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Business / 10 Elements That Make A Website Compelling by MediaInspiredNG(m): 8:34pm On Aug 14, 2020
Merely having a website is no longer enough.
Your website should reflect your business, so you’d want to make it look professional and informational to convince the visitor to do business with you.

Your website is your chance to create a first good impression of your business or organisation and promote a sense of reputation.

Besides, a compelling website provides your present and prospective clients a way to connect with you and find out more about the services you offer.

In my experience with several clients over the years, I’ve found out how small changes in the structure or content of a website can yield significant results as well as design and content styles that make just little impact.

Working with clients, I’ve discovered that while each website is unique, great websites contain fundamental features that make them a big success with the website visitors.

I’ve summarised them into ten elements that make a compelling website below:

Visual appeal
Humans are visual creatures, and anything with a soothing appeal to the senses will always grab attention.

So if you want to pique and retain the web surfer’s interest long enough to want to check out other ‘juicy’ parts of your website, this has to be top of your priority list.

With the short attention span of the average web user today, you’ll lose valuable traffic if you can’t engage them immediately on a single click to your website.

It’s essential your images and graphics are relevant, high quality and original and help to tell or enhance your business story succinctly.

You can choose to hire a professional photographer or take your website photos with a good camera, while also working with an excellent graphic designer. Make sure your website conveys your brand essence, and you’re willing to invest a little more to achieve this if necessary.

Keep it clean
The best designs are all about simplicity – not having too many things going on at once.

You’ll get in the way of your website users if you have lots of jumbled colours, menu system, images, graphics, messaging and pop-ups on your website.

Make sure to keep all of these elements minimal and soft on the eye, along with a clear and simple colour scheme and an adequate amount of white spaces. Otherwise, you could easily distract or even turn off your site visitors.

Branded elements
Often, your website is your first and most crucial resource to showcase your brand, competence and degree of industry authority. It’s the digital mirror of your brand, so make sure it accurately and positively reflects your company with the right branded elements.

So, stick to your core colour scheme, integrating your core messages and value proposition, and crucially, using a crisp, high-resolution logo.

Mobile responsiveness
The smartphone has become so versatile that more and more businesses are initiated and concluded on the small device compared to regular desktop computers. Therefore, for maximum effect, it’s vital your website functions well on mobile phones and tablets too.

Making your website responsive means the site perfectly adjusts to the size, style and unique features of whatever digital device and screen it is being viewed on.

Great content
While a visually appealing website will grab the visitor’s attention, only great content can sustain their attention enough to want to know more about the services you offer, your business value proposition and eventually convert to customers.

Expertly written and niche-perfect website copies that engage the reader without sounding jargon-y will help persuade a business prospect on your website that you’re a good fit for their needs.

Top quality content by professional and experienced copywriters is essential to getting potential clients to do business with you.

Make sure to have top quality website/marketing copies done for not just the homepage, but also all the website service pages, including ‘About Us,’ ‘Contact Us’ and Blog (which needs regular updates for SEO goals).

Simple, functional forms
What’s the use of an attractive website with great content and easy-to-use interface if it can’t capture any leads for your business? Don’t forget that the primary goal of setting up a business website is to market your services to an online audience.

A simple, functional form with all the necessary fields is your number one website tool to reach and convince your target customer and earn profits.

Loud and clear CTA
Except they clicked a link to another landing page on your website, your homepage is the first place people will go to when they visit your site.

The implication is that your homepage is your biggest platform to tell your visitors about your unique selling point and be loud and clear about it!

While you may be very clear about your CTA (Call to Action), don’t assume it’ll be the same to the guest on your website.

How do you effectively seize the moment? Make sure your site visitor quickly and unambiguously gets answers to these questions as soon as they land on your website:

- Who are you?
- What do you do?
- How do you satisfy the visitor’s needs?
- What is your unique selling point?

Remember your website guest has a vast amount of information and advertisement grappling for their attention, so make it easy for them to decide to focus on yours instead in their search for some specific solutions.

Your site visitors will likely leave if they spend longer than 7 seconds trying to figure out the ‘what,’ ‘who,’ ‘how,’ ‘why,’ ‘when,’ and ‘where’ of your business offerings.

A compelling website uses a simple, clear and loud CTA and makes it easy to convert web visitors to customers.

An intriguing ‘About Us’ page
Don’t fail to take advantage of the ‘About Us’ column on your homepage footer to summarise your business story powerfully. Use the opportunity to connect with your prospects. Make it convincing. Keep it updated continuously.

The ‘About Us’ page is one of the first pages guests will visit when they land on your website, so make sure you provide useful and concise information without boasting or promising more than you and your business can offer.

Contact us page
You sure want your potential customers to contact you, so don’t make them work trying to do that. Make sure to provide simple and direct contact details. Include all possible options to make it easy and quick to reach you – phone number, email address, form, WhatsApp, Instagram, Facebook, Twitter etc.

Don’t forget to provide links to your contact page at various key points and CTAs buttons on your homepage and other service pages.

Maximise the full potentials of SEO
An appealing website design and great content are core features of a compelling website, but if no one sees it or visits the site, all of that will amount to just blinking in the dark.

According to web use stats, over 90% of online activities start from the search bars of major search engines like Google and Bing. Therefore, it’s crucial that you develop an effective Search Engine Optimisation strategy for your site.

SEO is not something that very visible to see or confined to a single or few strategies, but it is very central to your digital marketing goals.

However, your website content is a good place to start.

First, your domain is relevant to your SEO. So, make sure your website URL contains at least a keyword connected with your business – this could be in terms of your brand name, professional niche or business location.

Also, ensure content and images on your website contain your business keywords, metadata, and H1 and H2.

Make sure you have a focus keyword for each page on your website. This refers to the main service area or core message of the specific page. The page content must also align well with and support the focus keyword.

This might seem a bit complex, but using an SEO plugin like Yoast SEO in WordPress hosting can simplify the process. It will help you ensure each page on your website has the right focus keywords and in the right density, and alerts you to whether the page is SEO-friendly or not.

In addition to letting you know how optimised the page is, Yoast SEO also provides you suggestion on how to improve it and score a higher point on the page’s ‘SEO-friendly’ rating to boost its chances of visibility on the top Search Engine Result Pages (SERPs) (75% of users will not search beyond the first page).

What’s next?
Your website is your business’ digital presence round the clock and globe. So keep it impressive, informative, simple, clean and easily discoverable on Google and other major search engines.

Not sure where to begin to achieve a compelling website? No problem! It’s our speciality at medainspiredng.com.

Perhaps you want to have your current website redesign and content redone? We can also help and deliver a brand new site that’ll leave a great and lasting impression on your business prospects online.

Contact us today and see just what we can do for you!

https://mediainspiredng.com/10-elements-that-make-a-website-compelling

Foreign Affairs / Mocimboa Da Praia: Mozambique Battles For Port Seized By IS by MediaInspiredNG(m): 8:55pm On Aug 13, 2020
Mozambique says its troops are fighting to regain control of the key port of Mocimboa da Praia, following multiple reports that it had fallen to Islamist militants on Wednesday.

The city is near the site of natural gas projects worth $60bn (£46bn).

The military says there is ongoing action to "neutralise" the Islamic State group-linked militants, who have been using local people as shields.

It follows days of fighting for the port in the country's gas-rich north.

Dozens of soldiers are reported to have been killed, and a patrol boat sunk, while the army says it has killed about 60 militants.

BBC Africa correspondent Andrew Harding says the loss of the city was a serious blow to Mozambique's military, who are struggling to contain a growing rebellion in the gas-rich province of Cabo Delgado.

Mocimboa da Praia is used for cargo deliveries to the offshore projects about 60km (40 miles) away, which are being developed by oil giants including Total.

The militants have briefly taken a number of northern towns in recent months, displacing tens of thousands of people. This was one of several attacks on Mocimboa da Praia this year.

Tanzania has also said it will launch an offensive against the jihadists in forests along the border with Mozambique.

Weaknesses exposed

Mozambique's defence forces have insisted the battle for Mocimboa da Praia is not over.

But the events of the past week have exposed both the weaknesses of the army, and the growing strength and sophistication of an Islamist rebellion that is now emerging from the shadows to become a major regional threat.

Multiple reports suggest that government troops had been forced to make a humiliating retreat from the strategic port, having run out of ammunition.

In recent months, the rebels have briefly overrun several towns in the region, in part, it seems, for propaganda and recruitment purposes.

Some of the world's biggest energy companies are now seeking extra protection as they prepare to tap into Mozambique's massive off-shore gas fields.

The government has sought some help from foreign security contractors. But so far, it appears reluctant to reach out to neighbouring countries for direct military assistance.

Attacks began in 2017 in the northern province of Cabo Delgado, but escalated this year after the group responsible, Ahlu Sunnah Wa-Jama, pledged allegiance to IS.

Earlier this week IS claimed, though its own media channels, that it had taken over two military bases near Mocimboa da Praia, killed Mozambique soldiers and captured weaponry, including machine guns and rocket-propelled grenades.

https://www.bbc.com/news/world-africa-53764943

Education / DID YOU KNOW Students Who Discover Strengths Early Build Successful Career? by MediaInspiredNG(m): 9:30am On Jun 26, 2020
DID YOU KNOW...

Students Who Discover Their Strengths Early Are More Likely to Build Successful Careers?

Let’s be honest, school is never easy at any age.

When a student struggles in a subject, they tend to focus more on it and most parents and teachers spend a lot of time talking about and paying attention to it.

