Twitter is set for a rebrand, if its owner Elon Musk is to be believed.

And soon we shall bid adieu to the twitter brand and, gradually, all the birds

_{https://twitter.com/elonmusk/status/1682964919325724673?t=8OGQBfPjcbSjW_4UL5DlVA&s=19}

The change might come as soon as Monday. In a follow-up tweet, Musk said: "If a good enough X logo is posted tonight, we’ll make [it] go live worldwide tomorrow."

"It should have been done a long time ago," Musk said in a Twitter Spaces audio chat, according to a Reuters report.

The X probably refers to Twitter's business name X Corp. Musk also posted a tweet of a flickering X.

The rebrand is the latest change to Twitter by Musk since he acquired the company in October 2022 for $44 billion. Since taking over, Musk has made big changes to how Twitter works and has laid off large parts of the company's staff.

In early July, Musk imposed stricter limits on the number of tweets Twitter users can view in a day. Under the new restrictions, verified accounts are limited to reading 6,000 posts per day, unverified accounts to 600 posts per day and new unverified accounts to 300 posts per day.

A new Twitter CEO, Linda Yaccarino, took over the role from Musk last month. Upon her appointment, Musk said Yaccarino would “focus primarily on business operations,” while he would stay focused on “product design and technology.”

Craddock:
I wonder if this guy has got any marketing team who could enlighten him about legacy and history is attached to a unique brand logo and how dangerous it is to replace it by a boring alphabetic letter.

Tweet is the onomatopoeia of a bird call and that bird is now universally known cos of that icon.

In the end, that's his business and he can do whatever he likes with it.

Craddock:
I wonder if this guy has got any marketing team who could enlighten him about legacy and history is attached to a unique brand logo and how dangerous it is to replace it by a boring alphabetic letter.

Tweet is the onomatopoeia of a bird call and that bird is now universally known cos of that icon.

In the end, that's his business and he can do whatever he likes with it.