customers with a personalized buying experience may benefit your business in the long term. For example, offer flexible ordering and pricing options to promote scalable solutions such as various payment options like credit cards, digital wallets, etc. An efficient check out system may go a long way in giving buyers flexible payment terms.

Provide detailed product information: Offering detailed insight into your product may encourage more sales as it fosters trust between customers and enterprises. Sharing detailed information in the form of videos and photos on your site would help customers understand more about your product and adopt it. Another related strategy would be to improve your customer service to build brand loyalty.

These are the seven major B2B ecommerce marketing strategies that facilitate improved website or app functionality. Furthermore, optimizing your mobile platform would also motivate buyers to engage with your product as most buyers prefer the mobile platform's usage convenience. For this reason, the cost of ecommerce app development has huge ROI as optimizing your mobile platform remains one of the most critical marketing strategies ever. Finally, those who invest in a B2B ecommerce marketing strategy are poised to attain remarkable results shortly. So what are you waiting for? Position your business to become a dominant force in the B2B industry by utilizing the above listed strategies. Good luck!
Technology MarketHow To Build An Effective Enterprise UX Team by appfity(op): 11:38am On Sep 10, 2021
Despite being a challenging endeavour, the adoption of UX approaches is critical for all types of organizations. It is a brave new world, and global enterprises are increasingly developing their UX teams rather than utilizing external agencies. Having said that, building an in-house team is not an easy feat.

Successful enterprise UX is a result of teamwork. To create a solid UX foundation in your business, you need to build a culture of UX across your organization. You must involve the entire enterprise in the process and help create an environment where UX can evolve and expand. It may require a paradigm shift in your organization.

Building an effective UX team may be a complex task. This article will demonstrate how to build an effective enterprise UX team, which constitutes a design team, by breaking down the various UX disciplines and discussing the common UX structures. We will also outline a few tips for hiring the perfect UX team.

UX Team: The Core Disciplines

In agile companies, it is often seen that single employees take on multiple roles. These are called cross-functional roles that exist in various UX disciplines. This is a common feature of many companies that cannot afford an all-around UX team. However, a well-rounded UX team consists of many talents in various roles. Some of these roles include:

UX Researcher: The person(s) in this role is responsible for gathering information about products, their usage, customer review, and requirements. The researcher may employ various methods such as surveys, feedback forms, interviews, etc., to investigate until the right answer is received.

UX Designer: People with such roles analyze and interpret the gathered information collected from the researchers. They create user journey maps and use interview data to comprehend user needs accurately. Once done, UX designers identify needs and provide possible design solutions.

UI Designer: UI designers are responsible for creating aesthetically pleasing user interfaces that are also easy to understand, navigate, and helpful. The main focus is on the product's appearance that includes layouts, fonts, patterns, design systems, etc.

UX Writer: These people develop a content strategy and make sure the communication towards the users is credible.
Front-end Developer: The main job of a front-end developer here is to execute the designs and deal with application-level development matters. They also create HTML, CSS, and JavaScript code for the product.

Typical UX Structures

The UX team structure is often disregarded or not given much priority. However, this discipline needs more weight because the structure facilitates collaborative and efficient working environments. Many things change the structure of your team, such as recruits, employees who quit, new products and features, etc. Therefore it is essential to develop a solid structure that suits your enterprise's requirements. Listed below are some common UX team structures found in organizations:

Centralized: The centralized approach is followed by many organizations where all UX staff members report to a UX team leader or manager. The team members work with multiple departments but report to only team leads or executives. For this reason, this approach is a bit complex.

Embedded: This is a decentralized approach where the team has multiple members with different areas of expertise. Therefore, they don't have to report to a single person and are the opposite of a centralized approach.

Matrix: A matrix UX team would be a hybrid of the centralized and embedded structures. This type of structure follows a system where UX staff reports to their specific team and a UX team lead, as seen in a centralized model.

Five Steps To Building a Strong UX Team

One of the perks of having your in-house team is that you will have the added advantage of a dedicated team that functions within your enterprise. However, a peril is that you may incur financial and operational costs while managing this team. Nevertheless, you can outweigh this disadvantage by hiring an efficient UX workforce that will be worth your money in the long run. Here are the five steps for you to follow to build that strong and sustainable team:

Develop Core UX Disciplines: Like mentioned earlier, UX is a cross-team effort and cannot be seen or made to function in isolation. Therefore, the first and foremost step to creating a UX team is to ensure that the core disciplines are identified and well established. These disciplines are encouraged throughout your organization.

Know Your Team: The nature of your enterprise would depict the required UX roles. We can all agree that an organization doesn't hold weight sans its employees. So you must get to know your team. Identify specific job roles, assess in-house skills and talent, and encourage a diverse workforce equipped to handle multiple job roles.

Bridge team's learning gaps: You must incorporate business processes that are smooth to support your team. For example, observe transactional onboarding, organize brainstorming sessions, hold team days, encourage teamwork and feedback loops, evaluate using SWOT analyses, and examine individual progress reviews.

High cross-team visibility: Transparency between team members and team leaders or executives is crucial when building a strong UX team. It helps sustain and promote an effective team with an efficient workflow. This also shows where the team fits into the organization as they understand the organization's goals themselves.

Testing: Testing within your organization team improves usability. It leverages the team's potential when you evaluate their strengths and weaknesses.

Building a UX workforce requires a team culture that regards UX throughout the organization. Most UX design companies hire team members that practice role diversification and transparency. If your team misses a particular skill set, then start pairing skills or talents or recruiting additional ones. Remember, UX will evolve as your team evolves, and cultivating a team is an ongoing process.
Technology MarketTop Five Tools For Your Workflow Automation by appfity(op): 5:17am On Aug 26, 2021
All types of businesses deal with a huge amount of data and documents. To handle them manually is nothing short of a nightmare! This is where workflow automation comes to the rescue. Workflow automation is a hands-off approach that makes business operations easier to manage. With the help of certain tools, we can automate tedious processes and save a great deal of time.

If you are on the lookout for a dedicated workflow management tool for your business, you are in the right place. Choosing the right automation enables you to streamline your business processes and boost productivity. They also serve as a guide for your business tasks as they flow through multiple and distinct processes. Through workflow automation, we can ensure optimal resource utilization and eliminate any task-related redundancies.

Every organization has a workflow that may be unique to them. Most process automation solutions offer tools that have pre-defined templates for routine or customary tasks done in an enterprise. Utilizing these tools eliminates human error in terms of the business bottom line, frees up time and resources, thus spiking your efficiency to new heights. However, finding the right software or app is not an easy task. But, worry not, we got you covered. We've listed the top five tools for your workflow automation that can help you work smarter.

How to Make Your Choice of the Right Tool?

You need to ask yourself: should you buy a tool because it's popular and everyone uses it? The answer is a resounding NO. You need to realize that what suits everyone may not be ideal for you. Choosing the right tool comes with good research of your use cases and business goals.

There is no scarcity of workflow automation software tools in the market today. While your choice must depend on your unique needs, it is also good to consider certain uniform features. Some of the essential features to look out for in these softwares could include ease of use or building, cloud-based, seamless third-party integration, customization, data security, and mobile app compatibility.

