₦airaland Forum

OUTDOOR ADVERTISING

68% of consumers purchasing decisions are made while in the car. Are you capitalizing on that?

Thousands of ads are trying to reach you digitally, but you’re not paying attention to any of them.

Why?

Advertising fatigue. We’re constantly staring into screens, which makes it the best place to advertise, right? Not always.

If you’re looking to either invest in or purchasing outdoor advertising then here are 9 types of outdoor ads you should be familiar with.

But before we take a closer look at outdoor advertising, let’s first know what outdoor advertising is and its different types.

What is Outdoor Advertising and Types of Outdoor Advertising?

Outdoor advertising is a form of advertising strategy that enables companies to promote their businesses through outdoor means. There are nine types of outdoor advertising, which business can utilize.

- Billboard
- Lamp Post
- Bridge
- Guerilla Advertising
- Point of Sale
- Transit
- Retail
- Stunt Advertising

With these in mind, they can choose any outdoor advertising strategy that fits their budget and preference.

What is Meant by Outdoor Advertising?

Outdoor advertising refers to the advertisements plastered or displayed outside any establishment. It’s also called out-of-home advertising, which, as the name implies, is an advertising strategy displayed outside the home.

What are The Types of Outdoor Advertising?
There are 2 main types of outdoor advertising: traditional and digital.

Traditional types of outdoor advertising include billboards and posters.

However, many companies can also advertise on bridges, lamp posts, street furniture, retail, and point of sale advertising.

Aside from that, there’s also digital outdoor advertising. Think of it as digital types of the ones mentioned. Unlike traditional printed outdoor advertising types, these ones “rotate” with other ads, whether promoted by your competitors or other companies.

And if you plan to start a campaign with these types, you need to consider different designs and dimensions to ensure that your advertisements are optimized when displayed.

Now that you have an understanding of outdoor advertising and its type, learn more about them in depth below.

1. Billboard Advertising

Billboards immediately come to mind when thinking of outdoor advertising, and for good reason. About 71% of consumers are engaged with these roadside ads.

Here are the most common types of billboards:

- Static

With about 68% of consumers make their shopping decisions while in the car, a well-designed roadside billboard can be a crucial part of any brand’s sales funnel. This form of marketing is not meant to be aggressive and direct. It is subtle and more welcoming to consumers.

- Mobile

Unlike static display billboards that can’t move anywhere, mobile billboards have the advantage of being able to go where the crowd is. If there’s a concert or major event happening, you can coordinate your mobile billboards to appear more often in those areas.

- Digital

Digital billboards have the advantage of displaying videos and animations, making them significantly more eye-catching. You can be creative with your billboard design and messaging.

They’re about 3-4 times more expensive to advertise on than static billboards.

- Interactive Billboards

Making a billboard interactive puts a whole new dimension of engagement for brands. Looking at a billboard advertisement is one thing, but being able to engage with it is another.

2. Lamp Post
outdoor advertising

Digital billboards aren’t the only types of advertising meant for nighttime. Lamp post banners forces you to pay attention to it by shining a light directly onto the ad, making it unavoidable.

3. Bridge
outdoor advertising
This style of outdoor advertising is best if your target customer is a frequent traveler.

4. Guerilla Advertising

Guerilla advertising has a shock factor. To engage in this marketing technique, you simply take an existing item in public, and then you add to the environment. Be careful about how you go about the campaign because it can be viewed as vandalizing public property.

Common techniques for guerilla advertising:

- Stencil graffiti or repeated works of street art
- Reverse graffiti where marketers remove dirt from the surfaces to create natural-looking messages
- Stickers
- Undercover Marketing, also known as stealth marketing

5. Point of Sale Displays

These products are designed to lure in impulsive buyers. Products at cashier counters often make customers feel like they’re making a harmless last-minute purchase.

6. Transit Advertising

This type of outdoor advertising is typically seen on trains and busses. About 38% of consumers tend to stop at the store while on their way home, making this very opportunistic depending on your brand.

Remember that less is more. Since your market is always on the go, you need to feed them as much information as you can, without too much cognitive load.

7. Retail Advertising

outdoor advertising
Consumers are already in the mentality to buy, so take advantage of the situation. Malls and shopping centers are great places to advertise, especially if you have your store just a few steps away.

8. Stunt Advertising

Stunt advertising takes outdoor advertising to the next level. This type takes more effort, involves real people, and generates emotions.

9. Outdoor Sign
store outdoor sign
You might be spending a lot of money, time, and effort in creating these show-stopping marketing materials. As a rule of thumb, it has to stand out from a busy street.

Above is a good sample. Instead of using plain and otherwise boring signage, you can maximize your store’s window to highlight your services. Add other information such as your address, email, and contact number so people can call you up in case of emergencies.

Need an outdoor ad space in Lagos, Nigeria?

OUTDOOR ADVERTISING

68% of consumers purchasing decisions are made while in the car. Are you capitalizing on that?

