12 Tips on how small businesses can Leverage on Social Media to build their brand

1. Give Audience To Customers Rather Than Promote


Social media offers an interactive opportunity to relate and connect with your clients, so utilize it in that capacity. Use the brief period you have Social media to communicate to your clients and address their needs, not to advertise your services. This methodology won't just enable you to understand your customers' inclinations, however, it will likewise enable you to build a dedicated client base who are loyal to your brand.



2. Make A Commitment to Social Media


Social media can be challenging. The best tip I can offer you is to make a pledge to yourself and your workers to social media a Priority for you. Begin off by arranging: Create a technique that works for you and write it down Make sure to use software like Hootsuite or others to automate. Look at what your competitors are doing: How would you be able to improve on it? Don't hesitate to start something new



3. Set up A Goal Before Moving


Come up with a good social media strategy the lines up with your objectives and characterize your measurements for progress. Don't simply bounce into social media without a particular reason and an objective that you are attempting to achieve. Consider how it can help with customer retention, brand awareness, lead generation and sales, then take the necessary actions


4. Concentrate Your Efforts On Select Networks


In the present age, there are large numbers of social network to work with, as an entrepreneur, You can't be active on them all. Depending on your business goals and target audience, figure out the best that works for your business and stick to it Try not to overextend yourself. Concentrate your energy on a couple of which give you the best result

12 Tips on how small businesses can Leverage on Social Media to build their brand
5. Automate Your Social Media Strategy


There are various devices and resources that can help an entrepreneur increase their online presence. Entrepreneurs can set aside several hours toward the start of the month to plan posts for the whole month utilizing software like Buffer or Hootsuite. On the other hand, they can outsource the job to a social media agency that can help with the entire process



6. Cluster Social Media Tasks


The way to setting up an incredible online presence is by creating an engaging social media content. For occupied entrepreneurs, doing the work in batches can seriously cut down on the time wasted when switching tasks. Curate content a week or even a month at a time by breaking it down into smaller tasks and completing work for multiple posts at once (e.g. topic research, image design, copywriting and scheduling)



7. Set up An Internal Team


On the off chance that you have a small team, you can set up a light-weight strategy for social media management. In the event that you rotate the obligation between your team by week, it tends to be a decent method to keep your social media channels active and give colleagues a fun test. You just need to establish your tone up front to make sure you're consistent on your channel.



8. Begin By Following Other Leaders


A straightforward methodology is to begin following different pioneers in your industry. On numerous social platforms, there can be an advantage just in tailing others in the business; the business pioneer can take in a considerable measure by seeing how others in the business are utilizing social. Watching others you appreciate in your field will start thoughts and that motivation will create the will to invest more time.



9. Structure A Content Calendar


Numerous Agencies haven't totally warmed up to the possibility of social, media being an independent administration for advanced showcasing. It requires more than a post here and there to have an active community. Create a comprehensive calendar, mapping out which content will be posted when and on which channels, complete with social media cop



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10. Keep in mind: Passion Helps Generate Content


Research shows that one of the challenges to social media programs is the ability to create new content consistently We recommend that entrepreneurs pick a point that they love and are genuinely enthusiastic about. The more enthusiastic they are, the less demanding it is to create content that is applicable to the reader.



11. Screen Your Channels To Stay Engaged


Work on your social media tone and rules for your organization, and engage your staffs to use social too. Use software to automate the process by publishing a month of social content in advance. Then you just need to monitor your channels for about 15 minutes a day to make sure you're engaging in all of the right conversations. Always be present and stay consistent!


12. Try not To Be All Things To All People


Entrepreneurs will have the most accomplishment with online networking activities on the off chance that they are clear with themselves — and hence their audiences — as to their point. Being everything to all individuals on all stages is unsustainable. Narrowing in on a topic that can be shared, talked about, and developed in both short-and long-shape makes a way on which to execute and which audience can follow.

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In excess of 500 million long hours of videos are viewed on YouTube every day.

The astounding part? Just 9% of private ventures utilize the site for promoting. It is time for you to expand your YouTube traffic and I will demonstrate to you how.

#1 Killer Content to Increase Your YouTube Traffic

All the promoting in the world won't spare a YouTube channel with lacklustre content.

Sure, you may get some initial views, but in order to gain and retain an engaged audience, you need to make sure you routinely deliver informative, high-value content.

