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Valwezzy:
1)There's something known as a "Milestone"(it's more like an Escrow).

The client will deposit the agreed funds into it before you start the job, Upwork will hold It for you two pending when you complete the job you signed up for, then they'll release it.

2)Yes, they do.

They also support direct bank transfer, PayPal too.

Thanks bro.. I understand you clearly

Venzal:
The Six Disciplines of Email Copywriting

We talked about relational, transactional, and promotional emails in the last lesson.

Now, there are various series of emails that fit into the above trio.

And it’s what we call the disciplines of email.

They are:

1. Product launch emails.
2. Newsletters.
3. Autoresponder/drip/indoctrination emails.
4. Daily emails.
5. B2B emails.
6. Miscellaneous

So let’s take a deeper dive into each of these fellas.

1 – Product Launch Emails

These are the type of emails you write to promote a new product.

So let’s say a client has just created a new course…

A new program…

Or they’ve just restocked their eCommerce store with a new set of products…

The emails you write to introduce these products to their list will be called product launch emails.

So when you are on Upwork or any other freelancing platform and a client says they are looking for someone to help them write product launch emails, you should immediately know that they are trying to intimate their list about new products just released to the market.

NOW, WHAT SHOULD YOU SAY IN LAUNCH EMAILS?

Launch emails are a BIG topic on their own.

If the client is going to do a REAL launch campaign, then they might start by creating a webinar.

A webinar is an online seminar that people show up to, to watch a presentation. Then at the end of the presentation, they are sold a product or a service.

So if your client is going through this route, you will be writing a lot of emails (as much as 18). And that’s good news for your bank account.

If a client is going through this webinar route, you are going to write the following emails…

Prelaunch Emails – These emails are to LET the subscribers of your client know that a beneficial webinar for them will be coming up on XX date.

So you will write 3 INVITE emails that your client will send to them.

These emails are not complicated to write.

Email #1 could just be something like this:



That could be email 1 – by the way, I just typed that from off the top of my head. So it is definitely going to need a lot more work. But you get the idea.

From email 1, a good number of people will register.

But we need to send reminders to the list again to ensure more people register.

So email 2 and email 3 would do that work.

Just talk about the BENEFITS of attending the webinar.

Some clients even like to give free stuff to LUCKY attendees.

For example, your client might say they’d give $500 in cash price to 3 lucky attendees.

You can mention that in the emails to give people more incentive to join the webinar.

So that’s it. 3 emails for the prelaunch phase.

On the day of the webinar, you will also write 2 emails to remind people that the date of the webinar is going to be so so and so. And it is going to be holding on so, so and so time.

Remind them to show up because seats will be limited.

These two emails will be called SHOW-UP EMAILS.

Then there will be the replay emails.

You will write two emails each to be sent to the following people:

People who didn’t show up…

People who showed up but didn’t watch the webinar to completion…

People who attended and stayed to the end.

Then after this phase will come the SALES EMAILS.

These emails will be purely promotional.

You will get them to buy the product in question that the client is selling.

And after this will come the COUNTDOWN emails. To tell them that time is running out and that after XX and XX days they will no longer be able to lay their hands on the product.

As I said, this kind of LAUNCH is ginormous and deserves FULL BLOWN teaching on its own.

But if you can learn this one alone, you will make a fortune as an email copywriter.

Because the fees copywriters charge for these kinds of campaigns is no child’s play.

As someone just starting out new, you might not want to pursue this yet. And that’s fine.

BUT THERE’S ANOTHER FORM OF LAUNCH EMAILS THAT YOU CAN TOTALLY PULL OFF…

Some clients might decide against going with the full-blown launch.

In fact, most clients will just want to do a mini-launch,

In mini launches, there are no webinars.

There’s just a sales page that tells people what the product is all about.

So your job will be to write a series of emails to tell subscribers about these new products.

The FORMAT could go like this:

Write TWO prelaunch emails to tease them about the product coming in on so, so, and so date just to get them prepped up.

Most clients would even want you to skip this.

Then “launch” emails of about 7 series.

In email 1 tell subscribers about this new product and why it is amazing.

Email 2 could be about the story of a person that your client has helped in the past to get the desired result because they used the product in question.

Email 3 could be an email that talks about what the subscribers will be missing out on if they don’t get the product.

Email 4 could be a Frequently Asked Question email.

Email 5 could be testimonial emails – like what people are saying about your client and his product.

Email 6 could be another BENEFITS-heavy email.

Email 7 would now be “Hey, you are about to miss out.”

I hope you get this?

So that’s a sketchy explanation of launch email as one of the six disciplines of email.

Oga venzal, please I have two questions to ask you as a first timer in freelancing...

1. When client contracts a freelancer to get a job done, do they pay before the job or after job completion.. ? If they pay after, what happens if the client defaults in making payments?

2. Does Upwork supports Payoneer ?

Guys please please please please please... you guys should PATIENTLY watch this YouTube video on the dimensions to email copyrighting... You will surely understand it well.... As for me, this dude is my new mentor... he explains it really well and when ventra finally comes to explain you will just grab once.... please watch, I'm sharing this because I care..


https://www.youtube.com/watch?v=Hl-7s03Xzu8

whiteMandingo:
Ok cool, do update the house how it turns out. She sounded even cooler than Idara

sure bro... I will update the house

whiteMandingo:
Emperorsversion.

Lemme know when u get it, so i delete, b4 small small boys go cum begin worry am

gotten bro. Thanks

Olawrites:
To my understanding as a writer. You look for those email Copywriting jobs on Upwork.
Do as if you were hired for it, do the job by following the lessons here, then be using it for your sample whenever you apply for jobs.

That's your learning curve.


Hope you grab?

bro, please I dont understand... does this mean you don't need to put any link in ykur proposal as previous work done.... please patiently explain... Thanks

JohnQueen:
Venzal I must commend you for the great service you're rendering here. The second video was quite insightful I must say.

I have a question...what determines the length of a copy?

Additionally, according to Ben settle, your email should look like a woman's skirt... "Short enough to attract clients and long enough to cover the details.." I hope this helps...