Thousands of ads are trying to reach you digitally, but you’re not paying attention to any of them.

Why?

Advertising fatigue. We’re constantly staring into screens, which makes it the best place to advertise, right? Not always.

If you’re looking to either invest in or purchasing outdoor advertising then here are 9 types of outdoor ads you should be familiar with.

But before we take a closer look at outdoor advertising, let’s first know what outdoor advertising is and its different types.

What is Outdoor Advertising and Types of Outdoor Advertising?

Outdoor advertising is a form of advertising strategy that enables companies to promote their businesses through outdoor means. There are nine types of outdoor advertising, which business can utilize.

- Billboard
- Lamp Post
- Bridge
- Guerilla Advertising
- Point of Sale
- Transit
- Retail
- Stunt Advertising

With these in mind, they can choose any outdoor advertising strategy that fits their budget and preference.

What is Meant by Outdoor Advertising?

Outdoor advertising refers to the advertisements plastered or displayed outside any establishment. It’s also called out-of-home advertising, which, as the name implies, is an advertising strategy displayed outside the home.

What are The Types of Outdoor Advertising?
There are 2 main types of outdoor advertising: traditional and digital.

Traditional types of outdoor advertising include billboards and posters.

However, many companies can also advertise on bridges, lamp posts, street furniture, retail, and point of sale advertising.

Aside from that, there’s also digital outdoor advertising. Think of it as digital types of the ones mentioned. Unlike traditional printed outdoor advertising types, these ones “rotate” with other ads, whether promoted by your competitors or other companies.

And if you plan to start a campaign with these types, you need to consider different designs and dimensions to ensure that your advertisements are optimized when displayed.

Now that you have an understanding of outdoor advertising and its type, learn more about them in depth below.

1. Billboard Advertising

Billboards immediately come to mind when thinking of outdoor advertising, and for good reason. About 71% of consumers are engaged with these roadside ads.

Here are the most common types of billboards:

- Static

With about 68% of consumers make their shopping decisions while in the car, a well-designed roadside billboard can be a crucial part of any brand’s sales funnel. This form of marketing is not meant to be aggressive and direct. It is subtle and more welcoming to consumers.

- Mobile

Unlike static display billboards that can’t move anywhere, mobile billboards have the advantage of being able to go where the crowd is. If there’s a concert or major event happening, you can coordinate your mobile billboards to appear more often in those areas.

- Digital

Digital billboards have the advantage of displaying videos and animations, making them significantly more eye-catching. You can be creative with your billboard design and messaging.

They’re about 3-4 times more expensive to advertise on than static billboards.

- Interactive Billboards

Making a billboard interactive puts a whole new dimension of engagement for brands. Looking at a billboard advertisement is one thing, but being able to engage with it is another.

2. Lamp Post
outdoor advertising

Digital billboards aren’t the only types of advertising meant for nighttime. Lamp post banners forces you to pay attention to it by shining a light directly onto the ad, making it unavoidable.

3. Bridge
outdoor advertising
This style of outdoor advertising is best if your target customer is a frequent traveler.

4. Guerilla Advertising

Guerilla advertising has a shock factor. To engage in this marketing technique, you simply take an existing item in public, and then you add to the environment. Be careful about how you go about the campaign because it can be viewed as vandalizing public property.

Common techniques for guerilla advertising:

- Stencil graffiti or repeated works of street art
- Reverse graffiti where marketers remove dirt from the surfaces to create natural-looking messages
- Stickers
- Undercover Marketing, also known as stealth marketing

5. Point of Sale Displays

These products are designed to lure in impulsive buyers. Products at cashier counters often make customers feel like they’re making a harmless last-minute purchase.

6. Transit Advertising

This type of outdoor advertising is typically seen on trains and busses. About 38% of consumers tend to stop at the store while on their way home, making this very opportunistic depending on your brand.

Remember that less is more. Since your market is always on the go, you need to feed them as much information as you can, without too much cognitive load.

7. Retail Advertising

outdoor advertising
Consumers are already in the mentality to buy, so take advantage of the situation. Malls and shopping centers are great places to advertise, especially if you have your store just a few steps away.

8. Stunt Advertising

Stunt advertising takes outdoor advertising to the next level. This type takes more effort, involves real people, and generates emotions.

9. Outdoor Sign
store outdoor sign
You might be spending a lot of money, time, and effort in creating these show-stopping marketing materials. As a rule of thumb, it has to stand out from a busy street.

Above is a good sample. Instead of using plain and otherwise boring signage, you can maximize your store’s window to highlight your services. Add other information such as your address, email, and contact number so people can call you up in case of emergencies.

Need an outdoor ad space in Lagos, Nigeria?

OUTDOOR ADVERTISING

68% of consumers purchasing decisions are made while in the car. Are you capitalizing on that?

Thousands of ads are trying to reach you digitally, but you’re not paying attention to any of them.

Why?

Advertising fatigue. We’re constantly staring into screens, which makes it the best place to advertise, right? Not always.

