₦airaland Forum

Chinese smartphone maker, realme has launched the realme C61 to tap into Nigeria’s expanding smartphone market.

According to a Statista report, Nigeria’s smartphone market is projected to be worth $9.8 billion in 2024, with an annual growth rate of 6.71 percent expected between 2024 and 2029. While China dominates globally with $105.5 billion in revenue, Nigeria’s rapid market growth presents significant opportunities for emerging brands like realme.

Head of sales, realme Nigeria, Olamide Kaka, at the unveiling of the realme C61 over the weekend in Lagos, emphasized the brand’s focus on durability, innovation, and affordability. “With the C61, we are introducing a smartphone that combines ruggedness, performance, and affordability. Nigeria’s large population and dynamic youth demographic make it an exciting market for realme,” Kaka stated.

The realme C61, part of the brand’s “Champion Series,” features a Gorilla Glass screen, water-proof design, and a 5,000mAh battery with a 48-month warranty. Designed with young, tech-savvy Nigerians in mind, the device also supports gaming and multitasking capabilities, ensuring a seamless user experience. “Nigerians deserve value for their money. We are here to provide that by offering devices that last long and deliver outstanding performance,” Kaka asserted.

The smartphone company, which started operations in 2018, sees Nigeria as a pivotal market in its African expansion. With a local service center already established in Lagos and plans to expand nationwide, the company aims to provide comprehensive after-sales support for its customers.

Digital marketing lead, realme Nigeria, Adebari Yusuf, noted the brand’s commitment to addressing counterfeit concerns through verified retail outlets and e-commerce platforms to be announced in December.

ChiFoods:
Combination of "Ruggedness and Affordability"
That's what every Nigerian needs in this Tpain regime 😭😂😂😂

RachealOkoh:
In Nigeria, there's no monopoly of market oo, if there's a phone brand that can give us what we want at affordable price, we'll patronize.
So Realme is here to stay, and that's on period!!

DannyEze:
Realme is most welcomed to the Nigerian market. The cloud is big enough for everyone.
And they're bringing good stuff for durability. Nice one.
Let them continue the good work. The tech industry is an interesting one

StarboyOgunbiyi:
We're ready with both our eyes, ears and money to see what more Realme has in store for us 😁😁

ILoveNG:
I hope some comments before me are not sponsored

alanto:
If iphone wan release phones them go write price starting from $? But Chinese phone, you go go store go find out the price ni.

trevorlinda:
im doubting dis... until i try it mysef

Dembali:
There is a flyer that shows the price up above.

Dembali:
There is a flyer that shows the price up above.

ILoveNG:
I hope some comments before me are not sponsored

NCross:
So far the specifications of the phone is giving a sense of reassurance and reliability
The only issue is will it be a constant progress