ekenetheorg:
Content remains king as a blogger, but to get SEO, content may not always be king. You can rank high through many other techniques. But as per value of a website/blog, content is king.

Thank you for mentioning SEO

Kindas3325:

Chill bro, what makes you popular? Definitely its the content u re giving ur readers, take for instance when Rapper Olamide just started he sang Three magical songs that i really love Eni Duro, Boys are not smiling and Responsibity that time he works more on producing great songs for listener as to get popular and on he gets the thing, he bacame another thing and no matter what he sings people will still fall for it, my point is you have to work more harder on ur contents before u get popular and once u ve no matter how small the thing u write it will still rank well

Yes you have spoken well...in some aspects content helps but it is still not the key to being number one one google, if you are in a very competitive niche you 'll never out rank that particularly popular site only with your good contents. ok speaking along with the line of the instance you made.....
Iif rapper Olamide releases a new single today and all bloggers starts their coopy and paste ,article download music topics. even if you write that long tail article on that music and embed your keyword as you like, your site will never outrank the likes tooxclusive , notjustok, naijaloaded(with so many users, they are simply popular)

ok , in the bulk sms world , because I do write a lot to ensure people find my bulk sms company, ys they I appreciate it, but I still have not reached Google's page one with all the nice articles....If content is to be King i.e the best thing you can do to rank yourself to the top its a lie, the likes of smslive247 who have achieved their top rank not with content but massive promotion, , and netbulksms(which I have seen his adverts and links many times on Nairaland)are still in front page due to the popularity they have achieved....If anyone wants to beat them in this tough competitive keyword you cant do that with your content...So in that aspect content is not king.

Here is where content is king
Niche websites - with a less competitive keywords...Am I wrong?

and un-ban I pass my neighbor

[quote author=Kindas3325 post=42728107][/quote]
If you are already popular it doesn't matter that's the point bro...

Tell me how content overcomes popularity....

Give me an instance and lets analyze it here

There are seven common untruths often pedaled by so-called SEO gurus who are more interested in making money off you than in truly helping your business excel.

They are:

1. Content is King

Sure your need to have good content but content is not king. Popularity is king. If your site has the most users in it’s niche regardless of the brilliance of your articles or content your site is going to rank No. 1. Actually if you want to find the most interesting articles on a topic go the pages 5-10 of Google search.

Often the blog posts buried in the back of Google search have the most unique and interesting and often local perspectives.

I offer Mashable and The Huffington Post as examples. The goals of both of these sites is to pump out masses of content based on trends. Most of the articles are regurgitated content from various sources. There is nothing much original there. Yet, their websites get ranked like crazy for almost any keywords they want purely based on the popularity of their sites.

What is the answer? Of course, writing good content is important but make sure it is relevant to your niche and do not forget to promote the content as well. Content is not king, popularity is king.

2. Just Follow Google’s Terms and Conditions and Everything Will Work Out Just Fine.

Google does not want you to rank your website. They want you to use Google Adwords and pay them a fortune in pay per click charges. Google does not like SEO because people who get good at SEO do not need AdWords and Google makes ALL of it’s money from AdWords. Matt Cutt’s blog is the last place to look for advice on SEO.

3. Black Hat Techniques Do Not Work

Since Google does not want you to use SEO, essentially there are no white hat SEO techniques. Basically, all SEO techniques are gray hat at the least. If you are trying to game Google to get your listings above others when you employ SEO techniques then you are using black/gray hat techniques.

I had a friend who was an undercover narcotics detective for years. He told me once: “Crime does pay.” He saw people involved in criminal activity all the time who were making incredible amounts of money. However, the gains were often short-term since most ended up dead or in jail.

Black hat techniques can and do work, however, Google has some good cops on the beat. Google has the most money and hires the smartest people in the world. Chances are you will not beat Google with some aggressive black hat technique. It is probably best to stay as close to grey hat as possible and not get too “greedy” and use aggressive black hat techniques. If you do, you had better know what you are doing.