However, focusing on a student’s deficient areas is not the right approach. It could deflate the student’s confidence and may distract them from paying due attention to their areas of natural talents.

What will benefit the student instead and help them succeed in life is to focus on their strength.

What to do when a student is struggling with his/her grades?

If a student is getting poor grades or having problems with their classwork, the best approach is to help them find and understand their dominant talents and weaknesses.

Having a deep awareness of these will help them cope better and ultimately excel in school. They will become self-aware of how their natural talents work and spend more time developing them.

Then they will start to explore opportunities to grow, instead of being held back by their inabilities. They will also begin to naturally overcome some of their weaknesses as they master the art of managing their skillsets.

Once a student discovers and focusses on their strengths, their confidence and enthusiasm will grow, which can help improve their grades over time.

You too can: Discover Your Strengths. Channel Your Strengths. And Succeed with Strengths.

https://jamesladipo.com/student/
https://mediainspiredng.com/

Business / How To Successfully Run A Business From Home by MediaInspiredNG(m): 10:56am On Jun 12, 2020
The COVID-19 global pandemic has no doubt altered life as we know it. As the world begins to slowly get back on its feet, attitudes and behaviours are also changing. A good number of people and organisations are starting to rethink the conventional model of working and earning. Enter the new buzzword – ‘Working from home.’

In fact, a CNN report said tech companies are letting employees – who had to work from ho[code]me because of the general enforced lockdown to curtail the deadly virus – to continue to work remotely after the pandemic is over. And in May, Twitter CEO, Jack Dorsey announced that any staff member that wants to can work from home “forever” as the company positions itself for the future of work when the pandemic ends.

Working or doing business from home permanently sure sounds like a tantalising prospect. You get more flexibility with your time while making money. No more long commute times or trying to beat the rush hour. You no longer have to put up with high pollution levels and operational costs, and your morale gets a big boost. Heck, you can even work in your pyjamas sometimes. Or most of the time.

But wait a sec. Is doing business from home all rosy? No, it isn’t.

Although you’ll enjoy all the benefits I’ve outlined above and more, there’s no shortcut or guarantee your business-from-home enterprise will be a hit. Like every true success, it needs long term dedication and a clear understanding of how to make it work.

To build a solid home-based business with good income potential, you’ll need to invest time and resources into figuring out the most ideal business for you and creating a plan. But you need to skip the first hurdle – and it’s one that could shock you. Here goes…

Fact Check: Home Business is Not for Everyone

Not everyone can work from home as a routine. Some people, for example, have difficulty focusing and working at their best if they’re not in a typical large or fairly large office setup far from their immediate environment. The home structure just doesn’t gel with them.

Being successful with a home-based business is mostly because you have a passion about the work and what is involved to get it running smoothly – not because a pushy digital marketer is egging you on to sign up for a particular ‘home business’ you’re not even sure suits you.

So the first place to start is to evaluate your talents and recognise your personality type, or the things that come naturally to you. Note that to succeed at any business venture, you need to build it on and around your talent – including a home-based business.

Your talents and personality traits are closely interwoven, which can help you determine whether self-employment fits you well.
What are the top characteristics of successful self-employed people and entrepreneurs?

- They are open to new experiences
- They have tremendous belief in their ability to succeed (self-efficacy)
- They don’t shy from risk
- They are self-reliant
- They have a drive towards achievement and independence

Be honest with yourself as you evaluate your talents and personality to see if you’ll do well as a home business owner.

Evaluate your skills

Talents and skills don’t mean the same thing. Talents are like the proverbial diamond in the rough and skills are the actual diamond. You’re born with one and you develop the other over time.

What skills have you developed from your talents? Excellent writers, artists and designers built and finetuned those skills from their natural creative proclivities. Brilliant accountants and auditors very likely observed from the onset that they have a flair for numbers and details.

Beyond the core and exceptional professional skills that you’ve developed over time, to successfully run a business, you also need to learn new skills such as marketing, leadership, interpersonal communication and team-building. But start with the skills you already have as foundation in developing a business idea. They are good pointers to where you would fit in best with your natural talents.

Determine whether you can actually run your business idea from home

Not all business ideas operate well on the ‘work-from-home’ model. Some won’t work at all. Be sure your planned business doesn’t fall into that bracket, considering various factors. For example, a business that involves high client traffic coming in and going out of your workspace is a no-no for a home-based enterprise.

Determine the income potential

That you have exceptional talents and skills that help you express it does not automatically mean people would be willing to pay you for it. Find out if the product or service you’ll be offering is something people will be ready to exchange more for and if you can make sufficient income from it on say a monthly basis.
If you don’t feel confident about your answers, then the idea won’t probably work as a home business.

Don’t forget to still look the part as a professional

You don’t always have to work from home in your pyjamas or casual wear. You just need to work where you are most productive at that specific time.
Sometimes you may want to rent an office for a day, an office address or a conference room space when it feels right. Focus on working on your business, not in your business.

Branding is vital

It’s important you create a distinct and attractive identity for your business through good and deliberate branding. This will also help clearly get your business promise and messages across to your target customers, connect you with them and build credibility for your brand or business.

Buyers will be more motivated to patronise your product or service and become loyal once their brand experience matches your brand promise.

Join professional groups

Loneliness and limited social interaction are some of the demons you’ll have to face when you start running a home business. One of the ways to battle this is by joining up with professional groups in your city or small town.

This will afford you a chance to occasionally step out of the house and away from your computer and meeting like-minded people. Besides, you’ll be able to tell more people about your unique goods or services at these events.

Don't try to do everything yourself

You’ll feel the temptation to try to cover all areas of your business needs to save money. But you risk undermining your business primary goals if you try to do most or all of your task lists. Resist the urge and save yourself valuable time and energy instead to channel into growing your business.

Instead, outsource key business needs outside of your specialisation to competent and experienced professionals in website content writing, website and corporate identity design – for example.

Don’t skimp on marketing

Home-based businesses often find marketing one tough nut to crack. You’ll need to cough up a few bucks to effectively get your product or service in the face of new customers.

Master the art of setting priorities

As a home business owner, you must be an excellent ball juggler – figuratively speaking – and know which balls are glass and which are rubber. Knowing where your priority lies at every specific time is the key to succeeding.

On a final note, be patient

Here’s another fact check: You don’t start a home business in a day. It takes time and you’ll need patience.

Even after your website is live, you may not make your first sale until probably a month or a couple later. Your social media following and likes may be crickets - Zero or some measly numbers, regardless of some great photos and content you post.

But keep pushing and working on your business, and you’ll see something will come of it shortly. Your persistence will eventually pay off sooner than you think.

https://mediainspiredng.com/how-to-successfully-run-a-business-from-home

Business / Distinctions Between *intelligence* And *wisdom by MediaInspiredNG(m): 1:55am On Jun 12, 2020
I wish I had known these profound distinctions between *Intelligence* and *Wisdom* a long time ago...

Worth reading on ...

1. Intelligence leads to arguments.
Wisdom leads to settlements.
2. Intelligence is power of will.
Wisdom is power OVER will.
3. Intelligence is heat, it burns.
Wisdom is warmth, it comforts.
4. Intelligence is pursuit of knowledge, it tires the seeker.
Wisdom is pursuit of truth, it inspires the seeker.
5. Intelligence is holding on.
Wisdom is letting go.
6. Intelligence leads you.
Wisdom guides you.
7. An intelligent man thinks he knows everything.
A wise man knows that there is still something to learn.
8. An intelligent man always tries to prove his point.
A wise man knows there really is no point.
9. An intelligent man freely gives unsolicited advice.
A wise man keeps his counsel until all options are considered.
10. An intelligent man understands what is being said.
A wise man understands what is left unsaid.
11. An intelligent man speaks when he has to say something.
A wise man speaks when he has something to say.
12. An intelligent man sees everything as relative.
A wise man sees everything as related.
13. An intelligent man tries to control the mass flow.
A wise man navigates the mass flow.
14. An intelligent man preaches.
A wise man reaches.

Intelligence is good
but wisdom achieves better results.

So let us apply more of wisdom in our action so that the sky will be our stepping stone.�� COPIED
Business / Why You Need a 'Write' Business Partner by MediaInspiredNG(m): 5:11pm On Jun 06, 2020
First, you don’t need a website if you run a business.

What you need is a website with compelling, free-flowing content that excites and converts!

It’s simply not enough to have a website these days. And with this need often comes the need to outsource the writing of content.

How Can A Content Writer Help Your Business?

1. Simplify and articulate your unique selling point
The copywriter understands the importance of identifying, analysing and focusing on a specific target market while communicating your brand message.

2. Find the ‘sweet spots’ in your message and highlight them
Skilled content writers are capable and creative. They’re constantly thinking about your subject in fascinating ways.

3. Connect your brand with your prospects
A professional content knows content strategy like the back of their hands. Your copywriter understands the psychology of headlines, sub-headings, copy body, bullet points, and CTAs (call-to-action) and elements that make content widely read and shared. They know what kinds of material fits well in blog posts and what’s best saved for a landing page or for email marketing.

4. Optimise your content for search engines
You want good content that your target readers will love and find useful. But, first, your audience needs to find your content before they read it. They need to be able to discover snippets on Google top pages and then ‘land’ on your website to read the full content.