If you’re looking to either invest in or purchasing outdoor advertising then here are 9 types of outdoor ads you should be familiar with.

But before we take a closer look at outdoor advertising, let’s first know what outdoor advertising is and its different types.

What is Outdoor Advertising and Types of Outdoor Advertising?

Outdoor advertising is a form of advertising strategy that enables companies to promote their businesses through outdoor means. There are nine types of outdoor advertising, which business can utilize.

- Billboard
- Lamp Post
- Bridge
- Guerilla Advertising
- Point of Sale
- Transit
- Retail
- Stunt Advertising

With these in mind, they can choose any outdoor advertising strategy that fits their budget and preference.

What is Meant by Outdoor Advertising?

Outdoor advertising refers to the advertisements plastered or displayed outside any establishment. It’s also called out-of-home advertising, which, as the name implies, is an advertising strategy displayed outside the home.

What are The Types of Outdoor Advertising?
There are 2 main types of outdoor advertising: traditional and digital.

Traditional types of outdoor advertising include billboards and posters.

However, many companies can also advertise on bridges, lamp posts, street furniture, retail, and point of sale advertising.

Aside from that, there’s also digital outdoor advertising. Think of it as digital types of the ones mentioned. Unlike traditional printed outdoor advertising types, these ones “rotate” with other ads, whether promoted by your competitors or other companies.

And if you plan to start a campaign with these types, you need to consider different designs and dimensions to ensure that your advertisements are optimized when displayed.

Now that you have an understanding of outdoor advertising and its type, learn more about them in depth below.

1. Billboard Advertising

Billboards immediately come to mind when thinking of outdoor advertising, and for good reason. About 71% of consumers are engaged with these roadside ads.

Here are the most common types of billboards:

- Static

With about 68% of consumers make their shopping decisions while in the car, a well-designed roadside billboard can be a crucial part of any brand’s sales funnel. This form of marketing is not meant to be aggressive and direct. It is subtle and more welcoming to consumers.

- Mobile

Unlike static display billboards that can’t move anywhere, mobile billboards have the advantage of being able to go where the crowd is. If there’s a concert or major event happening, you can coordinate your mobile billboards to appear more often in those areas.

- Digital

Digital billboards have the advantage of displaying videos and animations, making them significantly more eye-catching. You can be creative with your billboard design and messaging.

They’re about 3-4 times more expensive to advertise on than static billboards.

- Interactive Billboards

Making a billboard interactive puts a whole new dimension of engagement for brands. Looking at a billboard advertisement is one thing, but being able to engage with it is another.

2. Lamp Post
outdoor advertising

Digital billboards aren’t the only types of advertising meant for nighttime. Lamp post banners forces you to pay attention to it by shining a light directly onto the ad, making it unavoidable.

3. Bridge
outdoor advertising
This style of outdoor advertising is best if your target customer is a frequent traveler.

4. Guerilla Advertising

Guerilla advertising has a shock factor. To engage in this marketing technique, you simply take an existing item in public, and then you add to the environment. Be careful about how you go about the campaign because it can be viewed as vandalizing public property.

Common techniques for guerilla advertising:

- Stencil graffiti or repeated works of street art
- Reverse graffiti where marketers remove dirt from the surfaces to create natural-looking messages
- Stickers
- Undercover Marketing, also known as stealth marketing

5. Point of Sale Displays

These products are designed to lure in impulsive buyers. Products at cashier counters often make customers feel like they’re making a harmless last-minute purchase.

6. Transit Advertising

This type of outdoor advertising is typically seen on trains and busses. About 38% of consumers tend to stop at the store while on their way home, making this very opportunistic depending on your brand.

Remember that less is more. Since your market is always on the go, you need to feed them as much information as you can, without too much cognitive load.

7. Retail Advertising

outdoor advertising
Consumers are already in the mentality to buy, so take advantage of the situation. Malls and shopping centers are great places to advertise, especially if you have your store just a few steps away.

8. Stunt Advertising

Stunt advertising takes outdoor advertising to the next level. This type takes more effort, involves real people, and generates emotions.

9. Outdoor Sign
store outdoor sign
You might be spending a lot of money, time, and effort in creating these show-stopping marketing materials. As a rule of thumb, it has to stand out from a busy street.

Above is a good sample. Instead of using plain and otherwise boring signage, you can maximize your store’s window to highlight your services. Add other information such as your address, email, and contact number so people can call you up in case of emergencies.

Need an outdoor ad space in Lagos, Nigeria?

OUTDOOR ADVERTISING

68% of consumers purchasing decisions are made while in the car. Are you capitalizing on that?

Thousands of ads are trying to reach you digitally, but you’re not paying attention to any of them.

Why?

Advertising fatigue. We’re constantly staring into screens, which makes it the best place to advertise, right? Not always.

If you’re looking to either invest in or purchasing outdoor advertising then here are 9 types of outdoor ads you should be familiar with.

But before we take a closer look at outdoor advertising, let’s first know what outdoor advertising is and its different types.

