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If you’re a business owner or an entertainer, then you probably have a specific strategy in place for marketing your brand.

Wait, you don’t? then check out this effective marketing video tips…

Well, then it looks like (unfortunately) you’re in the majority.

In fact, 70% of marketers lack a clear or consistent marketing strategy. Ouch.

Luckily, it’s never too late to implement some marketing tactics that will help give your business a boost.

You see, there are countless ways to market your business, but not every method is equally effective.

You can try creating traditional advertisements, email marketing, social media marketing, knocking on people’s doors, etc.

But there’s one extremely powerful strategy that can help your business: Video Marketing.

Video marketing is so powerful that it can generate up to 1200% more shares than text and images combined!

That is a ton of engagement (and potential sales) that you’re missing out on by simply not implementing a video marketing strategy.

With that in mind, let’s go over a few video marketing tips that can help engage your target audience, while helping you grow your business.

1. Start with a plan of action
Before you create an effective marketing video, you need to have a clear idea of what you want your video to accomplish.

Do you want it to help sell a particular product or service? Or are you trying to show off your amazing company culture?

Whatever your objective is with this video, it’s important to develop and write down a marketing strategy.

How important is a marketing strategy?

According to one study, 33% more goals are accomplished by those who create and write down a clear plan of action.

Once you have a strategy, it’s important to give your customers something memorable so they’ll want to support your business.

Now that you’ve got a strategy, it’s time to…

2. Craft a great story
So maybe you’re thinking, “Well, I’ll just pull out the old iPhone, record a few shots of people talking about my business, and then call it a day.”

Well, that’s certainly one way to start your video marketing process…

…down a very, very dark and difficult road.

You see, creating a video is one thing, but creating a video that attracts customers and makes them want to buy from you is a whole different animal.

And as we’ve mentioned before, even a 30 second commercial requires a ton of time and careful planning.

So one of the first things to keep in mind when creating a video is: the story.

The story is, in a sense, the engine of your video. Without it, your video is going nowhere.

When developing a good story for your video you want to make sure to:
1. Be honest and personal. Your content needs to be a reflection of your company. Make sure you are genuine with your audience; don’t be afraid to get a little personal.

Honest can really resonate with your customers, and it can help you build a bond that will also promote brand loyalty—a factor that will give you a leg up over your competition.

2. Have a beginning, middle, and an end. Like every good story, your story needs to feature these three stages or else the message could get a bit muddled.

You don’t need to get Shakespearean by any means, but a story that goes through a beginning, middle, and end has power.

How so, you might wonder?

With this kind of structure, you can build up the emotions of an audience, keep them enthralled, and set them up for a resolution (or a good call-to-action).

3. Get creative and stay true to your brand. Have you noticed any trends in commercials or advertisements lately?

Perhaps you’ve seen a lot of them that feature random quirky characters or talking animals spouting off cheeky one-liners?

This style of commercial is usually good at grabbing the attention of viewers because of the humor and creativity involved.

And if you want to craft a video that will effectively market your business, you’ll need to get a little creative as well.

The best way to start this process is to develop a central theme around what your video is marketing (maybe a specific product/service), and then infuse your company’s personality into it.

Whether your company has more of a slapstick culture or a more serious-minded one, it’s important to stay true to your brand.

That way, your audience will instantly recognize you, and you can develop the ever-important brand loyalty we mentioned earlier.

Are you lacking some much-needed inspiration? Check out these 40 creative video ideas that can help spark your imagination!

Now that you have a great story to share, you want to make sure that you…

3. Keep your videos short
With blogging, long-form writing can help with SEO and give a writer enough space to provide a lot of valuable content.

With video, however, you should keep it short and sweet.

Why is that?

Because with the many advances in technology, people now have shorter attention spans than goldfish!

A good tip for creating an effective video that will hold the attention of your audience is to keep the duration of the video to around (or less than) one minute.

