Do Igbos need some lesson from the Jews on how to threat haters

Major brands are not only pausing ads on Elon Musk’s X. They’re stepping away from the platform altogether


The exodus from X is bleeding beyond just major advertisers.

In recent days, a number of prominent media brands have not only paused their paid marketing campaigns on the embattled Elon Musk-owned social platform, but have ceased posting on it altogether, going silent on the once essential site that sought to be the world’s “digital town square.”

The flagship accounts belonging to Disney, Paramount, Lionsgate, Sony Pictures, Universal, and Warner Bros. Discovery (CNN’s parent company) have not posted on the platform in roughly 10 days, following Musk’s disturbing endorsement of an antisemitic conspiracy theory, which he still has not apologized for.

None of the studios commented on the record when CNN reached out for comment. But people familiar with the social media strategies of Paramount and WBD confirmed under the condition of anonymity that it’s no coincidence: the companies have made the active decision to stop posting under certain handles on X due to concerns, including brand safety.

The blackout on X extends beyond these companies’ corporate accounts, in some cases. For instance, the most high profile accounts affiliated with Disney have gone dark on X, such as @StarWars, @Pixar, and @MarvelStudios, which were previously posting multiple times a day on the platform to their millions of followers. Instead, these brands have switched over to the Meta-owned rival Threads, where they have started actively posting.

For instance, when “The Late Show With Stephen Colbert” on Monday shared the news that host Stephen Colbert would be off the air this week due to appendicitis, the program did so on Threads. Prior to Musk’s backing of an antisemitic post, Colbert’s show, however, was primarily active on X, regularly posting videos and other content. Now, the inverse is true.

When reached for comment on Monday, a representative for X did not directly address questions on the loss of the media behemoths on the platform, which must be setting off alarm bells inside the social media company. It is already quite bad for the struggling company to be starved of advertising revenue. It’s even worse if it is also starved of content, particularly from household entities that have helped make the platform the center of real-time discussion for years.

It is, of course, possible that these companies will reverse course down the road and resume posting and even advertising on the platform. It would not be the first time that has happened after advertisers have fled an outlet en masse. But it’s also possible that won’t happen.

With Musk at the helm of the platform for the foreseeable future overseeing the critical decisions that have led to a surge in hate speech (while also personally contributing himself to the awful rhetoric), the risk versus reward calculus on whether to engage with the company has taken a sharp nosedive. The situation is not dissimilar to when Tucker Carlson permanently chased most advertisers away from Fox News’ 8pm hour during his time at the network.

And if more companies and other notable figures abandon Musk’s platform for other social networks, it will extinguish the allure it once had, providing yet another reason for average users to ditch the troubled platform.

“Every day, more brands are waking up to the reality that Twitter is dead and X is a cesspool,” Platformer’s Casey Newton said. “The global town square is now dispersed across many different platforms, and increasingly the most relevant conversations are taking place elsewhere.”

malcom1X:


Demolition of properties will start when Wike strikes back. It seems.

It should start now , they should not only demolish wife's property but that of his aides, family members, friends, associates, in-laws, out laws , enemies inclusive. Wile should be treated like judas isacriot. He should be given a dose of his own medication

DiscoverID:
Wetin concern ibo people for Rivers matter again? This must be some sort of generational curse to always keep mute on issues pertinent to their region while crying more than the bereaved about others.

They are all over in Lagos matters when Ambode was kicked out, all over when Obaseki and Oshiomole were fighting, they supported Atiku when he went on certificate jamboree spree and now they are all over Rivers matter.

Same yesterday, ipob miscreants were forcing people to sit at home in the entire south east and none of them make a post about it. Na war oo.

Igbos hate god fatherism, deal with it. god father's is the biggest problem of Nigeria .if there were no god father's, Nigeria would have been fully developed.

spencekat:
They have

Thank God, he should go ahead and tame wike then , he is not committing any crime. We don't fear no god father.