4. Using Your Keywords in Your Domain Name Does Not Work

I love Neil Patel’s blog. I think his blog is one of the most comprehensive and informative blogs on SEO. However, I saw that he said that using keywords in your domain to get ranked for your keywords does not work anymore. Wrong. It works and it works extremely well. I own a site, Classifiedsubmissions.com. Type in Classified Submissions into any search engine and you will see it as No. 1 for these keywords. I also own a site “bestplumberfortluaderdale.com.” Type in Best Plumber Fort Lauderdale and I am on the first page of Google with Powerhouses such as Angie’s List, Yellow Pages and Google My Business Pages. There are countless other examples.

If you want to rank specifically for certain keywords, using those keywords in your domain is a huge factor. Of course, you could choose to promote your brand instead which often is the best choice. But sometimes you just want to rank for specific keywords and if that is your main goal using those keywords in your domain is a great technique that works very well.

5. You Will Get Penalized if You Buy Links

It is OK to buy advertising but not links? How could Google tell the difference between if somebody is advertising on a site or if they bought a link? What is the difference anyway? If the link you bought is getting you real traffic there is absolutely no problem. My advice, just meet people in back alleys and pay for your links in cash. Then the Google police will not be able to follow the money trail. As long as the sites you are buying links are quality sites I cannot see any problems in buying links.

6. I Know Google’s “Algorithims”

Anybody who says I am an “algorithim expert” or even talks too much about algorithims is, at best, delusional. Do you work at Google? Do you have inside information on exactly what works and what does not work? We already know that Matt Cutts is here to benefit Google, so anybody parroting him is not to be trusted. Nobody knows the Google algorithims and Google is not going to tell anybody. Why? Because it does not want you to game the system. It wants you to pay for AdWords.

The type of SEO I like is observational. I do not listen to what anybody says too seriously. I test and I see what works. If you want to learn SEO, type some popular keywords into Google and see what sites come up first and try to figure out why. Look at what Google does, not at what it says. There are no algorithim experts.

7. I Will Get You Ranked On The First Page of Google

Actually this is the least of all lies. Get me on the first page of Google for what? “Craigslist Alternative Pierre South Dakota, Cars, RVs, Jon Boats and Tractors?” I can guarantee that I can rank you for that term. Sure I do not control the “algorithims” at Google but common sense tells me I will have zero competition for these keywords. There are only 10,000 people in beautiful Pierre South Dakota and the chances of somebody using that exact title are almost non-existent. So actually I consider saying that “I will get you on the first page of Google” to be a white lie.

To prove my point, I have actually made a video entitled “ Craigslist Alternative Pierre South Dakota, Cars, RVs, Jon Boats and Tractors” and you can search those exact terms in Google and my video is No. 1 on Google. Even if you just type in “Craigslist Alternative Pierre South Dakota” I am No. 2 right after Craigslist’s South Dakota actual page. The ranking was almost immediate. Well, do not ask me to do the same for “Personal Injury Attorney New York.” It might take a bit more work.

My approach to SEO is to see what is actually working. Take what anybody says about SEO, including me, with a grain of salt. Part of what makes SEO so challenging and fun is that nobody really knows the rules.

Think about it, why do you need a guru anyway? You need a guru when you do not have any inside information. Spiritual gurus are supposed to have special information about the after life that us regular people have no access to. That is why we tend to “revere” them. I encourage to be your own guru and see what works (both spiritually and with SEO.) I love hearing about people’s experiences rather than theory. Please share your SEO experiences here in the comments area.

www.techpluz.com

Consumers are constantly changing the way they search for products and services because technology is always changing. With the changes in both technology and the consumers search habits that means that social media, SEO, content marketing, local SEO and, of course, search will have to adjust to meet the always evolving needs of the consumer.

A few of the notable changes that impacted digital marketing and search are below along with a view of how each of these continue to affect marketing and businesses in the coming year.

Social Media Connects More Consumers to Local Businesses

Consumers are online almost constantly and connected to social media through their mobile devices and through social media sites. They are talking about what they are eating, buying, where they are going and anything else that happens to them daily. Because of this, businesses are implementing social media strategies as a major component of their overall digital marketing strategy. They are using social media sites to connect with consumers and move them into their brick-and-mortar locations. To make it easier for users to search on their platform and connect with the businesses they need, Facebook has even introduced a pilot program of a new “Facebook Professional Services” area. Make sure to keep an eye on Facebook as well as the other social media sites as more changes continue to be made in the area of improving the user search experience.

