₦airaland Forum

NIGERIA YOUR TREASURE:

Today, if man or history challenges us to produce our treasure house (our legacy?) what will it be? The ‘Accumulated Hydrocarbons, the ‘Rain Forest’ or ‘Human Resources’? None of the above! Truth is, we are yet to consciously recognize, appreciate, collect document and preserve nationalknowledge - which is and remains the greatest treasure for any conscious nation with an ambitious vision. Knowledge is the ultimate legacy of man’s existence on the planet


Earth. We don’t have to visit the American Library of Congress (the largest empire of human knowledge to date) to appreciate this fact of history. The above statement is now being validated by the revelations of 21st century Information Age. This makes it necessary to start to ask such patient questions as: what is the gross asset value of

Nigeria’s human resources abroad – analyzed in terms of scientific knowledge, expertise, skill and practical experience? How best can we pool all these quantum knowledge together to benefit Nigeria (Africa)?

One fundamental and inescapable truth is that we will need abundant knowledge, commitment, resources and energy to become a relevant player in the global Technology development domain – especially in the IT & CT domain. One clear way of not attaining the goals of this very fundamental national mission is “to neglect the importance of the

largest concentration of the knowledge reservoir of Nigerians in Diaspora”. It will amount to the greatest development tragedy that can befall any nation. Presently these warehouses of knowledge are wasting away – really wasting away, just like the many million tons of ripe tomatoes produced by the remarkable talent of our rural farmers, but for lack of national distribution network of our farm produce. How long can we afford to continue to exist like this as a nation – a nation afraid of knowledge? Or a nation that hates knowledge, science and technology?

At best, what the national pretence of contact or ignorance is better than knowledge has done for us as a nation is to create ‘an artificial economy’ – this monster that stirs us daily in the face, strangulating our dream, labour and creativity into what we now know as “a capital merchandizing environment’, where bags of money and finished goods and services change hands. Amidst this state of apathy is the equation of run-away brain drain that we must now start to address with all seriousness and resolve to turn around its impact.

It stands to reason that a nation of more than 120 million people that funds the development of Science and Technology with less than 100,000 US dollars (N1 billion) annually but can afford to place a page advert of the same value on Wall Street Journal

and/or budget to build a stadium at an estimated cost of N30 billion - can only be classified among nations that hate knowledge, science and technology. This negative attitude to technology development and knowledge incubation must change.

Read more on this article by Chris Uwaje at http://techtrendsng.com/?p=172#more-172

The Brain Drain Challenge!
First, there is a fundamental need to refocus the nation’s information mindset from the current standard of “WHO YOU KNOW” to “WHAT YOU KNOW!” In order words, it’s time to start to pay homage to ‘knowledge’ (technology) than to (individual)

Wealth – Dr. Pius Okigbo’s wisdom on building a knowledge-based society refers.


The central issue is “Do we want to compete with the rest of the world”? I am sure there are compelling reasons especially for Nigeria to compete. This may not be possible without re-engineering our entire environment, infrastructure, education, work process and livelihood into information-systems-driven high technology economy. Issues of technology development are indeed issues of human resource development – which inevitably leads to the ‘development and growth’ or the ‘under-development and poverty’ of nations. Man therefore (especially the youths) becomes the prime and most essential focus for national development. Today, nations who qualify to be called ‘developed’ are indeed those who have developed great passion for knowledge and human resource development.

Sharing Emeagwali’s thought on “Technology as a Tool for Integrating Africa into the 21st Century Global Economy” - these are extracts of his views on how Africa can use knowledge to compete with the rest of the world (source & authorization to use this material: Philip Emeagwali):

BBC Network Africa: What can Technology do for Africa in the new millennium?

EMEAGWALI: “A few millennia ago, Africa were the first to enter the Agricultural Age. The first to build in stones. The first to pioneer in technology. Today, African is behind every continent in technology and as a result is the poorest continent.

Technological knowledge can be used to create wealth and alleviate poverty in Africa.Kwame Nkrumah also said; “Socialism without science is void” Therefore, we cannot reduce poverty in Africa without scientists and engineers.

