This provides a good overview of what search engine optimization (SEO) encompasses. Optimizing a website for search goes beyond just focusing on rankings. As noted, it's also about improving the overall user experience and website performance. Quality content that offers value to readers is key. SEO is an ongoing process, not a one-time fix. Best practices are always evolving so webmasters need to continually refine on-page and off-page optimization strategies. A good SEO approach balances relevant content, technical enhancements, and thoughtful promotion. The end goal is to create a website that search engines like and readers love.

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