More bundle selections to choose from..

Head over to www.heelsempire.com.ng to place your order.

We do 4 hours delivery within Lagos and 48 hours outside Lagos!

Come join our teaming happy customers list. You won't be disappointed!

Remember, with us it's always "Quality fashion, at mumu prices!"

We're blowing out our heels section and making room for new arrivals. Come grab these gorgeous heels at absolute steals!

Visit our website to order. We're mobile friendly, so you can also order on your mobile phones too!

See listings below. More bundle deals coming up this week. Bookmark this thread in the interest of your purses

Ladies, we remain your one stop online store in Nigeria for discount women fashion pieces. It's mumu prices with us, all day, everyday!

Playsuits, blazers, work shoes and work clothes categories added.

Come peep at us on Heelsempire.com.ng

Now our loving plus size sweet hearts can look sweet, just like our normal sized customers!

We now carry plus size clothings

It's still Heelsempire.com.ng

Thanks for the love and support, dollz!

We aren't only all about dresses and shoes. Most of our awesome customers aren't aware we got a beauty and accessories section too!

Peep our gorgeous big face boyfriend wrist watches for women and a glimpse of this beautiful #Owambe neck piece with matching earrings at absolute #MumuPrices

Check out our accessories page below :

http://www.heelsempire.com.ng/collections/accessories?page=1

Join our growing list of happy, prudent customers buying quality women fashion at mumu prices!

Hi @Sophiaallen1601,

Thanks for the sweet feedback

Yes, we've had our customers accusing us of only stocking up on flirty parties dresses. Hehehehe

So, in response to those awesome customers asking us for work appropriate dresses, starting from September, we'll stocking up on loads of work dresses and more varied dress styles.

Thank you!

What ever women fashion pieces you might be shopping for, come check out Heels Empire quality women fashion items from dresses to shoes, belts, earrings, all down to makeup items.. All at our promised discount mumu prices!

We guarantee 4hrs delivery for our Lagos customers and 48hrs in most cases outside Lagos.

You'd love it with us!

Come pick out great fashion at complete steals!

Visit our website at www.heelsempire.com.ng

Hehehe @NnamdiN

Thanks for the kind words!

Yes, I remember when the tech team was piecing the platform together. The project definitely took a while to get done right.

I fell off my chair after reading your question about "how many millions went into designing" . I really don't have that detail.

But, our customers love the site's ease of use too. There seem to be more work going on though. So the store might look a little different when the tech folks are done. So it's still work in progress.

I know one of the tech guys calls up customers to inquire about their shopping experience on our website. It has been a bit of mixed feedback.

Now, this brings us back to the conversation off this thread. I hope "Oga" does not fire me if he reads these inputs

Customers' feedback have been mixed due to one major factor -- e-commerce is still relatively new to most people in Nigeria, hence most people struggle when trying to place an order online.

Like @PhonesNgadets rightly pointed out in his previous entries, quite a lot has to get factored in by Nigerian ecommerce website owners when trying to court the average newbish Nigerian online shoppers.

So, I guess it's imperative you try as much as possible to UN-complicate things for them when building out your ecommerce website. Make the website as simple and straightforward as possible. It's also important you have a phone number displayed almost throughout your online store for those customers who just prefer speaking to a sales person. I have had to help lots of customers place their orders on our website by telling them what to do over the phone.

@NnamdiN if you plan on starting out an e-store, like Nike always insists "Just do it!". There is enough room for lots more e-stores in Nigeria. But I'll advice you pick your market vertical properly though. And obviously make sure you've carried out your market feasibility study too. But most importantly, trust in yourself and follow that burning desire to jump right in.

I really don't think it's that hard. Like I was told, the requirements are as follows :

1. THINK about your market demographic
2. REGISTER a domain name
3. CHOOSE your ecommerce platform or custom build yours (the latter is expensive and not advisable)
4. FIND a web developer to design and code out your store.
5. ADD your products to the online store
6. MARKET and advertise the online store till you pass out, then wake up again and continue marketing. Hehehe

Goodluck!