Let him make sure that the rivers gubernatorial elections tribunal has conclude oooo please oooo

Has anyone noticed how out touch, foolish. Unrealistic anti Obidients sound

Karma is a bastard

God help Fubara to squash his enemies

Fubara, please be a man

It seems the biafran project is rhe biggest cash cow for some people, raise money for what exactly,? Borehole, solar power, marker or to pat some self-styled liberators

Police ,road safety, airforce, navy, man o war , civil defense, vigilante , ipob , ugm , bandits, boko haram should as well start their university

Nonny95:


Proudly the DOT NATION!

God really loves igbos .

The south east is on another level. igbo land doesn't need Nigeria for anything whatsoever.
I hope the governor will use this and power Africa .

The energy God imbeded in igbo land is enough to power Africa and the rest of the world. We don't need Nigeria for anything whatsoever

Supremos:
more like it.


When you need sheik Gumi , Pastor Adeboye, and other men of God to lend their voices to the evil going on in South East Nigeria, they won't, they would prefer talking about Palestine and Israel

My problem is not really the clergy or ministry people but how the Nigerian military had been reduced to a stop and search military, what then is the work of the police forces.

South East is the new Gaza strip?

I hope it was insured

South east will always lead in soft infrastructure and education

emmanuelbrown26:
When I knew that a particular tribe is so so stupid in Africa, 2015 mistake, 2019 mistake, then 2023 is so stupid and myopic
How could one make mistakes for 4 years twice and repeated d third 4years, if it's not stupidity and foolishness, I don't know what else to call it again

2015 was a genuine mistake
2019 mindset issues
2023 curse

HitlerWasRight:


Ohu, remain in your yeast.

Nigeria has expired and you will get your dot Biafra nation.

See who is the real ohu, someone who has sold his ancestral land calling another ohu, what a paradoxical fallacy

Raskimonojendor:
Lol. 🤡

France, Israel, Rhodesia, China e.t.c. also supported Biafria. Without France and co, the war would have ended in a few months.

Soviet union was a super power as at then China did not supply any weapons to Biafra Rhodesia support was only non military. France was not really a strong power like Britain and Russia

HitlerWasRight:



So what was the point in invading Midwest and then moving towards Lagos if not Ibo greed ?

Greed over what, over a dead , dying city that is living off the grace of niger delta oil companies hq, niger delta banks. Igbo trading empire, hausa mega business. What would Lagos be without niger delta

Mbanda:
accordadoga29 I hope you know this truth?

https://www.nairaland.com/1857270/american-intelligence-soviet-union-britain

It is an open fact, American, British and Russian intelligence have all documented this ,yet the keep opening thread devoid of facts

MXrep:
Retail and wholesale trade to become the highest contributor to GDP by 2030. Guess which one people dominate that sector Nationwide

Retail trade is controlled by igbos , the recent closing of markets in Lagos is another pointer of a sinister mischief to disrupt the igbo controlled Retail business.
But more surprising is this piece of info from Mc kinsey which does not tally one bit with what NBS has been dishing out for years

kettykin:
Lagos GDP is just $68bn while the gdp of south east cluster is hovering above $63bn leaving a difference of $5b which can be filled up with a deep sea port in Akwa ibom.
The present economic climate doesn't favor businesses in Aba and Onitsha taking their goods to lagos for export or importing through lagos.

Who else thinks this is true

ArodewilliamsT:


You mean the Adekunle that lost troops in owerri and took off on barefoot back to waterside ph, or the OBJ that ran on sighting Biafran boys and took a bullet in his left buttocks.

Real soldiers take bullets on the chest, obasanjo took his in the buttocks~Alabi Isama 2014



The yoruba emirate amuse me...

Biafra is the dot in a circle and the tablet of soap and the postage stamp that reduced the giant of Africa to nothing

This is now a must

At the time of writing this write up, there was no ipob , ugm and the distortion of truth by Reno omokiri and his cohorts, however if Russia was outraged over Nigeria's inability to end the war quickly despite their overwhelming advantages and support then Biafra would have won the war without Russia and british support

If only they took me seriously