Regardless of your business needs, your ideal tool must have a simple, easy-to-understand UI (User Interface). This is essential because a complicated UI means you will need extra support at every step, making everything even more difficult. Moreover, the right tool must fit your budget as well. Last but not least, your tool should integrate well with all your apps; otherwise, don't buy it.

5 Best Workflow Automation and Management Softwares

A workflow can be defined as a visual representation of organized, structured, and preset routine tasks. They also improve collaboration, enhance access and accountability, reduce delays and help keep the timeline.

Here are the top 5 workflow automation tools for you to consider:

Nintex- This platform offers many tools and comprehensive features such as process mapping, remote collaboration, etc. Nintex is ideal for analytics, especially in team environments. This software is highly flexible and perfect for a wide range of workflow solutions. The pricing is a highlight here, along with the widespread popularity.

Automate.io- Automate.io has unique features such as integrating more than 200 cloud apps over a small amount of time. We can choose our automation workflows as easy as drag and drop and then set up the "bots." The UI is also very easy to understand, and this platform comes at an affordable price.

Mio- Mio provides opportunities to build automated workflows between many Slack and Microsoft Teams or Webex. Cross platform messages and collaboration between multiple apps is essential in an organization. Some unique features of Mio include automated user sync, cross-platform DM's, approval for better collaboration, etc.

Microsoft Flow: Rebranded as Microsoft Power Automate, this platform completely automates daily tasks and makes business management easier by executing business processes and producing consistent outcomes. It is a cloud-based system and easily integrates with MS Office 365. Smart features include AI, pre-built connectivity, smart process advisor, and drag and drop workflow builder.

Zapier: This platform simplifies the automation process and integrates multiple workflows. It is highly time-intensive, syncs with Google calendar, and aids in combining many applications into a singular seamless platform. Furthermore, API maintenance is always ongoing, and it has preset triggers and actions to enable an efficient workflow.

These are some of the many workflow automation and management tools ideal for creating workflows that may help you run a business effectively. Choose the tool that is ideal for your unique workflow and other requirements. We would always recommend you try out a tool before you make a purchase. Ensure that it fits your business needs and, more importantly, your budget!
Technology Market5 Things To Keep In Mind Before Developing A Telemedicine App by appfity(op):
Are you looking to build a telemedicine app? Well, there are a few things you’ll need to keep in mind before getting started. Developing a telemedicine app is no easy feat as it is a great responsibility. Your platform has crucial stakeholders who depend on you for their critical health and well-being.

Telemedicine can be defined as the software that delivers remote healthcare services. With this technology, doctors and patients can connect in real-time via audio/video conferencing or chats in the comfort of their homes. Today, telemedicine has surged in its growth, thanks to the pandemic due to Coronavirus.

Most healthcare organizations utilize telemedicine app development to build telemedicine platforms such as websites and mobile applications. However, before developing one, you must consider a few important factors. This article will demonstrate what those are and explain in detail some features of this amazing technology.

Telemedicine App: Must-have features

If you are a healthcare provider looking to develop a telemedicine app, you must include certain mandatory features to make your app successful. These features are closely related to the three major stakeholders: patients, doctors, and the administration panel. The main aim of building this app is to connect all three stakeholders remotely and cater to their requirements with an innovative solution.

Mapping out certain features is mandatory to define the scope of your app. Thus, telemedicine apps must include essential features for these stakeholders to enhance user experience and seamless processes. These features can also be dichotomized and divided into three categories: features for doctors, patient-based features, and the admin panel.

Some examples of features for doctors would include profile, calendar, digital prescriptions, EHR, doctor’s panel, in-app messages, etc. Patient features would also include profiling and registration and search, communication, video/audio session recording, referrals, notification, and payment features. The admin panel would have analytics, notifications, integration with EHR systems, and similar features for patients and doctors.


The Ultimate Guide: Top 5 Steps to Consider before Developing Telemedicine App

Amid the current pandemic, the world has adopted certain new measures to maintain healthcare, allowing telemedicine to escalate like never before. This technology is no longer used only by people who find distance challenge but anyone who wants to connect with a medical professional from the comfort of their home. Therefore building a telemedicine app comes with a great deal of responsibility and commitment. Let’s inform ourselves of five important things to keep in mind before we build a telemedicine app:

Relevance of your concept: Telemedicine app development is not a unique concept. There are plenty of such apps out there in the market, so what makes yours stand apart? First, you must ensure that your app idea is useful and in-demand before you start developing one. For this, carry out deep research, define your goals and values, create a prototype, test it, etc. Evaluating your idea this way would help you to bring forth the best version of your app.

Abide by laws and regulations: Since the healthcare industry is a regulated field, you must consider different laws that may vary from region to region and follow certain protocols and guidelines. Seek advice from lawyers and be mindful of these laws before you embark on your app venture.

Be aware of market trends: According to a recent study, the telemedicine industry is expected to surge into a 38 billion dollar industry! Hence if you want to be a part of such an illustrious industry, it is important to be aware of the latest market trends such as AI, data security and encryption, etc.

User experience and functionality: A quality app offers quality user experience and functionality. Any app is only as good as the features it offers, and telemedicine apps are no different either. Therefore, you must state the quality of your app by focusing on the key features that must be present on a telemedicine platform.

Development cost: Money is an important factor indeed. Imagine you check all the previous factors and then dont have the money to implement them? You must consider the overall cost and see if it aligns with your budget. Create a great UI and UX! Consider how expensive it is, including certain aspects such as analysis and design, development process, and marketing. Healthcare app development certainly doesn’t come cheap.

Your takeaway from this guide: Consider all the five factors before diving in and embarking on your mission to develop a telemedicine app. This technology is both profitable and rewarding, but ignorance may cost you more. A good healthcare application development team may help you strike a balance between expense and quality and build you a successful telemedicine app.
Technology MarketHow Important Is UI UX Designer For A Startup by appfity(op): 7:07am On Jul 13, 2021
Running a startup means managing a lot of things together. Entrepreneurship is a challenging feat. Often, startups get so caught up in managing different aspects of building their venture that they forget an essential part- UX design. It could be that they look at UX as something of a luxury rather than a necessity. Or the limited funds and strict deadlines may be keeping them away from dwelling on the design side of things.

So, the question arises about the importance of having a UI UX designer for a startup. If I have to give you an answer right away, I would say UX is not something you should overlook at any cost. It is critical to creating a good first impression of your startup and setting up an engaging path for the future. A UI UX designer can really help you strengthen your venture by aiding your brand design, product design and creating a good presence. Let's discuss their role in detail.

Determine the Need
The majority of startup initiatives struggle to find success. Although there are multiple factors contributing to this, a glaring reason is that they do not put much thought into the need of the product or service that they offer to people. Often, they focus on an idea and start chasing it without genuinely understanding whether it solves any problem for the users or gives them any value. As a result, what they offer might end up not having any market demand.

A UI UX designer can work on this concern from the root. By performing extensive user research and competitive analysis, a designer can help you identify the extent of the need. Interacting with potential users and observing them will help them get a clear idea about the problems users face. Similarly, competitor research will give them an overall picture of the present market. With this input, the startup can define its goals and identify strategies.