The lack of technological knowledge is the reason for the wide disparity between the rich

and the poor nations. The 500 richest people on Earth have more money than the 3 billion poorest people on Earth. Because the rich nations are getting richer much faster than the poor nations, the gap between the rich and poor will continue to widen. This gap

can be closed if African nations are focus on developing an economy that is knowledge and technology based, instead of one that is based on the export of natural resources.”

NEW ECONOMY:

Creating a new organization of work, governance, and business pre-supposes that we need a ‘New Knowledge-driven Economy’ for Nigeria – where science & technology and in particular, information and communications technologies will be the driving engine. We need a new government image with people-first obligations. This may not be

easily realized or possible without re-structuring the ministries as productive agents of governance. Who says we cannot or must not establish a Federal Ministry of Knowledge?

Selected studies have revealed that over 30 per cent of Nigeria’s human resource talents - especially in the core sciences – fostered at great expense to the state – migrate abroad annually! This translates to free allocation of about 30% of the national budget over the past three decades to benefit other nations. In gross development terms, it represents a significant factor of the nation’s economic, political and social instability experience and history – that has continued to challenge all of us.

Why should Nigeria choose and invest on knowledge (technology pursuit) of the Information Age, instead of the perpetual dependency on the export of only crude oil? In Search of an answer; let us explore importance of technology in oil exploration, extraction and export. What is the content and role of knowledge (technology) in the black gold business? In order words, what percentage of the entire value of the petroleum enterprise does knowledge constitute? Who supplies and controls the technology (knowledge)? Are there alternative sources to this knowledge or expertise? Can part or all of this knowledge be supplied by Nigerians all over the world at the current value paid to others? Finally, where will the equation of “we have the oil resources” (divided by) “they have the knowledge to find and extract our oil resources” lead us? No where?You damn right! The simple truth is that by the time our natural resources finishes, we will still be left with little or no knowledge or technology value. Whereas, those who currently supply us knowledge (technology) will continue to build on and upgrade what

they have to continue the complex journey of life survival. In the final analysis, we would have lost or sold our resources for a quarter of its real value, and would have lost abundant time needed to incubate knowledge and technology – ’simply because we myopically decided to chase shadows, when a kindergarten should have a clear view

and understanding of a ‘mirage’.

Jump-Out Vs Jump-In (Turning the Brain Drain into

culled from www.techtrendsng.com

Time might be perceived, defined and configured as being relative. But, ironically the law of relatively is some kind of wisdom that spurs the mind and commands us to search the universe for better solution.

Such a phenomena challenges the thought process and requires in-dept observation – this critical mass that makes us to listen to the voice of wisdom wrapped in timelessness! This is perhaps the time in the life of “that living creature” called Nigeria to turn the head, refocus the mind and listen to her inner-self, By Chris Uwaje

http://techtrendsng.com/?p=101

In the world of mobile business and technological development,mobile payment is said to be the next big thing in Nigeria for Nigerians,some African countries like South africa have started mobile payment where financial transactions are made through the mobile phones at a great convinence,how ready are we for this big thing, with CBN giving licence to some mobile payment providers like MONEYBOX.

Read the rest of the article through the link below and make your candid contributions.

http://www.gsmusersforum.com/forum/viewtopic.php?f=6&t=5931

Being successful today in Nigeria as an application developer doesn't come just like that.Ours is a peculiar environment where mediocrity is often times celebrated.As a developer (and also an entrepreneur)you have a bigger challenge.

Philip Kotler-the father of marketing opined that "authentic marketing is not the art of selling what you make but knowing what to make.It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers",

To be successful as a developer you have to understand what the times are,i mean the trends,and the web helps you identify it quickly.The web trend is a microcosm of the entire process.

What is a Web Trend?

A web trend is simply the various ways the internet is used as a business solution. It is the pattern of doing business on the web at any given period. Web trend can also be regarded as the current era of the web, what is in vogue online. This is determined by what the Internet users want and how they want it. Right now web users are yawning for high personalization online. They need particular and specialized services as the day goes on.

If you can determine what millions of people using the web and offline too want, and you give it to them the way they want it at a good price regularly, you will be successful online. This is the secret of online wealth creation.

