₦airaland Forum

April 23 2016 marked the 30th Year celebration of the introduction of the “New Coke” by the Coca-Cola Company. This was introduced in 1985, but not without its side effects.

Remarkable, this was a torrid time, as the New Coke was greeted by hostility, customer dissatisfaction, and discontentment. The reason; The Coca-Cola Company changed the formula of the 99 Year Old flagship product.
The backlash for changing the formula was so bad; Coca-Cola had to revert to the Old formula. A Cola-cola Employee once said “it was unfortunate and almost surreal …, it was sort like we were starring in a bad movie.
This article focus on how missing critical features of a product can result to brand failure and this can happen to anybody, even an experience multinational such as Coca-Cola as in this case. coca cola 2
Rebranding is a tool used to gain competitive advantage over a rival to gain leverage. But caution must be applied when rebranding as this process usually involves removing or adding something to the equation.

The New Coca-Cola emerged as a brand to outshine their long-time rival (Pepsi). A new formula that was tasted to be better than the old Coca-Cola; thus the decision to scrap the old Coke (so as to avoid having two direct products competing with themselves). But this moved backfired, Coca-Cola underestimated the power of the Old Coke. Production of Old Coke Stopped after the new coke was introduced in April 23, 1985, and sadly one of the biggest marketing blinder of all time. Sales of new coke was low, outrage and public rejection followed.coca cola 3
This piece does not focus on how Coca-Cola gets a marketing strategy wrong, but on how listening to consumers helped Coca-Cola return to becoming one of the biggest brand in the World.

Top management at Coca-Cola listened to the desire of Old Coke lovers and was forced to bring back Old Coke into production. The biggest marketing power Old Coke had over New Coke was emotional attachment. People had grown emotionally attached with consumers complaining of how the New Coke had destroyed great memories. Memories of coke on their first date, memories from world war II, memories from wedding toast, unforgettable experience.

Donald Keough (the company’s chief operating officer ) admitted: The simple fact is that all the time and money and skill poured into consumer research on the new Coca-Cola could not measure or reveal the deep and abiding emotional attachment to original Coca-Cola felt by so many people. The passion for original Coca-Cola — and that is the word for it, passion — was something that caught us by surprise.

So next time you think of rebranding, don’t just start adding and removing equation. Look for that extra characteristic that distinguishes a brand, for that might just be what makes your brand what it is.

http://www.debravidsolutions.com/socialmediaforum/2016/04/29/listening-to-customer-lessons-from-the-new-coke-lunch/

Can anyone help with the email address that you sent your application to. Thanks

@OP, How did you apply,

princegeremi:
Edvoy Projects just sent me a invite for interview. who else got this, and how authentic is this company.

"You are invited for interview as Oil & Gas Engr.
Date:09/02/2016. AT:EDVOY PROJECTS,28 TAFAWA BALEWA CRESCENT,off ADENIRAN OGUNSANYA,SURULERE. Time: 11am."

Dont worry, OP will pay you

Dyt:
Oya pay me

@Dyt and DeeTus, you guys are cracking me up..... Just made my afternoon. Sometimes, nairaland just seems like a Night of a thousand laughs, although, people will just think that you'r going crazy, laughing all by yourself...

cashbayo:
I got a job interview for a post of a technical assistant from Petros consulting, today June 16, 10am at 19 Sinari daranijo street, Off Ajose Adeogun, Victoria Island, Lagos. Please would like to know if you also get a similar invite.

My brother. Did you attend the interview with Petros consulting and how was it. Was it worth it and Can you give me any hints about it

Chickychic:
Dear nairalanders,
I also got interview to wit d address below nd am confused on how to go about d address secondly m not motivated based on d fact dat I don't knw d company's name.pls if u know anything abt RD-NIG LTD kindly tell me so as to know if to go for d interview or not. Thanks.


RD-NIG LTD
Ur CV is examined,u are invited for interview tomr 4/11/15 by 9am@16 Ondo Str.(Eugenia Hall)Mashalashi b/stop,Apapa Rd, behind Keystone Bank Costain.Ref/5797

I got a similar invite from RD-NIG LTD. Are they real or just scams?

SRD means SHELL RECRUITMENT DAY

Most of y'all derailing this thread with your irrelevant argument about fiirst class and the rest, should please put a stop to all that. This is for SRD and not silly arguments. If I will add, people make mistakes and thats what makes us human. Its probably inferiority complex or personality challenge, that's making an average graduate see something wrong with the fact that he said he had a first class. I guess, most of the people picking arguments about his comments didn't have a first class, and their basics instincts is to feel intimidated, because it will help them sleep well at night, knowing that they could write or speak better English than a first class graduate.
Please, lets be more constructive in our arguments rather than looking for reasons to quarrel. Here's a quick one for those that haven't done their test. It could help someone

https://www.nairaland.com/1883541/shortcut-techniques-solving-dragnet-shl

I was also invited for the process engineer position, Does anyone know their test format

PiperAlpha:
I have strong technical knowledge of Eclipse 100 and 300 for dynamic modeling; Petrel RE for creating a simple model; OFM for decline curve analysis; Saphir for Well Test Interpretation; MBAL for Material Balance Modeling, PROSPER for production optimization. if you're interested in learning any of these softwares, I can teach you, but it will cost you.

Now that oil prices have fallen and majority of the O&G coys are not recruiting, this is the time for undergrad and grad students to hone their technical skills so that by the time the oil prices rise again, you'll not be found wanting. Competition is fierce now in the industry. You must be able to prove yourself

Seize this opportunity to learn from me.

"I'm not afraid of the storms, for I am learning how to sail my own ship"

I rest my case.

How can I contact you for more information

I was also invited for a face to face interview for HSE Supervisor position. who has done his intrview and how did it go. @wedeonline, how was your interview

peterjero:
Guy you can have it here courtesy of a good nairalander named @ask4bigneyo please thank him https://www.dropbox.com/sh/fppqyrrz0r27bcd/AACSfJRfAGIH5AdBLwxruOhja?dl=0.

Thanks.

I was also invited for a test on saturday. who has an idea of the test format

I've done that already, and there was no positive response

Armistad:
Unfortunately, i missed the interview cos i had a training in Abuja. It was rescheduled but i couldn't make it on that day as well.

Bro, You said that you missed your interview, and you were able to rescheduled it again, pls, can you assist me on how you were able to do that. I was scheduled to write on the 28th of Nov, but i missed it, and would like to reschedule for a later time, i could welcome any bright ideas. (I have already called and sent a mail to Chioma (the lady that sent the invites), but she had said that it wasn't possible, but I still need to try anything that can be possible.

GMB4REAL:
I had my interview yesterday evening. Questions were asked on candidate's past experience with respect to the job applied for and also some general questions like tell me about yourself, how can u deliver on the job e.t.c Good luck interviewees
Pls any body with idea like how many people will get employed for each position, 1, 2, 3 e.t.c Jst weighing up chances, responses will be appreciated. Thank u & all d best

Bro, thanks for you info. I was also scheduled to have my interview on the 28th of November, but i missed it. I wanted to inquire, whether there is another set of invitees for the position of Analyst, Civil Standards, and if i can reschedule or do my interview at a later date. Do you know, if there will be another interview for the position?