“Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie - Celebrities

“Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie - Celebrities - Nairaland

Nairaland Forum › Entertainment › Celebrities › “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie (19448 Views)

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“Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by alphonsoolajide(op): 8:14am On Feb 05

Veteran Nollywood actress and filmmaker Omotola Jalade Ekeinde has stirred fresh debate within the Nigerian film industry after openly criticising the growing trend of using social media dance videos to promote movies.

Omotola shared her views during a recent interview on TVC Entertainment, where she made it clear that dancing should not be seen as a compulsory marketing strategy for films.

Speaking during the interview, the award-winning actress stated that she cannot bring herself to dance simply to sell a movie, describing the trend as unprofessional and inconsistent with how films should be marketed. Eyes Of Lagos reports,

“I’m sorry, but I won’t be dancing to market or promote my movie. It’s not professional. I’ve done the movie, now I just have to go around and promote it,” she said.

According to Omotola, movie promotion should be handled through structured, deliberate, and professional channels, rather than relying on forced social media trends that may dilute the essence of the work.

Her comments come amid ongoing conversations in the industry following similar views expressed by filmmaker Kunle Afolayan, who has also criticised the pressure placed on actors and filmmakers to dance online as part of movie publicity.

Omotola’s position aligns with a growing sentiment among veteran creatives who believe storytelling, production quality, and strategic promotion should take precedence over viral gimmicks.

While some younger filmmakers argue that social media dances help movies reach wider audiences in today’s digital age, critics insist that such trends risk reducing serious cinematic works to fleeting internet content.

Omotola’s remarks have since sparked mixed reactions online, with some applauding her stance on professionalism, while others argue that adapting to evolving marketing tools is necessary for commercial success in Nollywood.

https://eyesoflagos.com/2026/02/05/omotola-jalade-slams-dancing-to-promote-movies/

9 Likes 1 Share

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by poshestmina(f): 9:31am On Feb 05

Big Tee!!!

I too love this woman, but,the night i saw her with her husband, they were looking angry.

I just face elevator mirror 🪞 😅

56 Likes 1 Share

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by DenreleDave(m): 10:01am On Feb 05

But anyone can use any means to promote their business na

I don't mind dancing to promote mine

76 Likes 1 Share

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by DenreleDave(m): 10:01am On Feb 05

But anyone can use any means to promote their business na

I don't mind dancing to promote my shoes 👞, sneaker 👟 and shirt 👚 business on nairaland..

After all, no one wants to beg to eat, we have to get our hands on sumtin doing and pray that people patronize us

51 Likes 1 Share

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by techbro1: 10:02am On Feb 05

Someone who respected herself. Love to see it

4 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by donleo92(m): 10:02am On Feb 05

Madam will you keep quiet 🤫!!!!!

Do anything to promote your work, why will you be talking down on others that choose to dance to promote their movie huh

Abeg spare us that fake classiest shit.

17 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by oche2020: 10:03am On Feb 05

Someone who knows her worth and the work she has put in place.

8 Likes 1 Share

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by YoungLionken(m): 10:03am On Feb 05*

Different strokes for different folks..

We Africans often times, have this rigid mentality and always thinking that our way/method is the best. I remember when phone and internet came out newly, you would hear older generation be like "every time phone phone!" But today, between the older citizens and young, we don't know who presses phone more anymore. Again football, you might be speaking highly of CR7 or Messi and you would hear an older generation scornfully say "oh gone are those days of good football with Pele, Maradona and co, not this rubbish of today". They say same about music and everything...

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Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by Atheistan: 10:03am On Feb 05

Very sound woman. Respect is reciprocal

3 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by Boladogailese(f): 10:03am On Feb 05

Aunty come out and shake your bum bum joor

1 Like

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by kernniejay(m): 10:04am On Feb 05

In my opinion, Actors and filmmakers are free to use whatever works for them to market their films, so far it is legit and not against any morals. Moreover, singing and dancing are parts of art, therefore using them to gain publicity for your work is still within the framework of your profession as an artist.

10 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by TimiofAbuja: 10:04am On Feb 05

someone is dancing to promote his/her work you called it unprofessional. what's the professional way? everything is evolving

12 Likes 1 Share

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by Mitsurugi(m): 10:05am On Feb 05

I wonder how you'll dance to promote your movie if it's horror, thriller or a tragedy

5 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by dominique(mod): 10:06am On Feb 05

Nothing wrong with dancing to promote your works but Funke Akindeke too overdo. You make your cast do countless dancing contents on top one movie and you will still collect monetisation proceeds from those contents o. Worst part of it is all that dancing does not even give you the slightest idea of what the movie is all about. Trailers and promotional tours are much better.

16 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by Ara21(f): 10:07am On Feb 05

Do what works for you and let others do theirs.

7 Likes 1 Share

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by Sccarrr(m): 10:07am On Feb 05

Mtchew...all this old glory and pride sef😏, na u go tell ppl how to promote their hustle?

8 Likes 1 Share

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by kolafolabi(m): 10:08am On Feb 05

But let’s be real: some actors and filmmakers dance because it pays and gets attention in today’s social media-driven market.

4 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by reddingtonblack: 10:08am On Feb 05

poshestmina:
Big Tee!!!

I too love this woman, but,the night i saw her with her husband, they were looking angry.

