₦airaland Forum

What is Snapchat?

Snapchat may be a mobile messaging app that allows you to share photos or videos (known as “snaps”) together with your followers. “Snaps” are only available to seem at for a specific amount of some time (up to 10 seconds) before self-destructing.



Users even have the choice to feature snaps into a story that won’t delete for twenty-four hours. Unlike single snaps which will only be viewed once, followers can view stories multiple times within this 24 hour period.



What’s So Great About Snapchat?

Let’s take a glance at Snapchat by the numbers:



Every day, over 100 million people use Snapchat to catch up with friends, share their lives with one another , and continue with the brands they love. This adds up to a whopping eight billion videos consumed a day on Snapchat.



Snapchat users also are highly likely to buy online. Over 75% of Snapchat users have made a web purchase within the last 30 days.



Snapchat is fashionable the young crowd, but it isn’t only for teens. the foremost popular age bracket for Snapchat is eighteen to 24 year olds (37%), followed by 25 to 34 year olds (26%).



Snapchat is additionally one among the foremost downloaded apps. Over 60% of all American smartphone users aged 13 to 34 download and use Snapchat frequently.



Is Snapchat Right For My Business?

As i discussed above, Snapchat users are aged 34 and below. Is that the age of your target customer? If yes, you can’t afford to ignore Snapchat. Here is what Snapchat does best:



It’s Builds Brand Awareness

Some platforms only show the right side of our brand, filters and every one (looking at you, Instagram). Some platforms involve professionalism and decorum (hey there, LinkedIn).



Snapchat is that the polar opposite. This audience wants to peek behind the scenes. Production value isn't as important as simplicity, sincerity, and silliness.



Use Snapchat to share who you're as a brand. On Snapchat, it’s not about the superbly worded blog post, the superbly staged photo, or the superbly scripted video. It’s about sharing an authentic moment together with your audience, giving them more insight into who you're as a brand.



It helps your audience feel more connected to your brand.



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