5. Project your expertise and reinforce your industry authority
In copywriting, every word counts. No fluffs. No filler words. Only useful and free-flowing words that connect with the target readers. Words that underline your website and brand as a dependable ‘problem-solver’ and industry leader for its target market.


https://www.youtube.com/watch?v=pEb5PIJjoSI

https://mediainspiredng.com/why-do-you-need-a-content-writer-anyway
Business / 1 by MediaInspiredNG(m): 4:58pm On Jun 06, 2020
1
Career / Re: Should I Pursue Another Federal Job Or Leave For Canada? by MediaInspiredNG(m): 9:39pm On May 22, 2020
When you're at a major crossroad, ask God for guidance. Not all that glitters is gold.

21 Likes

Business / Influencing Consumer Behavior: 7 Strategies That Work! by MediaInspiredNG(m): 4:47pm On May 20, 2020
A friend popped in for a short visit recently. He’d bought some small drugs to treat a mild sickness. Although there was a big pharmacy store that sold at normal prices on his street, he preferred to buy from the store in my neighbourhood - several streets away!

“I don’t like the pharmacy store in my street. Good drugs and a nice store, but the manager is an unfriendly chap. Never smiling. Same with most of his staff,” he said before I could even voice the question in my head.

I smiled. He was right. The keyword for me was ‘Likeability.’ Sometimes, I like patronizing ‘nice’ people too, even if I know they charged me a few cents more.

It’s the same thing with other businesses too, both online and offline. It’s important to remember that beyond the price tag, a few other factors consciously and subconsciously come to play in influencing buyer behaviour.

As a business owner, it’s no longer enough to simply do your homework on determining the specific needs of your target customers. You should also try figuring out one more vital piece of the puzzle: What drives their buying behaviour.

First and foremost, you need to grasp and considerably master the fundamentals of brand marketing:

- Identify your target consumer demographics.
- Study their psychographics.
- Outline their pain points in relation to your product or service.
- Clearly showcase a solution that promises a better life for the consumer.
- Craft and deliver consistent and targeted brand messaging around your unique value proposition.
- Connect and engage with your consumers and deliver a satisfactory solution.

You need focus, commitment and some basic resources to pull through each of these processes. And you also need to understand and build empathy with your brand’s target market. These require having a good knowledge of the four key factors that drive consumer behaviour:

- Psychological
- Personal
- Social
- Cultural

You can’t control these factors. But you can try to influence the buying decisions of your target market by tapping into and exploiting how these factors ‘control’ their behaviour. Here are some ways successful brands have applied these techniques and scored with their target market.

Create a “likeable” brand personality
As illustrated in my opening story, ‘likeability’ is a big magnet for many consumers. Customers are more motivated to do business with you if they enjoy being around you. Simply put, people do business with people they like. And that’s because there’s a charm to being attractive and, as science has discovered, it can increase trust and likeability.

So, besides having a great attitude and perhaps a pretty face to boot, how else can you apply this principle and influence target customers’ behaviour?

Create an attractive and engaging online presence. Be visually appealing.

Stick to the conventional rules of beauty with all your brand elements. From your brand logo to your brand colour and fonts, your website to your social media pages, your web copies to the videos and images you use in your digital marketing campaigns.

Reciprocity
The idea of reciprocity in social psychology is that people would feel obliged to respond in kind, in equal or greater measure, to an act of goodness. It’s a natural instinct in people (or most people), whether in their personal or professional lives or as customers.
However, the technique of reciprocity works if:

- The ‘good act’ is of a reasonable size, value and price (it should not be excessive or trivial).
- It comes as a surprise.

A generous discount on next purchase (say 10%) or free delivery is an example of how to apply this technique in influencing consumer behaviour:
Reciprocity can earn you brand loyalty and retention among current customers, as well as help you win new customers and followership on social media.

Foot-in-the-door technique
The art of foot-in-the-door marketing is all about letting your target customer enjoy a slice of your service at no cost, hoping it will nudge them into making a buying decision. For example, when you offer users free trials, you’ll be increasing compliance rates and influencing their commercial behaviour.

But remember to provide an option for the user to upgrade to a paid version after the trial period of say 7 days or 30 days. And make sure to take their payment details before the trial, so transitioning from free to paid use is seamless.
Create a sense of scarcity and urgency

Over the past few years, FOMO (Fear of Missing Out) has proven a powerful marketing strategy. It’s the anxiety that is provoked in the minds of a target customer when they discover others might be enjoying a rewarding experience from which they are absent. In fact, this technique is the marketing concept behind the popular Black Friday hysteria.

Another idea under this category is to provide customers a limited time offer on a great product at an eye-catching discount rate.

Create a tribe and a rival
Joining up with a community, subgroup, clique or fan club is a natural human instinct. We do it to try to feel a strong sense of identity with - to give a few examples - a football club, stars in a big reality TV show, or even a set of staff in a large office.

Wherever there’s a new idea, ideology, product or object of public interest, tribes and rivals form quickly. In psychology, this proclivity is referred to as Social Identity Theory, which states that the individual’s action is fuelled by a sense of self he/she gets from being a member of the group.

Apple perfectly exploits this principle by creating a tribe of brand loyalists who derive a strong social identity from using an iPhone or an iMac computer and ‘discriminate’ against rival consumers who use Android phones or a Windows laptop.

You too can easily divide the market into tribes and have them feel better about themselves from using your brand product or service, compared to a rival group who use other products.

Reduce options
Providing your target with too many options doesn’t give you leverage. Instead, it confuses and wears out the customer and devalues your offers. In the end, there might be no purchase.

It’s not the customer. It’s just psychology at play.

Use social proof
Check out these telling statistics on social proof: 86% of people will have doubts about doing business with a brand if the reviews are bad. A staggering 92% will hesitate to buy a product or use a service with no social proof. And an incredible 97% of consumers say social proof is a powerful influence on their decision to buy.

Consumers will trust the real and unedited testimonies of past users of your service or product much more than any ad or marketing content you put out there. Social proof by happy customers is one of the biggest marketing tools you can use today.

Make sure to add the images of the satisfied customers to increase believability. Even better, if you can get a video testimonial!

In conclusion…
The modern consumer has a legion of options in front of them and has thus become increasingly picky and savvy about their choices. To gain a foothold in the minds of your target audience and expand your market reach, you must dig deep to understand some fundamental factors behind their needs and actions.

Diligently and carefully apply these strategies, then sit back and enjoy the amazing results of your smart marketing and hard work.

https://medium.com/@mediainspiredng.com/influencing-consumer-behavior-in-2020-7-strategies-that-work-58502a64e068

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Business / Why Do You Need A Content Writer, Anyway? by MediaInspiredNG(m): 5:18pm On May 11, 2020
First off, you don’t need a website if you run a business.

Aha! Your eyebrows are raised now and you’re thinking, “What!?”

But really, no. You don’t.

Okay. Actually, yes and no. I’ll explain.

You shouldn’t just set up a website with your business logo and some thin, soon-to-be-forgotten content.

What you need is a website with great, compelling content that excites and converts!

It’s simply not enough to have a website these days. And with this need often comes the need to outsource the writing of content.

Here’s A Common Mistake Most Websites Owners Make...

One other error I’ve noticed most business owners make with their website content is not including a blog page. Beyond the traditional pages the ‘about us’ and ‘our services’ landing pages, you should also include a page for original and niche-relevant blog posts.

Blogging is an effective way of promoting and establishing your brand an industry authority and driving traffic to your web. It’s also highly useful for your SEO and Google SERP (Search Engine Result Page) ranking. In other words, the higher your blog content ranks on Google, the more likely it is that web users will click on your popped-up link and be directed to your website.

So, how do you piece together (and consistently so) great content that will move web users to want to read or know more?

You may want to write it yourself. But do you have the skills, range and experience? How about other areas of your business that constantly need your core professional and admin skills? Do you have the time or can you afford taking on an extra major task? Does it even make economic sense?

Truth is, writing great content is hard work, and writing content that converts business prospects to buyers is really hard work. It’s the reason an increasing number of businesses hire professional copywriters to write compelling content for their website services pages and regularly help churn out great posts on their blog page.

Now, you understand why you need a skilled and experienced copywriter for your website project. But let me detail a little further on some of the specifics benefits you’ll enjoy when you take that vital step.

How Can A Content Writer Help Your Business?

At some point, while reading this, you’ve probably wondered, “Hey, why don’t I hire a business expert instead to write content for my business consulting website.”

Well, you shouldn’t. What you should do is hire an expert writer, not an expert on your business website niche.

Why? Because there’s a big difference.

First, your ‘business expert’ will simply write like a business expert that they are. And what your average reader will see is a big block of text filled with jargon and technical nuances. No real communication. No conviction. No impact. And no serious action from your target audience.

But, you see, on the other hand, a professional copywriter understands that few people read these days. Many just scan. Your copywriter knows the average reader on the Internet today takes just between 5 and 10 seconds to decide whether to continue to read a content piece or ‘bounce’ away.

Just 5 to 10 seconds to grab the prospect’s attention and intrigue them enough to want to fully check out your product or service.

A professional copywriter knows and factors this in their writing. They know how to grab and hold attention and still effectively communicate your brand message.

Here are other ways a skilled and experienced copywriter can help your business.

1. They simplify and articulate your unique selling point

The copywriter understands the importance of identifying, analysing and focusing on a specific target market while communicating your brand message.

They may need to interview your employees and prospects to get a good insight into the market segment to zero in on. Then they find out about their likes, dislikes and their gamut of psychographics to help shape the copywriter’s writing style and tone.