With the web trends you can build a new business to serve the need or adapt your already existing business to suit the trend.

The Current Era of the Web and its Business Potentials

Presently, the Web is mostly accessed via a computer. The Internet has gradually changed from not only being an information center to being a business center.
The current era of the Web for business purposes is known as the Web 2.0 era. This is a term used to describe the trend in the use of the Internet these days which enhances creativity and information sharing for business and personal purposes.

According to Tim O’Reilly (an Internet technology expert): ”Web 2.0 is the business revolution in the computer industry caused by the move to the internet platform, and an attempt to understand the rules for success on that new platform.”

Web 2.0 is not a technical update in internet technology rather it is the change that has occurred in the way businesses are fashioned on the Internet to suit the end-user and solve problems better.
Some of the characteristics of this era, include; rich user interface and experience, High level of user participation, dynamic contents, scalability (ability to grow within a short period), openness, freedom, collective intelligence.

One of the great trends now in Nigeria is no doubt mobile banking applications and keying into this is maximising your potentials.

A GREAT OPPORTUNITY FOR DEVELOPERS

An opportunity exists for developers who have ideas and stuffs they have done and needs financing for it,a DFID assited project will open untold doors for such persons.

if you are interested and want to participate please dont hesitate contact me for further details on my email :kenneth@gsmusersforum.com or call 08052207809.Note this opportunity is open till Friday May 1st 2009

For fresh and hot football gists log on to www.trusoccerng.com
it is the newest football newspaper on d stand now,ask your vendor.

www.trusoccerng.com

At Frank Kay konsult your business optimization is our concern. Our mission is to help organizations; their people, processes, financing, systems, strategy and leadership build on their strengths and continuously grow and develop their business processes to achieve great result.

We achieve this through Training, Consulting, Research, Finance Management.

Visit our website www.frankaykonsult.com

Kro,i agree with you,i have always told anyone who cares to listen through my articles,consulting and ven training that the lasting online business is taking your offline business online to leverage on the marketing capacity and interactivity the web affords,until we begin to see the web as a marketing communication tool that can help our businesses then the wealth which the net gives will be an illusion for many.

i hv a website i want to advertise,wat options do i hv that are effective and tragets nigerian market.Ur imput is highly welcomed and appreciated.thnkx

Anyone who feels he or she knows how to make money online shld be bold to share it here,thats the essence of this joint.

People! enjoy this article from Daily Independent Newspaper:

http://www.independentngonline.com/busi/efma/article02

@Peterpro,you are free to print any of my articles but always leave my by-lines,you know what i mean?
you must give credit to the author.Apart from that,you are free to print and circulate the info,no wahala!

Read this article on online business in nigeria from Daily Independent newspaper

http://www.independentngonline.com/busi/efma/article03

GSM sicknesses
… Nigerians don’t believe that something kills, until someone drops dead
Janne Wilkins, a businesswoman in Dana Point, California, United States of America, have used cell phone for the last 10 years. During the last several years she noticed, an increase in tension in her neck and shoulder areas.

Read the full story at:

http://www.gsmusersforum.com/forum/viewtopic.php?f=11&t=5857&sid=333934f122a626540e155e53721acaa5

Etisalat is gearing up to become Nigeria's fifth GSM operator after launching its marketing campaign yesterday. Etisalat is the operating partner and 40%-owner of EMTS (known locally as Mubadala), a company established by Mubadala Development Company after it was granted a 15-year universal access concession in January 2007. EMTS launched a limited offering in March 2008 and is currently testing its network ahead of full launch. It will compete against MTN, Zain, NITEL and Globacom in a market of more than 50 million subscribers.

Read more reports here:

http://www.gsmusersforum.com/forum/viewtopic.php?f=1&t=5856&sid=333934f122a626540e155e53721acaa5

Basic Principles that Guarantee the Success of Your Online Business
These basic principles of online business are the bedrock on which a successful online business is built. Your success in online business simply lies in your ability to understand and follow these simple principles.

Knowing and following the foundation and rudiment of the business helps you create internet wealth within a short period of time. Frankly speaking, the whole idea of making money legitimately online understands how the online business works and then you use it to model your own business. Simple!