With the proper video length set, now you want to…


4. Promote your video everywhere
After you’ve created a quick and compelling marketing video, it’s time to share it with the world.

One of the first places you want to share your video is on your company’s website.

This will help you drive customer traffic and create engagement with your site.

Next, you should add your video to landing pages and emails. By simply including a video on your landing pages, you can increase conversions by 80%.

And by including videos in your email campaigns you can increase click through rates by 50%!

After that, you should post your video on your social media sites like Twitter, Facebook, Instagram (etc.), to help increase your reach as well as your conversions.

Looking to share your video with an even wider audience?

Here’s a list of 28 video sharing sites that will allow you to promote your new video to even more viewers.

Conclusion
Does it sound like there’s a lot that goes into creating a marketing video?

Well, there is!

Not only do you have to plan out an effective strategy, craft a compelling and concise story, and promote it like crazy, you also have to consider the time and financial investment involved in doing all these things.

It may seem like a lot, but the investment in cost and time for a well-produced video is definitely worth the ability to:

● Connect with your target audience

● Generate more leads

● Increase sales

● Grow your overall business

So if you’re a business owner and you want to create a professional video that will get you those kinds of results, it’s the perfect time to contact kennysoft STUDIOs.

With our state-of-the-art equipment and marketing savvy, our team of experts knows what it takes to create a high-quality video that will impress your customers and help you reach your marketing goals!
FOR MORE TIPS:www.kennysoftstudios.com

While it is seemingly easy to run a website and create web content for your online viewers in the form of written advertisements and blog posts, the truth is most of your customers are geared to respond quicker to a visual commercial ad.

While written web material is an important element of your overall marketing efforts, reading lengthy content about a product or service takes time, and time is something that many people do not have.

On the other hand video commercials, whether broadcast on television or the internet, require very little brain power when it comes to understanding the advertiser’s point. Customers see what is being promoted and the decision is made instantly whether to buy or not.

In 2015, 95% of all available Super Bowl XLIX advertisements slots were purchased by big name companies at an average rate of $4.5 million per 30-seconds. To add to that, 6 smaller name companies spent upwards of 10% of their annual media budget on a Super Bowl ad.

Why?

Because commercial advertising works and has for a long time. That is why all businesses, big or small, should invest in the video production of a commercial to publicize their companies.

10 Essentials to Make Your Small Business Commercial a Success
Let’s take a look at the top features that make up a winning small business commercial so that you can add to your business’ marketing efforts and start increasing sales right away:


1. Solid Branding
A good commercial will spark a connection between your company’s brand and the audience.

improve-small-business-branding-quality-video-production-baltimore

When it comes to branding your business using a commercial, reflect on why the best commercials are a hit and try to incorporate those branding techniques into your own commercial. Add emotions, a storyline, and a promise that your company can keep.

Remember that people will react to your commercial for a very specific reason. You must have a solid mission statement and brand identity that you can share with your audience to achieve that reaction.


2. Simplicity
You only have 30-60 seconds to grab your audience’s attention, inform them about your brand, and encourage them to act. It is crucial you keep your storyline simple and to the point. If you bombard your audience with too much information or complicated messages, chances are they will tune the commercial out.


3. The People
Involving real people in your video production is one way of really relating to your audience. It makes the commercial seems more realistic and can be useful in showing how your product or service works in real life. For a great example of this, check out this Super Bowl ad about everyday people using their FitBit watches.

Another important point, especially for small businesses, is to contemplate who you hire to do the commercial acting.

Rather than hire actors you might consider using your actual employees or even the president of the company. The face that is seen by your audience is one that will stick. It is better to use a consistent and well known face than to add random actors into the mix (think of Papa John’s founder in nearly every commercial). This is especially true if you plan on filming multiple commercials over an extended period of time.


4. Consistency
As noted above with regards to the people you include in your commercial, consistency is the key to video production. Use the same announcer, actors, jingle, fonts, colors, and logos so that people will start to get to know and recognize your business.