What is Outdoor Advertising and Types of Outdoor Advertising?

Outdoor advertising is a form of advertising strategy that enables companies to promote their businesses through outdoor means. There are nine types of outdoor advertising, which business can utilize.

- Billboard
- Lamp Post
- Bridge
- Guerilla Advertising
- Point of Sale
- Transit
- Retail
- Stunt Advertising

With these in mind, they can choose any outdoor advertising strategy that fits their budget and preference.

What is Meant by Outdoor Advertising?

Outdoor advertising refers to the advertisements plastered or displayed outside any establishment. It’s also called out-of-home advertising, which, as the name implies, is an advertising strategy displayed outside the home.

What are The Types of Outdoor Advertising?
There are 2 main types of outdoor advertising: traditional and digital.

Traditional types of outdoor advertising include billboards and posters.

However, many companies can also advertise on bridges, lamp posts, street furniture, retail, and point of sale advertising.

Aside from that, there’s also digital outdoor advertising. Think of it as digital types of the ones mentioned. Unlike traditional printed outdoor advertising types, these ones “rotate” with other ads, whether promoted by your competitors or other companies.

And if you plan to start a campaign with these types, you need to consider different designs and dimensions to ensure that your advertisements are optimized when displayed.

Now that you have an understanding of outdoor advertising and its type, learn more about them in depth below.

1. Billboard Advertising

Billboards immediately come to mind when thinking of outdoor advertising, and for good reason. About 71% of consumers are engaged with these roadside ads.

Here are the most common types of billboards:

- Static

With about 68% of consumers make their shopping decisions while in the car, a well-designed roadside billboard can be a crucial part of any brand’s sales funnel. This form of marketing is not meant to be aggressive and direct. It is subtle and more welcoming to consumers.

- Mobile

Unlike static display billboards that can’t move anywhere, mobile billboards have the advantage of being able to go where the crowd is. If there’s a concert or major event happening, you can coordinate your mobile billboards to appear more often in those areas.

- Digital

Digital billboards have the advantage of displaying videos and animations, making them significantly more eye-catching. You can be creative with your billboard design and messaging.

They’re about 3-4 times more expensive to advertise on than static billboards.

- Interactive Billboards

Making a billboard interactive puts a whole new dimension of engagement for brands. Looking at a billboard advertisement is one thing, but being able to engage with it is another.

2. Lamp Post
outdoor advertising

Digital billboards aren’t the only types of advertising meant for nighttime. Lamp post banners forces you to pay attention to it by shining a light directly onto the ad, making it unavoidable.

3. Bridge
outdoor advertising
This style of outdoor advertising is best if your target customer is a frequent traveler.

4. Guerilla Advertising

Guerilla advertising has a shock factor. To engage in this marketing technique, you simply take an existing item in public, and then you add to the environment. Be careful about how you go about the campaign because it can be viewed as vandalizing public property.

Common techniques for guerilla advertising:

- Stencil graffiti or repeated works of street art
- Reverse graffiti where marketers remove dirt from the surfaces to create natural-looking messages
- Stickers
- Undercover Marketing, also known as stealth marketing

5. Point of Sale Displays

These products are designed to lure in impulsive buyers. Products at cashier counters often make customers feel like they’re making a harmless last-minute purchase.

6. Transit Advertising

This type of outdoor advertising is typically seen on trains and busses. About 38% of consumers tend to stop at the store while on their way home, making this very opportunistic depending on your brand.

Remember that less is more. Since your market is always on the go, you need to feed them as much information as you can, without too much cognitive load.

7. Retail Advertising

outdoor advertising
Consumers are already in the mentality to buy, so take advantage of the situation. Malls and shopping centers are great places to advertise, especially if you have your store just a few steps away.

8. Stunt Advertising

Stunt advertising takes outdoor advertising to the next level. This type takes more effort, involves real people, and generates emotions.

9. Outdoor Sign
store outdoor sign
You might be spending a lot of money, time, and effort in creating these show-stopping marketing materials. As a rule of thumb, it has to stand out from a busy street.

Above is a good sample. Instead of using plain and otherwise boring signage, you can maximize your store’s window to highlight your services. Add other information such as your address, email, and contact number so people can call you up in case of emergencies.

Need an outdoor ad space in Lagos, Nigeria?

OUTDOOR ADVERTISING

68% of consumers purchasing decisions are made while in the car. Are you capitalizing on that?

Thousands of ads are trying to reach you digitally, but you’re not paying attention to any of them.

Why?

Advertising fatigue. We’re constantly staring into screens, which makes it the best place to advertise, right? Not always.

If you’re looking to either invest in or purchasing outdoor advertising then here are 9 types of outdoor ads you should be familiar with.

But before we take a closer look at outdoor advertising, let’s first know what outdoor advertising is and its different types.

What is Outdoor Advertising and Types of Outdoor Advertising?