The kind of content will depend on your business and what appeals to your target audience The key is to figure out how to isolate yourself from the pack.

What is your exceptional selling point, and in what capacity can you grandstand it through video?

At that point, it's a matter of outlining a content strategy, particularly for your YouTube channel. Choose what subjects you need to centre around, and spread out the course of events for recording, uploading and promoting every video.

Strikingly, in an investigation done on the best 100 brands on YouTube, Pixabliity found that the best brands changed their content:

"Short form content focused on consumers closer to the highest point of the marketing content strategy, while longer frame content kept up commitment with those farther along in the buying journey.”


So don't be hesitant to try different things with sorts of substance and video length.

#2 YouTube SEO (Yes, It is A Thing)

YouTube is the world's second biggest search engine by volume, second just to Google.

Which implies that all your substance should be upgraded for YouTube a similar way it would be for a Google search.

Search engine optimization alone is one of the simplest and most solid methods for expanding your movement and by and large ROI.

Begin with your video title and description.

Pick one keyword and ensure you work it into your video title, depictions and labels. Ensure you utilize your essential keyword toward the start of the title, with any optional keywords or varieties utilized later in your duplicate.

Steps

Select a keyword

*Make beyond any doubt it appears in YouTube auto suggest

*Do keyword research in Google Keyword Planner

*Double up on keyword research with Keywordtool.io, keyword eg, SerpStats or *TubeBuddy.

*Add labels

*Write extraordinary YouTube duplicate (500 words)

*Create custom YouTube picture

*Add link inside of content to the website page

*Create end screen subscribe and view more videos

*Create a card on every video connecting to item or page

*Ensure video settings are right

*Update and streamline your playlists

#3 Upload Frequently to Increase YouTube Traffic

More videos = more perspectives, correct?

Ideal, to an extent.

Generally speaking, you want to upload as frequently as possible, without sacrificing quality.

So if you have sufficient time and tools to upload various videos in seven days, by all methods do it.

Yet, in the event that you start to see a decrease in quality, you'll before long be seeing a decrease in watchers as well.

I suggest setting a timetable. Pick whether you need to upload once per week, each other week or once every month, and stick to it.

Pick a timetable that is sensible for you, and recall, you can simply change the recurrence as you get comfortable with the stage and the sorts of substance that draw in your optimal gathering of people.


#4 Edit for Quality

To be clear: excellent video doesn't really mean amazing creation.

So don't stress in the event that you don't have all the highest point of-the-line video hardware or thousands to immerse your video technique, particularly when you're just beginning.

You do, in any case, need to ensure your videos are proficient. That implies perfect, sufficiently bright and all around scripted.

So start simple. For example, the classic “floating head” video, which features one person on screen, is an easy and effective strategy. You will want to make sure your on-screen personality is well-rehearsed, engaging, and the background provided is clean and not distracting.

Make different accounts, and edit together just the best parts for the last item.


#5 Use Tools to Increase YouTube Traffic

While the editing procedure can take some time, there are tools to help.

A couple of the more prominent are Adobe, YouTube Editor, and iMovie (likewise Sony Vegas and even Windows Movie Maker work).

Be that as it may, altering programming isn't the main instrument that proves to be useful for YouTube.

Anybody genuine about developing their channel should investigate Tube buddy, an apparatus outlined particularly to deal with a portion of the littler errands related with running a channel.

#6 Choose Custom Thumbnails to Increase YouTube Traffic and Clicks

Early introductions are vital.

Which is the reason you have to ensure the main thing your viewers see grabs their attention and consideration.

Fortunately, it's anything but difficult to do that with custom thumbnails. As opposed to letting YouTube arbitrarily select a picture, ensure you select one yourself that exhibits what your video is about.

YouTube gives you a chance to look over three interims — the ¼ stamp, ½ check and ¾ marks — so you can pick the one that works best, or alter your own particular utilizing an outline site like Canva.

Reward tip: Add a comment to your video. An explanation is a content box that shows up in your video or thumbnail and enables you to include additional detail and enhance your active clicking factor with a CTA.

15 Verified strategies to drive traffic to your YouTube channel
#7 Use a Call-to-Action (CTA)
Something as straightforward as a CTA can hugely affect your general development.

Make sure to dependably tell your watchers what you'd like them to do – whether it be buying in to your channel, subscribing to your video or tapping the connection in your depiction.

