INDOMIE GIVES OUT 9 MILLION NAIRA CASH AND CARTONS OF NOODLES IN THE ONGOING 'YOU LIKE NO OTHER PROMO'

During the launch of the promo last month(October), Indomie noodles from the stables of Dufil Prima foods said the idea of the promo was borne out of the need to celebrate the uniqueness off each and every individual, while rewardimg the faithful customers and consumers of the products and also giving back to the society.

Indomie has reaffirmed its credibility and trustworthiness in the promo by really celebrating and rewarding winners. With prizes worth 600 million naira to be won, about five thousand winners have emerged in the 'You Like No Other' promo and Indomie has rewarded them with the individual cash prizes of N100,000. And other gifts.



The modality of the promo requires consumers to "cut out the unique character on thethe Indomie pack". Individuals who are able to gather 20 different unique characters will be rewarded with an indomitable carton, while individuals who submit upto 50 unique characters will get two cartons and a cash prize of N100,000.

Few days ago, about 20 winners emerged to win the N100,000 cash prize, and Indomie is calling for more entries. The promo runs till sometime in December and there is still plenty of cash to be won. Winners who have redeemed their prizes are full of gratitude for the opportunity Indomie has given to them to win such amount of money so easily.

So what are you I waiting for? Go on, cut out those unique characters and get a chance to win a unique prize from Indomie instant noodles. Below are states with redemption centers.

www.kongonut.com/2016/08/the-war-of-noodles-golden-penny-indomie.html?m=0
Indomie instant noodles crept into the Nigerian market 28 years ago, and since then has maintained a monopoly- like dominance. Forget the fact that right now there are also 16 or so other noodle brands active in Nigeria, yet indomie hasn't released its grip as the no1 family noodles. You may ascribe this to the fact that they came into the market first, so in a way they have more 'market experience'. Others are of the opinion that it is as a result of its ever innovative advert(especially the sing along jingles). Between 2005 and 2016 over 15 different noodle brands have been introduced into Nigeria. Many may wonder where the 'other' brands are. Well true, apart from Indomie, Tummy Tummy, Golden Penny, Dangote, Honeywell and Chiki(already fading), you will need to look hard to find other 'silent brands' like Doyin,Mimee, UNO, Star, Niccus, Cherie, Mc Chew. Well, of course except you go to a chinese restaurant and request for such. So far, Nigeria's noodle consumers have tasted, tested and given their opinions on these brands. And from general consumer rating,Indomie still remains no1, followed by kiddies yum-Tummy Tummy and the the 'improved' Golden Penny. The rest follow on the trail. All these and market dominance aside, let's take a look into the serving quality of the top three noodles, Indomie, Tummy Tummy and the 'improved' Golden Penny. These could could help us know which brand is heading into the right direction. GOLDEN PENNY Golden Penny was introduce about 7 years ago from the stables of Golden Pastas, despite the strong market share of Golden Penny in spaghetti, it didn't stop consumers from shaking their heads at the low quality product. And it looked like the noodles was going to fade as it came. But improvements have been made over time, and from indications and my own evaluation, Golden Penny is ready to fight for a share of the market. New improvements have been made on the quality of the noodles and the spice attached. The all-flour-and-starch taste has been reduced so much, and the flavours of the spices are now more dominant. Another good thing here, is that the spices are still in their fine powdery form when they get to the final consumer. No more clogging and clumping of the spices. Then above all, more value for money. Golden Penny is now the cheapest high quality noodles. All the improvement made on the noodles did not increase the price of the product by an inch. There are still a few things though, Golden Penny noodles are difficult to cook without that dry taste when it gets done. When cooked, it actually softens, but behaves like it did not absorb water. So much unlike indomie that softens with just some steam. This means that you would have to keep the noodles on fire for a longer time than usual, and then keep on stirring it in some good quantity of water. If you can do this without getting the whole thing water - logged, good. TUMMY TUMMY Tummy Tummy is one brand of noodles that Nigerians will continue to love because of its uniqueness. Its addition of dehydrated vegetables is a plus to nutritional value. Not just that, Tummy Tummy spices are also well flavoured and strong. From my own evaluation, Tummy Tummy is one of the noodles that can be enjoyed on its own, without the addition of external ingredient(well except for those who care much about scrambled eggs). One snag in Tummy Tummy noodles is that the spices do not mix that easily with the noodles. There is always the tendency for the spices to stay apart from the noodles. This is apart from the fact that most times, the spices clump together, like they want to form some sort of Maggi cube. And, Tummy Tummy easily soaks up water. INDOMIE Indomie, on several occasions has proved to be the most innovative noodle brand. At a time when the market seemed choked up with a confusing variety of noodles, indomie has continued to be well ahead of competition. Despite the fact that over time, quantity per unit has so much reduced in the average instant noodles pack, but quality has been the same. One thing left anyway, is for indomie to plagerise Tummy Tummy by introducing the dehydrated vegetables into its meal pack. That would add much value to its original chicken flavour. And maybe, they need to reduce the salt content of its spices. Better still, replace it with pepper. The salt is just too much. A lot of people complain about not enjoy indomie without adding a good quantity of Cameroon pepper. Not to blame them anyway, the noodles themselves are almost tasteless, all starch. And the spices are not strong enough. But one big problem, I have with Indomie is the rate at which its price jumps. Indomie is one product that reacts to inflation faster than any other food item. Even bread is no match. And it always has this annoying habit of going up in price and never coming down. I (and so many other nigerians) prefer buying Tummy Tummy N50 pack to Indomie N50 pack which is way smaller and lighter. And right now in most places, Indomie doesn't have a N60 pack anymore. It is now N70. So it can be assumed that in terms of quantity, one would get more value for money from other brands and still the quality wouldn't be bad at all. For now.

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