Outdoor advertising is a form of advertising strategy that enables companies to promote their businesses through outdoor means. There are nine types of outdoor advertising, which business can utilize.

- Billboard
- Lamp Post
- Bridge
- Guerilla Advertising
- Point of Sale
- Transit
- Retail
- Stunt Advertising

With these in mind, they can choose any outdoor advertising strategy that fits their budget and preference.

What is Meant by Outdoor Advertising?

Outdoor advertising refers to the advertisements plastered or displayed outside any establishment. It’s also called out-of-home advertising, which, as the name implies, is an advertising strategy displayed outside the home.

What are The Types of Outdoor Advertising?
There are 2 main types of outdoor advertising: traditional and digital.

Traditional types of outdoor advertising include billboards and posters.

However, many companies can also advertise on bridges, lamp posts, street furniture, retail, and point of sale advertising.

Aside from that, there’s also digital outdoor advertising. Think of it as digital types of the ones mentioned. Unlike traditional printed outdoor advertising types, these ones “rotate” with other ads, whether promoted by your competitors or other companies.

And if you plan to start a campaign with these types, you need to consider different designs and dimensions to ensure that your advertisements are optimized when displayed.

Now that you have an understanding of outdoor advertising and its type, learn more about them in depth below.

1. Billboard Advertising

Billboards immediately come to mind when thinking of outdoor advertising, and for good reason. About 71% of consumers are engaged with these roadside ads.

Here are the most common types of billboards:

- Static

With about 68% of consumers make their shopping decisions while in the car, a well-designed roadside billboard can be a crucial part of any brand’s sales funnel. This form of marketing is not meant to be aggressive and direct. It is subtle and more welcoming to consumers.

- Mobile

Unlike static display billboards that can’t move anywhere, mobile billboards have the advantage of being able to go where the crowd is. If there’s a concert or major event happening, you can coordinate your mobile billboards to appear more often in those areas.

- Digital

Digital billboards have the advantage of displaying videos and animations, making them significantly more eye-catching. You can be creative with your billboard design and messaging.

They’re about 3-4 times more expensive to advertise on than static billboards.

- Interactive Billboards

Making a billboard interactive puts a whole new dimension of engagement for brands. Looking at a billboard advertisement is one thing, but being able to engage with it is another.

2. Lamp Post
outdoor advertising

Digital billboards aren’t the only types of advertising meant for nighttime. Lamp post banners forces you to pay attention to it by shining a light directly onto the ad, making it unavoidable.

3. Bridge
outdoor advertising
This style of outdoor advertising is best if your target customer is a frequent traveler.

4. Guerilla Advertising

Guerilla advertising has a shock factor. To engage in this marketing technique, you simply take an existing item in public, and then you add to the environment. Be careful about how you go about the campaign because it can be viewed as vandalizing public property.

Common techniques for guerilla advertising:

- Stencil graffiti or repeated works of street art
- Reverse graffiti where marketers remove dirt from the surfaces to create natural-looking messages
- Stickers
- Undercover Marketing, also known as stealth marketing

5. Point of Sale Displays

These products are designed to lure in impulsive buyers. Products at cashier counters often make customers feel like they’re making a harmless last-minute purchase.

6. Transit Advertising

This type of outdoor advertising is typically seen on trains and busses. About 38% of consumers tend to stop at the store while on their way home, making this very opportunistic depending on your brand.

Remember that less is more. Since your market is always on the go, you need to feed them as much information as you can, without too much cognitive load.

7. Retail Advertising

outdoor advertising
Consumers are already in the mentality to buy, so take advantage of the situation. Malls and shopping centers are great places to advertise, especially if you have your store just a few steps away.

8. Stunt Advertising

Stunt advertising takes outdoor advertising to the next level. This type takes more effort, involves real people, and generates emotions.

9. Outdoor Sign
store outdoor sign
You might be spending a lot of money, time, and effort in creating these show-stopping marketing materials. As a rule of thumb, it has to stand out from a busy street.

Above is a good sample. Instead of using plain and otherwise boring signage, you can maximize your store’s window to highlight your services. Add other information such as your address, email, and contact number so people can call you up in case of emergencies.

Need an outdoor ad space in Lagos, Nigeria?

OUTDOOR ADVERTISING

68% of consumers purchasing decisions are made while in the car. Are you capitalizing on that?

Thousands of ads are trying to reach you digitally, but you’re not paying attention to any of them.

Why?

Advertising fatigue. We’re constantly staring into screens, which makes it the best place to advertise, right? Not always.

If you’re looking to either invest in or purchasing outdoor advertising then here are 9 types of outdoor ads you should be familiar with.

But before we take a closer look at outdoor advertising, let’s first know what outdoor advertising is and its different types.

What is Outdoor Advertising and Types of Outdoor Advertising?

Outdoor advertising is a form of advertising strategy that enables companies to promote their businesses through outdoor means. There are nine types of outdoor advertising, which business can utilize.