Aid Product/Service Design
A startup will have a product or service that they plan to launch into the market. The product/service may be of great value, but if they don't have a good design, it might not create a good impression on the users. A UX design process involves a series of steps like user research, creating user personas, developing wireframes, building prototypes, final development, and user testing. Following this design process by hiring a UI UX designer is a must-have for all companies, big or small.

The inputs from the designer, as well as continuous involvement and feedback from potential users, can help to bring tremendous value to your market launch. It will make your product/service truly user-friendly and set it apart from the competitors. Furthermore, being able to identify real user pain points and working to solve them shows your commitment to your venture and to your audience.

Create Brand Design
We saw how a UI UX designer could help you improve your product design. But the scope of their work is not just limited to it. They will also assist you in creating a brand design for your startup. If you have any doubt about the importance of branding, let me tell you straight away that branding can make or break your business. It is very essential and is a crucial identifier for any business in today's competitive marketplace.

A brand design is the face of your business that you show to users. It should be impressive, attractive, consistent, and trustworthy. A UI UX designer can help you with this by creating a logo of your brand, developing a color theme to represent your venture, choosing things like typography, icons, etc. They do this after understanding your vision, researching the competitors, and identifying user needs. Thus, they help to build a compelling brand identity for your startup.

Build Credibility
For people to accept your startup, it must showcase credibility. And today, with the increasing role of digital and multiple user touch points, building credibility is a tough task. However, UI UX designers can provide insightful inputs to the same. They work on all channels of interaction to ensure that a coordinated and convenient experience is delivered to the users. Further, by creating quality designs and an engaging look and feel for your venture, they aid in building a credible and reliable face.

Wrapping Up
For a startup to scale heights, it needs to be embraced by users. To hope to achieve that without focusing on user experience is nothing short of a debacle. That is why investing in UI UX design services is a must for a startup. If you are worried about the budget for the same, let me assure you that the results will be worth every penny you spend. It's a wise investment and one that will help your startup fly.
Technology MarketFour Mistakes To Avoid During Mobile App Development by appfity(op): 6:41am On Jun 10, 2021
Mobile apps are an asset for businesses. They can help increase sales, improve customer reach, streamline business operations, and enhance marketing. But just because you have a mobile app, you might not be able to enjoy all these benefits. To make the best out of a mobile app, it has to be useful, optimized, and serve a purpose. Unfortunately, many mobile apps fail because of the lack of these three things.

Since there are about 3 million apps in the App Store and Play Store, for a new app to be noticed and accepted, it must have some really unique characteristics. For example, a clean and functional app will be welcomed by people, whereas a cluttered app will hardly get any downloads. So mobile app development is a decision businesses should make after proper study. In this blog, we are going to take a look at four mistakes that must be avoided during mobile app development. When you know what you shouldn't do, it will be easier for you to figure out what to do. So, let's start.

Keeping Impractical Budget Expectations
Mobile app development is a significant investment. It requires an app development team composed of developers, designers, testers, marketing experts, and analysts to build an app from scratch to reality. And it can very well vary depending on the complexity of your app. A common mistake people make is that they set unrealistic expectations on the budget and obsess over meeting them.

This can greatly hinder the quality of the app as well as its reach. Ofcourse, you may be able to find cheaper development solutions, but they may be full of bugs, may not implement features properly, and may crash often- the downside is too many. Therefore, it's better to go for quality development and see how you can achieve it within an optimum budget. For example, hybrid app development is an app development approach that requires comparatively less investment.

Adding Too Many Features Into the App
You are creating an app for your business; you want it to be the best- we get it. But adding every known feature into the app is not the right way to go about it. You cannot attract customers by doing this. Too many features make the app bulky, slow, costly, and difficult to use. So, what you should do is, depending on your mobile app idea, choose a list of relevant primary features and implement them in your app.

Choose the features that serve the purpose of your app. That way, users will have no confusion while interacting. And if you think some extra features will add more value to your app, then you can implement them slowly in future updates. But it should always be relevant. The best way to do this is by looking at user feedback and including whatever they feel is lacking.

Not Providing a Clear Brief
A mistake has commonly seen and results in a loss of time, effort, and money is clients not giving a clear brief about the app to the developers. The brief is what the client conveys to the customers about the app during the beginning stage of development. Ideally, it should clearly list out all the features needed, the design type, desired actions, elements, etc. But developers say that very rarely do they get a complete brief.

Often, what happens is clients just give an overview to the developers and ask them to develop. Since developers aren't clear about the app's every detail, clients mostly don't get satisfied, and everything has to be reworked. What does this mean? More time and more money invested in the development. This can be avoided if clients give proper brief documentation to developers during the beginning of development.

Giving Least Priority to Research
A natural thought in people's minds is that research is a waste of money. But the truth is far from it. Well-conducted research can save you tons of money and give you a lot more benefits. Research should be conducted about each aspect of the app. Whether the app has a market value, if there are any competitors, what are the user expectations- all these can be answered through research.

Research can also help you decide the platforms you want to launch your app in, whether you should go for native app development or hybrid and marketing strategies. It ensures that you are not working on assumptions but facts. So make research a priority, and it will help you massively in the long run!

Conclusion
Mobile app development is not a one-time process. It is more like a relationship that spans over many years. If you have the support of a reliable mobile app development company, then it's a breeze. They will take care of all your worries and queries. If you share all your expectations of the app with them, however tiny it may be, and if you listen to all their suggestions and feedback, the partnership will be successful and long-lasting!

Technology MarketHow Robotic Process Automation Is Getting Smarter Today? by appfity(op): 6:06am On Apr 27, 2021
Deemed as the technology that is the future of digital work, robotic process automation is creating outstanding innovations in various fields. When we think of robots, we associate them with images of physical robots moving and performing dull human tasks. But robotic process automation does not stick to that image. RPA is more of a software tool that performs repetitive and mundane human tasks with an aim to increase the accuracy and efficiency of those operations and to save human labour.

As an answer to the question of what is robotic process automation, we can say it is the application of technologies to use a computer to manipulate applications and perform transactions and processes just like humans. While robotic process automation first started over ten years ago, it has undergone commendable evolution over the course of time. Today, it is getting smarter and smarter.

The evolution of RPA

The robotic process automation systems have been getting smarter with the integration of technologies like artificial intelligence. With artificial intelligence in tow, robotic process automation can detect changes or anomalies and react to them on their own. This would considerably reduce the amount of workload of human employees. As the RPA software becomes better at streamlining business processes on the run, we would be looking at a future where software like ERP and CRM would be operating autonomously.

When RPA started out, it used to mimic actions like mouse clicks and keystrokes. But today, it has grown beyond mimicking and is capable of automating tasks just like human-computer users. This includes functions like transferring data from multiple sources (like emails, spreadsheets, etc.) to an ERP system, managing invoices, performing login and logout operations, etc.

RPA has also evolved to recognize data from audio files and in scans. It archives this by performing optical character recognition and speech to text technologies. Compared to the human effort required in performing the same, robotic process automation speeds up the processes tenfold and reduces the effort to a minimum.

A wonderful application of robotic process automation is in invoice processing. In several organizations, RPA systems are being used to extract required data from invoices. And the bonus point is, RPA is capable of not just extracting data from the invoices but also in translating them to the required languages. This brings incredible efficiency to the whole process and increases productivity by saving human efforts from where it is not required.

