You guys are really making marketing profession taking the right place it deserves. As a Professional in the field of marketing I just want to make little contribution to some of the questions and issues discussed above.

Let's first look at the way marketing and sales are treated in Nigeria. It should be clear to all that most companies in Nigeria don't differentiate sales from Marketing. In fact, when they mention marketing functions what they mean is selling functions. To the extent that Marketing department is treated like sales department. If there is one major difference I would like to mention, it is the fact that Marketing is a broad term that encompasses other components out of which selling is just a sub element of one of the components of marketing.

To this end marketing is made up of 4 variables which are Product, Price, Place and promotion. I need to make it clear that selling is a subset of Promotion which consists of Personal Selling, Publicity, advertising, and Sales Promotion. As you can see marketing is bigger in scope than what an average CEO understands it to be. A Marketing executive is suppose to be a master strategist responsible for product planning and development. pricing, promotion and distribution of the product. All these actions are done to the total satisfaction of both existing and potential customers.


If you need to know more about Marketing and Selling differences you can send an email to me @ morufug@yahoo.com to pick up an article I wrote on the topic: Compendium of Marketing Definition which clearly explains Marketing in relation to other often confused variables

For Introduction sake, I'm the CEO of Mighty-MofaZ Company, an Internet Marketing Business Solutions company. An associate member of NIMN

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Jakumo, I'm highly surprised that there are people like you in this forum who have
time for meaningless post where everybody in the forum is trying to share valuable
information. My advice is this: if you have nothing serious to write keep your rubbish
to yourself.

How come nobody reply me! I need to hear from you

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