#8 Interact With Others to Increase YouTube Traffic




Like some other social site, your communication with different clients will hugely affect your general fame.

So buy into comparative channels. Remark on others' recordings, and if relevant even incorporate a connection to one of your recordings they may discover helpful.

One powerful approach to utilize this connection is to request that your watchers leave video suggestions in the remarks. Will this further their commitment, as well as make a feeling of the network also.

Also, as usual, ensure you're dynamic in your answers to any individual who leaves remarks or inquiries on your uploads.

#9 Look at the Live gushing

On account of applications like Snapchat, Instagram and Facebook stories, live gushing has moved toward becoming on of the more prominent approaches to convey.

What's more, obviously, YouTube offers something comparable. Its live gushing alternative enables you to associate with your watchers consistently and is ideal for last-minute declarations or huge industry news.


#10 Experiment With Ads (They Really Work!)

In spite of the fact that they're famous for their skippable sneak peaks toward the start of recordings you would rather be viewing, YouTube promotions can be amazingly gainful for business.

#11 Timing (under 5 minutes) Can Help Increase YouTube Traffic
With the normal capacity to focus on the decay, it could really compare to ever to convey your substance in an auspicious manner.

In YouTube time, that implies under 5 minutes. Indeed, HubSpot reports that they've discovered the most commitment with recordings that run 2 minutes.

While is anything but a huge amount of time, it's sufficient to convey enough data on the given theme without the danger of losing watchers' consideration.

Remember, as specified above it very well may be useful to explore different avenues regarding diverse video lengths.

As a rule, you'll need to snare them in with a shorter video, and present them with more data substantial, longer recordings once they start investigating your channel.


#12 Create Playlists (And Optimize Them)

Make things easier for your viewers by creating playlists.

You can separate your videos by subject or popularity and create a custom playlist that will make it easier for your audience to sift through past uploads.

#13 Include an Intro Video to Increase YouTube Subscribers

Individuals don't really comprehend what sort of channel they're getting when they occur over your video.

So Introduce yourself.

On your channel landing page, YouTube enables you to set a channel trailer. This should fills in as your channel's "about me," and tell your viewers your identity, what they can anticipate from your videos and why they ought to listen you.

#14 Consider Collaboration

One of the best ways to get noticed is through influencer marketing.

For YouTube, you’ll want to identify the top players in your niche (who gets the most views and engagement), and reach out.

Ask them to work with you on a project for the chance to expose yourself to a new audience.


Request that they work with you on a venture for the opportunity to open yourself to another gathering of people.

Essentially, contact prominent bloggers to check whether they would consider including your video in a related post or their online networking channels.

#15 Promote! Important To Increase YouTube Traffic

With regards to YouTube, advancement is similarly as critical as a generation.

Ensure you are promoting every video through each channel at your expendable — internet-based life, your blog, bulletins, even your site.

Make blog entries particularly for every video, and email them to your supporters.

Much the same as a blog entry or other bit of unique content, you ought to invest as much energy promoting it as you do making it.

All things considered, 33% of online action is spent watching video, and 82% of Twitter clients watch video content on Twitter.

Seems like a shame not to take advantage of those numbers.


Conclusion

With all the highlighted points above it shows you can take your brand to another level by investing your best on your YouTube channel, using the important tools to project your video content perfectly which results into massive target audience.

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8 best On-page SEO Practices


Whether you already a pro in internet activities or you’re just about to craft your online presence, there’s one term that you’ve possibly heard of – SEO.

8 best On-page SEO Practices


SEO stands for Search Engine Optimization and is considered to be a manipulative technique that can have an effect on how websites are ranked on search engines.

This actually true

Indeed, optimization for unique search engines like google and yahoo (e.G. Google, Bing, Yahoo), if performed nicely, can improve a website’s visibility in SERPs (search engine result pages). However, in recent times SEO is now not about sneaky techniques which can be meant to deceive SERPs and their customers.

To point out the fact, every time Google updates its algorithms, it wants to make sure that desirable search engine optimisation practices are applied by website owners on each day. Proper SEO techniques don't just assist a website to rank higher on SERPs but also help people locate quality information easily. In the search engine optimization global, we name them white hat strategies.

Thus search engine optimization is here to serve the users that visit your website– the audience, your followers, potential client and your fans.