NnamdiN:
heelsempire, your store is beautiful, the layout, design and color combination is really cute (how many millions went into designing? )

Do you have other stores or you just wanna concentrate on fashion stuff?
I would like to run an e-store but something more general

Nice analogy about the celebrity and the punch in the face. I hope you don't beat women though?

Glad you're having a perfect marriage with your investors. Good luck!

Speakdatruth:
from ur profile u're in already n I think u must be kipin tabs on d bigwigs which is cool. I co-own an online. store, one which u knw I must say n d way we operate as concerning funds puts investors at ease since it's a long term partnership. mind u wen u're a brand u auto-attract buyers n dats why d big K can still survive. it's about d louder d noise dat u can make. if I'm to own half d executive shares of any, I wud rather go for d big D wit genuine n loyal buyers. d big J to me is like a celebrity dat laughs on TV but wen she gets home her husband is still going to punch her face. wot makes u really big is d conversion rates n one of dem is doing it right

We're still inviting all smart and prudent Nigerian women who love great fashion to come check out our varieties of fashion pieces at www.heelsempire.com.ng

Say NO to overpriced fashion.

Get Quality Women Fashion At Mumu Prices! #HeelsEmpire

Ladies, come check out our growing list of quality, unique and properly curated fashion pieces on our website at www.heelsempire.com.ng

They're selling out at ridiculous mumu prices too!

The reason most Nigerian bloggers seem to be having such an uphill battle sustaining their brand spanking new blogs is primarily because they get it wrong from the get go.

How you might ask?

1. Please get a great domain name. Chichi4rmAba..com won't cut it. How about thechichiouslife.com? . Sounds more fun and worth checking out to me or anyone. A domain name costs just $10, that's approximately N2,500. That's the price of one dress top at Idumota. You can afford it!

2. OK, so I understand not everyone can mess around with WordPress. is great for beginners. If you're going to stick with for your blogging needs, at least get yourself a great looking theme/blog design. Most people want to be the next BellaNaija and Linda Ikeji so bad that, they think they can slap up a terrible looking blog, slap posts lifted from other bloggers, slap up Google banners everywhere and think the money will start rolling in .

Several months down the road, they realize it isn't working out, then they throw in the towel.

Blogging requires:

- A brand/identity (your style of writing)

- Quality, insightful, fun posts/contents

- Steady traffic streams (will only happen after the above is in place - Google's rules, not mine )

- Patience and persistence! You need lots of these, trust me!

These are just my two kobo worth of opinion. I'm sorry if anyone feels slighted by these observations and opinions.

For the upcoming BellaNaija-type bloggers, keep kicking! You'll also soon be a brand to be reckoned with as long as you keep pushing.

For those trying to get into blogging, please doing it right from the get go. Read online about how to start up a worthwhile blog. It would save you lots of frustrations down the road

Now, for any budding e-commerce founder/owner, you all have probably read it all from the OP and other great contributors. This is no cake-walk!

NO! you won't get as BIG as the big J and K in one year. The earlier you wake up to that reality, the further we can get on with this contribution. Please do not open an online store just because everyone is doing it, or you think it's a cool idea or perhaps you think you'll be making lots of money.

Starting out an ecommerce requires lots of discipline, a douse of hard work and smart work. Lots of failures along the way too, but eventually after graduating from Persistence class and going through all that trouble to get your brand known, the rest becomes easy from there on out.

There are actually rules to owning/running an ecommerce site, in my humble opinion, these are some of the things we've learned over here at Heels Empire ;

1. Be honest with your customers from the jump. You would be offline before you even get started if you start off being dishonest to even a single customer. Bad news does travel really fast! In Nigeria, people refer other people whenever their needs have been properly met by a particular company or brand. Cultivate this goodwill.

Just like the OP mentioned, if that shoe you're about selling is made in China, but has a 60‰ quality rating, please let the customer know upfront. This saves you lots of headache.

2. Go crazy on your customer care/support. So you got a buyer to trust you enough to buy off you, but most businesses never check back with the customer to be sure they're enjoying their purchase. And those that do only do so only after a sale has been made. However, you should learn to check with the customer 2 months down the road. This also helps you as an e-commerce owner reaffirm the fact that your supplier(s) sells quality products, hence giving you a morale boost when trying to convince a customer to buy off you.