One significant advantage of RPA is that it is independent of data and applications. This means it can work equally better, whether it be with human operators or with machine tools like artificial intelligence or machine learning. In the future, intelligent RPA systems like autonomous ERP will be able to make their own decisions with the aid of advancing technologies. The limited human intervention that robotic process automation systems require makes it truly an innovation to watch out for.

Thus, the next-generation RPA will not only find problems but also find solutions. With its immense capabilities to learn from their surroundings and improve as they work, there is no limit to the heights that RPA can scale.

A notable thing to mention when talking about the evolution of RPA is, how over the years, it has truly changed the set-up operations to make it accessible for even non-technical developers. The setting up was a challenge initially as a human had to capture all the rules and build the rules for the RPA system to operate. However, with the arrival of low code and no code technologies, it has become easier for anyone to create their own RPA system.

Application of RPA in Various Industries

In every industry, be it retail, financial services and banking, manufacturing, hospitality, healthcare, telecommunications or consumer goods, RPA is finding applications.

Healthcare: RPA is being used in medical bill processing, patient record storage, claim processing, patient data migration, insurance data automation, etc.

Manufacturing: Digital transformation in the manufacturing industry has paved the way for the use of RPA in ERP automation, automation of logistics data, product pricing comparison, data monitoring, etc.

Consumer goods: Here, RPA finds application in order processing, claim processing, FTP automation, data entry, resolution consulting, etc.

Retail: The impact of RPA on the retail sector is tremendous. It is used in automatically updating online inventory and product information, extracting product data from the manufacturer's website, importing website and email sales, etc.

Telecommunication: Here, RPA is used in performing processes like collecting and consolidating data from client phone systems, backing up information from client systems, uploading and extracting data about competitors, etc.

There is no doubt about the fact that RPA is a viable option for businesses to enhance their operation by leveraging digital technologies. Its flexible nature and independent architecture make it a technology that can be easily adapted and that too by businesses of all scales. The benefits of RPA will surely power businesses to achieve more.
Technology MarketWhy Your E-commerce Website Should Have A Blog? by appfity(op): 8:50am On Mar 23, 2021
The e-commerce industry is in its flourishing stage now. People are now willing to shop online now. It is the best time to invest in the e-commerce business. In the post-Corona world, e-commerce is definite to go big. Many factors make an e-commerce business desirable.

A flawless UI with smooth navigation plays an important role. The page load time and the pictures used also is significant. There is yet another critical factor that can lead your e-commerce business to success; it is the blogs. It is an easy and efficient method to market your e-commerce business. In the blog, we talk about ten reasons why your e-commerce business needs a blog. Here are the10 Reasons why your e-commerce website should have a blog

Brand Identification

Blogs give the advantage of branding your company as an expert in the field. A well-researched content about the product or service you are providing boosts your brand heavily. The customers get an idea that you are aware of the thing you are selling. It makes people trust you.

Another advantage of having blogs is you can help the users know more about the services. And also, content that involves the tips and tricks that is helpful to the customer can help them.

Engage your audience

By adding useful and creative blogs, the users can spend some time on your website. If the customers see exciting content in your blog, they can come to your website not just for purchase but for enlightening themselves.

It will increase user engagement as well as the credibility of the website. Photos and videos of the information connected to your business can help them become more aware of your product. You can also add details on how you do the service or how you make the product. It can also boost brand image.

Best platforms for announcements

The blogs can also serve as platforms to make announcements. If you achieved some recognition, you could announce it on the blog. Also, your blog can have a detailed study of your new products or on effective ways of using them. You can also accommodate customer reviews there.
Another exciting topic will be to write about how you landed on your business, what inspired you, and your journey. As you are not having face-to-face communication with your customer, these are effective methods to bond with them.

Improve the conversion rate

The blogs can also help in increasing the conversion rate. As the customers will spend more time on the website, they will become more familiar to your brand. It will make the users return to the website again and purchase the products or order the service.

It will also improve the credibility of your website, and you also get more loyal customers. The blogs also help in driving more traffic to your website. More traffic will improve your conversion rate.

Build brand loyalty

There is a trust you build with a brand, and it takes time to happen, but worth it. Blogs are certainly a method to help in building brand loyalty. It will help in creating a group of loyal customers who trust your brand.

Try adding content about your charity activities and community events. It will help in making customers realize the fact that you are not just into the business. The customers tend to take the service of socially responsible companies.

Search Engine Optimization

Blogs are one of the best methods to drive traffic to your website. More blogs on your website regarding the product or service, then more content you have. If you use the trending keywords in the right way, it can help your traffic.

The right keywords in your blog and more content about the product make your business get more visibility in the search engines. It will improve your conversion rates and trade. Blogs are an excellent method to increase website traffic.

Free Marketing Platform

As we have already mentioned, blogs help improve your website's traffic, which means you get free advertisements too. It is true sometimes you will have to pay to promote your logs, but most of the time, by following the proper techniques, you can drive traffic to your website.

A blog with the right keywords in it can help your website. So with these blogs, you get a lot of visitors to your website. So it serves as a free marketing platform.

Build an online community

Another advantage of blogs is you get to develop a solid online community. If you have high-quality and well-researched blogs on your website, you will get regular readers. It means you also get loyal customers to your business. In turn, here, you get a strong community who reads and enjoys your blog. It means they trust your brand. The blog also allows your customers to post comments on it. It gives them a feeling of being a part of your brand.

Helps with social media marketing

The blogs also help with social media marketing. When a new blog is added, you can create a new post on social media, adding its URL. It will take the customers to the blog. So they can read the blog while they are scrolling the social media. It can get you more followers and customers. Make sure to give the customers a beautiful e-commerce UX to read the content effortlessly.

Potential to become trending

Sharing a blog is a simple one-click process. The people who read your blog can share it with others with just a click. It means your blog can go viral with a few clicks. It will boost your product or service. Writing blogs is a millennial way of marketing. It has all the potential to go trending, which gives an immense boost to your brand. You get all these with minimal investment.

In a nutshell

The e-commerce business is a definite shot for the coming years. The one main thing to look after is to take care of the user experience, keep up with the latest user experience trends, and do design audits.

Design audits will help in checking with the design. It will make sure all your design is consistent and gives out the same message. The user experience plays a vital role in the success of the e-commerce business.

The blog has dealt with how blogs can help in improving conversion rates. It also tells how effective the blogs are to enhance the conversion rates, even a free marketing technique.
Technology Market5 Best E-commerce Platforms Reviewed And Compared by appfity(op): 12:32pm On Mar 19, 2021
E-commerce is the one business that has grown and flourished during the pandemic. The growth scope of the business will continue to grow further. Many of the businesses have started their e-commerce wing too. It has made their business grow furthermore.

There are many e-commerce platforms available to develop your business. You can choose the right one based on your requirements. The e-commerce app development cost will depend on your needs; likewise, the different platform offers you service at different prices.

The selection of the right platform is important as you need to know the features and add ons in each one. You have to make sure what features you want and will enhance your business. Depending on that, you can make the correct choice.