8 Best On-page SEO Practices

There are several factors needed to be implemented to get your SEO right and rank on search engine, however, this article will be focusing on one of the important factors - On-page SEO

To hold things organized and as clean to you as feasible our list is split into few sections. (Yes, search engine optimization is a complicated and long-term method.)
We made sure to make the reading process smooth and practicable. Getting your on-page SEO right has a notable effect on your website’s SEO. As we cross deeper, you will how on-page SEO works and how to construct a robust on-page search engine optimisation strategy.

As you but the hints provide in this article into practice, note that the exceptional companions of SEO are: persistence and consistency in optimizing your internet site.

Basics of on-page website optimization
Note: Nowadays the manner in which we construct our URL addresses, write name tags and meta-descriptions, optimize images and so forth are less important to Google - they now focus mostly on content material and link building techniques. However, these practices still take a toll in search engine ranking decisions.

Now let's focus on how to get your On-page SEO right.

1. Keep your Website Structure clean, Intuitive and Updated regularly.
The manner you organize a domain structure, and its navigation is vital for both search engine optimization and your visitors. Search engines move through website links to discover and index pages. If your website is well-built l, all the pages and subpages will be easily located and listed with the aid of search engine crawlers.

Also, a good website navigation is good for your visitors because it will help them discover what they want least possible time. A ‘three clicks’ rule says that any information on a website must accessible to a consumer with no extra than three clicks. This is the way you should plan it.

To get this done we advice you make use of the breadcrumb navigation plan.



2. Include one primary key-word in a page URL.
The web pages in your domain may be optimized for lots of exclusive keywords. It is said that the best way to get attention is to simply include one or two keyword phrase in your URL address. Use hyphens (-) instead of underscores (_) in URLs.

3. Use hyphens (-) as opposed to underscores (_) in URLs.
When you use underscores to split words in your permalinks, Google search engine crawlers will see
it as a single word. Thus the_best_seo_practices will be treated as ‘thebestseopractices’, which doesn't really make any sense to your visitors and search engines.

4. Make Use of a static URL.
There are two varieties of permalinks: static and dynamic.

A static URL looks like that: your-area-name.Com/class/the-satisfactory-search engine optimization-practices

A dynamic you may look like this: your-domain-name.Com/class/?P=028705

While search engines like google can without problems apprehend each of the URLs, for people dynamic URLs are completely not user-friendly.

For example, when you have a blog on WordPress you could see that the default URL is dynamic. To fix this ensure you edit the URL name yourself.

5. Make your Url brief, describable and relevant.
Your audience should be able to tell from their first glance what information your website page is about. If you choose to edit a URL address yourself, you shouldn't just focus on making it optimised with the relevant keyword, but also make it easier for people to understand they will find on the website.

6. Create an attractive title-tag for each page of your website.
A title tag describes what your topic is all about. This is one quick sentence that describes your work. It will appear in several locations, inclusive of the SERPs, social media, external links, and in browsers.

It has to be quick, catchy and unique to attract the eye of those people who are your focused audience.

7. Use meta-description.
A meta description is a short paragraph that is displayed underneath a title tag on the SERP. A meta-description offers you the opportunity to introduce your brand to a user before he/she visits in your web page and in fact, sees the goods which you offer.

The length of a meta-description is between 150-160 characters.

8. Make use of ALT attributes for your images.
Search engines don’t crawl pictures, they crawl the ALT text content instead. You must use an ALT attribute to help search engine crawlers better recognize what your image represents. Of course, it’s properly to apply keyword phrases you target to describe the images on the website itself.

Also, it is good to place key phrases inside the text that surrounds the images and make it bolded. This way engine crawlers will understand that this part of the content is essential for readers.

Whatever CMS (content management system) you operate, every time you upload a picture you may have an opportunity to optimize it with right keyword.