I just face elevator mirror 🪞 😅

looking angry means they are human and they are being true

People that go about shining teeth like pocohantas ... are made in china

4 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by poshestmina(f): 10:24am On Feb 05

reddingtonblack:
looking angry means they are human and they are being true

People that go about shining teeth like pocohantas ... are made in china

Kkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk.

2 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by chiefolododo(m): 10:27am On Feb 05

You cannot argue with Omotola, she is the queen of the industry

3 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by Addme: 10:35am On Feb 05*

I totally disagree on this...
If you look at how these producers take loan to produce their movies and the aftermath of the loan, they will go to any length to promote their works.

Aunty Omotola, do what works for you, you'll not be their by the time banks start giving them pressure. Tell me if they know dancing or creating dance challenges will get them more sales and views,won't they do it to pay back loans.

Recently banks seized some properties belonging to Femi Adebayo because of loans.

3 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by 29Ade07: 10:37am On Feb 05

Must you be this caustic and abrasive. If my knowledge is right, this is a woman who has university graduate as children. Haba, show respect small. Facelessness of social media is not enough reason to deny that we are Africans and Nigerians.[quote author=donleo92 :-post=138368416]Madam will you keep quiet 🤫!!!!!

Do anything to promote your work, why will you be talking down on others that choose to dance to promote their movie huh

Abeg spare us that fake classiest shit.[/quote]

2 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by EmpressTitan: 10:43am On Feb 05

I mean some of us understand the point of Kunle and Omotola. Funke has paid her dues and for her niche, she can promote as she deem fit as a producer; however that is not the standard. There are other creative and professional means that can be employed. No Omotola slander will be tolerated...

4 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by Hopez456(m): 10:55am On Feb 05

This justifies Kunle A==folayan's submission that he does not have the energy to dance around oromoting his movies.

When you know your onions and your your work speaks for themselves.

3 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by alizma: 11:00am On Feb 05

poshestmina:
Big Tee!!!

I too love this woman, but,the night i saw her with her husband, they were looking angry.

I just face elevator mirror 🪞 😅

Even the rich cry too. You just saw one example.

1 Like

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by tincityboy(m): 11:10am On Feb 05

That the world we live in now.. Either you fall in line or fallout... Visibility is the new currency.. It will still go a full circle ,but till then this is where we are ...

1 Like

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by SAMBARRY: 11:21am On Feb 05

donleo92:
Madam will you keep quiet 🤫!!!!!

Do anything to promote your work, why will you be talking down on others that choose to dance to promote their movie

Abeg spare us that fake classiest shit.

did she mention anybodys name or refer to anybody or throw shades at anybody? Eshe goh bayi bayi?

Someone say she like to dance ,the other person say she no dey dance formovie,how that one take be classism.

We know say una no like women but try to dey contain your hatred and keep your negative energy to yourself lipsrsealed

Afolayan say he no dey dance to promote movie but a woman said the same thing, all of a sudden she's classist. Continue.

2 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by OMEGA009(m): 11:24am On Feb 05

Madam, face front. The fact that you can’t do it doesn’t mean that you castigate those who can. Is it also professional for a Pilot to get married on a plane in flight? GenZ’s own 70% of the viewership market and anything legal to get their attention is allowed.

4 Likes

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by SixSeven: 11:29am On Feb 05

DenreleDave:
But anyone can use any means to promote their business na

I don't mind dancing to promote my shoes 👞, sneaker 👟 and shirt 👚 business on nairaland..

After all, no one wants to beg to eat, we have to get our hands on sumtin doing and pray that people patronize us

I wrote this on the other thread. Bovi had actually addressed this issue last year

SixSeven:
I totally agree with him. In fact, this is what made Bovi do in-person shows. He too said that he already has the craft, he has the product, those wey wan come and know the deal will come, he won't succumb to social media ridicule of this generation turning him to something else. That's why he went to Benin, Lagos and did his shows and said he won't do those crazy promotions online just to sell his tickets. If you notice, his show is so different, it doesn't have those insults, DJ mixes and noise the other comedians use to steal time and your money. Will people still go to those shows? Yes but the sky is big for everyone and that's what Kunle wrote in that proverb. Bovi further said he wanted to appreciate his original fans and removed those oppressive tables we use to extort ourselves in these comedy shows.

https://www.youtube.com/watch?v=PsciLgc2i8Y

Afolayan is from the TK School of Works so I am not surprised with his mature comments. After some years, the work that was done for the art will speak louder than the work that was done for the fart money. Art is long, life is short.

Keep building your legacy Kunle. From the interviews I have watched of him and read, he understands the business angle of this industry and this last line means a lot if you want to put respect on your name and get your work's worth:

1 Like 1 Share

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by DMCA: 11:32am On Feb 05

Bad belle.
abeg leave anything wey rock person boat to continue d rock am.

1 Like

Re: “Very Unprofessional” – Omotola Jalade Slams Dancing Trend Used To Promote Movie by Westman001: 11:37am On Feb 05

donleo92:
Madam will you keep quiet 🤫!!!!!

Do anything to promote your work, why will you be talking down on others that choose to dance to promote their movie

Abeg spare us that fake classiest shit.

Listen to yourself guy.

She's not talking down on the people that do it. She simply air her view on the creativity of dancing to promote movie. She clearly doesn't buy the idea. That for her she would not follow the trend, dancing up and down for movie promotion. And she gave her reason for that.

If all you deduced from the post is that she talk down on people then you need to pray more for wisdom and knowledge.

6 Likes 1 Share

1 2 Reply

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