Make Customer Experience the Priority

Brands, businesses and marketers should base everything they create on the customer experience. As searches improve so should the customer experience businesses give the consumer. As search engines become more intelligent and searches become much more specific, it is more important than ever that your brand stands out in the minds of consumers. In addition, the increased popularity of review sites puts the spotlight on the customer experience as being the means to get consumers to a business’s website or to a brick-and-mortar business location.

Smartphones Brought Local Search and Mobile together

Mobile and local search converged with the introduction of Smartphones and this melding of the two will continue to increase in importance as Smartphones get smarter with increased use of things like geolocation. Most consumers now search for products and services on mobile devices and businesses and brands must have a website that is not just fully mobile optimized but also optimized for local search. To further highlight this, Google has been making changes to its algorithms. These algorithm changes included one that earned the name “mobilegeddon” which related specifically to removing websites from mobile search results if they were not mobile optimized. Businesses used to be able to focus on either mobile optimization or local search, but the search engines are making sure they now focus on both.

Evolving Content Marketing Strategy

A business’ content marketing strategy should always evolve to match the needs of the consumers and their changing search habits. Businesses have to understand more than just who their target audience is but also what that audience is doing and where they are spending their time, then tailoring each message to meet their needs. This method of creating targeted content starts with creating a persona and developing a content marketing strategy focused on reaching that persona. The message must be customized and not one size fits all.

Micro-moments Coined by Google

Micro-moments was a phrase coined by Google based on the way consumers are now using their mobile devices. Google observed that mobile devices, especially Smartphones, have “…fractured the consumer journey into hundreds of real-time, intent-driven micro-moments.” This means that brands and businesses must now be prepared to meet these new “Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments” by delivering real-time information and results.

Local Business Online Visibility Optimization is Key

Having a consistent NAP (Name, Address, Phone number), optimization of a business’s information on directory sites and local profiles have always been important. However, making sure this information is 100 percent accurate and maintaining that accuracy will be even more important in the future because it is a trust signal for both consumers and search engines.

The AMP Factor

One of the main buzzwords for 2015 had to be mobile optimization and, to keep that buzzword going into 2016, Google has announced its new AMP html which will be launched in the next couple of months. When this type of html is used on a website it amps up the load time of pages on mobile devices. When consumers are searching on their mobile devices they aren’t going to wait for a webpage to load. Businesses need to continue to manage and monitor the mobile-friendliness of their sites as a regular practice.

Voice Search Will Gain Popularity

While it started out as a novelty, people talking out loud to their Smartphones and other devices has become much more a part of our daily world. In response, voice search technology such as Apple’s Siri, Google Now and Microsoft Cortana is improving. As this technology changes almost daily (or so it seems), search will change with it and will begin to be conducted more via voice and less by manually typing in keywords. With this constant change in search, businesses and brands would be wise to keep their ears to the ground and watch where this will take local SEO in the future.

A.I. Changing the Way Search Engines Work

Science fiction used to be the only place you could find Artificial Intelligence. In 2015, RankBrain was introduced by Google and it integrates A.I. into the Internet’s largest search engine. This technology enables Google to serve search results based on consumer intent. RankBrain takes into consideration the thought process and motives behind the search phrase. Search engines are becoming more intelligent daily. This is just the beginning.

The Google Knowledge Graph

The way businesses and brands do SEO is being affected by Google’s Knowledge Graph — and it will continue to be affected in the future. Businesses need Google to rank them high in search results and Google needs their websites to serve up when consumers run a search. In order to make both sides happy it is important to feed information on your business to Google so it can then match your business with searches which will, in turn, add to your business’ knowledge graph. The more information (or knowledge) a business feeds Google, the more search queries it will match to that business. Keep feeding Google and edge out competitors.

Local SEO and search underwent a number of changes in this past year which affect what brands and businesses need to do to market themselves both now and moving into the future. More changes are still to come, so stay up-to-date on technology, search and consumers for a successful 2016.

www.techpluz.com