- Billboard
- Lamp Post
- Bridge
- Guerilla Advertising
- Point of Sale
- Transit
- Retail
- Stunt Advertising

With these in mind, they can choose any outdoor advertising strategy that fits their budget and preference.

What is Meant by Outdoor Advertising?

Outdoor advertising refers to the advertisements plastered or displayed outside any establishment. It’s also called out-of-home advertising, which, as the name implies, is an advertising strategy displayed outside the home.

What are The Types of Outdoor Advertising?
There are 2 main types of outdoor advertising: traditional and digital.

Traditional types of outdoor advertising include billboards and posters.

However, many companies can also advertise on bridges, lamp posts, street furniture, retail, and point of sale advertising.

Aside from that, there’s also digital outdoor advertising. Think of it as digital types of the ones mentioned. Unlike traditional printed outdoor advertising types, these ones “rotate” with other ads, whether promoted by your competitors or other companies.

And if you plan to start a campaign with these types, you need to consider different designs and dimensions to ensure that your advertisements are optimized when displayed.

Now that you have an understanding of outdoor advertising and its type, learn more about them in depth below.

1. Billboard Advertising

Billboards immediately come to mind when thinking of outdoor advertising, and for good reason. About 71% of consumers are engaged with these roadside ads.

Here are the most common types of billboards:

- Static

With about 68% of consumers make their shopping decisions while in the car, a well-designed roadside billboard can be a crucial part of any brand’s sales funnel. This form of marketing is not meant to be aggressive and direct. It is subtle and more welcoming to consumers.

- Mobile

Unlike static display billboards that can’t move anywhere, mobile billboards have the advantage of being able to go where the crowd is. If there’s a concert or major event happening, you can coordinate your mobile billboards to appear more often in those areas.

- Digital

Digital billboards have the advantage of displaying videos and animations, making them significantly more eye-catching. You can be creative with your billboard design and messaging.

They’re about 3-4 times more expensive to advertise on than static billboards.

- Interactive Billboards

Making a billboard interactive puts a whole new dimension of engagement for brands. Looking at a billboard advertisement is one thing, but being able to engage with it is another.

2. Lamp Post
outdoor advertising

Digital billboards aren’t the only types of advertising meant for nighttime. Lamp post banners forces you to pay attention to it by shining a light directly onto the ad, making it unavoidable.

3. Bridge
outdoor advertising
This style of outdoor advertising is best if your target customer is a frequent traveler.

4. Guerilla Advertising

Guerilla advertising has a shock factor. To engage in this marketing technique, you simply take an existing item in public, and then you add to the environment. Be careful about how you go about the campaign because it can be viewed as vandalizing public property.

Common techniques for guerilla advertising:

- Stencil graffiti or repeated works of street art
- Reverse graffiti where marketers remove dirt from the surfaces to create natural-looking messages
- Stickers
- Undercover Marketing, also known as stealth marketing

5. Point of Sale Displays

These products are designed to lure in impulsive buyers. Products at cashier counters often make customers feel like they’re making a harmless last-minute purchase.

6. Transit Advertising

This type of outdoor advertising is typically seen on trains and busses. About 38% of consumers tend to stop at the store while on their way home, making this very opportunistic depending on your brand.

Remember that less is more. Since your market is always on the go, you need to feed them as much information as you can, without too much cognitive load.

7. Retail Advertising

outdoor advertising
Consumers are already in the mentality to buy, so take advantage of the situation. Malls and shopping centers are great places to advertise, especially if you have your store just a few steps away.

8. Stunt Advertising

Stunt advertising takes outdoor advertising to the next level. This type takes more effort, involves real people, and generates emotions.

9. Outdoor Sign
store outdoor sign
You might be spending a lot of money, time, and effort in creating these show-stopping marketing materials. As a rule of thumb, it has to stand out from a busy street.

Above is a good sample. Instead of using plain and otherwise boring signage, you can maximize your store’s window to highlight your services. Add other information such as your address, email, and contact number so people can call you up in case of emergencies.

Need an outdoor ad space in Lagos, Nigeria?

OUTDOOR ADVERTISING

68% of consumers purchasing decisions are made while in the car. Are you capitalizing on that?

Thousands of ads are trying to reach you digitally, but you’re not paying attention to any of them.

Why?

Advertising fatigue. We’re constantly staring into screens, which makes it the best place to advertise, right? Not always.

If you’re looking to either invest in or purchasing outdoor advertising then here are 9 types of outdoor ads you should be familiar with.

But before we take a closer look at outdoor advertising, let’s first know what outdoor advertising is and its different types.

What is Outdoor Advertising and Types of Outdoor Advertising?

Outdoor advertising is a form of advertising strategy that enables companies to promote their businesses through outdoor means. There are nine types of outdoor advertising, which business can utilize.

- Billboard
- Lamp Post
- Bridge
- Guerilla Advertising
- Point of Sale
- Transit
- Retail
- Stunt Advertising

With these in mind, they can choose any outdoor advertising strategy that fits their budget and preference.

What is Meant by Outdoor Advertising?