The more your customers recognize your commercials, the more apt they are to use you when they want to make a purchase or use your services.

Need something to reference? Check out Progressive Insurance and their consistent use of Flo.

5. Visual Cues
Planning the entire visual aspect of your commercial is one of the most important things a small business can do in their commercial creation. After all, the point of a video commercial is to visually advertise your business.

Pick your scenes carefully, don’t change locations too much, and don’t cram too many visual cues into the small time frame your commercial runs.

The goal is for your commercial to tell a powerful story about your business, even when the volume is turned down.


6. Creativity
Sure, your small business may not have $4.5 million dollars to spend on one commercial slot, and that’s okay! Embrace the limitations your small budget may come with.

Now is your chance to be a little creative, think outside of the box, and even take an unusual approach to your commercial. Viewers are more open to cheesy commercials when they are for smaller companies and this sort of branding can really stick.

Think #puppymonkeybaby. Though not a small business commercial (it was for Mountain Dew in case you missed it), the point is it was weird, creative, and even borderline horrifying. But everyone and I mean everyone, talked about it.


7. Call to Action
Don’t forget to include a call to action (CTA) in your commercial. You want to tell your customers what to do such as “visit today.” Then include your contact information such as phone number, website, or physical address. Even adding a simple one-liner stating where customers can find you can make all the difference in the success of your commercial.

Though big name brands often leave viewers without a specific call to action, as a small business trying to grow your customer base, it is important for viewers to know what you want them to do after learning about your products or services.


8. Proper Placement and Timing
Conducting research before you schedule your commercial to air will make a huge difference in your sales. You must determine which audience the commercial is tailored towards and the best time of day your intended audience will see it. You should also consider how often you would like your commercial to run daily. Obviously, the more times a viewer sees your commercial the more apt they will be to visit your store and make a purchase.


9. Professionalism
Just because you are a small business, and possibly on a small budget, does not mean you can throw professional video production of your commercial out the window. Hire a production company such as kennysoft STUDIOs to handle things such as writing, shooting, and editing your commercial. If you look hard enough, you can find some very competitive pricing options, and possibly companies who only work with small businesses.

10. Mind Your Bottom Line
Although not a concrete “feature” of a video commercial, staying mindful of your bottom line is something all small businesses should do. Sure, creating a commercial is fun and exciting and you can have great intentions for increasing your company’s sales with one. However, if after presenting the commercial to your intended audience no significant impact on sales is shown, you should probably reconsider your messaging.

Focus groups are a great way to test how your commercial will be received by real customers and can offer objective feedback to help you reach your target audience.


Final Thoughts

As a small business, it is important to ramp up your marketing efforts in order to grow your business. Since people are generally visual beings, video commercials are an excellent way to achieve the next level of brand advertisement. And the great thing is it does not have to be difficult or expensive either.

If you are looking for a high quality video production company to shoot your small business’ commercial, consider contacting kennysoft STUDIOs.

Whether filming in-studio or on-location at your business, kennysoft STUDIOs will make the most out of your budget and advertising goals and help you create a winning commercial. Using only the latest and greatest equipment, and staffed with talented people experienced in video and Animation production, kennysoft STUDIOs is sure to get your business the exposure it needs in just the right way.
FOR MORE BUSINESS TIPS:www.kennysoftstudios.com

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Instagram has over 500 million active users per month sharing more than 20 billion photos and videos. The platform has become one of the most popular social media sites and continues to add new features, like Instagram Stories and videos. With that kind of exposure, its no surprise that video marketing is on the rise.

More brands and corporations are beginning to leverage the massive audience available on Instagram in their marketing plans. But what makes a video marketing on Instagram different from other platforms and how can marketers leverage the platforms effectively?
Play to Your Audience
Every social media platform has its own culture and unique vibe. Instagram is all about telling a story and showing who you are. It provides a great place for fans to see a company’s personality. Brands need to know the Instagram audience in addition to their targeted segment within the platform.

