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Former Big Brother Naija Season 7 winner, Phyna, has revealed why she no longer encourages aspiring contestants to audition for the popular reality TV show.

Speaking openly during a recent conversation, the reality TV star explained that although BBNaija offers instant fame while the show is ongoing, the attention and popularity often fade shortly after housemates exit the house. Eyes Of Lagos reports,

According to Phyna, the excitement housemates enjoy during the show is largely driven by a recycled fan base that simply shifts loyalty from one season to the next.

“The steeze housemates have on the show, they don’t have it again after leaving the house. It’s the same fan base moving from one person to another — no new people, nothing new,” she said.

She added that once the cameras stop rolling, many former housemates struggle to maintain relevance because the hype does not translate into long-term value.

Phyna also expressed concern that the BBNaija brand no longer carries the same weight it once did. According to her, revealing that one is a former housemate no longer commands the level of respect it used to.

“The show has lost credibility compared to before. When you tell someone now that you came out of BBNaija, they won’t rate you like they did back then,” she stated.

Addressing common misconceptions, Phyna noted that many people believe BBNaija guarantees instant wealth, stability, and lifelong fame. However, she stressed that the reality is far more complicated.

She revealed that several ex-housemates struggle privately after the show, despite maintaining glamorous lifestyles on social media.

According to her, the pressure to stay relevant, secure deals, and meet public expectations can be overwhelming for many former contestants.

Phyna’s honest remarks have reignited discussions online about the true cost of reality TV stardom. Many social media users agreed that while BBNaija offers exposure, it does not automatically secure long-term success.

Her comments serve as a caution to potential contestants, urging them to fully understand what life after the show truly entails.

motymop:
She made sense. When you over saturate a show, it loses it's relevance.

It is the same with watching premier League football, it is every year, too many players to remember their impact, most players are forgotten soon after.

brain54:
Bbnaija only gives you a platform and presence...


It's like an advertisement. You need to have a product.


Whatever you do or how you make use of the platform to your advantage is up to you.

The issue most times is the package/product and not the platform. Most of those auditioning for the platform now lack substance.

So they go there and return with nothing because they aren't offering any substance after the "advert"!

brain54:
Bbnaija only gives you a platform and presence...


It's like an advertisement. You need to have a product.


Whatever you do or how you make use of the platform to your advantage is up to you.

The issue most times is the package/product and not the platform. Most of those auditioning for the platform now lack substance.

So they go there and return with nothing because they aren't offering any substance after the "advert"!

motymop:
She made sense. When you over saturate a show, it loses it's relevance.

It is the same with watching premier League football, it is every year, too many players to remember their impact, most players are forgotten soon after.

brain54:
Bbnaija only gives you a platform and presence...


It's like an advertisement. You need to have a product.


Whatever you do or how you make use of the platform to your advantage is up to you.

The issue most times is the package/product and not the platform. Most of those auditioning for the platform now lack substance.

So they go there and return with nothing because they aren't offering any substance after the "advert"!

ppogba:
All these na because you no see 3 billion collect for Dangote hand.

You better go stand for Dangote trailer front.

alphonsojidebab:
https://eyesoflagos.com/2026/01/08/phyna-why-i-wont-advise-anyone-to-go-for-bbnaija/

FalseProphet1:
I see this year's BBN show turning into a full blown porn movie, I see holier than thou Nigerians condemning it openly but watching it secretly and pleasuring themselves, I see Gumi threatening to kidnap the entire housesmates and organizers if the show isn't banned.

I see Tinubu banning the show. I see Nigerian jobless youths protesting in thousands on the streets for the government to bring back the show, I see police firing them teargas, I see some people telling Trump to force Tinubu to bring back the show.

This I have seen.

brain54:
Bbnaija only gives you a platform and presence...


It's like an advertisement. You need to have a product.


Whatever you do or how you make use of the platform to your advantage is up to you.

The issue most times is the package/product and not the platform. Most of those auditioning for the platform now lack substance.

So they go there and return with nothing because they aren't offering any substance after the "advert"!