Always keep this in mind while writing that copy.




I told a friend during our conversation that psychology and Copywriting go together. That psychology shouldn't be learnt as a university course but should also be learnt while mastering Copywriting.

Human beings are basically emotional beings. When they do certain things, it's not because they feel like doing it, but because they are emotionally attracted.

Take for instance, a lady who bought a weight loss plan, she didn't buy it because she wanted to,nor because she had money. She bought it because of the fear of being shapeless and being unattractive. (Here,her emotions were doing the work).

A guy who signed up for a coaching class did not pay that money because he had enough or because he wanted to, he paid because of the fear of being broke and neglected by all. He had the fear of not belonging to the happening guys in the future.

What am I trying to point out? While creating that copy,have it in mind to lure your audience with something they stand to lose if they don't take necessary action.

Whenever they notice they will lose something very important, there is an instant fear which results in them taking action.

Apply psychology tricks in your copy and watch how it skyrockets.

To a successful copy, cheers🥂

I'm Favour chikamnele, I help brands / businesses with compelling copy that hits the pain point of their audience and makes them take action.

Do you desire results? Do you desire an increase in revenue? Then send me an email @ chikamnelefavour2003@gmail.com or send a direct message.u

What Makes A Great Sales Copy?

There are several things that make a great copy but we will look into the most important ones.

1. The Headline: No matter how good a copy is, if the headline doesn't grab the attention of the reader, then it will barely or never convert.

The conversion of a copy is the ability of the headline to grab the attention of its reader.

The purpose of the headline is to grab attention and not to sell.

Therefore, to make your reader read to the end, use an attention grabbing headline.

2. THE HOOK: The hook is a sub headline. If the reader has been attracted but upon reading, find the hook not catchy, he/she will quickly swipe past the copy.

While your headline is catchy, make sure your hook is catchy too.

Use your headline and hook to arouse curiosity in the mind of your reader.

3. The ability to pinpoint the pain of your reader. If your copy doesn't show the pain of your reader, then the copy is an unsuccessful one.

Before writing a copy, understand your reader. What really kept them awake at night? What are they going through? What are they thinking of? What are their problems?

When you must have known all these, the next thing is to use storytelling to identify their problem (here, you're bringing in emotions). Let them know you really care about them and you're ready to solve their problem through your solution.

4. Add a CTA (call to action): Any copy that doesn't end with a direction to take a particular action is an unsuccessful one.

You should be able to indicate what you want the reader to do, either to send a message, or to click on the link below ( depending on what your copy is all about)

5. Always use urgency: A great copy should contain urgency, it makes the reader take fast action due to the fear of missing out on the offer.

An example of urgency; the 12% discount is available only to the first 10 persons to order immediately. (You can use this depending on what you're writing on).

These 5 guidelines, if well structured,will skyrocket your copy and get massive revenue.

Do you desire an increase in revenue? To get that, you need a powerful compelling copy and that's what I will help you with.

Don't let those competing voices win your audience over, send me a message now on 08149082377 or email me @ chikamnelefavour2003@gmail.com

Best regards,
Favour.

Do you know that the success of every business is its ability to have active buying customers?

Do you know that no matter how good your product is, without a high converting copy, your product will not sell much?

You can never guarantee the success of your business if people don't get to buy from you.

My name is Favour chikamnele, a Copywriter with proven results.

I specialize in helping you generate revenue through words that triggers your target audience to take action.

My strength is my ability to understand the pain point of your audience and use their pain point to trigger that to take your action.

I'm able to understand what your target audience really wants and use the power of magic words so they can take your action.

Having a good product is not enough to get them to pay you,you need to know how to use emotions and capture their attention so they can PAY YOU, and this is what I will help you achieve.

With me, you will get:
Attention grabbing headline.
Clear, compelling and engaging copy.

I ensure to carry out customers research, hitting them right at their pain point, and pushing your product as the best solution.

I'm looking forward to adding value to your product and practicing a positive return investment.

Don't forget that there are lots of competing voices screaming at your audience to take their action.

If you want your target audience to take your action, you need to stand out enough to be heard, and that's what I will help you achieve.

Do you want to be heard? Seen? Do you want an increase in revenue? Is this what you're looking for? Then send me a message on 08149082377 or email me @ chikamnelefavour2003@gmail.com


Kind regards,
Favour.