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Copywriting is the art and science of writing a copy that sells your product or service and convinces prospective customers to take action.

It is like employing a salesman to reach your customers. A copywriter reaches your audience all at once through blog posts, billboards, sales letters and many more.

If you can leverage your writing to tell a compelling story while convincing customers of the need for your product, there is no limit to the growth your business can experience.

Copywriters are responsible for the text on brochures, billboards, websites, emails, catalog etc. This text is known as “copy”. Unlike news or editorial writing, copywriting is all about getting the reader to take action. The action might be to purchase, opt-in or engage with a product, service or brand.

Brands that work with copywriters hire these skilled professionals to create everything from blog and article copy to social media content and product descriptions – depending upon what they need at a given moment.

Currently, more than 27 million pieces of content are shared across the web every single day. With this, it is clear that it is difficult to stand out when so much content is present at all times. Because of this, brands are increasingly turning to professionals to help them rank well on Google, attract more customers and develop a stronger and unique brand voice.

Copywriting efforts are more effective than outbound advertising methods. By creating unique, relevant and high-quality content on a webpage, blog or social media account, a company with an on-staff copywriter can easily build an audience and develop a solid reputation quickly and easily.

In my own words, I will love to call this “Persuasive Writing”. You only goal is to write in a such a way that even a doubting Thomas will love what you are offering, and will purchase the product or service.

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What exactly does a Copywriter do?

A copywriter creates clear, compelling sales-copy to sell products and/or educate and manage consumers, flexing persuasive writing muscle on websites, blog posts, banner ads, social media platforms and other marketing communication vehicles.
Brainstorming concepts and developing storyboards. They work with marketing and other creative department to develop communication strategies

What do Copywriters Write?

Emails: Email campaigns are there to pique interest, raise awareness and prompt an action.
Blog posts: These can range from around 400-1500 words. They are usually a bit more informal or opinionated.
Social Media Posts: Those limited character tweets and witty Facebook updates don’t write themselves.
Case Studies: These are short articles that explain how a company helped its customers.
Website Copy: Writing for the web comes with its own set of rules and guiding principles.

What kind of qualifications do you need to be a Copywriter?

Zero! There are successful copywriters with college degrees and some who didn’t finish and some are retired. Some are stay-at home moms and some left their six-figure corporate jobs.

The only things you need are:

A computer and an internet connection.
An excellent grasp of language and stellar writing skills.
Superior research skills.
Curiosity and staying on top of current affairs.
Creativity. Every other skill you need can be learned.

Is Copywriting Lucrative?

The beauty of being a copywriter is that you have the power to make as much money as you want. You can work for an agency, ecommerce or freelance, the opportunities are endless. You can be a copywriter freelancing for international companies in the comfort of your home.

One copywriter I know works decent hours, not only on copywriting but also on the growth and development of her freelance business. She makes over $120,000 a year.

Another freelance copywriter I know who is a real go-getter has a talent for copywriting and he is a terrific networker and business developer. He has negotiated lucrative contracts with a number of big companies and will be making up to $300,000 this year.

Finally, there is a stay-at-home single mom who is a copywriter, has two children to take care of and only works four hours a day in her copywriting business. She makes $75,000 a year.

How Much Does a Copywriter Actually Earn?

A new trained copywriter can earn anywhere in the $25 to $35 per hour range, so you are looking at beginning salaries between roughly $52,000 and $62,000.

The nice thing is that there is plenty of room for growth and advancement. There is a possibility for an experienced copywriter to make over six figures a year. Depending on their experience, level within a company, where they live and work, that could be from a combination of freelance work and full-time work or it could come from just a full-time job.

Copywriting is a crucial skill. It should be easier to get paid well for it. It is a travesty that brilliant novelists have to work day jobs instead of spending all of their time writing the novels that we love and crave.
In Conclusion;

Anyone, with a strong drive to succeed through an online skill & business can do Copywriting. All you need is to be guided by the right coaches. And I have been able to identify the perfect program where anyone can learn the basics and advanced components of Copywriting, and how to grow the skill and business till you are seeing profits in millions monthly.

To Learn Copywriting From One Of The Best In Nigeria, FOLLOW THIS LINK

Ecommerce in Nigeria has always been a gold mine. Starting today is not late.

Do you know that a shop does not really have to be a four walled building anymore?

Do you know that you can now have a shop online?

I mean, a shop that you can store, display and sell your products and services, like you would do in a physical(offline) shop!

A shop that you can use to reach out to thousands of people at different locations at the same time, increasing the rate of sales without having to pay rental fees for different outlets?

You may be surprised but these are just few of the numerous perks that E-Commerce offers.