True, a copywriter may not be an expert in your industry like you, but they don’t need to be. They have a good grasp of your target demographics and their idiosyncracies. That knowledge will help your copywriter translate and break down your technical jargon into simple, free-flowing and connected words your audience can easily relate and respond to.

2. They find the ‘sweet spots’ in your message and highlight them

Strong content writers are capable and creative. They're constantly thinking about your subject in fascinating ways.

A pro copywriter knows how to deliver the promise of ‘solution’ the reader is looking for, but still couches it in surprising and interesting angles that catch attention and draw interest.

3. They know your brand elements that best connect with your prospects

A professional content knows content strategy like the back of their hands. They understand the psychology of headlines, sub-headings, copy body, bullet points, and CTAs (call-to-action) and elements that make content widely read and shared. They know what kinds of material fits well in blog posts and what's best saved for a landing page or for email marketing.

4. They can optimise your content for Google

You want good content that your target readers will love and find useful. But, first, your audience needs to find your content before they read it. They need to be able to discover snippets on Google top pages and then ‘land’ on your website to read the full content.

There are hundreds, maybe thousands of other content pieces competing for the same web user. So, how can you make yours stand out on Google SERP? A skilled and experienced copywriter understands how. He constantly studies and understands SEO. He knows keywords, meta tags, density, and link text and applies best practises to help optimise your page.

5. They will project your expertise and reinforce your industry authority

In copywriting, every word counts. No fluffs. No filler words. Only useful and free-flowing words that connect with the target readers. Words that underline your website and brand as a dependable ‘problem-solver’ and industry leader for its target market.

So...What Should You Look Out For When Hiring a Copywriter for Your Website?

No matter how big or small your business is, you may be demarketing it if you don’t have a good website with great content. Never has digital marketing anchored on rich and moving content been more important than now.

The average consumer today simply turns to the Internet to ‘window shop’ and then check out top businesses that offer the needed good or service. Here’s one incredible piece of statistics: a whopping 81% of consumers will carry out an online research before making a purchase.

Choosing the right person to express your message accurately is one of the most important decisions you can make for your business. It's crucial to work with someone with significant skills who genuinely understands your product and can persuasively write for sales...

Please see more at: https://mediainspiredng.com/why-do-you-need-a-content-writer-anyway

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Business / Key Hurdles Every New Entrepreneur Must Scale To Succeed by MediaInspiredNG(m): 8:24pm On May 08, 2020
The odds a startup will survive are slim. Studies show just 80% of new businesses succeed beyond their first year of establishment. Only half of that number make it past the third year, and just one-third continues to thrive and celebrate their tenth year anniversary.

In fact, failure is so common many new entrepreneurs subconsciously prepare for it and make exit plans in those early stages.

Scary, right? But don’t be if you’re a serious startup CEO who’s done much homework. Every new business springs up with its own challenges, both foreseen and unforeseen – and every serious startup owner knows this.

Despite the hurdles and surprises, serious entrepreneurs plod forward, determined to create something unique and profitable both for themselves and the target market. They keep at it, resolute to be part of the small percentage who succeed.

Here’s a bit of good news: There’s always a need for businesses that are innovative and create better solutions for consumer needs.
Although every startup is unique, many face similar hurdles that slow their progress or stop them from fulfilling their potentials, growing and getting established.

Let’s have a look at these common obstacles and how to overcome them, so you can realise your weak areas and build on your strengths.

Leadership & management
A startup needs an effective leader and manager to succeed. These two roles are not necessarily the same thing or share the same qualities. But they are both key for a startup as everything about the business begins to come into focus.

Good leadership and management generate great ideas, make critical decisions, build winning teams and a likeable brand image for the business. They create visions, make connections and source the right funding for the continued growth of the business.

If you have a young business, it is important you develop strong leadership and management qualities. In fact, the rest of the points below are worth little without someone leading from the front.

Setting goals
Setting goals keeps you focused and on track with your day-to-day business activities. Draw up both short and long-term SMART goals, have a clear vision and outline the specific actions you need to take to lead you there. This is a strategy most business leaders understand and do well.

Although most startups plan and execute short term goals (monthly, quarterly, yearly and maybe 2-5 years goals) and assess their progress level, they hardly plan for long-term goals. If your long-term vision is foggy, you’re not likely to get your business priorities right with your short term goals.

Most new business owners tend to focus on immediate goals and skip or ignore long term goals, but outlining your ultimate goals with your business will help you move fast and give you proper direction. You need to regularly make quick and smart decisions, and this requires having a clear sense of direction anchored on a long term goal.

Marketing and sales
You need to invest adequate time and resources into marketing and sales. You cannot ignore these two essential functions and simply hope your target customers would somehow find you. It’s a wrong assumption to think your customers would discover you without you needing to make practical and focused efforts to connect and grow with your target market.

For example, once you register a domain, you should get skilled and experienced copywriters and web designers to help you set up an attractive and engaging website. Next, invest in targeted SEO campaign so your website can float up the top pages in Google SERPs and be easily found by potential customers on the web.

Time management
Just as in life, there’s never enough time when you’re running a startup. There are endless business decisions to take and you’ve still got just 24 hours to yourself (which, of course, includes your sleep and rest time).

With limited time to get the vital things done and move forward with your business goals, eliminating or minimizing distractions has never been more important than now. Anything that gets in the way of effectively running your enterprise. Focus your time and energy on things that’ll have the greatest positive impacts on your business and keep it growing.

Mastering business finances
Cash flow is one of the biggest limitations startups have to break through to keep up with the demands and pressure of doing business. It’s easy to be held back by sudden expenses and other emergencies that pop up.

Sometimes your business may look good on the books, but in truth, you’re waiting for clients and customers to clear your invoice. The fact is that at the early stages, most startups don’t make much profit, so they often struggle to pay bills and meet the financial requirements of scaling the business.

The key to getting over this financial hurdle is careful planning and budgeting. Write down your income projections and create a smart financial plan. Having a good idea of what your earnings and expenses would be will help you plan ahead and spot problems before they happen.

Also, requesting quick payment of invoices is one way of fixing cash flow problems. Alternatively, make advance part payment by customers and clients a condition for providing your business services or goods.

Surviving the red ocean
Whatever the type of business you choose to start, you are in for a struggle for survival. How will you respond? Will you get swallowed up in the fierce competition or use it as a springboard to grow and establish your brand in the market?

If you don’t want to drown in the red ocean of business competition, you need to be prepared to face direct or indirect competition and determined to stay afloat. Learning how to thrive will help give your business the muscle to survive for the long-term haul.

Serious competition forces startups to stay focused on the needs of their customers and minimize running costs. It also opens up opportunities that young enterprises can quickly explore.

In the unsteady waters of a competitive marketplace, you don’t have the luxury of hanging out at the shallow end on a life raft. It’s sink or swim. So from the start, you’d better set your mind on paddling your way to your vision.

Finding the right people
You’ll require some specific skill to help your business survive, compete well and grow. It is important you know the exact skills your business needs to achieve its short and long term objectives and how to get talents that can bring those skills on board. This might be just the factor that determines whether your business thrives or fails in the market.

Delays in recruiting the right hands can be costly. While the hiring process may take a toll on the finances and time of a small business, not having the right people on your team can create bottlenecks and stall delivering of new quality goods or services you’ve promised the market.
As a startup owner, don’t give room for unnecessary hold-ups, especially in the early days.

In conclusion
On a final note, make sure to take a breather occasionally. Rest, relax and sleep when you have to. Always put in a good shift to get your startup rolling and grow, but also find a good balance between work and play.

Take a walk sometimes, laugh and socialise. These mental breaks will reinvigorate and help you become more productive, more creative, make better decisions and be a great leader and manager.


https://mediainspiredng.com/the-business-lifecycle-and-how-to-win-at-each-phase

Literature / A Tale Of Five Fingers by MediaInspiredNG(m): 8:09pm On May 08, 2020
(Published on Opera Hub. Follow KelvinKeshi on the app. Thanks smiley)

Eki could feel Reginald’s eyes tailing her, measuring and gauging her...

She felt shy...uncomfortable. She could barely make out the words of the keynote speaker now as his voice boomed over the public address system at the annual business managers’ conference and dinner at the Civic Centre, Victoria Island.

It seemed Reginald’s cursory glances and whatever they stirred in her drowned everything else around her in the hall dimly lit with decorative lights.
Occasionally, she too would steal a look at the perfect gentleman in a tux with an unassuming visage (at least from the distance), sitting alone at a table for three, with legs slightly crossed and a small leather briefcase on the marble floor by his side.

On one or two occasions also, Eki adjusted her mid-length skirt, peradventure that would knock off his furtive glances and make her feel at ease.
But her heart pounded softly still. Not with fear, but with curiosity. Eki was sure she met Reginald’s gaze more than thrice in the hall as she dutifully waltzed with practised gait from table to table to attend to guests as one of the many beautiful female ushers hired by the organisers for the event.

But, strangely, Reginald’s unspoken interest in her didn’t come off as intrusive or undressing as is typical of the lecherous ogles of a paedophile. His gazes were at once polite and assured.

As the event wind down to a close and guests began to trickle out of the hall, wheeling away in taxis and private vehicles and into the embrace of the night, Eki anticipated. She dawdled and twiddled and adjusted her skirt a couple more times in a darkened corner of the parking lot - although she could hardly say why.

“Hey lass, got a little spare time to lend a helping hand?” A deep, soothing voice pierced the stillness of the night for Eki and calmed the clutter of her mind.