Outdoor advertising refers to the advertisements plastered or displayed outside any establishment. It’s also called out-of-home advertising, which, as the name implies, is an advertising strategy displayed outside the home.

What are The Types of Outdoor Advertising?
There are 2 main types of outdoor advertising: traditional and digital.

Traditional types of outdoor advertising include billboards and posters.

However, many companies can also advertise on bridges, lamp posts, street furniture, retail, and point of sale advertising.

Aside from that, there’s also digital outdoor advertising. Think of it as digital types of the ones mentioned. Unlike traditional printed outdoor advertising types, these ones “rotate” with other ads, whether promoted by your competitors or other companies.

And if you plan to start a campaign with these types, you need to consider different designs and dimensions to ensure that your advertisements are optimized when displayed.

Now that you have an understanding of outdoor advertising and its type, learn more about them in depth below.

1. Billboard Advertising

Billboards immediately come to mind when thinking of outdoor advertising, and for good reason. About 71% of consumers are engaged with these roadside ads.

Here are the most common types of billboards:

- Static

With about 68% of consumers make their shopping decisions while in the car, a well-designed roadside billboard can be a crucial part of any brand’s sales funnel. This form of marketing is not meant to be aggressive and direct. It is subtle and more welcoming to consumers.

- Mobile

Unlike static display billboards that can’t move anywhere, mobile billboards have the advantage of being able to go where the crowd is. If there’s a concert or major event happening, you can coordinate your mobile billboards to appear more often in those areas.

- Digital

Digital billboards have the advantage of displaying videos and animations, making them significantly more eye-catching. You can be creative with your billboard design and messaging.

They’re about 3-4 times more expensive to advertise on than static billboards.

- Interactive Billboards

Making a billboard interactive puts a whole new dimension of engagement for brands. Looking at a billboard advertisement is one thing, but being able to engage with it is another.

2. Lamp Post
outdoor advertising

Digital billboards aren’t the only types of advertising meant for nighttime. Lamp post banners forces you to pay attention to it by shining a light directly onto the ad, making it unavoidable.

3. Bridge
outdoor advertising
This style of outdoor advertising is best if your target customer is a frequent traveler.

4. Guerilla Advertising

Guerilla advertising has a shock factor. To engage in this marketing technique, you simply take an existing item in public, and then you add to the environment. Be careful about how you go about the campaign because it can be viewed as vandalizing public property.

Common techniques for guerilla advertising:

- Stencil graffiti or repeated works of street art
- Reverse graffiti where marketers remove dirt from the surfaces to create natural-looking messages
- Stickers
- Undercover Marketing, also known as stealth marketing

5. Point of Sale Displays

These products are designed to lure in impulsive buyers. Products at cashier counters often make customers feel like they’re making a harmless last-minute purchase.

6. Transit Advertising

This type of outdoor advertising is typically seen on trains and busses. About 38% of consumers tend to stop at the store while on their way home, making this very opportunistic depending on your brand.

Remember that less is more. Since your market is always on the go, you need to feed them as much information as you can, without too much cognitive load.

7. Retail Advertising

outdoor advertising
Consumers are already in the mentality to buy, so take advantage of the situation. Malls and shopping centers are great places to advertise, especially if you have your store just a few steps away.

8. Stunt Advertising

Stunt advertising takes outdoor advertising to the next level. This type takes more effort, involves real people, and generates emotions.

9. Outdoor Sign
store outdoor sign
You might be spending a lot of money, time, and effort in creating these show-stopping marketing materials. As a rule of thumb, it has to stand out from a busy street.

Above is a good sample. Instead of using plain and otherwise boring signage, you can maximize your store’s window to highlight your services. Add other information such as your address, email, and contact number so people can call you up in case of emergencies.

Need an outdoor ad space in Lagos, Nigeria?

REVIEWED BRT ADVERT RATES FOR EXTERIOR & INTERIOR PLATFORMS IN LAGOS

*Rates are as follows;

-Primero Bus Exterior rate - N250,000
VAT: 7.5%

*Primero Interior Bus branding - N110,000
VAT: 7.5%

*LBR Large Exterior - N300,000
VAT: 7.5%

*LBR Medium Exterior - N230,000
VAT: 7.5%

LBR Interior Large - N120,000
VAT: 7.5%

*LBR Interior Medium - N100,000
VAT: 7.5%

REVIEWED BRT ADVERT RATES FOR EXTERIOR & INTERIOR PLATFORMS IN LAGOS

*Rates are as follows;

-Primero Bus Exterior rate - N250,000
VAT: 7.5%

*Primero Interior Bus branding - N110,000
VAT: 7.5%

*LBR Large Exterior - N300,000
VAT: 7.5%

*LBR Medium Exterior - N230,000
VAT: 7.5%

LBR Interior Large - N120,000
VAT: 7.5%

*LBR Interior Medium - N100,000
VAT: 7.5%

REVIEWED BRT ADVERT RATES FOR EXTERIOR & INTERIOR PLATFORMS IN LAGOS

*Rates are as follows;

-Primero Bus Exterior rate - N250,000
VAT: 7.5%

*Primero Interior Bus branding - N110,000
VAT: 7.5%

*LBR Large Exterior - N300,000
VAT: 7.5%

*LBR Medium Exterior - N230,000
VAT: 7.5%

LBR Interior Large - N120,000
VAT: 7.5%

*LBR Interior Medium - N100,000
VAT: 7.5%

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250 fliers to be distributed 2 times per day (8am-9am & 3pm-4pm) by 3 skaters along V.I to Ajah busy traffic in 4 days?