And that's it. This will help you optimise your pages properly. Happy SEOing
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As a Content Marketer, you empty your essence into making great content. You drive it out into the world… Some of the time, the posts you dealt with the hardest don’t get much traffic. Today I will demonstrate to you generally accepted 3 practical DIY ways to generate website traffic


When you complete this article, I need you to have the confidence, that you can create a good piece of content, distribute it to the right people and attract those people back to your website. You will have the capacity to do this without:

2) A full-blown marketing team and an
3) Extensive background knowledge of the process (because I’m going to walk you through each step)
No more writing article after article hoping website visitors will eventually start seeking out your business. And it starts right now. Traffic is the lifeblood of any website. This is especially true for a website that’s trying to generate leads. Your traffic should comprise of potential clients. They should be individuals who will really need the products and services you offer. One of the best ways to command traffic is to create and distribute content that solves the same problems your products and services do. Content pulls in individuals who have a need to consume it. To pull in your optimal clients, make content based around the necessities your business satisfies. After you’ve made this content, you have to get it before individuals’ eyes and drive activity with it. To do this, we will utilize three distinct systems

Twitter
Forum Marketing
Quora
Generate Traffic Using Twitter
1. Calculate the best occasions for you to post on Twitter
With the assistance of an administration like Tweriod, you can become more acquainted with when your followers or potential client engage with your tweets.

2. Grab the headline of each article you need to post on Twitter and glue them into a spreadsheet
You will make various special tweets for each article. The more tweets you make, the more occasions you can post the article without irritating your followers

When you publish a new piece of content, try tweeting it out twice a day for two weeks and once a day for the rest of the month. Since your followers aren’t all online at the same time of the day, this maximizes the amount of people you reach with your tweets. Next, go to Buzzsumo and sort in a catchphrase identified with one of your articles. This’ll raise a well-known well known articles identified with that watchword. Snatch the URL of one of the best shared articles and glue it into your spreadsheet. Do this for every one of the articles you need to share on Twitter. Once you have these very shared articles, go to and open one of your articles to each one.

will produce a different URL for every one of the exceptionally shared articles. This different URL will have your article’s URL appended to it, and in addition your photo, short description and a call to action button that links to your content. There are forums for almost any niche or topic, and they’re jam-packed with ideal customers.

First, find a forum related to your niche. To do this, Google search strings

This should bring up a list of forums. First, you want to find a forum that’s active. Go through each forum and look at these metrics:

>Go to the “New Posts” section and look at how recent the posts are. >Look at how many views each thread is getting.

>Look at how many replies each thread is getting.

These indicators will tell you whether the forum is active. After that, make an account and edit your signature. The signature is going to be the gateway to your content. Like discussions, individuals are hanging out on Quora scanning for the data your article gives. You should simply get on there and indicate it to them. The individual who composed this contextual analysis found a ton of accomplishment on Quora for a little measure of work, and Quora sends me around 48 guests for each three long stretches of work noting questions. This likens to 16 guests for each hour. What’s more, as I will note later, the more inquiries you reply, the more potential your activity needs to compound. So how would you begin?

#1 Head over to Quora and create an account. Amplify your profile with social confirmation about what you know, your interests, and so forth.

#2 Then, utilize their search bar and enter a keyword identified with your most important piece of content.

#3 Go through and give remarkable and top to bottom solutions to People questions. Toward the finish of each answer, connection to your content as the common next place to get more data

So far these are 3 Practical DIY ways to generate website traffic, they are easy and very practical is what I do to get tons of traffic to my website. Just follow the step listed above and you will be able to drive traffic to your website

3 Practical DIY ways to Generate Website Traffic


Originally published at www.digitalmarketinggimmicks.com.

Content Marketing is a necessary weapon in your whole marketing effort, in this article, you will learn how to use content marketing to promote your brand.


Understanding your customers is the initial phase in making any marketing plan. Without knowing the people who need your product/services, you wouldn’t have any clients to sell to. The demography of your intended clients helps you structure your content on what will connect with their interests and qualities. You need to know where your client spends time, what website do they visit often, This will help you make content that draws their attention. If by chance that your targeted audience connects with sites that incorporate videos rather pictures at that point make video a piece of your visual content technique. To be different from your rivals, you need to deliver unique content. People naturally search for new content everyday. If by chance you posted the copied content, it won’t help you look different in the market. Also, ensure the information in the content is accurate for your clients. Taking new points on themes identified within your industry can build up your image as a legitimate one. keep the spotlight on the forthcoming innovations being executed in your company and take a stab at composing web journals in light of those projects. You also need compose on subjects about your organisation that will give your audience a feel of how you operate. For instance, you can compose articles about your new products and how it benefits your audience. Checkout what your competitors are doing frequently through their blogs, see how you can revamp their content to help you attract more clients. if your competitors use videos frequently then you should also. Make use of relevant keywords in your content. Bold or Italicize your most important keywords for search engines to pickup. Make an eye-catching header. Give Headline labels — H1, H2, and Meta labels. Use attractive photos. Depend on this to make perusing less demanding. Make titles and captions to ensure that web search tools (online crawlers) will locate your content. Give a short depiction of your article. Compose a by-line for your article.