In the blog, we talk about five different e-commerce platforms. They are the most popular ones in the market right now. We also talk about which one is best suited for your small business and the rates and features available on the platform.


Wix

Wix is one of the most popular e-commerce platforms for small businesses. It has tons of customization options to make your brand stand out. With Wix, you get more than 500 themes and templates.

A highlight of Wix is it has its payment gateway and also accepts over 40 types of currencies. Wix allows you to sell on Facebook and Instagram to promote your business even more. With the monthly plan of $25, you get almost everything to boost your business, 35GB storage, unlimited bandwidth, visiter analytics, etc. It is a relatively new platform but still offers the best ecommerce platform for small businesses.

Shopify

It is one of the best ecommerce platforms available for small businesses. It provides a one-stop solution for all the small-business requirements. The design is as of a business-in-a-box software.

The app store is strong with many valuable integrations available, including tax calculations, marketing your product, and shipping. It also supports the drop-shipping business model and print-on-demand stores.

Shopify is very simple to use with the least technicalities involved. Even if you have issues, strong customer service is there to help you. The monthly plans of $79 provide all the required services to small businesses.

Zyro

Zyro is known for its ease of use. It is a young platform and the cheapest available option. It has more than seventy payment gateway options. It also provides SEO support and sales directly on Facebook, Instagram, and Amazon.

Zyro also provides sales reports and the option to integrate with Google Analytics. Another highlight of Zyro is its sales conversion tools; it gives gift cards, promo codes, and discounts. It also provides free hosting and no transaction fees.

The package starts from $ 14.99, and the higher version is $21.99 per month. It provides unlimited storage and bandwidth. It also offers good SEO options and AI-supported branding.


WooCommerce

WooCommerce has more than 74 million downloads and also accounts for 25 per cent of online stores. So naturally, it is one of the best and most popular e-commerce platforms available now. It is open-source means monthly payment is required to keep your product alive. It provides tons of extensions in whatever field you want, be it highly technical or creative.

It provides a Rest API for those then geeks who like to code, also it has a native payment gateway. It also provides e-mail marketing platforms. It has many free as well as paid extensions. WooCommerce also gives you a huge SEO boost.

Magento

One of the best options for a high-end, open-source platform is Magento. It provides tech support and customization. Magneto gives you the feature to support multiple sites from the same back-end. It also supports various gateways and different currencies.

It has integrated back-to-back functionalities, so your business gets to serve wholesalers and retailers. It fully supports the scalability and growth of your business. Another highlight is it has an active community of global user support.

Magento is best-suited for medium to large business platforms. Recently the platform has started to concentrate more on small businesses too.

Comparison

From the above list, the best free e-commerce platform is WooCommerce.It allows you to add a shop to your website. The best suited for small businesses are Shopify and Wix. The best platform for dropshipping from the list is also Wix and Shopify.

The right thing to do before choosing your e-commerce is to know your requirements. Another important thing is to check your budget and go for the right option. If you want to go for the premium version, make sure you can use all the available features and plug-ins.

You can make use of e-commerce app development companies to get advice and develop the e-commerce platform. They will help in finding out the right option and also in the designing of your e-commerce site.
Technology Market6 Best Tips For Hiring And Recruiting Developers by appfity(op): 6:09am On Mar 12, 2021
Hiring resources is a critical process. It is like adding a new member to your family, and it needs a lot of care. There are many factors to consider while hiring a resource. The qualifications of the person, their work experience, their social skills, etc., all these factors matter, and it also depends on the role the person has to play.

While looking to hire developers, you have to consider the person's logical thinking rather than their expertise on a single programming language. As new programming languages will always come up, if the resource doesn't have the analytical skills to catch up with the new one, it will cause difficulty.

In the blog, we will talk about some practical tips to help in the recruiting of developers.


Make your requirements clear

The foremost thing to consider while recruiting is your requirements. The skills are you looking for in the candidate should be figured out beforehand. A clear idea of your needs will help you a lot in landing with the right person.

The kind of skill you are looking for, the years of experience you need, the payment you are are ready to offer, etc., are a few of the essential aspects to consider before hiring. A detailed job description can help the candidates identify if they possess the skills.

Don't focus too much on the candidate's resume.

Drafting an excellent resume is not the best quality your candidate should possess; even after having done a lot of projects, if they cannot present themselves well enough, she or he is not your right person. So heavy filtering based on the resume alone might not help you land with the right candidate.

The resumes help rule out candidates if they are not academically qualified or do not have the required work experience. In all other aspects, it is better to allow the candidates to present their skills. Every recruiter should keep in mind that hiring is a slow process; it takes time and a lot of patience. But in the long run, it is always better to have the right candidate on your team.

Give real-life scenarios to solve

While hiring developers, it is vital to observe how the developer deals with the issue. The recruiter has to make sure the candidate has the right approach. So rather than asking them to write a solution for the Fibonacci series in C++, it is better to give them a real-life scenario and see how they reach the solution.

The one must-have quality for a developer is the ability to think logically. There might be multiple solutions to the problem but choosing the most feasible solution makes a developer the best. Even if the person takes some extra time, they are your candidate if they come up with a brilliant solution.

Make sure the candidate is flexible with programming language and tools.

To find a candidate who codes for the joy of coding is prizeless. For someone like that, the programming language or the tool will not matter. They will master the skill in no time. Even if you don't find someone with that level of enthusiasm in coding, you can try to make sure they are smart enough to learn new things.

If the resource is willing to learn, they can catch up with future changes. For this, again, it is essential to make sure the candidate has the logical thinking capacity. With that necessary skill, any developer can learn new languages quickly and be an expert in any tool.

Communication skill is essential.

We are looking for a complete package when hiring a developer. It is not only coding skills that matter but communication skills too. Often, the developer will have to interact with the clients and have to lead a project team in the future. For this, communication skills are critical.

As a recruiter, you have to make sure the candidate can converse well and clearly express their ideas. You have to look for candidates who can lead a team or are willing to develop the necessary skills.

Let someone else in the team also talk to the candidate.

It is always wise to take a second opinion. Hiring a candidate means you are making a person member of your team. Your team has to work with the person with full cooperation. So it will be a good idea for someone else in the group to talk with the candidate as a next step. You will get to hear another perspective about the candidate.

The Conclusion

Hiring can be a long and tiring process, but all the effort will not go in vain if you find the right resource. All the tips mentioned above can be handy while you try to hire a developer. For example, if you want to hire SharePoint developers, you can customize these tips according to your goals. As a final tip, try to hire someone whom you find smarter than yourself. It will help you become better and also make your team smarter.
Technology MarketHow UI/UX Can Drive Success To Your Business Idea by appfity(op): 7:15am On Jan 28, 2021
To be branded as a good company, customer satisfaction is a critical factor. And to get customer satisfaction, you have to provide a positive experience to the customer. Make them feel like they will get the expected outcome of your company. Also, make sure the entire journey of the customer with the company is smooth.

To understand what makes a good user experience, you have to think from the user side. When the customer approaches you, what are they expecting? The problems they can have, the solutions you can provide, and also think about how to make their journey with you more exciting and enriching. It is similar to what you expect when you approach a company for any service or product. So you can find the solutions pretty quickly. It is all about giving customers the answer they are looking for; once you identify, it is easy.