- Total number of fliers: 1000

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- Total number of skaters: 3 skaters per day

- Total days of execution: 4 days

- Distribution location: V.I to Ajah busy traffic.

- Distribution date: 28th February - 3rd of March

250 fliers to be distributed 2 times per day (8am-9am & 3pm-4pm) by 3 skaters along V.I to Ajah busy traffic in 4 days?

- Total number of fliers: 1000

- 250 fliers per day (125: morning; 8-9am, 125: afternoon: 3-4pm)

- Total number of skaters: 3 skaters per day

- Total days of execution: 4 days

- Distribution location: V.I to Ajah busy traffic.

- Distribution date: 28th February - 3rd of March

250 fliers to be distributed 2 times per day (8am-9am & 3pm-4pm) by 3 skaters along V.I to Ajah busy traffic in 4 days?

- Total number of fliers: 1000

- 250 fliers per day (125: morning; 8-9am, 125: afternoon: 3-4pm)

- Total number of skaters: 3 skaters per day

- Total days of execution: 4 days

- Distribution location: V.I to Ajah busy traffic.

- Distribution date: 28th February - 3rd of March

250 fliers to be distributed 2 times per day (8am-9am & 3pm-4pm) by 3 skaters along V.I to Ajah busy traffic in 4 days?

- Total number of fliers: 1000

- 250 fliers per day (125: morning; 8-9am, 125: afternoon: 3-4pm)

- Total number of skaters: 3 skaters per day

- Total days of execution: 4 days

- Distribution location: V.I to Ajah busy traffic.

- Distribution date: 28th February - 3rd of March

250 fliers to be distributed 2 times per day (8am-9am & 3pm-4pm) by 3 skaters along V.I to Ajah busy traffic in 4 days?

- Total number of fliers: 1000

- 250 fliers per day (125: morning; 8-9am, 125: afternoon: 3-4pm)

- Total number of skaters: 3 skaters per day

- Total days of execution: 4 days

- Distribution location: V.I to Ajah busy traffic.

- Distribution date: 28th February - 3rd of March

250 fliers to be distributed 2 times per day (8am-9am & 3pm-4pm) by 3 skaters along V.I to Ajah busy traffic in 4 days?

- Total number of fliers: 1000

- 250 fliers per day (125: morning; 8-9am, 125: afternoon: 3-4pm)

- Total number of skaters: 3 skaters per day

- Total days of execution: 4 days

- Distribution location: V.I to Ajah busy traffic.

- Distribution date: 28th February - 3rd of March

250 fliers to be distributed 2 times per day (8am-9am & 3pm-4pm) by 3 skaters along V.I to Ajah busy traffic in 4 days?

- Total number of fliers: 1000

- 250 fliers per day (125: morning; 8-9am, 125: afternoon: 3-4pm)

- Total number of skaters: 3 skaters per day

- Total days of execution: 4 days

- Distribution location: V.I to Ajah busy traffic.

- Distribution date: 28th February - 3rd of March

250 fliers to be distributed 2 times per day (8am-9am & 3pm-4pm) by 3 skaters along V.I to Ajah busy traffic in 4 days?

- Total number of fliers: 1000

- 250 fliers per day (125: morning; 8-9am, 125: afternoon: 3-4pm)

- Total number of skaters: 3 skaters per day

- Total days of execution: 4 days

- Distribution location: V.I to Ajah busy traffic.

- Distribution date: 28th February - 3rd of March

250 fliers to be distributed 2 times per day (8am-9am & 3pm-4pm) by 3 skaters along V.I to Ajah busy traffic in 4 days?

- Total number of fliers: 1000

- 250 fliers per day (125: morning; 8-9am, 125: afternoon: 3-4pm)

- Total number of skaters: 3 skaters per day

- Total days of execution: 4 days

- Distribution location: V.I to Ajah busy traffic.

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Scrub some raw sea salt on your body after a bath. Leave it on for a few seconds. Rinse. This will remove negative thoughts, repel evil forces and attract good fortunes.

Sea salt is mined from underground deposits of SEAs, dried lakes. Since this salt is pure, it is used in spiritual cleasing to destroy negative forces, spells and evil spirits.

*“The cure for anything is salt water: sweat, tears or the sea.”*
— Isak Dinesen

Remember, for best result, you must use raw pure sea salt still with impurities!

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