It was Reginald a short distance away. He was packing his briefcase and a few other small bags into the opened boot of his metallic Mercedes A Benz Sedan. His driver had already started the car and revved the engine.

“I’m not an escort. Just an event usher.,” Eki answered tersely.

Reginald chuckled. “I know. I can tell,” he said.

His reply warmed Eki’s heart and she loosened up.

“My name is Reginald,” he said, holding out his hand to Eki for a handshake. Eki shook his hand after a little hesitation. Reginald removed his suit and tuxedo and flung them on the floor of the car. Then he sunk his bottom on one side of the backseat and unbuttoned the top of his shirt, letting out a loud heave.

“Five Fingers Hotel - just a few hundred metres from here. Would you care to join me on the trip? I promise I’ll be a perfect gentleman.” He held out an inviting hand to Eki again and flashed a wide grin.

Eki returned a coy smile and sashayed to the other side of the backseat of the car. ‘Five Fingers’ was a popular four-star hotel in Victoria Island and Eki liked the sound of it.

Reginald continued as the car meandered out of the maze of the park and unto the wide and open road leading to their destination: “I’m lodging at the hotel tonight and tomorrow I’ll be off to Abuja for another important business meeting. Then in two day’s time, I should be flying to New York for… See, the important thing is, I really hope one of these coming engagements is cancelled or rescheduled or something. At this moment, that would feel like heaven. I’m bushed.”

Eki listened and said nothing, feigning half interest.

At 11 pm, vehicles on the beautiful and well-maintained six-lane Governor’s Road were sparse and the night was cold. Rather than switch on the car AC, Reginald instructed the driver to wind down the side glasses slightly for a change. It felt tranquil as gusts of rushing wind brushed against their faces.

“Eki.”

“Eh?”

“My name is Eki. I didn’t give you my name earlier, remember?” She loosened the top two buttons of her shirt, exposing her cleavage.

“Oh, yes, of course. Eki. Short, crisp, beautiful African name. I love it!” Reginald said casually, his gaze momentarily fixed on some details on his phone.

“Thanks,” Eki replied and hesitated. “So, you could tell, eh? That I wasn’t an escort? Yet, here you are asking me to keep you company for the night.”

Reginald chuckled again in that queer and disarming way. “And yet, here you are too, obliging me.”

He looked up finally from his phone and switched to a more serious tone. “But, then, again, I didn’t mean ‘company’ in the way you are implying it.” He made a quotation sign as he spoke.

The side of his eye caught Eki’s now exposed cleavage and he gently turned his face to look at her square in the face. “I’m honest. I just wanted a ‘company’ in the true sense of the word. No implied meaning whatsoever. They say there's no virgin in a maternity ward. But that’s not always true. I asked you because I could tell you are different.”

Eki grunted inaudibly, and shyly and quickly fastened the lower piece of the loose buttons and adjusted on her seat clumsily. She wasn’t quite sure what to say or think or even feel. What a jarring surprise! It’s just as they say: To every rule, there’s an exception. And to every man….

...But still, isn’t it a wonder? Eki mused. Almost all of her adult life, she’s been forced to learn a few rules of the street on survival and living the dream of her childhood - except her old prim and proper teenage self wouldn’t have been proud of her. The irony!

Perhaps one of the most golden of the rules is that: ‘You use what you have to get what you desire.’ On the streets, there are no exceptions, no fences, no form to this rule. It needs to be swallowed hook, line and sinker by adherents. Mr Sunny, a notoriously randy lecturer drove it home for her five years ago at the University of Benin during her final year in the institution.

Although he was married, Sunny never hid his amorous interest in her; even sending coursemates to her privately to try to persuade her and going as far as making light jokes about it in class. The students would roar with laughter and Eki would swallow hard in bemusement.

Eki didn’t think much of it until her final paper in Public Administration, Sunny’s course. Eki went to see Sunny in his office a day after the examination.

“I don’t understand this score, sir. How can I score this low when I studied hard, was always attentive in class and understand the subject well? And to be sure, I crosschecked it with the result of some of my coursemates and they had generously higher scores than me even though they provided fewer answers and points.”

“Really?” Sunny replied nonchalantly, threw his feet on the table, crossed them and reclined on his swivelling chair.

Eki waited for him to explain a few things to her or to say something else… anything sensible. But he didn’t. In fact, he said nothing. He only regarded her lustfully with a hint of disdain and a wicked grin at the corner of his mouth.

“Sir, what are you going to do?” Eki tried to nudge him.

“You know what to do,” he said.

“I’m not sure I do, sir.”

“Ask around then.”

“Where?”

“On the street.”

Of course, Eki knew what Sunny meant but she couldn’t bring herself to do it. She had worked hard since her first year in school to graduate with at least a two-point-one or upper second class grade and she was on course with that goal until now. Her incredibly low score in Sunny’s course meant she dropped to a two-point-two or lower second class grade by just a few points.

Sunny had obviously done some background checks on her current school grades and concluded she would yield to his desires with a little arm-twisting. But Eki didn’t and so, a couple of months later, she graduated from the university with a second class lower degree. She contemplated making a report to the dean but some of her coursemates advised that it would be a futile effort.

It was a dent that went on to haunt her job-hunting efforts after graduation for a long time as she fell short of the grade requirement of one blue-chip firm after another, even when she passed the interviews.

It got more depressing for her when she noticed some of her classmates who had exchanged sex or money for results, back in their undergraduate years, got those jobs. So, a sad truth dawned on her: Everyone judges a book by its cover; or, in this case, firms judge a graduate first by the grade of the certificate. It didn’t matter that unscrupulous lecturers take advantage of that requirement to satisfy their selfish desires.

When she finally settled for a casual job with an ushering firm two months ago, she decided to try to flow with the street rules. After all, she had seen some of her colleagues let their hair down and act as Follows to men of means at the end of high-profile events and with expensive gifts and plenty of cash as rewards to show for it.

Perhaps Reginald… He looked like a true gentleman as he had promised. Perhaps he could be her first client. She giggled at the thought.
“We are here,” Reginald’s resonating voice punctured Eki’s reverie and she started.

The driver had parked in an exclusive space on the hotel premises. Two male attendants hurried up to the car. One opened the backdoors for Eki and Reginald to step out and the other busied himself with fetching the bags and briefcase in the car boot and taking them to Reginald’s hotel room ahead of him. Eki was intrigued.

As they walked together to the elevator, Eki observed that nearly all of the hotel staff greeted Reginald with deference. “You must be one of the hotel’s regular clients with a premium suite,” she teased. “They probably are mistaking you for Reginald Ashionye. You know, the Reginald of Five Fingers.”

Reginald grinned. “So why are you working as an usher?” he asked.

“Excuse me?”

“I told you I could tell.”

“Yes, you could tell I wasn’t an escort, not an usher…” Eki protested in a low voice. She was quietly aggravated.

“True. But also as an usher. I could tell it went against the grain for you. It was kind of infra dig. I’m an experienced man.”

Oh yeah, how about adding ‘and judge of the supreme court?’ What cheekiness! Eki steamed inwardly. She was almost tempted to go on a rant, but her short training as an usher kicked in and she beamed a plastic smile instead.

“Five fingers,” Eki said finally.

“Uh, the hotel?” Reginald raised his brows and, for the first time, Eki eyeballed him.

“No, I mean my fingers. Your fingers. Everyone’s fingers.” She playfully spread her fingers in front of her, turning her widened hands from side to side. “See? They are not equal.”

“Oh, I see what you mean,” Reginald said again casually.

They got to his premium suite and Reginald opened the door. Eki was flummoxed. As an usher, she was used to luxurious events and places, but Reginald’s suite topped them all.

Reginald sunk on a seat and poured some drink into two thick glass cups for himself and Eki. “Your certificate doesn’t reflect your true abilities and has, thus, limited opportunities for you?” he said.

Eki took the glass of wine and sat on the opposite couch, too dazed to speak just yet. He indeed was an experienced man. Or wait… maybe a psychic? How did he know? Or was she sleep talking all the while she thought she was reminiscing?

“Yes…yes,” Eki stammered. “I’m bewildered you knew.”

Reginald dialled a number on a special hotel room phone at a corner of the wall. He spoke briefly with the receiver and dropped the call at the end of the conversation. “I am Reginald Ashionye. I just called the head of HR. We recently got an opening for the head of protocol and I think you should fit in well. I’ve seen it in you. He’ll be here in a minute.”

Eki gaped and almost dropped the wineglass in her hand.

“I think you’ll like this ‘Five Fingers’ a lot better,” Reginald teased her back, spreading his fingers and turning his hand from side to side.

Politics / Re: Governor Ayade Goes Farming And Returns With A Huge Lizard by MediaInspiredNG(m): 9:42pm On May 07, 2020
majamajic:
Them catch give him

Lol. Exactly my thoughts. Where are his hunting tools?
Career / Re: 'Nigerianisms' You Should Stop Speaking by MediaInspiredNG(m): 5:06pm On May 06, 2020
DanseMacabre:
Saying 'my cousin brother/sister' when one means 'my male/female cousin/relative.'

Correct. cool.
Career / Re: 'Nigerianisms' You Should Stop Speaking by MediaInspiredNG(m): 4:53pm On May 06, 2020
tayebest:
The No.2 seems correct.

Yep, in the sense of saying, for example, "The judge will be hearing the case tomorrow." or when ending a letter: "Looking forward to hearing from you."

