₦airaland Forum

Bobloco:
He has chickened out

KnowAll:
Basically we are introducing Nigerians into politics bureau phenomena. As a one party state only people who can contribute meaningful in discussion would be allowed to vie for the delegation post. As I already said once consensus cannot be reached an electronic voting using our phones would be deployed by only residential members of d ward.

Peak Milk, the flagship brand from the stable of FrieslandCampina WAMCO Nigeria PLC, announces the launch of Peak Milky Pap, a nutritious and convenient form of Pap.

Popularly known as Ogi, Akamu, and Koko across different parts of Nigeria, millions of Nigerians have consumed pap for decades in its wet traditional form, typically prepared with hot water into a gruel. However, while pap is rich in carbohydrates, it is lacking in protein and some key micronutrients essential for growth and development. In line with its nourishing nature, Peak Milk undertook the mission to evolve this cherished breakfast staple by enriching it with the goodness of milk and making it more convenient for consumption.

Peak Milky Pap is a delicious 3-in-1 pap mix made from a wholesome blend of Multigrains, with the inclusion of milk not only to enhance the taste but also to provide essential nutrients like protein. The product is a fusion of tradition and innovation as consumers' demand for convenience continues to rise.

Mrs. Omotayo Olaobaju, Senior Brand Manager, Peak expressed her excitement about the launch: " Everyone loves the convenience that comes with evolution. Just as life evolves, Pap has evolved to a more nutritious form with Peak Milky Pap.
Having recognized the popularity of pap as a traditional breakfast cereal across different tribes and the importance of nutrition, we launched Peak Milky Pap to cater for the convenience and dietary needs of the modern consumer. Compared to traditional local pap, Peak Milky Pap was made with carefully selected ingredients to provide consumers with at least 25% of the recommended daily allowance for key micronutrients and comes in convenient packaging that can be stored for a longer period.

Peak Milky Pap contains protein which is a vital nutrient for muscle growth, repair, and overall health, making it an ideal choice for consumers seeking a protein-rich breakfast option.

To celebrate the launch of Peak Milky Pap, Peak Milk has introduced 'Life Evolves, So Has Pap' campaign, highlighting the brand's commitment to preserving tradition while embracing innovation. This campaign encourages consumers to embrace the modern twist to pap offering them a nutritious and convenient breakfast solution that aligns with their evolving lifestyles.
This campaign will feature interesting and rewarding events including product sampling activations, influencer engagement and user-generated content.

The introduction of Peak Milky Pap is a testament to Peak Milk's dedication to enhancing the well-being of its consumers by providing them with quality nutrition. This innovative product not only celebrates Nigeria's rich culinary heritage but also raises the bar for a tasty and delicious breakfast experience.

Peak Milky Pap is now available at stores and supermarkets across Nigeria. Join us in celebrating the evolution of Pap to Peak Milky Pap. Now, Pap breakfast can be more satisfying with nourishment in every scoop.

About Peak Milk:
Peak Milk is Nigeria's premier dairy brand, dedicated to providing high-quality and nutritious dairy products to millions of households across the country. As a brand relied upon by generations, Peak Milk continues to uphold its promise of nourishing families and promoting healthy lifestyles. Through its diverse initiatives and campaigns, Peak Milk strives to create a positive impact on the well-being of Nigerian communities.

Since 1954, when the first consignment of Peak Milk arrived in Nigeria, the brand has remained committed to nourishing Nigerians with consistently high-quality dairy products, helping them reach their full potential. Peak has continually evolved and expanded its product line to meet the changing needs of its consumers.

Peak Milk from the stable of FrieslandCampina WAMCO Nigeria PLC is thrilled to introduce the all-new, budget-friendly Evap Packs – Peak “Mini”. These pocket-friendly, convenient packs are designed to make the goodness of Peak Evaporated milk accessible to all Nigerians, irrespective of their social class.

Officially launched in October 2023, the Peak “Mini” packs arrived with a bang. To celebrate the launch, the company organized product sampling activations across the nation, with enthusiastic staff members personally serving the people. The message was clear: "Breakfast for You" – highlighting the accessibility and affordability of Peak “Mini” Packs.

With the more affordable packs, anyone can now enjoy a nutritious breakfast, thanks to Peak's innovative and cost-effective solution. This campaign underlines Peak's commitment to ensuring that no one is left behind when it comes to experiencing the nourishing benefits of Evaporated milk.

The “Breakfast for You” campaign promises to be a thrilling and rewarding experience for consumers. From engaging with influencers who will share their stories of how Peak “Mini” Packs have made a difference in their daily routines, to hosting user-generated content that encourages creativity and engagement, Peak is going all out to make this campaign an unforgettable experience.

Moninnuola Kassim, Senior Brand Manager at Peak Milk, expressed her enthusiasm for the launch, stating, "We believe that quality nutrition should be accessible to everyone. The introduction of the new Peak “Mini” Packs is a testament to our unwavering commitment to our consumers. This product is not just affordable; it is a symbol of inclusivity. We want everyone to enjoy a nourishing breakfast, regardless of their pocket size."


The new Peak “Mini” Packs are now available at the nearest retail stores, making it easier than ever to start your day with a nourishing boost.
For more information, visit www.peakmilk.com or follow us on social media at @peak_milk.

About Peak Milk:
Peak Milk is Nigeria's premier dairy brand, dedicated to providing high-quality and nutritious dairy products to millions of households across the country. As a brand relied upon by generations, Peak Milk continues to uphold its promise of nourishing families and promoting healthy lifestyles. Through its diverse initiatives and campaigns, Peak Milk strives to create a positive impact on the well-being of Nigerian communities.


Caption from left to right:

Maureen Ifada, Head, Channel and Category Development Sub-Sahara Africa; Moninnuola Kassim, Senior Brand Manager Peak Milk; Ben Langat, Cluster Managing Director Sub-Sahara Africa and Omolara Banjoko, Marketing Manager Peak Sub-Sahara Africa at the official launch of Peak Mini held in Lagos recently