While there are sponsored photos and videos on Instagram, the best brand content doesn’t look highly commercial. Partnering with influencers is one way to source content that aligns with your brand values and style without looking too professional. Having an influencer do a video take-over of your brand’s Instagram Stories is one great way to interject personality into your videos on Instagram. Featuring user-generated content is another option for sourcing clips of your brands fans and products in action.

Quality Over Quantity
Unlike on Snapchat, Instagram Stories can be edited more extensively before they are posted. Brands can still leverage the fun filters and tools and create a high-quality product. In addition to making sure that your videos are well-produced, make sure to tell a story. Post videos that are relevant and important to your audience – otherwise they won’t watch.
Instagram videos that are shared in the regular photo stream can be up to 60 seconds long. This provides a great opportunity for marketers to pack in a lot of information, but don’t feel like you need to use the entire time. Mix up your feed by posting shorter videos, too. Instagram is still highly scrollable – save long product videos and explanations for YouTube or Vimeo. Instagram video marketing works best when the videos visually delight the audience.

Engage with Your Community
Instagram videos should be fun and compelling to watch, but they should also encourage audience participation. Successful video marketing helps build your Instagram community and fosters brand loyalty. Ask your audience to interact with you – whether by reposting the video, adding a comment in response to a question, or hosting a contest.
Getting feedback from your audience goes beyond showing marketers which videos work best, it can help generate ideas to improve your business across the board. Whoever runs the video marketing account should also be ready to promptly respond to questions so that Instagram followers feel validated and respected.

Post at Peak Times
Peak posting time depends on a particular audience and their demographics – age, location, and more. Find out when your videos will get the most views and post at those times. Sharing videos when they are going to get the most views will result in more interaction, more shares, and more awareness for your brand.

Brands should track their targeted market to find the most accurate metrics, but studies have shown that Wednesdays and weekends – Friday, Saturday, and Sunday – are the most effective times to post. Videos shared after 5 PM Eastern also receive a higher engagement rate.

Give Them a Reason to Watch
Why should your audience stop scrolling long enough to watch a video? Creative, eye-catching visuals are great ways to grab your audience’s attention. Telling a story will keep them watching, especially if your story appeals to your followers’ emotions.
Compelling videos can be created in a variety of different ways – whether it’s creative shooting with a time lapse of gravity-defying drone footage. Creativity is one of the most important elements in an Instagram video. Figure out what that looks like for your brand, budget, and video marketing goals and implement it in your posts.

Over 51% of the millions Instagram users check the platform daily and 35% visit more than once. This is a massive audience that marketers can tap into to drive engagement and cultivate new customers and fans. With over 95 million photos and videos shared each day, it’s important that brands recognize how the platform works and how to best leverage it for their brands. Posting videos on Instagram is an excellent way to drive interest and awareness in a brand. Successful videos are visually appealing, tell a story, and reveal a brand’s personality. The best brand videos are relevant to viewers and prompt conversation and engagement.
FOR MORE TIPS:www.kennysoftstudios.com

You’ve learned everything there is to know about crafting the perfect video strategy. You’ve got story content ideas, a set budget, and precise goals in mind, with the proper KPIs to boot. The only thing left? Hiring the right video agency to help you create the video you need to drive results.

And, don’t worry, we know this sounds biased. We’re a video marketing agency with over 5 years of experience under our belt. We’ve got amazing experience and it should go without saying – you should hire us.

BUT – We’re also suckers for a good video.

We want you to accomplish all your business goals and create a wonderful video you and your whole team is proud of, whether we create it or not.

That’s why we’re letting you in on all our secrets. As a video agency, we know what businesses like yours should look for when hiring a production team. We know the exact qualities that make a good agency good, and the tell-tale signs you should avoid as you do your research.