Otherwise, it should be "I can hear you" or "I am listening to you, buddie."
Career / Re: 'Nigerianisms' You Should Stop Speaking by MediaInspiredNG(m): 4:48pm On May 06, 2020
Do you know of any other? I'll appreciate if you could add it or ask clarification.

Thanks wink
Career / Re: 'Nigerianisms' You Should Stop Speaking by MediaInspiredNG(m): 4:47pm On May 06, 2020
6.

Career / Re: 'Nigerianisms' You Should Stop Speaking by MediaInspiredNG(m): 4:47pm On May 06, 2020
5.

Career / Re: 'Nigerianisms' You Should Stop Speaking by MediaInspiredNG(m): 4:47pm On May 06, 2020
4.

Career / Re: 'Nigerianisms' You Should Stop Speaking by MediaInspiredNG(m): 4:46pm On May 06, 2020
3.

Career / Re: 'Nigerianisms' You Should Stop Speaking by MediaInspiredNG(m): 4:46pm On May 06, 2020
2.

Career / 'Nigerianisms' You Should Stop Speaking by MediaInspiredNG(m): 4:44pm On May 06, 2020

Sports / Re: 'English Premier League Season May Be Cancelled' by MediaInspiredNG(m): 3:24pm On May 06, 2020
fulaniHERDSman:
Thank God ... Pheeeew!!

They almost caught up with us.

GGMU ... cool

Hehehe. The EPL board just needs 14 out of the 20 clubs to vote 'YES' and the rest of the 92 games will be played and the season concluded. Liverpool I think will certainly catch up and overtake Man U in terms of EPL wins. At least 2-3 seasons more ahead are easily theirs to wrap up. On current form, they are still many steps ahead of most of the other top contenders.
Foreign Affairs / Re: Is Mozambique The Latest Outpost For Islamic State? by MediaInspiredNG(m): 3:20pm On May 06, 2020
slivertongue:
they failed in Kenya, Uganda and Tanzania so they have to turn to Mozambique which looks vulnerable

And failing in Nigeria too, hopefully. No?
Sports / 'English Premier League Season May Be Cancelled' by MediaInspiredNG(m): 3:18pm On May 06, 2020
The 2019-20 Premier League season could be cancelled if clubs do not agree to play in neutral venues, says League Managers Association chief executive Richard Bevan.

A vote is set to take place on Monday on proposals for a return to football.

The Premier League has been suspended since 13 March because of the coronavirus pandemic.

Bevan says "time isn't on our side and training needs to be in place very soon" for a return by 12 June.

All 20 clubs are committed to playing the 92 remaining fixtures of the 2019-20 season if and when it is safe to do so.

However, Brighton have said they are "not in favour" of using neutral venues because it may affect the "integrity" of the league.

The neutral stadium proposal needs 14 out of the 20 clubs to vote in favour for it to be adopted.

Prime Minister Boris Johnson is expected to update the UK's position on lockdown and the plan for easing measures on Sunday.

Asked if a vote against neutral venues would lead to the season's cancellation, Bevan told BBC Radio 4's Today programme: "Yes, I think that probably is correct."

He added: "The government, if they haven't already, will be making it clear that home matches with densely populated stadia, really puts into question whether social distancing rules can be adhered to."

What are the plans for a return?

The Premier League's plans - dubbed Project Restart - involve a return to action in June in order to complete the season at the end of July to fit in with Uefa's European competition plans.

This would require full training to begin by 18 May.

The league would also need up to 40,000 tests for players and staff if plans to play the outstanding games behind closed doors are pursued.

On Friday, after their most recent meeting by video conference, Premier League clubs reiterated a commitment to resuming the season "when safe and appropriate to do so".

Who has concerns about a restart?

A number of Premier League club doctors have raised a range of concerns with league bosses over plans to resume the season.

One issue that the senior medics have sought assurances over includes their own liability and insurance cover if players contract the virus.

The 20 club doctors have been holding their own discussions about Project Restart with a view to feeding their thoughts over medical protocols, testing and player welfare.

"The medical and operational protocols are going to be presented to the managers on calls, and indeed the players," Bevan added.

"Hopefully, there will be solutions that create this safe environment.

"Football must not occupy any NHS resources, it must not impinge on the capacity of the health and emergency services. But it covers testing, tracking, PPE available, clear guidelines on social distancing, and obviously a safe environment to train and play.

"There will be guidance on cardiology, mental and emotional well-being. And I think the message really is that health is a guiding principle to any decision-making."

What about safety concerns among players?

Manchester City striker Sergio Aguero has spoken out to say players are "scared" about returning to action amid the coronavirus outbreak.

On returning to training, players will be tested for the virus twice a week and would be screened for symptoms every day.

There will also be extra precautions for players at training, including wearing protective equipment and not showering or eating on premises.

Bevan says no players would be forced into playing when it is not safe to do so.

"I think as long as we have maximum information and good protocol documents, players will make their own decisions and same for managers. And they'll be looking at best practice," he added.

"If we do get that information clearly and well-presented and governments are clear as well, there'll be some good decision-making - from a manager perspective. I don't think that would be coercing players at all."

More complication for the Premier League - analysis

The reluctance of some clubs to play at neutral grounds presents the Premier League with a headache.

In pure numbers terms, 14 of the 20 need to vote in favour of a proposal for it to be carried.

However, all the way through the Covid-19 outbreak, the Premier League has tried to remain united - as it still is in an overall desire to complete the season.

Given the six clubs at the bottom of the table are the ones most resistant to the neutral games idea, if the rest vote in favour, it will happen.

But that would open up grievances that would not easily be settled - and given three of these clubs, Aston Villa, Brighton and West Ham, play at grounds that fulfil the criteria around accessibility the Premier League is looking for in the eight to 10 stadiums that it uses, it would mean some very awkward conversations having to take place.

As has happened so often over the past couple of months, what seems a straightforward situation becomes complicated very quickly.

https://www.bbc.com/sport/football/52558225

Foreign Affairs / Is Mozambique The Latest Outpost For Islamic State? by MediaInspiredNG(m): 3:02pm On May 06, 2020
A simmering Islamist rebellion in a remote corner of Mozambique has erupted into open warfare in recent weeks, with reports of massacres, beheadings and the brief seizure of two towns in the northern province of Cabo Delgado, writes BBC Africa correspondent Andrew Harding.

The armed men walked calmly through the long grass, skirting past a large white building, seemingly untroubled by the sound of gunfire.

Most carried automatic rifles and wore variations of what appeared to be Mozambican army uniforms. A few more shots rang out in the distance and someone shouted "Allahu Akbar" - God is the greatest - as if in reply.

The video footage, shot last month on a mobile phone in Muidumbe was powerful new evidence that a murky conflict in the northern-most region of Mozambique has now moved out into the open, in spectacular and alarming fashion.

A second video, shot a few weeks earlier, showed a dead man - apparently a policeman - lying in a pool of blood. The camera then moved over to reveal another corpse, then a third lying under a black police vehicle, then a fourth body out in the open, and finally a large pile of automatic weapons in some sort of police or military store.

How close are the links to Islamic State?

That footage was filmed in the strategic port of Mocimboa da Praia, which was briefly - and dramatically - seized by the militants on 24 March. Two days later, they seized another important town, Quissanga.

"Now they have guns and vehicles, so they move easily and can attack widely. And they are using soldiers' uniforms. So, people are very confused, and very afraid," said the Catholic Bishop of Pemba, Luiz Fernando Lisboa.

Those two large-scale, sophisticated military assaults are proof of a radical change in strategy for the group known locally as al-Shabab, although it has no known links to the Somali jihadi group of the same name, which is affiliated to al-Qaeda.

It has spent the past two years operating in the shadows, attacking remote villages across the province, ambushing army patrols on isolated roads, instilling terror in many rural communities, forcing perhaps 200,000 people to flee from their homes, but rarely giving any indication about its motives, its leadership, or its demands.

The video footage from both Mocimboa da Praia and Muidumbe district was quickly incorporated into the so-called Islamic State (IS) group's propaganda films, aired by the Amaq News Agency.

IS has claimed responsibility for a string of recent attacks in Mozambique, which has a Muslim population of about 18%, and appears to be promoting its involvement there as part of a "franchise" operation that has seen it expanding its footprint in several parts of Africa.

The idea that the rebellion in Cabo Delgado is, at its core, part of a global jihadist movement, has been given credibility by the militants themselves, who publicly swore allegiance to IS last year.

The relationship offers advantages to both sides.

But in a separate video, filmed this year and circulated widely on WhatsApp in Mozambique, a militant leader offered a much more nuanced explanation for the group's actions.

Locals complain about discrimination

"We occupy [the towns] to show that the government of the day is unfair. It humiliates the poor and gives the profit to the bosses," said the tall, unmasked man, in khaki uniform, surrounded by other fighters.

The man spoke frequently about Islam, and his desire for an "Islamic government, not a government of unbelievers", but he also cited alleged abuses by Mozambique's military, and repeatedly complained that the government was "unfair".

Observers say the evolution of the insurgency in Mozambique is remarkably similar to Boko Haram's emergence in northern Nigeria, with a marginalised group exploiting local grievances, terrorising many communities, but also offering an alternative path for unemployed youths frustrated by a corrupt, neglectful and heavy-handed state.

"It's very significant," said Eric Morier-Genoud, a Belfast-based academic and expert on Mozambique, of the militant leader's statement.