3. Relax on the paid advertisement. I know some seasoned vets here would choose to differ on this one, but we've learnt the hard way! Don't get me wrong though, I'm not telling you not to spend money advertising, all I'm saying is.. Don't start out throwing money you can't afford to loose on advertising. Paid advertising is a science that requires lots of metrics. Until you know where your potential customers hangout, please apply caution when paying to get traffic.

Websites like Nairaland and Facebook Ads offer the best cheapest ways to validate your paid ad campaigns and peoples perception about your product or brand. This point requires a long post all by itself!

4. Come correct with that website . Lol! Someone is probably wondering "what the heck is she talking about?!?". Here is what I mean.. Nigerians are getting into the e-commerce and online shopping frenzy. So budding e-commerce owners just want to jump online and make bank, hence they do so with a terribly built website. The truth is, the way your website looks does say a lot about those at the helm of affairs to customers. A shabby looking website isn't a good way to win customers trust.

If you can't afford a good web developer to give you that great-looking online presence, I'd advise you start out with platforms like Kaymu, Konga and Jumia. Heck, Gtbank also offers similar platforms for people to own their own stores without the web designers wahala. So make good use of those platforms!

I can go on and on about the things I've learned over here, but then again boring you all with these epistles surely isn't my intent. Lol!

Nice thread by the way, OP!

I have to run before my "Oga at the top" fires me for not getting stuff done.

Hi SpeakdaTruth,

No doubt, you seem to know quite a bit about the Nigerian e-commerce space. But, I felt the need to chime in on your claims below about these companies being in debt.

Not sure what kind of deal the big "K" (you should know who.. Lol) has with it's investors, but the last time I checked, they got $25 million in funding. That's a whole lot of money to spend out here in Nigeria. I really don't want to go into details, but except their burn rates and churn rates are somewhere around 20% quarterly, I think they're doing just fine. Like you already know, the big "K" and "J" aren't stocking up on most of their inventory, that's why you see an approximate 7days delivery time on most products on their website. But, Hey! I just might be wrong. The biggest cash flow hog for any ecommerce store is usually holding stock.

If they're aren't holding 60% of their inventory, I believe they'll be just fine. Or I think they're doing great! Else they need to start looking for a competent CFO.

Now, moving on to the big "J". They got pretty deep pockets. Go read up on them! Last time I read, the parent company giving the big "J" the financial clout to dominate the Nigerian/African markets has in excess of $500 million in funding. With Nigeria being a frontliner in Africa's growing economic power play and Africa being the new emerging frontier, how much do you think a smart company will put out here? Right! They'll throw in quite a lot!

I'm sorry for the lenghty tirade, just thought I'd debunk your claim about these companies being in debt... Yet!

Now for every other company I know that has taken investors monies, yep, they definitely would be feeling the pressure to survive/succeed in order to make the investors happy.

I'll get back to the subject matter below

Speakdatruth:



d little I can say is dat most of d e-commerce sites making noise on TV n billboards are in debt, for some d investor's fund has not been recovered even until now and to some on loan, d concentration is not on paying but maintaining wots left of d original business model. it's not really easy maintaining d structure when u're big, but yet it depends on ur masterplan n ability to shift grounds

Follow our other thread in the Fashion market place :

https://www.nairaland.com/2524572/get-quality-women-fashion-mumu

We are working on updating our inventory every week.

Don't forget to join our mailing list for awesome fashion invites, arrivals and more!

Many thanks to our Nairaland customers for the love and referrals

Referral rewards program launching soon, come join us!

Your designs have gotten even better over time @meshybizzo

Please, please, don't give up on this clothing line. If you stay creative, whilst not sacrificing quality , Nigerians would love to rock your tees.

I actually liked most of the collections!

Thanks, @Sleekbaby

We try to only sell unique fashion pieces at really great prices. Bookmark us for your next shopping spree

Hi CutieBerie,

Please use the contact us page here: http://www.heelsempire.com.ng/pages/contact-us

Mention this NL link, they'll be sure to reroute your details to me. I'll get in touch whenever I do.