Let’s take a look at just a few of the things you should look for as you begin your video production search.

Previous Examples of Work
Before you do anything, including placing a call for a quote or sending an email to ask a question, you should take a look at the agency’s portfolio of work. Does their work catch your eye? Do you think their video style might match your needs?

Beside seeing work that is visually captivating, you’ll want to explore the different kinds of videos they create. If a company specializes in animated videos and doesn’t showcase any live action videos, their strength may not lie in creating a scripted and recorded brand video. Likewise, if you only see reels of stock footage, they may not excel at lifestyle video creation, interviews, or narrative work.

Good Communication
Good communication is essential! Think about it. When’s the last time you nostalgically thought about sending duplicate emails and answering the same question eight times with a glimmer in your eye? No one wants that!

Video production teams will vary in size – you might be dealing with one or two people directly, or a team of 10 – it all depends on the size of the company you hire. Regardless, you’ll want communication to be clear, convenient, and fast. You’ll likely have one single project manager who shares your vision with the rest of the team. If you don’t, you should know the function of every person you’ll communicate with: talk to Kenneth about creative, talk to Michael about production scheduling, talk to sira about video editing. The implication here is that kenneth Michael, and sira will all talk to one another to create and deliver your perfect video.

How do you know communication is clear? For one, you get regular progress updates. You get details about the process without having to ask, and if you do have a question, you can direct it to someone and get an answer pretty quickly. It’s difficult to know whether or not an agency has great communication before you hire them, so be sure to do lots of research – read their reviews, get personal recommendations, and talk to more than one person who works there before signing on.

Quick Turnaround
The time it takes to complete your video is obviously impacted by the scale of your project, but as you do your research, get a good feel for what a normal turnaround time should be. If you need an event video for a round-table you’re attending next week, turnaround should be relatively fast. If you need a three-minute video with complex graphics, on-location footage, interviews, and more, expect longer.

For instance, our normal start-to-finish turnaround ranges from as little as three weeks to as much as two and a half months. If you get any quotes for a much longer timeframe, that could be a signal of poor time management or lack of resources. On the other hand, if they give you a surprisingly fast turnaround time, beware of low-quality work.



Positive Attitudes
A positive attitude is a lot more than just a smile. It should be clear the minute you get a phone or email response that the agency is helpful, happy, and eager to please. Team members should get along, they should have your best interest at heart, and, even when giving you an answer you may not want to hear, they do it in an understanding way, giving you workable alternatives.

And trust us – things won’t always be rosy. Obstacles (no matter who’s at fault) can create frustration and anger. A good agency knows this and keeps a cool head even when tempers are high. Again, this won’t be evident right away, but read plenty of reviews and ask a lot of questions about troubleshooting, quality control, and more before you make your hire.

Ability to Say No
You might have a highly specific plan for the type of footage you want – that’s great! The more guidance you can give, the better. But remember: you don’t want to hire a yes-company, a company that will automatically say yes to everything you request. You want a partner agency that can work with the guidance and feedback you provide and create something amazing, which might mean offering up a new creative angle, perspective, or strategy. They’re the experts after all! They should bring their insight and experience to the table in a way that still incorporates your requests and keeps your brand vision in mind.

This is an unexpected characteristic most businesses would never think to look for when hiring an agency, but it does tell you a lot about a company’s overall strategy, expertise, and confidence.

Still, you want to keep the previous points in mind. You don’t want a company that will say yes to every idea you have even if they don’t agree with it, but you also don’t want a company that will over promise and under deliver, be rude, or not communicate their hesitations.

Conclusion
Finding the right company to work with can be tough. The best advice we can give? Call a lot of companies, keep track of pricing, scheduling, extra benefits, and more, and compare your results. You might end up picking a slightly more expensive option due to the unlimited editing they offer, rather than picking a cheaper option that doesn’t give you any edits at all.
FOR MORE BUSINESS TIPS: www.kennysoftstudios.com

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