"He explains that he's a local, from Mozambique. He responds to the argument that they're all foreigners and denies it, and he denounces the present state as unfair and illegitimate," said Mr Morier-Genoud, arguing that the fact that most of the faces in the video are unmasked reveals "a clear gain of confidence".

"For the first time, they spoke to the public," said Mozambican historian Professor Yussuf Adam, who said that the video gave further weight to the argument that the conflict in Cabo Delgado is, at heart, fuelled by local issues.

"The army, from the beginning… beat people up, took them to jail, tortured them. There's a lot of Islamophobia [in the majority Muslim province of Cabo Delgado]. They're discriminated against because they're northerners - people think they're dumb.

"The problem is that we have a youth bulge - and the young don't have jobs. If we solve… the abuse of force, corruption, and if we have a serious system of justice I'm sure we'll solve this very rapidly," said Professor Adam.

Government hiring foreign mercenaries

Mozambique's government initially sought to downplay the rebellion, dismissing the militants as criminals, and blocking journalists from accessing the region. But that is changing.

"We've seen a shift from the politics of denial. Most of society and politicians now accept with have an Islamist insurgency," said Mr Morier-Genoud.

Later, the government began to hire foreign security contractors - allegedly from Russia, the US and South Africa - to help the army crush the rebellion, but without any significant success.

There are concerns that the conflict, if mishandled, could spread into neighbouring Tanzania, and perhaps even to South Africa.

International gas companies - poised to invest billions in the off-shore gas fields discovered along the coast of Cabo Delgado - are now getting cold feet, partly because of the rising insecurity, but also because of falling gas prices.

Many observers and analysts believe that, fundamentally, the solution to the conflict lies in good governance, and a transparent attempt to address deep-seated economic and social grievances, including fair access to land, jobs, and a share of any future gas revenues.

"Multi-nationals want to know they can take their share, but they have to consider local people," said the Bishop of Pemba.

"And the government has to know that it is very necessary that Mozambique's natural resources must be used for the betterment of its people, not to cause corruption," he added.

https://www.bbc.com/news/world-africa-52532741

Business / Mediainspired Ng’s 101 Tips On Good Content 6 by MediaInspiredNG(m): 2:44pm On May 01, 2020
*Reduce Verb Phrases to Simple Verbs.


Identify the verb buried in a verb phrase and omit the rest of the phrase.

Next, I'm going to write a few 'Nigerianism' you should stop speaking. *'Nigerianisms' - Wrong use of English peculiar to or commonly used in and among Nigerians. Some of them will surprise you and you might even be guilty of a few. Stay tuned.

Business / Mediainspiredng’s 101 Tips On Good Content 5 by MediaInspiredNG(m): 2:35pm On May 01, 2020
Hi Folks! Hope you’re keeping safe�. Let’s do a quick brain refresh.

*Use Active Voice.

Next, I'm going to write a few 'Nigerianisms' you should stop speaking. *'Nigerianisms' - Wrong use of English peculiar to or commonly used in and among Nigerians. Some of them will surprise you and you might even be guilty of a few. Stay tuned.

Business / 12 Super Effective Ways To Motivate Your Team by MediaInspiredNG(m): 5:28pm On Apr 26, 2020
What practical ways can you motivate your team to feel connected to the business and always give their best? Here are guidelines guaranteed to achieve results.

1. Pay staff what they’re worth

You know the industry standard in your area and what other companies pay professionals with the qualification, skill set and experience you’ve hired. Make sure what you pay them is consistent with these rates.

According to research, 26% of employees would migrate to a rival company if they’re offered just a 5% increase in earning. Don’t lose your top talents because you’re underpaying them.

2. Provide them with a pleasant place to work

Everyone loves a clean, stimulating and organised workspace. It keeps people in the right state of mind and it shows in the productivity level. Creating and maintaining a pleasant and attractive office shouldn’t cost an arm and a leg if you’re committed to it.

3. Offer staff opportunities to grow professionally

When you help your team members improve their professional skills, they’ll be more valuable to your organisation and to themselves.

Give them necessary professional training, equip them with the latest technologies and industry knowledge, and provide them with opportunities to learn new ideas and advance in their careers.

4. Set clear goals

Staff need to be clear on what is the company’s immediate and long term goals and their own roles in help drive towards the objectives. They need to see the destination and understand the point the organisation is in that journey towards the vision.

A good leader will not only outline clear, specific goals for the business but will also involve his/her team members and align the goals with their professional objectives.

Everyone needs to understand their roles as individuals and as a team, as well as their relative priority, in reaching those goals.

5. Build team unity

According to one HR study, 39% of workers don’t think their ideas are valued. You need to let every member of the team know that their inputs are valued equally and encourage them to share their thoughts on how to improve a work process, product or service.

Make sure not to shush anyone’s suggestion, whether directly or indirectly. Listen, ask questions, and whenever necessary, execute the provided solutions.

6. Focus on the WHY

People tend to respond better when they understand why an instruction is given or a decision is taken. Rather than just inform people about a meeting or request them to do a job and assume they’d figure out why, give them the courtesy of briefly explaining the ‘WHY’ of the communication.

The next time you’re inviting team members to an impromptu meeting, for example, instead of simply telling them about a meeting at XX hours, how about modifying the memo like this:

“Please let’s meet up for a quick Skype group chat by 10 am. We need to finalize on the last bits of the March project and share ideas on improving performance and delivery time with the April project. This will help our company make a bigger impression on prospective clients and win us a greater share of the market.”

People will buy into a communication much more when you take the time to explain the reason behind it.

7. Champion Friendly Competition

Creating competition in a team is not good. But setting up a friendly competition is great. Emphasis: ‘Friendly.’

A small, occasional, friendly competition can lift up spirits and motivate a team – but make sure it never gets out of hand; otherwise, you’ll trigger conflicts, deflate morale and teamwork. The secret is to keep the contest fun and pleasant.

The goal is not to create competition in the team, but to improve individual performance and encourage an attitude of teamwork.

Here are two helpful tips: Reward teams, not individuals. Also, put a system of checks and balance in place.

8. Recognise a job well done

Is a worker motivated when their extra effort is recognized and they’re commended or rewarded? Yes, it does. It really does.

Some companies may not be keen about incorporating these recommendations in their HR policies, but recognizing and rewarding performing team members makes them feel more connected to the organisation.

This is a critical piece of employee engagement and satisfies an employee’s basic need for esteem and being a part of a structure.

9. Don’t pit employees against one another

As articulated earlier, championing a friendly competition can serve as an effective motivator for your team.

However, things may start to head south when the competition loses its ‘friendly’ shade and turns fierce with individuals and groups or units pushing their self interests.

One way of managing that fatal possibility is to celebrate success as a team. Make sure not to focus attention on one or a few star performers. Instead, highlight the support roles others have played to enable those outstanding outputs.

10. Don't micromanage

Here’s one 100% truth: No one likes to be micromanaged, and workers don’t like managers who try to micromanage them.

When you’ve assigned a task to a team member, except for occasional guides and clarifications, don’t hover over them like a hawk in the sky preparing to swoop on a prey on the ground.

Most workers would rather take on a tough and boring task than sit beside a micromanaging boss.

No one likes someone constantly looking over their shoulder and trying to second-guess their every move. People value freedom. They want to feel in control of their time and energy, so creating a suffocating work process is a quick way to shoot down your team’s motivation.

Also, letting your team members have autonomy with their work tells them you are confident in their ability and trust them to produce great results. This will go a long towards building trust and a connection between a manager and his team. And this is one of the hallmarks of highly engaged organisations.

Set out the objectives and guidelines for your team and trust them to find their way towards achieving the end goals.

11. Skip fruitless meetings

Despite the importance attached to them in most organisations, meetings can be an awful waste of time. On average, companies spend about 10 hours on useless meetings every single week!

But here’s a smarter way: Set an agenda for a meeting beforehand and share it so everyone is aware of the items on the agenda and come well prepared. Also, ensure to invite only people who really need to attend and keep to the stated start and end time.

12. Boost team spirit with matching swag

Do you know why sports teams fascinate us and fans get connected to them?

Because they thrill us with their performance and bring glory to country, region or the club we love.

Very true. But there’s something more you’ve probably glossed over.

Matching uniforms inspire and symbolize a sense of unity, identity and cooperation. And this explains why fans buy the jerseys and mementoes of their favourite clubs or national football teams. It reminds them of a bond and common goal with the players on the field.

Bring this aura into your team to keep them happy, motivated and make them feel a stronger sense of solidarity.

Giving out a matching wearable swag to be worn on specific days or team events will make employees feel and act more like a team.

It will ingrain in them an enhanced desire to “win” at work – just like football team players do on the green pitch. And that’s exactly your goal as a leader and manager.

Conclusion

Although there’s no one-size-fits-all strategy on how to keep a work team happy and motivated, using all or some of the suggestions mentioned above will certainly yield some positive results.

Try them with your team. Maybe start with a few, easy-to-use techniques and see how they impact on your organisation.

Let’s hear from you. How do you build a happy and motivated? Do you have other ideas that worked? Any that failed? Tell us in the comments below.

https://mediainspiredng.com/12-super-effective-ways-to-motivate-your-team

This post first appeared at https://www.hrfuture.net/future-of-work/trending/12-super-effective-ways-to-motivate-your-team/, authored by the MediaInspiredNG team.

