7 Digital Marketing Mistakes To Avoid


It is common knowledge that digital advertising is fast moving, as a result, we tend to move on to the next big thing and not take a moment to assess past failures and lessons. Consciously developing an awareness and understanding of mistakes and failures of the past is the ideal approach to set the stage for future successes.

An evaluation of how top brands have run their digital marketing campaigns in the past has revealed a significant trend in the same mistakes. Being mindful of the common mistakes in digital marketing campaigns can help guarantee your brand avoids them in future.



That said, here are some of the biggest missteps brands routinely make.

1. Pushing not Pulling
Stop pushing products, rather start pulling customers. Good digital marketing is not about plugging your product, you need to offer your audience something more than your product to catch their interest.

A quote by Simon Sinek says, “People don’t buy what you do, they buy why you do it.”

Inbound marketing should be adopted today. This is an approach that employs various forms of pull marketing to reach out to new customers and cause them to convert.

Offer as much value and insight as you possibly can. Find out what questions your audience has about your school and give them answers.

2. Failing to set goals
It is said that when you fail to plan, you plan to fail. This saying is applicable to digital marketing campaigns. The only way to ensure success in your campaigns is to know what your objectives are and set measurable and achievable goals for each objective.

How can you measure the success of your campaign without goals? It is impossible.

Goals are important to check your progress and identify areas that need more attention or a change in strategy.

3. Not targeting the right audience
Big and established brands will miss big sales opportunities if they fail to promote their content to the right audience.

The digital marketing channel is getting noisier, and it takes an effort to cut through the noise to get your content noticed by the right people that make up your potential customers.

Being a school, your campaigns should reach out mostly to parents, because they are the decision makers with regards the school they enrol their children. If you focus on exciting the students only, the efficacy of your digital media efforts may be lost.

Reach out to people who have visited your site and/or joined your email list.

4. Being anti-social on social media
Social media is not a forum for broadcast, it is a space for dialogue and engagement.

Signing in just to post messages and disappear till your next post is not best practice to make the most of your digital marketing campaign.

Engaging with your audience, answering questions and sharing thoughts will help you build relationships with your interactors that will positively impact business in the long run.

Your campaigns should be interactive because every post you make stirs up interest and with interest comes curiosity and questions. Interactions on social media are for the most part transient, catching the attention of your audience is one thing, but sustaining their interest is where the crux of the game. When interest is stirred up in the hearts of your potential customers, you need to be available to satisfy their curiosity.

5. Not paying attention to your analytics
Digital media campaigns require constant maintenance and reviews. You need to check in regularly to measure the success of the campaign.

Website visitor metrics do not have to be checked daily, just be sure to pay attention to macro trends. For example, the channel that provides the highest volume of traffic may provide the lowest quality of leads, so looking just at referring traffic won’t give you an all-inclusive understanding of performance.

6. Buying social media followers
Build a network of real people who are likely to become potential clients. It is not too much trouble to grow your social media following organically.

It may seem trendy to have many followers on social media, it makes you look popular, reputable or well established, but in the end, robots cannot turn into customers.

Be strategic to reach out to your target audience as you grow your followership. Bear in mind that it is not all about having a huge followership on social media, but having a huge fellowship of the right audience that is essential to the growth of your business.

Do not be tempted to buy fake followers as this will also hinder you from calculating your campaign success accurately.

7. Jumping on every hot new trend

Digital marketing is constantly evolving, to be successful you need to stay on top of trends and changes in the industry. However, there is a delicate balance between staying current and jumping on the bandwagon.

That a platform or technology is trending does not automatically mean you should add it to your campaign strategy.

You need to evaluate how engaging a new platform or technology will be beneficial to your business.

Stay current with latest innovations in digital marketing, but take a minute to get a sense of how it will impact your strategy.

At DucoBrands, we take our digital marketing service very seriously because we have seen how a strong online presence has greatly increased schools brand awareness, enrolment, and revenue.

Contact us let us talk about how our experts can help you get strategic in your digital marketing efforts.