The principles am going to share with you here are the same principles We have used to grow our own online business from the scratch within a short period of time, it gave us focus and direction, it also removed ‘guess work’ and the pitfalls of online business because we know exactly what we are doing.

You will be more confused if you get online to do business without being focused. This is important because there are billions of businesses competing with you, so you can’t afford to miss it. You really cannot go wrong with these concepts if you understand and do them.

In online business, you are faced with the challenges of
1. How to find and keep the right customers for your product or service
2. How to increase the number of your customers.
3. How to make your customers buy your product often to increase sales.
4. How frequent those customers come to do business with you.

The way you master and overcome these challenges differentiates your online business. This is where your success lies, if you can’t provide answers to them always, your business will suffer.

Find the Right Customers and Give Them the Right Product
When starting any online business, your very first task is not to develop a product or service to sell. It is not what you sell that matters, anything can sell on the internet with the right customers who are in need of that product or service.

So your very first assignment is to look for what people want and give it to them, wow! This sounds very simple, but that is it, as simple as that. You have to be sure of the area you want to play in. Then find answers to the following questions:

1. Who are my target customers?
2. What do they want?
3. How can I encourage and motivate them to buy my product or service now and always?

These questions can be answered properly with good marketing strategies. Effective marketing that gets result for you is simply your ability to motivate people who need your product or service to buy and always buy from you. Therefore internet marketing involves setting up automatic and repeatable system online which creates the environment where people want to buy your product or service instead of you having to sell them.

Be Committed and Consistent in Your Business
Use is the power of commitment and consistency in your internet marketing campaign. Always p

ersuade your prospects through your marketing messages to buy your product or service.

Sometimes before you could convince a prospect to buy your product you must have sent them not less than seven messages.

In your message, make them take steps gradually, when a prospect agrees to take a baby step with you, they will take further steps with you if you are consistent.

If you provide proofs that your product or service is in high demand by a large number of people, it will make your prospect say yes more easily. Provide testimonials to show acceptability and build credit for your business. People will always go for hot products.

Try as much as possible to prove to your prospects that you are an expert; people love to deal with an expert because it reduces their chances of failure.

Do this by writing articles about your product, making posts in forums about your product, do press review of your product, and conduct seminars and training. All these boost your image.

Use the Power of Scarcity and Urgency
Another important strategy that works like magic online is the power of scarcity and urgency. You will make more sales if you include in your marketing message that your product is just for a limited time. Put deadline to offers you are making, this will force your prospects to make decisions to buy.

Your marketing message must be valuable enough to induce people to read it, it has to be short and clear so that they can read it and not think of saving the message to read it later because if they save it, they wont read it again.

Create curiosity in the minds of your prospect, offer them surprises in your message. Let them always look forth to getting your message.

Curiosity is a powerful motivator so use it. Put something in your message for the prospect to do, make it interactive where you get feedback from them, you can ask them to suggest the price they want for the product, you can include special tips in your message for them, put a money-making idea, joke, quote etc to spice up your message and give it a human touch.

Use the Concept of Viral Marketing to Expand Your Online Business
The concept of viral marketing in online business is got from the biological way in which virus attaches itself to its host and spreads rapidly.

Your online business should grow rapidly like a wild fire by simply attaching your advert about your business on any message you are sending out. This enables your business to spread by word of mouse.

For effective viral marketing, you must give away freebies in form of e-books and articles to your prospects, it is in these free stuffs you are giving out that you will attach your advert which now becomes the viral element.

You will have a positive buzz if you ask your prospects to reprint your articles and ebooks, include your ad in all the freebies, ask them to also give it away to their friends and prospects alike.

This concept was used by Hotmail (a free email service) to become the world’s fastest growing company within a three year period.

Use these methods to improve your success online.

To your business Success!

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In it you will also see the mystery behind the stupendous success of Warren Buffet, the secret behind the magnetic personality of J.f.Kennedy, Bill Clinton and Brian Tracy’s most valuable book and many more.