The Importance of UI UX

To be branded as a good company, customer satisfaction is a critical factor. And to get customer satisfaction, you have to provide a positive experience to the customer. Make them feel like they will get the expected outcome of your company. Also, make sure the entire journey of the customer with the company is smooth.

With more than one app or website available for the same purpose, UI UX design plays a vital role in your business. The UI UX trends keep on evolving. The design of the app or website has a significant influence on the user. The way it is perceived, how simple and relatable it is, are crucial factors.

How does UX Consulting help you?

The importance of UI/UX design is already understood. Now let us see how ux consulting can help grow your business.

1. Proper Guidance

The design services can help you get a better idea about UI/UX. They will know the user's pulse and how they want to perceive things as experts in the field. They can give professional advice on how to improve the UI/UX, which in turn will improve your business.

2. Lower Development Cost

The development cost will be a lot lesser than you trying to develop it yourself. The process takes a lot of time as it needs proper research on designing the UI/UX. So, in the end, the entire process can be time-consuming and more expensive. So it is better to let the professional handle it.

3. Better Website Optimization

Nobody prefers a website that takes too long to load. So it is essential to have a website that loads fast and does not take too much data. The website should function seamlessly without giving any trouble. The size of the images used, the colours used, all of these are crucial factors. A properly optimized website means the user can have a pleasant experience with it.

4. ImprovedSEO

Google always favours fast loading websites, so a properly optimized website means better ranking too. So as the user-friendliness of your website increases, you are bound to get a better ranking, which will further ensure traffic to your website. A well-optimized website means better ranking, which will help your business.

The steps involved in UI UX Design Process

The moment you land on a webpage or open an application, there is an impact on your mindset; you will get either a good or a bad feeling about the page. If the pages are too sophisticated or take too much time to load, or the page is crowded with stuff, we might not spend much time there. We will navigate to the next website or application. The UI UX design process's main thing is the ability to see from the user's perspective, and a good UX consultant will focus on that. There are many other vital steps too. Let us see those steps.

1. Research about the users and the customer
2. Make a basic plan
3. Prototype
4. Designing the actual UI
5. Testing phase

Following the above five steps can help to improve the user experience of a website. When done on a systematic basis with a clear plan, your website will attract the customers, driving your business to massive success. A website that gives a beautiful experience to the user will always make them return to your service. So if you have a new business idea don't hesitate to spend time and resources on the UI UX part.

The Bottom Line

UX Design acts as the foundation for your business. Suppose done in the right way it can serve you for years. Even when ew technologies come up, it won't affect the design; you can still modify it. When you do the design process, you have to keep in mind the market changes in the future and make a plan that can be modified easily with bare minimum changes.

The UI UX design process has to be done with a lot of research and planning. With the latest technologies and UI trends and the customers in mind, you have to systematically plan the entire process and then give life to it.

Technology Market5 UX Errors To Avoid When Creating A Mobile Application by appfity(op):
In today’s competitive world, it is important to stand out from the crowd and have a unique brand identity. The applications developed should meet user's expectations and requirements. Or else, it will have a bad impact on the market.

People usually see UX as a user interface and visual design, but actually it's more than that. Research is the core of UX development. UX design agency must have a clear knowledge about the latest trends, and deep research about this concept. Therefore, before the development of the designing process, the developer should research to get innovative ideas.

Common UX mistakes to avoid while creating a mobile application:

1)Overstuffing app with too many features:


It is common to have access to a large number of features in an application. From one point of view, more features make users happier. But an overstuffing app with too many different features makes users get lost in navigation. The application becomes large and consumes large memory space. Therefore it down the overall performance of an app.

Therefore, according to UX design agency should focus on improving existing features that your users appreciate the most and leave unnecessary features that lower the clarity of your app. You can add new features when you update.

2)Bad Onboarding:

The onboarding process is the first impression of your UX. However, there are many styles available and use the proper one that suits your target. At this moment the user decides whether to continue with the app or not. Try to meet the user's expectations.

After choosing the right techniques, you can test and adjust your onboarding according to your user's requirements and reduces the rate. You can also decide not to use onboarding, but it would be better if your application was designed to be understood by everyone.

3)Complex UI design elements:

User Interface is the basic component of your mobile application which influences the performance and UX of your app. Always meet the UI/UX design service requirements while designing the app. A simple and attractive UI connects with users more easily because they can easily identify the features and information of the app.

Always create an app that works on every device with multiple sizes without facing any issue and should be adaptable. While developing an app always have an idea about the latest UI design it will always help your app to stand out of the crowd for your customers.

4)Blindly copying the competitors:

Similar concepts from your competitors are oke but each application should have a unique identity in the market. Rather than a variety of applications understand what they do and try to inspire and learn from them and combine your ideas to create a new innovation. it really challenging to bring up new ideas.

A / B testing would be better to check what works out and what doesn’t work. Your users will be able to help you because they are the ones who will use this application. Always provide a sensible answer to your users, then it will always stay one step ahead of its competitors.

5)Ignoring architecture:

For a good app, you need to have innovative ideas. Many developers don't even think about such logistics and behavioural scenarios of end-users. That’s how they end up wasting time on re-creating the code again and again.

It's true that no one is perfect and we learn from mistakes. UX plays a crucial role in mobile applications. Always focus on the user’s feedback, a well designed and informative app be designed. This makes a successful app.

Technology MarketHow Online Schools Work During The Coronavirus Lockdown? by appfity(op):
2020 will be marked in the history of the world in which people were forced to stay home to stop the spread of a pandemic.
Every human being who stayed home, keeping their wants and needs aside, is a superhero and the coronavirus has got us all on house arrest.
The things which were once taken for granted have turned out to be a luxury and going out for leisure has suddenly turned into a peril.
The whole world is shut down with only the essential businesses running.
The possibility of schools and universities reopening and students gathering like before is still being considered and the chances are they will remain shut for at least till half of the year.

Learning during the coronavirus has become a task which not everyone is keen about, especially the students as it is like a holiday for them.
But being at home 24*7 will allow the creepy hands of boredom to crawl in.
In this blog, we’ll see how online schools work during the coronavirus lockdown with the help of a learning management software.

What is Learning Management Software or an LMS?

Learning Management Software is a distant learning online solution or an e-learning solution to be simplified.
The solutions provide a means for the distressed students to take their courses from their homes without missing out much during these difficult times spread by COVID-19 pandemic.
The system has a dashboard for the users and it tracks the progress by measuring the figures.
The schools or any educational institutions can make use of the learning management system software to keep their students up to date and to catch up with the syllabus left behind.

Classes can be provided online and the notes in any format convenient as the solution support almost all formats available.
The users can access the classes anywhere anytime as the data is stored in the cloud which rules out the point of being restricted by a device.
Anyone with access can use the resources anywhere anytime they want to.
Let’s see more details about the learning management software and how it helps schools work during the coronavirus lockdown.

Easy Access
If schools are opting for a learning management system for the students during the lockdown situation due to coronavirus, there are a huge number of benefits coming their way.
The students can be given access to the software grade-wise and provide them with classes daily and tests can be taken once they complete the course.
The students can even access the lessons through their smartphones without depending on a physical device like a Pendrive or a PC.
The classes are saved in the cloud to ensure that it isn’t lost easily and do not take up much of your device space.