Social media: Facebook, LinkedIn, Twitter and Google+ are great places to promote your articles and command peoples attention. Social media platforms are awesome for branding due to the fact your content is not only visible to your followers alone, but also to their friend.

Guest Posting on websites: Guest posting on worthy websites like Forbes or Entrepreneur builds your authority.

Send Email Newsletters: Sending email frequently to your customers keeps your brand at the forefront of their mind.

Google Analytics is a tool for understanding a huge amount of information on how your content is getting along on the web. Breaking down the after-effects of your marketing methodologies will enable you to comprehend which systems work and which don’t with the goal of improving your strategy. You can dissect which bits of contents are attracting attention and through which channels. Take note of where your clients are trooping to your website from, and what they are after. Utilize this data to figure out which kinds of content are the most important to your objectives and adopt an information-driven strategy for choosing new topics. Marketing can’t work without contents. Create unique and important content, attract an obvious target audience, and drive beneficial client activity.

How to Use Content Marketing to Elevate your Brand


Reviewed by Hodisol Limited on August 09, 2018 Rating: 5

Originally published at https://www.digitalmarketinggimmicks.com/2018/08/How-to-Use-Content-Marketing-to-Elevate-your-Brand.html

Content marketing is a necessary weapon in your whole marketing effort, in this article you will learn how to use content marketing to promote your brand.

Understanding your customers is the initial phase in making any marketing plan. Without knowing the
people who needs your product/services, you wouldn't have any clients to sell to. The demography of your intended clients helps you structure your content on what will connect with their interests and qualities.

You need to know where your client spends time, what website do they visit often,This will help you make content that draws their attention. If by chance that your targeted audience connects with sites that incorporate videos rather pictures at that point make video a piece of your visual content technique.

To be different from your rivals, you need to deliver unique content. People naturally search for new content everyday. If by chance you posted the copied content, it won't help you look different in the market.

Also ensure the information in the content is accurate for your clients. Taking new points on themes identified within your industry can build up your image as legitimate one. keep the spotlight on the forthcoming innovations being executed in your company and take a stab at composing web journals in light of those projects.

You also need compose on subjects about your organisation that will give your audience a feel of how you operate. For instance, you can compose articles about your new products and how it benefits your audience.

Checkout what your competitors are doing frequently through their blogs, see how you can revamp their content to help you attract more clients. if your competitors use videos frequently then you should also.

Make use of relevant keywords in your content. Bold or Italicize your most important keywords for search engines to pickup.


Make an eye-catching header. Give Headline labels - H1, H2, and Meta labels.
Use attractive photos. Depend on this to make perusing less demanding.

Make titles and captions to ensure that web search tools (online crawlers) will locate your content.
Give a short depiction of your article. Compose a by-line for your article.
Social media: Facebook, LinkedIn, Twitter and Google+ are great places to promote your articles and command peoples attention. Social media platforms are awesome for branding due to the fact your content is not only visible to your followers alone, but also to their friend.

Guest Posting on websites: Guest posting on worthy website like Forbes or Entrepreneur builds your authority.

Send Email Newsletters: Sending email frequently to your customers keeps your brand at the fore-front of their mind.

Google Analytics is an tool for understanding a huge amount of information on how your content is getting along on the web. Breaking down the after-effects of your marketing methodologies will enable you to comprehend which systems work and which don't with the goal improving your strategy. You can dissect which bits of contents are attracting attention and through which channels. Take note of where your clients are trooping to your website from, and what they are after. Utilize this data to figure out which kinds of content are the most important to your objectives and adopt an information driven strategy to choosing new topics.


Marketing can't work without contents. Create unique and important content, attract an obviously target audience, and drive beneficial client activity. How to Use Content Marketing to Elevate your Brand
How to Use Content Marketing to Elevate your Brand
#1. Know your Audience
#2. Use blogs for awareness
#3. Spread your content across multiple channels
#4. Make use of analytics

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