E-commerce also reduces the cost of hiring many staff, manages your inventory, covers limitless geographical area, plus you can work from anywhere.

Do you know that you can learn about how E-Commerce works and become an E-Commerce entrepreneur?

The E-Commerce skill is said to be one of the hottest skills companies and industries to now look out for.

That is why you should learn how it works.

Let’s talk about it.

What is E-Commerce?

E-Commerce or Electronic Commerce, is simply the act of using electronics, to buy and sell goods (products) and services in an online platform that allows it or on the internet.

It is the use of internet to buy and sell goods and services.

It is used by business owners selling to consumers, business owners selling to other businesses, consumers selling to businesses and even consumers selling to other consumers.

If you have ever bought something from an online vendor on Facebook, Instagram, Jumia, Konga, Jiji, ect, that is E-commerce. Imagine the amount of sales those platforms make in a month. Imagine having such a platform and being able to sell to hundreds of thousands of people.
What does E-Commerce entail?

E-Commerce involves the use of online marketing, online auctions, online transaction processing, electronic funds transfer, supply chain management and many others channels to achieve supply.

It makes use of internet banking and an online financial exchange of currencies for trading purposes.

It also involves a web server that manages an online store front and processes transactions, a database system that has the store inventory, and a dispatch system that makes delivery of purchases possible.

E-Commerce as a skill entails the knowledge of some hard skills and soft skills.

Some of the skills are:

A knowledge of software development, search engine optimization, Artificial Intelligence, Data Analysis and analytics, marketing, content writing and more.

Others include:

Problem solving, critical thinking, effective communication, resilience and emotional intelligence, etc.

Yes, you will have to learn these skills if you do not have them and you also have to be target driven.

E-Commerce is big and wide with lots of benefits.

Do not be discouraged, you could learn these skills. They are intertwined with E-Commerce and you can’t practice E-commerce without them.
What would be required of you to learn the E-Commerce skill?

You can begin with watching tutorial videos on the topic, and also enrolling in online and offline classes that talks about the subject.

With an internet connection, on your Laptop or mobile device, you can begin to learn.

Why wait?

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How lucrative is E-Commerce?

The first online sales were made on 11th August 1994. Since then online sales have taken over the digital space. Online stores with an active presence on social media platforms have more than 32% sales. Also, many countries engage in it. E-Commerce has contributed a good share to the economies of countries. It has contributed about:

$672 Billion – China

$340 Billion – United States of America

$99 Billion – United Kingdom

$79 Billion – Japan

Other countries like Germany, France, South Korea, Canada, Russia, and Brazil are also beneficiaries of revenue from e-commerce. E-Commerce is lucrative. In 2019, it had about 3.5 Trillion dollars realized in worldwide e-commerce sales.
Where can you work with an E-Commerce skill and how much would you earn?

You can work independently (in your business) or you can work for companies like Amazon, Ebay, ASOS, Apple, Alibaba and others.

The E-Commerce entrepreneur’s average salary range is $54,000-$106,000, with a steady rise depending on sales and the entrepreneur’s work level.
What is the future of E-Commerce?

Retail Commerce sales is predicted to reach $4.13Trillion in 2020.

And by 2040, 95% percent of all purchases will likely be through E-Commerce.

In Conclusion

Anyone, with a strong drive to succeed through an online skill & business can do E-Commerce. All you need is to be guided by the right coaches. And I have been able to identify the perfect program where anyone can learn the basics and advanced components of E-Commerce, and how to grow the skill and business till you are seeing profits in millions monthly.

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You can reach out to me for more inquiries.

Basic writing skills matter – there is no denying that. Having basic writing skills means being able to get your message across. Your writing won’t be grammatically perfect when you are in this level of writing. You will make spelling mistakes and you will probably have to look at a dictionary every now and again. But ensure you make sure you are understood by the person reading your writing. You don’t really need a great level of vocabulary to write with basic writing skills.

Professional writing is a style of written communication used in a workplace environment that allows professionals (e.g. business people, professors, doctors, lawyers, etc.) to make informed decisions.

Professional writing allows various types of professionals to communicate ideas to each other despite their different areas of expertise. It is to convey information to readers within a workplace context. The specific function of professional writing cab be one or a mixture of the following;

How to Improve your Writing Skills

Before you can start writing incredible content, you will need at least an intermediate understanding of the basic principles of writing. This doesn’t mean you need to enroll in a prestigious creative writing program in a university but you will need to know the basics of grammar and spelling.

If you want to get better at something, you have to practice and writing is not an exception. If you want to improve your writing skills, writing on a regular basis will not only diminish your fear of the blank page, it will also help you develop a unique style.