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The science of being Well by Ernest Holmes
Attaining your desire by Genevieve Behrend
Character- Building Thought by Ralph Waldo Trine
Everyman’s Goal by Rebecca Beard
How to Find Your Real self by Mildred Mann
How to Get what you Want by Orison Swett Marden
The Creative Forces in the Individual by Thomas Troward
How to Turn your Ability into Cash by Earl Prevette
How to Turn your ideal and Desire into Reality by Brown Landone
Impersonal Life by Joseph Benner
In Tune with Infinite by Ralph Waldo Trine
Influence-How to Exact It by Yaritomo-Tashi
Inside the minds of winners by Charles Burke
Iron Will by Orison Swett Marden
What all the Worlds A-seeking by Ralph Waldo Trine
Making of the man or woman who can by Wallace Wattles
Manifest your life by Michele Janie Johnson
Mastery of destiny by James Allen
Right and Wrong Thinking and Their Results by Aaron Martin Crane
The Art and Science of Personal Magnetism by Theron O.Dumont
The Art of Money by P.T.Bamum
The Science of Getting Rich by Wallace Wattles
The Mind Mastery by Ken Wardles
The Ideal Made Real by Christian Larson
The Law and the word by Thomas Troward
As a Man Thinketh by James Allen
The Master key system by Charles Haanel
What we believe by Ernest Holmes
The Power of Concentration by Theron.Q. Dumont
The Power of Silence by Horatio Dresser
The Pathway of Roses by Christian Larson
The Power of Thoughts by Thomas Henry Hamblin
How to be a Genius by Wallace .D.Wattles
The way of peace by James Allen
The Science of Success by Napoleon Hill
The Science of Wealth by Franklin Hobbs
The World beautiful by Lillian Whiting
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TO GET THIS POWERFUL CD GO TO

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EFFECTIVE WAYS TO ADVERTISE YOUR BUSINESS ON THE WEB
Every business needs advertisement except your business is offering a product or service for just your household. Even personal brands are advertised these days. By personal brands I mean individuals. They advertise themselves in one way or the other to increase visibility.

No matter what your advertising budget is, you have to do effective advertisement for your business for it to grow while you make more money. Effective advertisement must not be expensive rather it has to be targeted. That means the right people will see the advert: people already looking for your product or service. It is about choosing the right medium to advertise, giving the right communication and achieving your result of increased sales.

This is what advertising your business on the Internet can offer you. Entrepreneurs, managers, organizations will maximize the use of the Internet to improve their businesses if they understand that the Internet is a marketing tool which will help reach their targeted customers. Not only that you will reach your market, it will afford you instant interactivity with them. Advertising your business online is quite cheaper than most offline adverts.

Online advertisement in developed countries has huge potentials both for the advertisers and the advertising firm. Recently, I was going through some information online, and found out that Barack Obama –one of the US presidential candidates, did more online advertisement than Hilary Clinton. He actually ranked very high with the search engine results and that translated into his winning. That is the extent online advertisement can contribute to ones success.

Here in Nigeria, online advertisement is a gold mine waiting to be tapped. The future is bright I must say if we can embrace such opportunity and take our businesses online for additional profits.

Effective Methods of Online advertisement.
These are different ways in which you can advertise your business on the web even if you have a shoe string budget.

Get a Website
Your online advert campaign cannot be effective if you don’t have a website. I have through previous articles educated you on the need to have a website for your business. Your website will show case your product or service. It is not as expense as you think to have a simple website. With your website, other online advertisement will be easier and will also achieve greater result.

Submit your website with the search engines
The battle about online visibility is won and lost with the search engines. Over 80 percent of web users use the search engines. Ones your website is up and running, submit it to the search engines like Google, Yahoo!, Live search and others. The search engines will automatically index your business to their directories and other websites on their list.

Advertise with Popular Websites
Popular websites that have millions of users are good places to advertise. You will leverage on the traffic they have. Different types of adverts are accepted, you can have a banner of your business placed strategically on such websites like Yahoo, Google, Facebook. You could also put a link to your site for free on these websites: www.base.google.com, www.classifiedforfree.com.

In using this method, you have to choose the right website that has your target customers.