Thanks!

Shop at Nigeria's #1 discount women fashion online store for your quality fashion needs at great mumu prices

Anti-gravity wedge shoes, gorgeous red Polkadot flare dress, high waist jeans and more!

Find them all at www.heelsempire.com.ng - We bring you quality fashion at mumu prices!

Join us as we become Nigeria's #1 discount women fashion online store.

Prices remain discounted, all day, every day!

Sales! Sales! Sales!

Check out our website for the lowest prices yet. Large fashion varieties coming up soon!

Just in case you forgot, it's www.heelsempire.com.ng - bookmark us for you future purchases

One thing is for sure though, she does look pretty and well taken care of .

Nigerians stay doing great things!

Pebcak:

wtf

[img]http://i./bWvObMGhGT4aY.gif[/img]

[img]http://i./ww22cnvtiWZ8I.gif[/img]

[img]http://i./YMpYNGpodfL6U.gif[/img]

Lol! Your gifs are hilarious!

My heartfelt wishes to the victim. I wish her speedy recovery. The psychological trauma involved after a rape ordeal always requires some sort of extra effort to surmount.

Karma is definitely in the cards for the perpetrators. They probably had a field day with her, but it always comes back to bite them in the hiney. Always!

We only stock up on unique fashion pieces!

Come check out our bags, shoes, tops, dresses, belts, makeup items and more. You'd love our prices too!

Ask me about getting a discount coupon code on your next order. Amazing, right? Coupons even on the ridiculous prices!

It's www.heelsempire.com.ng or www.heelsempire.com if you're too lazy or feeling unpatriotic to type out the .ng extension

Did I mention we do Lagos Deliveries in 4hrs? We are amazing like that. Order before noon and get it at your doorstep in 4hrs. We do 48hrs deliveries outside Lagos too. Wasting our beautiful customers time isn't our forte!

Cash on delivery available for select states or pay online with your debit card using the Verve/Interswitch payment gateway. You're in safe and good hands with us.

Come let's treat you like an empress!

Giving that boutique owner half your salary for that shoe, dress or bag doesn't necessarily mean you've bought a "Quality" piece of fashion item.

We're prepping up to become Nigeria's #1 discount women fashion online store by offering all sundry of Nigerian women quality fashion items (shoes, dresses, handbags, accessories, beauty, and more) at absolutely ridiculous prices. We like to think of these prices as "mumu prices"

Get on HeelsEmpire and come shop for any occasion at our properly optimized website : www.heelsempire.com.ng. Our prices stay low, all day, everyday! Compare us to the other guys.

Browse our website on your PC or mobile phones, we look sexy on your mobile phones and mobile browsers (Android, iPhones, Blackberrys, Windows phone) too!

Thank you as you join us to saying a resounding "NO!" to overpriced fashion!

The one stop shop for the smart, classy, Nigerian woman

Looking good doesn't have to burn a hole through your purse. That's why you should shop with us at HeelsEmpire.com - we bring you quality fashion, at absolute mumu price!

Heels Empire stocks up on only unique, quality fashion pieces, at mumu and unreal prices. From women dresses, sexy tops, quality affordable handbags, rare beauty brands, accessories like necklaces, earrings, bracelets, wrist watches and more. We also got the best women shoes online in Nigeria at ridiculously cheap prices.

Come check us out!

We guarantee 4hrs delivery within Lagos and 48hrs outside Lagos.

I dunno.. This jumpsuit makes me wanna give it two thumbs up, but I feel like the occasion isn't exactly appropriate for clothing like this though

And yes, that body still looks great!

Hey Ladies!

We got a sale going on at www.heelsempire.com.ng

Our shoes and bags are selling for just N4,000
Dresses are under N3,500
Tops right under N2,500
Rare/quality beauty brand items as low as N1,500
And so much more...

We remain Nigeria's #1 discount women fashion store by offering quality fashion, all at mumu prices!

Amazing legs indeed!