The best writers are also keen readers and reading on a regular basis is an easy way to start developing your writing skills. The more you read, the more likely you are to develop an eye for what makes a piece so effective and which mistakes to avoid.

Find a handful of recent blog posts you really like, print them out, take a red pen and highlight things you liked: certain sentences, turns of phrase and even an entire paragraph.

Editing is a tough skill to learn for beginner writers because they place immense value on the first place. Develop the discipline it takes to eliminate extraneous words. Resist the temptation to wax lyrically and get to the point. Be tough on yourself and know when to delete or rework.

Aside from plagiarizing someone else’s work, nothing will determine your credibility faster than failing to do your homework. Before writing, ensure to carry out thorough research.


Requirements of a Writer

Computer or laptop, internet connection, email addresses and Paypal account are the paramount requirements to start with. Majority of organizations seek creative and veteran writers with a degree in English Literature, journalism or marketing. However, excellent writing skills and great portfolio are adequate to scrutinize whether an individual is a professional writer or not.

A fresh graduate or a post-graduate irrespective of age and location can become a freelance writer. Organisations employ creative writers who create content to augment their brand awareness, take their website to the top of search engines, bring traffic to their websites, generate leads, increase sales and conversions.

Most of the businesses remain on the lookout for writers who specialize in developing content that promotes their services, products and connect them to the wider audience.
How Lucrative is Basic and Professional Writing Skills?

Do you envision earning a colossal amount of money some day while staying in the comfort of your home? Basic and professional writing also known as freelance writing is proving to be a lucrative opportunity for individuals who covet to earn money while sitting at home by writing things on a diverse range of topics.

In the aspect of blogging, statistics assert that millions of people are generating cash-flows by creating blogs. With an exponential growth in content marketing, demand of freelancing bloggers is essentially at a rapid pace. Develop attention-grabbing, original and unique blogs to create interest among readers.

Also, when a writer completes a writing project, he gets money from the buyer. Elance is one of the websites where writers can earn a substantial amount of money within shortest possible time.

Learn different forms of writing such as informational writing, promotional writing, article writing, blog creation, press release writing, magazine writing, book writing and so on. If you become proficient in either of these, nothing cn stop your money making opportunities.
Earnings of a writer

According to ZipRecruiter, the average annual salary for freelance writers in the U.S was $63,488 in 2019. The average freelance writer makes $31 per hour, indicating that the market continues to grow from a $21 hourly rate in 2015 according to Payoneer.

Two ways you can make money with your basic writing skills are Freelancing and Amazon KDP

To learn other smart ways to make money, follow my site link in my BIO.

Growing up in the typical Igbo business-man environment in Abuja, with a father who is a trader in building materials, I always heard stories of men who couldn't feed well and after some years did money ritual and became very rich.

As a young boy, I would avoid such men, and would never take their money-gifts no matter how tempting it was. I didn't want to turn to tortoise abeg.

Never did I know that I was going to be referred to as a Ritualist one day by traders who saw fast money as an ill-gotten wealth. Lol

I went from climbing the back of trailers and pickups, loading doors (like a garage boy) in 2016 while I was doing my apprenticeship, to a brand-new car, one year after I finished learning to be a trader, in 2017.

There is a kind of money you will make in Nigeria and the uneducated and uninformed will quickly conclude that you are a Ritualist or a yahoo boy.

And you won't blame them. That is how our people are wired. And it was not as if I was as rich as Dangote or E-Money ooh. It was the rapid change in my finances that made them conclude so. LOL

So what changed my financial life so much that some few people started to say I had joined a money cult?

Well, the answer is "INFORMATION".

I was fortunate to be exposed to secrets of making money online, by mastering one skill after the other. I was really hungry and broke, so I invested all I got into these skills which I came across in 2014/2015 and by 2017 I was able to buy a nice car and had some other necessities of life. I started to ball very fast.

Sometimes I sit back and ask myself:

What if I ignored to learn creative writing?

What if I didn't learn how to become a blogger?

What if I didn't sign up for newsletters of opportunities from experts?

What if I used my mobile data to watch movies Instead of watching countless training videos online?

What if I used that my saved-up money to impress a girl instead of buying those courses that empowered me?

Where would I have been today?

Are you exposed to information and secrets that will make your neighbors call you a ritualist out of ignorance of the money present in Online skills, or are you going to ignore the INFORMATION flying around and live in doubt and then later regret it?

The ball is in your court. But if you asked me to advise you on the most profitable path to follow, then my advice will be for you to make use of the information which I have provided on my website. Learn an online skill. Be passionate and be dedicated to that skill, and change your financial story forever.

To begin a legitimate side hustle with a tested and profitable digital skill, access my Top 20 Handpicked Skills That Can Give You Extra Income, Visit my website link on my profile signature.