Use Online Article Databases
I submitted an advertisement in one of the article databases about two years now and up till today I get responses from that advert. That is how important and useful this method is, it demands that you write an article about your business putting your contact and submit to websites that accept articles from businesses. They will upload your article on their website and that will bring businesses to you as long as their website is still running on the web.

Use Email Marketing
Get an email database (opt-in list) of your targeted market and send them a marketing message about your business.

Send Online Press Release
Send out press release about your business, use the following websites: prleap.com, i-newswire.com, prfree.com, clickpress.com.

Advertise your business with online magazine (e-zines) and newsletters.
Advertise with e-zines that are for your business area, also use newsletters to let people know about your business.

Use targeted online discussion boards called forums to advertise. Such as www.gsmusersforum.com

Do Web SMS Adverts
Send your advertisement from the web to a database of targeted customers. With this, your advert goes straight from the web to your prospects phone.
Go to www.websmsng.com to use this method.

In Summary, as an effective manager or business owner you don’t have to do it yourself. Get an expert to advertise your business online as you do your offline campaigns.
Use these strategies to your business growth and always keep a date with this newspaper

BUILDING A SUCCESSFUL BUSINESS FROM WEB TRENDS

The way business is done today is quite different from what it used to be several years ago.
Successful businesses that have stood the test of time are those that have always followed the trend.

With the technological advancements today, business is done at the speed of thought. Relevant information is now at the tips of any knowledge- driven entrepreneur or manager. It is quite easier now for one to build a successful business especially using the Internet as a tool.

One of the ways in which you can build a great business is by following the Web trend. The Internet has really changed the way business is done today; many still have not come to the realization of this fact.

This article is meant to show you what the trends are online, businesses that have benefited from the trend and what the future trends would be. As an effective manager, you will need to fashion your business towards these ideas.

What is a Web Trend?
A web trend is simply the various ways the internet is used as a business solution. It is the pattern of doing business on the web at any given period. Web trend can also be regarded as the current era of the web, what is in vogue online. This is determined by what the Internet users want and how they want it. Right now web users are yawning for high personalization online. They need particular and specialized services as the day goes on.

If you can determine what millions of people using the web want, and you give it to them the way they want it at a good price regularly, you will be successful online. This is the secret of online wealth creation.
With the web trends you can build a new business to serve the need or adapt your already existing business to suit the trend.

The Current Era of the Web and its Business Potentials

Presently, the Web is mostly accessed via a computer. The Internet has gradually changed from not only being an information center to being a business center.

The current era of the Web for business purposes is known as the Web 2.0 era. This is a term used to describe the trend in the use of the Internet these days which enhances creativity and information sharing for business and personal purposes.

According to Tim O’Reilly (an Internet technology expert):”Web 2.0 is the business revolution in the computer industry caused by the move to the internet platform, and an attempt to understand the rules for success on that new platform.”

Web 2.0 is not a technical update in internet technology rather it is the change that has occurred in the way businesses are fashioned on the Internet to suit the end-user and solve problems better.

Some of the characteristics of this era, include; rich user interface and experience, High level of user participation, dynamic contents, scalability (ability to grow within a short period), openness, freedom, collective intelligence.

The features of this trend are social networking for business and relationship, this brought about the success of social networking websites like myspace.com, facebook.com and others.

This is the era of search engine growth like the Google, Yahoo!, Live search and other search engines. It is an era of online media examples are the Youtube (a video website) Flickr –a picture sharing web community. This is also the time for great e-commerce breakthroughs like the Amazon.com, Ebay.We also have Wikis, Weblogs, Forums.

As the present trend is the determinate of what type of business thrives online, if you build your business around these features of web 2.0 you will make a fortune online.

Use Emerging Web trends to Build Your Business
Going by what the times are, in a short the computer will not be the only tool to access the Web. The Internet will mainly be accessed through mobile devices e.g. (the iphone) and even through television sets e.g. the Xbox live 360.

The internet will basically be incorporated into everything we do and we will live a weblifestyle.Build your online business are the following future trends.


Mobile Web
Rich internet applications will be incorporated into mobile devices. This is already a big business in parts of Asia, Europe and the US. The internet will be accesses via mobile devices providing personalities services like online shopping, social networking, and finding directions.