Cloud Storage
The classes and resources will be stored in the cloud as physical storage on your devices might not be enough for a large amount of data.
Also, it spares your device from being rammed with study stuff.
The cloud storage will also protect the data from virus attacks and being lost eternally.
Students can take up their smartphone, ogin to their LMS account and take up their lessons whenever they feel like.
Since all the data are stored, there is no time constraint for learning as a whole.

Easy Data Management
Editing a particular lesson or document is easy for hose who has the admin access.
Content management has become a lot easier when it comes to learning management software.
If you want to edit or add a particular chapter or lesson, you can just sign up in the admin panel and do the changes and instantly those changes will reflect in the parent data which is stored in the cloud for universal access.
No laborious edits and sending out to students around, all easy and clean in few strokes of keys.

Performance Analysis
Schools can literally track the improvements of their students by analysing their performance in the LMS software.
Timely tests can be conducted to analyse how well a student understood a section and if it’s not enough extra study materials can be provided for further understanding.
Each student will have a dashboard which allows him or her to track their performance and can ask for assistance if something is not working our as they expected.

Final Words!
We humans cannot let a virus stay in our way and say to us that you cannot live your life like before and surrender to its power.
We find ways to overcome the pandemic and we find ways to survive through the difficult situations it has caused.
This blog will explain how online schools work during the coronavirus lockdown situation and how people are coping up with the changing situations around the world.
Hoping for the days where classrooms are never a threat and schools are never a cause for the social spread of a pandemic.

Technology MarketHow Can Your IT Business Cope Up With Covid-19? by appfity(op): 9:23am On Mar 25, 2020
Covid- 19 has begun to affect businesses around the world. The IT industry is also expected to feel the financial crunch due to coronavirus reactions. The entire nation is being closed down and people are staying at their homes.
Studies have predicted that almost 15,000 retail stores will be closed down and the possibility of losing three million jobs in the economy.
Moreover, a Goldman Sachs survey found out that more than 1500 small business owners will be shutting down their business in the next 3 months due to the coronavirus outbreak. Some of the retail stores have started to restrict their hours of business, which will affect all the people of society.

SME’ s in the IT sector will be definitely affected since they may not have the much-required funds to sustain this period. So there are certain ways through which your IT business can cope with Covid-19.

We will see them in this blog.

1. Proper and Effective Communication

The communication between various departments in your organization should be effective during this period. HR departments should educate the staff about the viral infection and provide them instructional guides on ways to stay protected from the same.
Since the majority of the employees will be working from home, make sure that they are contacted through various online platforms. Also, make sure that the information shared is authentic and trustworthy since there is a lot of fake news spreading over the internet.
2. Use experts and forecasts carefully.
Make use of the information provided by the experts in epidemiology, virology, public health, logistics, and other disciplines. It will help you in taking the necessary steps to plan your IT business accordingly.

3. Implement Flexible Working Arrangement Plans, or BCP Protocols
Since the employees are working from home make sure your organization implements flexible working arrangements for the employees. You should follow the BCP protocols to manage them efficiently. BCP protocols are used for establishing and configuring Remote Bridging over PPP links. If anyone is facing difficulty meeting the deadlines they can even avail of the IT staff augmentation services, to meet the shortage of skilled workers.

4. Beware of Bureaucracy

Be aware of the change in policies made by the bureaucracy. So that form the team meetings necessary for taking the steps that help you in abiding the same.
Also, make use of a real-time digital document so that it enhances the speed of the overall working process.

5. Make sure your response is balanced across these six dimensions
Employee Needs: The employees will be restricted to work entirely from home. So they will not be able to go outside to buy daily necessities like food, medicines, clothing, etc. So provide them an information hub where the employees can find these things.
Travel: Make sure you form out policies that clearly mention the authorizations required for travelling for some urgent needs.
Remote Working: Remote working tools should be updated to them for working from home smoothly and efficiently. Make sure effective tools are used for systematic work from the home atmosphere.
Supply-chain stabilization: Make sure you stabilize the supply chain by stocking the necessary materials for running your office. Also, work with suppliers to solve the bottlenecks. If quick solutions are not possible, make the necessary plans to deal with the same.
Business tracking and Forecasting: Track the progress of business with the latest tracking and forecasting tools. So that it makes sure that your business does not drop during this Covid-19 period. For more information, you can make use of the help of various IT consulting services that are available anytime!
Being part of the broader solution: As a part of a socially responsible IT firm, make sure you do your part for society. Do all the possible things by providing the necessary technological facilities to the Government or other NGOs.

Summing up
This period is very crucial for all types of business including the IT sector. Make sure you take the necessary precautions to run your business efficiently. We can overcome this crisis too.

All the best techies!

Technology MarketMistakes To Avoid While Android App Development by appfity(op): 7:38am On Mar 23, 2020
Mobile Apps play a crucial role in the competitive business world. Creating a successful mobile app is not that easy. Many tend to make common mistakes that affect the outcome.

Android App Development is a process of creating a useful application for a device running on the android platform.

Attracting new visitors to your app each and every day is not a that easy task. There is a different set of expectations associated with every single person using your app.
Common mistakes to avoid while android app development:

1)Not using intents:

Many developers forget to use intents. The intent is a simple messaging object that is used to communicate between the android components like activities, broadcast receiver, content provider and other services. Its also used to transfer data between activities. It performs different tasks like sharing content, Recording video, Taking pictures, Adding events.

2)Not using fragments:

The fragment is a part of an activity. This was first introduced in android 3.0 honeycomb.
There is no need to access any permission to create a fragment in your application. It provides a consistent UI for android devices. We can also reuse these fragments. Launching different activities for each app separately is not an efficient idea and it needs memory for an app. The flexibility that fragments provide is a true benefit they can be easily combined with other operations and reused repeatedly. It should be always used in mobile app development for these reasons.

3)Avoiding the usage of bitmap:

Smartphone users love the content in the form of an image. They convey a lot of information at a quick look. But the main problem is it takes a lot of memory. Since the loading of images takes lots of memory bitmaps are the common way to do this. Before displaying the image it has to be loaded in memory.

Follow Android app development rules for bitmap display:
Always measure the view that you are showing in the image.
Crop the large image accordingly.
Display only what is needed.

4)Blocking the main thread:

Every time when an app is launched on Android, the system starts with a Linux process with an execution thread. This means that the applications run in the same thread, called the main thread. Blocking the main thread creates a less responsive user interface. To avoid this you need to use UI thread for bitmap loading, network calls, SD reading, and writing, querying a database and processing of images.

5)Not using minSdkversion14:

Its the latest version introduced in android SDK. developers need to move on using the new version instead of using the old version. Old phones and devices add complexity to the code and are difficult to maintain. So if you developing a new android app and want to provide a great experience to users then you should use the latest version of the android software development kit.

6)Develop an app that works well for a variety of devices:

So many different Android devices are available here, it isn’t sure that your web content should fit in every device. However, you can improve it using Android app development strategies.
Instead of normal PX pixel use density pixels.
Should not make static tabs
Icons of system notification should not have colour.
Always use an Android emulator.
Resizeable bitmaps should be created.