1 Like

Business / Practical Ways To Build A Happy And Motivated Team by MediaInspiredNG(m): 5:16pm On Apr 26, 2020
Most managers and leaders out there have had a period of dilemma while trying to keep their team happy and motivated. If you’re manager, you’re very likely to have faced the scenario below at some point in your work:

You’ve put together a talented team of professionals, and just waiting to assign each of them roles that perfectly match their skills set. You’ve also carefully considered a great attitude, experience and background and a track record of success during the hiring process.

All seems set to get your business on the right trajectory and shoot it up to the next level.

A couple of months later and your new team is buzzing with fresh ideas and energy. It’s working out perfectly just as you’ve envisioned.

But lately… you sense something’s changed.

It appears your team members are just okay going through the motions. Work is now perfunctory; the general attitude is placid; disinterest pervades the air.

They no longer genuinely share your big vision for the business. Most are hitting a plateau with their performance. Hard work and creativity are fast giving way to sloppiness and complacency.

What makes it even more frustrating is that you realise the amazing potentials of your team. You know because you’ve seen each person at their best. At that moment, a cold truth dawns on you: The spark is gone!

But wait a sec… There’s something more… The real problem, if you like. Something that, technically, has to do with you.

And it is that leadership and motivation are fast fading, and that – to be honest – is your fault as the manager.

That’s bad news, yes. It’s frustrating. But there’s also good news: You can fix the problem!

Why does employee engagement matter, anyway?

If most members of your team are no longer passionate about their job, have lost their enthusiasm going to work, and don’t feel connected to their roles any longer, you may be facing an employee engagement gap. And this can be a serious problem.

A disengaged team member can have a significantly negative impact on output, customer service and retention. And the effect can be rippling too.
Team members of a business are its most important asses and resource. The business depends on their skills to function and offer value to the target market. It is why it is important that your team members regularly feel motivated and connected to your business.

A skilled and experienced team will get a lot done and boost your business profile. But add motivation and engagement to the mix and your team can achieve almost anything they set your minds to.

No single individual – no matter how skilled or talented – can know everything or do everything necessary to make a business succeed.

Attributes of a Happy and Motivated Team

Every manager wants to work with a happy and motivated team. But how do you keep your staff motivated? Especially these days when long hours and piles of work to do have become the norm, there are things you can do to ensure you have a happy, motivated and connected team.

First, let’s look at the signs a leader or manager is getting it right with his team.

A motivated team has a supportive leader

For every happy and motivated team, there’s a supportive leader who inspires and leads the way. On the reverse, an aloof manager or micromanager will not achieve much with his/her staff.

People love and follow leaders who are motivated themselves and are always ready to roll up their sleeves and dig in with the rest of the team whenever necessary. They want to know their manager is someone they can rely on when things get tough.

A motivated team has an inclusive culture

One key feature of a motivated team is a relaxed and flexible work environment where people are unafraid to make suggestions, ask questions and debate healthily before general decisions are taken.

With the right business culture, communication will be honest and free. Target to build a team where ideas are welcomed, a common vision is shared and respect is mutual.

A motivated team has opportunities for learning

Employees love it when the company provides them with opportunities to learn and develop. It makes them feel valued, which in turn makes them happy, motivated, innovative, creative, and productive.

They are energized when they realise they’re making professionally and not stagnated. As much as possible, provide platforms and an environment for this.

A motivated team has up-to-date tools that work well

Poor and outdated tools will get your workers stressed and frustrated and result in substandard work.

Equip your staff with advanced tools and short courses that help them work efficiently and produce their best results.

https://mediainspiredng.com/practical-ways-to-build-a-happy-and-motivated-team

This post first appeared at https://www.hrfuture.net/strategy/leadership/practical-ways-to-build-a-happy-and-motivated-team/, authored by the MediaInspiredNG team.

Business / The Business Lifecycle And How To Win At Each Phase by MediaInspiredNG(m): 4:22pm On Apr 22, 2020
Hi NLers, I just got a new insightful post up on https://tweakyourbiz.com. Hope you find it useful and enjoyable smiley.

Although every startup has its own path to follow, most businesses ultimately go through the same phases as they grow and evolve. This is called the startup lifecycle.

It takes some businesses longer time to progress through each phase than others. Some might hit a snag or even collapse and others may change focus along the way.

But every successful business will eventually pass through these stages, encountering many of the issues highlighted below on their path to lasting success.

The normal failure rate for startups is about 85-90%. The key to running a successful startup is to know your strengths and weaknesses and to conquer all the challenges you face on your journey. Preparation is essential to this, and the magic bullet is to get the right support from the right people at the right time.

Here’s a rundown of the five main startup phases, and what you can do to successfully graduate from each of them:

Seed Stage

The seed stage of your company lifecycle is when your company is just a thought or an idea. Most seed-stage businesses would have to overcome the challenge of acceptance by the target market and find a niche opportunity. It’s very vital to be frugal at this stage and not to spread yourself and finances too thin.

At this stage of the business, keep your focus and emphasis on matching business opportunities with your expertise, experience and passions. Other focal points include agreeing on a company ownership structure, hiring qualified hands, and business planning.

Early in the business life cycle, with no established market or buyers, the company can rely on cash from founders, friends and relatives. Other possible funding sources include suppliers, customers and government grants.

Startup Period

At this phase, the startup is typically in its first year. Now, you’re beginning to market your business and highlight your value proposition, hoping to win over your first customers. It is at this point too that you discover whether your business is genuinely viable or not.

It is important you concentrate on increasing your customer base and market position, along with monitoring and maintaining cash flow.

Focus on how you can improve customer service and experience. Work on improving the elements of your offering that are most valuable to consumers.

Your early interactions with customers will have a big impact on your goal of establishing brand trust and reputation for your new company.

Development Stage

The next stage of a startup is scaling or growing — the further development of your client base, your services, and your business itself.

At this point, which can start from year 2 to 3 and last for years, you’re putting processes in place to improve your brand value and recall.

Make sure to request and act on feedback from early customers and use the feedback to refine your product or service to provide improved solution to the market.

At the development lifecycle, your attention needs to be centred on operating the company in a more organised way to cope with increasing income and customers.

You’ll need to hire skilled accountants and know some accounting basics yourself. You’ll also need to recruit competent and experienced talents in other areas of the business to deal with rising service or product demand.

Continue optimising your marketing campaigns to effectively pull in clients and increase your conversion rates. Train and properly equip your employees and develop the workspace and other facilities to support your growing workload.

Bear in mind, though, that you’re going to need to remain agile as you grow, as the process can sometimes spring surprises at different turns. This phase of the business requires a good knowledge of your process.

Established Stage

You’ve arrived on the big stage now and your company can no longer be classified as a startup, but an established business.

At this point (probably year 3 or more after setting up), you can see substantial growth, but not at the drastic pace you’ve seen since scaling up. Focus on growing customer satisfaction, retention and loyalty, evaluating and improving your marketing strategy, and enhancing your strengths further.

The challenge you may face at this point is that it can be pretty easy to rest on your oars during this lifetime. But you need to fix your eyes on the bigger picture.

Remember that issues like the economy, competition, or shifting consumer preferences can quickly change the game and ruin all you’ve worked for.

Concentrate on development and productivity. To set your brand apart in an established market, you will need better business practices in addition to automated processes and outsourcing to increase productivity.

At this stage, your business cash flow from revenue should significantly improve and access to funds from other sources like banks, creditors and governments should be easier.

Expansion Stage

This life-cycle stage is marked by a new phase of expansion in new markets and distribution channels. This stage is often a choice by a small business owner to scale further and gain a greater share of the market, pursuing new sales and income sources.

Expanding to new markets needs planning and analysis. Your emphasis should be on companies that complement your current expertise and capabilities. Moving to unfamiliar places can be catastrophic.

Your focus at the expansion stage will be on adding new goods or services to existing markets or extending existing businesses to new markets and customer forms.

In addition to business revenues, other sources of finance could also be banks, joint ventures, new investors and partners, licensing firms, etc.

What You Need to Learn to Make the Most of Each Startup Stage

Wherever you’re on the startup lifecycle, keep these ideas in mind while you move towards the next one.

Be patient. Irrespective of where the startup is at the growth stage, it can be difficult to completely accept that phase without wanting to jump the gun. Resist the lure of cutting corners. Each of the stages needs to run its full course, and this sometimes can take years.

Every business is unique. Comparing your success to the progress rate and level of other startups can be productive only if you’re learning from their successes and mistakes. Comparing your business experiences with others should inspire you, not discourage or weigh you down.

Keep the customers at the forefront of everything you’re doing. [/b]The interests and needs of your customers are very important. After all, no business can exist without good patronage by its target customers.

[b]Finally


Understanding the traditional startup lifecycle can be very useful in helping you remain motivated and focused when things get difficult.

Remember, you’re not the first to set out on a rough startup path, and drawing on the experiences and insights of your peers and forerunners can make the whole process a lot simpler – and significantly improve your chances of success.

https://tweakyourbiz.com/business/lifecycles

@lalasticlala's
@Seun

If you could kindly move this to the front page, please. NLers will find it relevant especially in this austere period that everyone needs to dig deep and get creative and enterprising. Post by a NLer.

Business / Mediainspired Ng’s 101 Tips On Good Content 4 by MediaInspiredNG(m): 3:05pm On Apr 19, 2020
*Write shorter sentences to make them stronger.

Brevity is a by-product of vigour.

(1) (2) (of 2 pages)

(Go Up)

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religion celebs tv-movies music-radio literature webmasters programming techmarket

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