This post first appeared on Ducobrands - http://www.ducobrands.com/blog/7-digital-marketing-mistakes-to-avoid

14 Common Tips To Build A Teacher-Parent Relationship


If you run/manage a school or are a teacher then you need to read all these:



At the beginning of every school year, you will start to build up relationships with your new students. Also important is laying the foundation for your relationship with their parents.

An open communication channel between the classroom and home is of great benefit to the students, and parents are key members of the school’s education team.

It is essential for parents to create solid relationships with their children’s teachers. Mothers and fathers should have the capacity to see past the test scores and liaise with teachers to understand the unique qualities of their children, their strengths, talents, and learning patterns.

A few parents are threatened by the education system. They need the best for their kids and avoid making mistakes. But they do not comprehend the systems and feel marginalized. Most working parents feel they do not get as much information from their children’s schools as they would love to and also feel they do not have a connection with their children’s teachers.

According to a study, teachers feel that parents are overly anxious and have unrealistic expectations. These feelings and misconceptions can be a hindrance to a healthy relationship between teachers and parents.

Teacher-Parent relationships don't simply happen. They are worked out with time, it has to be a deliberate effort and built on consistent communication and trust.

Research has shown that a strong parent, child and teacher relationship helps boost student’s accomplishment and outcomes. Teachers can reach out to meet the student’s parents. Here are a few tips to establishing a relationship with your student’s parents.

1. Be friendly
Be warm when you meet the parents. Greet them with a smile when you meet them. Teachers encounter student’s parents on rare occasions so make every encounter a pleasant one. Be polite and friendly. Let them have good memories of your encounter with them.

2. Know their names
Everybody responds to attention. Making an effort to know their names will be a plus to a stronger relationship. Learn how they love to be addressed; by their first names or Mr or Mrs, and learn to pronounce the name properly.

3. State your intentions
Tell them straight up that you want to have a relationship with them for their child’s sake. Let them know that you want to partner with them to know how to help their child in their learning process. Tell them you appreciate their effort and you are looking forward to the partnership.

4. Call them
Place regular calls to their home to inform the parents about their child’s progress in learning. Giving positive feedback of children to their parents is a sure way to get their attention and have it.

5. Keep various forms of communication lines open
Be intentional with classroom updates. Let the parents know what is going on in class. These updates can be done weekly. Keep them informed about on the school curriculum, updating them progress reports, and general growth of their child.

6. Be sensitive
Do not make assumptions, there are different kinds of families. For example, do not address a mother as a wife when she may be a single parent. A parent could be married or single. Learn to ask open-ended questions and also respect the privacy of parents

7. Show concern for the child
Ask questions about the child and be free to discuss a concern. Do not, however, focus on concerned. First, talk about the good sides about the child. Every child has something good about him or her. Share those good things first before you bring up a concern.

8. Be a bearer of good news
Every time you meet or call the parents have good news to share or a praise for their child. A parent will love to hear from you or meet you if you always come bearing good news.

9. Be a listener
Be a teacher a parent can talk to about their child. After all, you do not know their child more than them. Always be ready to listen, and let them know you are really listening.

10. Let them know their opinion matters
Solicit their input in decision making that will affect their child. Give them information about the subject and request their opinion.

11. Get together
Relationships are strengthened when people come together to celebrate. Everybody bonds over food. Start a new year with a get-together. Eat, drink and make merry.

12. Keep them in the know
Explain things they do not understand, like things about the educational system they would like to learn about. Make them understand the things you do and why you do them.

13. Smile and make eye contact with the child
When talking to parents in the presence of the child, show how much you care about the child by smiling and making eye contact with the child as you speak to their parents about them. These gestures demonstrate genuine care and concern. Praising a child in the presence of the parents also helps to boosts the child’s self-esteem.

14. Show appreciation
Thank parents for their support, officially and unofficially. Appreciate them for their support and how it has impacted the students. You can do so through phone calls, in person, or through newsletters.

These simple tips can be helpful in building a strong teacher-parent relationship. When parents, teachers, and children team up, the results could be enormous.

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