Both android and iOS app development is a simple process. Many mistakes with coding and images can be reduced by using proper android app development guidelines. Like carefully handle images and bitmaps. Change is needed, however, it’s the app developer's job to go with the changes in app development and making it unique.

Technology MarketTop 5 Features Of Microsoft Sharepoint by appfity(op): 11:17am On Feb 20, 2020
Microsoft Sharepoint has been there for quite some time. It was initially introduced in the year 2001 in the name Sharepoint Portal Server. But afterwards, a lot of newer and highly efficient versions were introduced. The present version is a cloud-based version with a lot of exciting features.

Let us check out some of the top 5 features that Microsoft Sharepoint offers presently.


Communication Sites
Communication sites are one of the top versions that Microsoft Sharepoint 2019 offers. No other version offers this feature as of now. This feature allows the users to create types of sites that allow for rich branding, layout and content management to create rich and engaging sites. It also allows the sharing of files and documents between the employees of an organization. It also promotes user engagement and thus amazing end-user experiences.

Modern Lists and Libraries
The current list view follows the same early version as it was in the previous versions of Microsoft Sharepoint. The only minor changes that have come in the latest edition is the style change to the navigation and ribbon bar. To enjoy the best experience for a site, one should navigate to the library and click on the “List Settings” button on the ribbon bar.
Next, click on “Advanced Settings,” then scroll down to “List Experience,” select “New Experience” and save the settings. These features will helps in SharePoint Branding Services of get a customised version of SharePoint in their organizations.

Content Sharing
Content sharing and distribution is a very important feature needed for every organization. Sharepoint makes the process much smoother and easy. Not every content has to be shared with everyone. So proper authentication procedures are provided and hence only the authorized persons can access the files.

Modern Search
The latest version of Microsoft Sharepoint provides a modern search mechanism and thus makes the process of searching important documents quicker and easier. Modern search lists out the related files once you start entering into the search field.

Better file and folder name support
Sharepoint supports most normal characters along with some additional ones. Also, it allows one to create longer file names (128 character limit). It also allows you to use characters like “&, ~, { and }”. Moreover, they also support filenames that contain GUIDs. All these features make the migration of content faster and easier.

BusinessHow A Taxi Booking App Can Take Your Taxi Business To The Next Level? by appfity(op):
The unprecedented acceptance of taxi apps like Uber and Lyft created a huge ripple effect in the taxi industry. Their success stories have inspired many other taxi businesses to get on-board with taxi app development to produce similar results.

The results were significantly better than they could have anticipated. Their business and customer base expanded, revenues skyrocketed, and many taxi businesses went on to become multi-millionaire companies, all because of taxi apps.

These results are attainable for your taxi business as well. All you need is an Uber-like taxi app. If your taxi app offers a convenient and affordable taxi booking and riding experience for the users, you will also start earning in millions. Here are how a taxi app can take your taxi business to the next level.

More Visibility for Your Brand

There is only so much exposure your taxi business can gain through offline marketing. No matter how hard you try to sell it, most people won’t even remember the name of your brand, let alone getting their orders for taxis.

But a taxi app helps you gain a broader online exposure to your taxi business. If your app is available across major app stores and have better reviews and download counts, it will be listed on top positions on search engines and app stores. The more it gets downloaded, the more popular your taxi business becomes.

Building a Solid Customer Base

If your app is easily available and downloadable, your taxi business is far more likely to get users’ attention and gives you more chances to connect with them. You can turn everyone who sees or installs your app to potential customers. As long as your app is on users’ devices, you can provide special offers and discounts to keep them interested in your services. If you can give convenient and affordable taxi booking and riding experiences, your customer base is only going to get wider and wider.

Bolstering Your Brand Value

Uber was just a start-up business ten years ago. Look where they are now. Now, Uber operates in over 80 countries and 700 cities around the world. If you analyze their success graph, you can see that their solid brand name is what made them reputable and relevant all these years.

Uber has paved a clear path for your taxi business. You only need a taxi app to follow their footsteps. Gradually, your brand will become a household name everywhere. Before you know your taxi business and Uber will be on the same lane as Uber and Lyft. Also, there is stiff competition in the online ride-hailing industry. Having a solid good will help you stay ahead of the pack in that race as well.

Leveraging Automation

There are many logistically harder tasks in traditional taxi services, such as attracting customers, approving orders, informing vehicles and driver details, tracking vehicle movements, negotiating fares, accepting payments, etc.

A taxi booking app can automate all these tasks with little to no manual effort. The customers themselves can conveniently book a taxi, see the details of drivers and vehicles, add locations, track vehicle movement, see the fare details, and make the payment in multiple ways. All these tasks can be completed with a few taps and swipes of your taxi booking app.

Increasing Profits

When the revenue from taxi services plummeted, many taxi operators were forced to collaborate with taxi aggregators like Uber and Lyft. But the problem was they had to pay a hefty amount of commissions to the taxi aggregators. If you have a taxi app of your own, you can cut down these costs. All the revenue you earned goes straight to your pockets.

Conclusion

Mobile app development has become a gateway for businesses to connect with the whole universe. The taxi business is no exception in that regard. There is an upsurge in the number of taxi apps in recent years. Now the question is who can offer the best service. If your taxi business has unmatched service, success is inevitable.

PhonesApple Ios 13 by appfity(op): 7:52am On Jul 02, 2019
Apple has announced it's new operating system iOS 13 on past a few months ago. It's the most advanced operating system from the apple. iOS 13 contains many features like,

1. Dark Mode
2. New Photos and Camera App
3. Swype Keyboard
4. Performance Boosts
4. ARKit improvements
5. New Apple Maps
6. New Privacy Feature Sign In With Apple

These are some of the major iOS 13 features

Technology MarketTrending App Ideas For Successful Business Startup by appfity(op): 7:04am On May 10, 2019
Mobile Apps are easier to build. With a little knowledge of programming, it's easy to develop a mobile app. Due to its low investment and high revenue, mobile app development is a good business to start. You have to research and find a good idea about a problem and implement it like your app as a solution. This will boost the popularity of your mobile app. There are many best app ideas which gone success. Check out our Trending app ideas

Technology MarketHow Virtual Reality Will Re-shape Your Business by appfity(op): 11:14am On May 08, 2019
Check out How VR will reshape your business
https://appfity.com/how-virtual-reality-reshape-businesses

Science/TechnologyRe: The Future of AI by appfity(op): 8:00am On Apr 08, 2019
I'm so sorry to hear that. Let's hope the situation will change to positive. And we really appreciate your initiative to be a part of the change. That's the first step you did well. Let's wait and hope for the best thank you.
Science/TechnologyThe Future of AI by appfity(op):
Artificial Intelligence is an emerging technology which is going to impact on our daily life. We have seen many artificial intelligence innovations. Future of AI defines many industries like automation, medical fields, education & finance industry. AI is not a threat to human AI will assist the human in many fields. It plays an important role in crime recording by using facial recognition technology. Impact of AI on society will be good. Future robot technology will make people's life easy and simpler.Future of AI will surely change the world very soon. Future scope of AI is high people will have a great career opportunity in the artificial intelligence field.

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