This is going to bring collaboration between mobile operators and Internet companies. This will bring great mobile devices more powerful than what we have already. Businesses like mobile advertisement and other mobile related businesses will thrive.

Online Video/Internet TV
This is a trend that has already exploded on the web in some developed nations. This will bring about the advent of Internet TV stations, terrestrial TV stations will have to adapt then.

International Web Market
The use of Internet in Africa, India, and China will improve tremendously in no distance time because statistics have shown that the web 2.0 websites are mainly used by people from these nations. As a result of this, Nigeria will become an international web market giving netpreneurs and businesses great opportunities.

Websites as Web Services
In the near future, websites will transform into offering web services beyond online. The computer and the Internet will have an artificial intelligence that will be used to solve human problems faster and better than we have now.

In conclusion, you should know that the future of web-based businesses in Nigeria is bright. Though we have several limitations especially the high cost of internet access to Nigerians.

If the Nigeria Communication Satellite (NIGCOMSAT) which is supposed to provide Nigerians with affordable Internet services is fully deployed and is working, the these trends will be achieved with reduced stress and expenses.

Think of ways you can follow the trend and build your own empire like the yahoos! of today.

Just recently the subcriber base for mobile communication in Nigeria just exceeded
50 million subcribers with over 90 million lines existing.

This shows a 40% increase in growth in first quarter of 2008.Over 3.49 million
mobile phones were sold between january and March 2008.With Nokia still
leading in the market with a market share of 65%.
This means that Nokia is still the most patronised brand in Nigeria followed
by Samsung,Sony Ericsson,Sagem and Bird.
Motorola is losing its market share in Nigeria.

NOKIA MODELS TOP MODELS IN NIGERIA AND THEIR MARKET STRENGTH
NOKIA 1200, 16.2%
NOKIA 1208, 7.8%
NOKIA 2310, 5.5%
NOKIA 1110i, 3.8%

This has actually made Nigeria the largest market for Nokia Brand in Africa.
Nokia sales 2million phones every quarter in Nigeria.

read more of this at www.gsmusersforum.com

Gonorrhea,u asked if i make moey online,i make money everyday from my websites.

check www.netbizsolutionsng.com

www.websmsng.com

www.gsmusersforum.com

or do you think these sites are for fancy?it shows that some people still do not believe that money could be made online legally,then all we have been saying here has not imparted many,we still have a long way to go in educating Nigerians about online business.

Lupet,u want to drive traffic to your site and know more about adsense.

well this new ebbok i wrote will be handy and useful for you.
go to www.netbizsolutionsng.com and learn more.

can call me on 08052207809

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You will succeed!

The reason most businesses in Nigeria have not really established their online presence is because of their opinion and the way the internet is being seen. Like I have always said in my previous articles, every business should use the infrastructure of the internet in one way or the other if they want to survive this age. It gives your business a boost, integrity, wider reach, global recognition and patronage resulting in additional profit.

The internet will be maximized for business purposes here in Nigeria, when it is viewed as a marketing medium which has the advantage of instant interactivity and response. It should also be seen as a marketing communication tool which can reach a large number of targeted prospects faster than the traditional methods of marketing and it is cost effective too.

Bearing this in mind, the basic marketing principles for businesses should also be applied here but this time it is done differently.


Here are basic e-marketing strategies which when mastered will impact greatly on the way businesses are being done today. They also serve as a guide to help (individuals, small businesses, entrepreneurs, organisations etc.) avoid the pitfalls while taking their businesses online. They are simply:

a. How to choose the right concept for your online business
b. How to build your customer base.

Choosing the Right Concept for your Business
When establishing your web presence, the concept of your business should be well planned. This is where it all starts, good planning will determine how successful your online business will be.
Choosing the right concept for your online business involves, finding a profitable niche and building your online shop or office (your website) to suit the niche you want to play in.

A niche market according to Wikipedia (an online dictionary)is a focused, targetable portion of a market. It is a narrowly defined group of potential customers. Your online business should be one that addresses a particular need.

