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Trump Admin Declares June Is No Longer 'Pride Month', Retail Stores Backtrack on LGBT Displays

The White House has officially declared that June will no longer be LGBT-Pride Month. This comes as GOP leaders in Congress head in the same direction and more companies back away from pushing rainbow flags and other LGBT-themed items in retail stores.

White House Press Secretary Karoline Leavitt told reporters Tuesday the White House has "no plans" to issue a proclamation recognizing June as Pride Month.

"There are no plans for a proclamation for the month of June," Leavitt said, "but I can tell you this President is very proud to be a President for all Americans, regardless of race, religion, or creed."

Meanwhile, the U.S. Department of Education published a new report Monday declaring that June will now be recognized as "Title IX" Month, in honour of the 53rd anniversary of Title IX of the Educational Amendments (1972) being signed into law.

"June will now be dedicated to commemorating women and celebrating their struggle for, and achievement of, equal educational opportunity. Throughout the month, the Department will highlight actions taken to reverse the Biden Administration's legacy of undermining Title IX and announce additional actions to protect women in line with the true purpose of Title IX," the declaration reads.

GOP lawmakers have plans to go a step further, announcing a resolution that will declare June as "Family Month," the Daily Wire first reported.

Congresswoman Mary Miller (R-IL) introduced the resolution that points out the foundational importance of the nuclear family in building a strong nation while at the same time condemning Pride Month as "perverse" celebrations that "denigrate the nuclear family."

One might describe the text of the resolution as "based." pic.twitter.com/1rE6gSLOGY

— Mary Margaret Olohan (@MaryMargOlohan) June 3, 2025

"The American family is under relentless attack from a radical leftist agenda that seeks to erase truth, redefine marriage, and confuse our children," Miller told The Daily Wire. "By recognizing June as Family Month, we reject the lie of 'Pride' and instead honour God's timeless and perfect design. If we truly want to restore our nation, we must stand united to protect and uphold the foundation upon which it was built — the family."

Several organisations, including Moms for America, the American Family Project, and the Family Research Council, support Miller's resolution.

In 1999, former President Bill Clinton named June "Gay and Lesbian Month." A decade later, then-President Barack Obama expanded it by including bisexual and transgender people and renamed it "LGBT Pride Month." In 2021, the Biden administration further expanded the observance to include Queers – dubbing the observance "LGBTQ+ Pride Month."

During his first term, President Trump declined to issue a proclamation for Pride Month but instead became the first Republican President to shine a light on his administration's effort to decriminalise homosexuality worldwide, The Hill reports.

"As we celebrate LGBT Pride Month and recognise the outstanding contributions LGBT people have made to our great Nation, let us also stand in solidarity with the many LGBT people who live in dozens of countries worldwide that punish, imprison, or even execute individuals on the basis of their sexual orientation," Trump wrote on the social platform X, then Twitter, in 2019. "My Administration has launched a global campaign to decriminalise homosexuality and invite all nations to join us in this effort!"

During his second term, the President has taken a more aggressive approach in pushing back against gender ideology as transgender issues have dominated headlines regarding public schools, women's sports, and parental rights.

As CBN News reported, within the first 10 days of office, Trump declared, "There are only two genders: male and female," and signed an executive order titled "Defending Women from Gender Ideology Extremism and Restoring Biological Truth to the Federal Government."

The executive order outlined that "radical gender ideology has devastated biological truth and women's safety and opportunity," and will protect Americans' First Amendment and statutory rights to recognise the biological and binary nature of sex.

"Men and women are equal but have obvious sexual differences," it reads. "If federal policies promote such an obvious falsehood that men can become women, the Government will forfeit all credibility. The Government must maintain a commitment to recognising biological reality to maintain the trust of the American people."

Early moves by the administration to roll back DEI initiatives in the Federal Government were followed by retailers shutting down DEI programmes — an optional decision.

This year, many retail chains and major brands have remained fairly quiet about promoting LGBT-related campaigns at the start of the month of June.

According to a survey of more than 200 corporate executives conducted by Gravity Research, 39% of companies report scaling back their Pride Month engagements this year.

Retailers, like Target and Bud Light, say boycotts and protests by conservatives from major outlets and companies are finally being felt in the bottom line.

As CBN News reported, Target lost $9 billion in one week in 2023 after it began advertising gay pride products, including items for transgender women, in early May.

"It's clear that the administration and their supporters are driving the change," Luke Hartig, the President of Gravity Research, told CNN. "Companies are under increasing pressure not to engage and speak out on issues."

Target appears to be taking a different approach this year by launching fewer LGBT "inclusive" products in "select stores."

Other retail branches are going with a more patriotic theme instead.

Source

The White House has officially declared that June will no longer be LGBT-Pride Month.

Won't work.

Ask Scott Bessent and Peter Thiel.

Commentor:
Won't work.

Says who? It has worked already. Go Trump💪

I'm all in for anything to restore sanity to society.

Enough of all the nonsense.

OLAADEGBU:
The White House has officially declared that June will no longer be LGBT-Pride Month.

I like this one about Trump

Good one from Trump...we need more of your type around the globe

Commentor:
Won't work.

Are u one of them

This is commendable sir. The society will just turn sour if these yeye things are not corrected.

God bless you man!

God bless Trump, correcting the madness in the world. If you must be gay, do it in your closet and stop rubbing it in our faces.
Pride this pride that. Obama promoted this gay nonsense

Commentor:
Won't work.

AGeygey sited

Commentor:
Won't work.

Seems you are one of them.

Anyway, it's working already. Businesses aren't shelving LGBTZA++ products anymore.

Commonsense don dey prevail in America now.

Ok

No more lawlessness. Correct man. Those that are against him are peopIe that want lawIessness and immoraIity to be the order of the day.

osuofia2:
AGeygey sited

Omo, me sef I shock. Some of these men no just follow walai. Shame shame shame shame!

This is good

God bless you Pres trump on this one.

So all the rubbish Obama and Biden did was in vain
All the years of propaganda was eventually futile. I wish the foolish politicians in Nigeria would use this lesson to amend their ways.

They approach everything as politics & our country is fast becoming hell on earth.

To

Sensible.
How do you dedicate a whole month to pride when we're not in hell? Next would have been a month for greed, another for wickedness, another for folly and another for suicide.
People's 'nature' should not be forced on all.

I remember what one American Pastor said, "Homosexuals cannot reproduce naturally. They can only recruit"

All this nonsense is just to recruit youths and children to swell the ranks of a repulsive, unnatural cause.

I may not support all Trump does, but I'm with him on anti-abortion and anti-LGBT measures.

Peakdesign23:
Omo, me sef I shock. Some of these men no just follow walai. Shame shame shame shame!

God help them, obviously they need help

Hallelujah
Jeon can kiss the truth

Commentor:
Won't work.

Go parade your abnormalities

As it should be

Why dedicate month to sexual belief

osuofia2:
God help them, obviously they need help

They really do.

Good Trump is reversing some of the woke culture