A.P. Giannini, the founder of Bank of America (BoA), one of the most influential bankers of the twentieth century said “serving the needs of others is the only legitimate business today.
Your success online is guaranteed when you focus on a particular small group and satisfy them. You should specialise on a core service or product for you to become an expert.

A good and profitable niche can be one in which you are already an expert in, where there is good competition resulting in demand, one you have special interest in or passion for.

After choosing the right niche for your online business, another challenge you have, is to pick the right concept for your website. Your website is your online store or office. This is very important because If you pick the wrong concept for your website you will get the wrong result no matter the market you are playing in. It also becomes more interesting when you know that there are billions of websites on the internet so you can’t afford to miss it here. Don’t just have a website, get the concept right.

The concept of your website must either be a sales website or a portal website. A sales website is one which is totally designed to sell your products or services online like amazon.com. While a portal website is one which is basically built with the mind of first

providing good content, service and specific information for your prospects for free, thereby attracting more people (traffic) to it like Yahoo.

The portal website makes the bulk of its revenue from advertising and back-end products. Which ever one your business falls into, you should understand the techiques involved. Your website, must also be designed in a simple way so that your prospects find it easy to navigate through in a short while.

The next thing to consider is to choose the right domain name for your business. Your domain name is simply the name of your business on the internet, that is the name of your website. It is your web address which your customers will use to locate your business on the internet. It also has to be registered online ones you have selected a name.

Simple tips to follow when choosing a name for your website.
1.The name of your website must reflect the type of business you do.
2.Short and sharp names are usually very easy to remember and they also allow your prospects to spell it easily and correctly.
3.It must be unique, to reduce competition in that niche.
4.If you want to use your name, make sure you are such a popular person and that it is a personal site.

Building your Customer Base
After finding a profitable niche and building a website around your product or service, your next task is to start building a list of prospects who will become potential customers. This process is known as List building. To be successful in online business, you just have to build a database of your customers, it is always said in internet marketing that the money is in the list.

In building your customer base, the unique and specific benefits which differentiate your business from others should be emphasised and boldly spelt out. It is what will attract prospects to your website.
Like every successful business has what they are known for as their unique selling proposition (USP), here you can also regard it as the Ultimate advantage of doing business with you, Sensational offers you give your prospects and Powerful promise which you always deliver. Your USP must solve the customers immediate problem while you build a lasting relationship with them.

All am trying to establish here is that your marketing campaign or the focal point of your business should be on making the customer feel right, you should be customer-centric not product-centric or profit-centric, this is where most businesses in Nigeria miss It.

So in building your list, your first goal with any visitor to your website is to make them see what is in it for them within few seconds and get them on your email list. They should be made to subcribe to your email list by willingly ‘opting in’ thereby allowing you to contact them subsequently through their emails. This is known as e-mail marketing.

Web based applications such as the autoresponders and the list serves now automate your email campaign and give you all the data about your prospect and the follow up details. This simple and automated act of making your prospects willingly subscribe to your email marketing messages is very important because statistics have shown that over 70% of internet users check their emails and don’t have time to browse sites.

Ones you have succeeded in getting them on your list the first time, you can have the time to build up their confidence with benefit-driven sales copy and your USP that compels them to buy your product or service always. You can also seek expert advice where necessary.
Do these simple things well you would have mastered the skills of effective e-marketing 101!

Learn more at www.netbizsolutionsng.com

With the wealth of info here,any smart netpreneur can make huge money.

Many people believe that anything that promises money making online is a scam. However, I want to let you know that if you have this notion, you need to understand that in every economy, there's always a lapse, genuine businesses, fake businesses, goldmines and opportunities that one can tap into to make
money.

The Internet is an economy on its own and so does all the features that come with an economy. In it you will find an inexhaustible information on different areas of human endeavor. Money making, romance, lifestyle, religion, politics, fraud, and an endless array of topics, issues, subjects, and niches.

So if you are still scared of loosing money, also remember that genuine methods and ways of making money legitimately also exists in the midst of the thorns and thistles that grow online.

Having doubts is healthy and allows for a good judgment of the options available to us. However, being afraid to take risk is worse because life will always be the same for you if you do not take up genuine opportunity that will improve or change your life.

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i wish you success

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