Sony, like Apple has a notorious way of pushing grossly over-priced devices in the market. Spot the difference, Apple got an escape route in marketing and hyping whatever has their logo on it like it’s the coming of the anti-Christ.

While Apple seems to have attracted love in the U.S., Sony has been moving into a downward spool, majorly because of its Xperia mobile business that continues to put itself in loss.

Xperia smartphones are decent; they have got incredible specifications and features. In fact, Sony pioneered water-resistance gimmicks; recently it launched the world's first 4k smartphone which happens to be the Xperia Z5 Premium that has failed to get a breath in the U.S.

In July 2015, the company posted its worse quarter result in three years; the major cause was its damning Xperia Mobile business, now the life-wire of Sony lies on the success of the PS4.

Sony keeps pushing out great products but no one gives a hoot, people don’t even notice!

Could it be their generic marketing having a field day on their products? Gamers in the last generation could remember how Sony almost shot itself with its marketing of the PS3. It took the effort of Kelvin Butler who started the “it only does everything campaign” to get the gaming device out of its shell.

Sony needs to re-evaluate its marketing strategy and stop creating smartphones with alien features that less that 1% of smartphone users care about.

It would be dis-heartening to see the likes of less powerful Samsung phones selling like hot-cakes while Xperia smartphones keep collecting dust in store-shelves.
http://www.techrez.com/how-come-nobody-gives-a-hoot-about-xperia-smartphones/

Sony is a joke when it comes to the phone matters

ibkgab001:
Sony is a joke when it comes to the phone matters

What are you saying?
Do you mean specifications wise?

I use Xperia ZR waterproof, the best smartphone I have used, not even iPhone 5. it's underrated.

Malcolmx12:
I use Xperia ZR waterproof, the best smartphone I have used, not even iPhone 5. it's underrated.

Some people just buy iPhone cos they wanna show off
I think Phantom5 is underrated too

They don't market their products well enuf

ibkgab001:
Sony is a joke when it comes to the phone matters

Even iPhone doesn't come close to Xperia phones in the real sense. It's just brand perception that's the problem here. IMO

kolabad:
They don't market their products well enuf

They advertise their products like they are are the one buying it..

TechRez:

They advertise their products like they are are the one buying it..

haha....exactly

E dey cost!

TechRez:


They advertise their products like they are are the one buying it..

Really can u explain more?

I think sony has got some wack designs , That's why i don't feel for them.

Sony Xperia z2 the best smartphone ever, speaking from experience.

Its too expensive.
Used one xperia neo then, less than 1GB ram cost 40k plus when infinix , Tecno etc give 1GB ram or more for lesser price. .
They better get off Nigeria market otherwise, the phones will gather dust tire.

N.b
The xperia mentioned, died before clocking a year.
Is that phone?!

Let them go meet samsung for production of screen display.

They can thank me later.


Everything about sony xperia Is cool. But their display wacks. Especially d xperia Z. I hate the display.

Ask samsung their selling point is that fucking black screen super Amoled shit. It makes me go crazy for their product

Am using Xperia zl,the phone is magic I no go lie
But the parts dey very hard to find..bought mine in China 2013 still they use the phone now,the phone don fall tire,I bought a new phone but can't give away this phone.
It's like my wife now...lol

Noble11:
Am using Xperia zl,the phone is magic I no go lie
But the parts dey very hard to find..bought mine in China 2013 still they use the phone now,the phone don fall tire,I bought a new phone but can't give away this phone.
It's like my wife now...lol

The last Xperia phone I used was the Xperia Z ultra.. I have not found the zeal to go back, and I can't explain why. But their camera has no equal..

ibkgab001:
Sony is a joke when it comes to the phone matters

You know nothing about phones. I'm sure you're typing with one crap made by a kid in China.

Sony na bar, from the fragile phone and screen to the poor camera (xperia z)... Gosh!!! Samsungs rocks my boat tho [size=16pt]ADONIS3[/size]

I remember sony Ericsson

that's because Nigerians always prefer the road always taken.

The cost is the issue, why would I as a Nigerian go for Xperia when I can get same spec with infinix for half of the price? We don't generally value brand in the country

Who cares about a phone that would just switch off itself and never on again.
A phone always fighting with virus.

I also think Nokia 3310is underrated

Last Days

Dont know?

Sony used to be the king of hardware, but show have taken over

kolabad:
They don't market their products well enuf

prefect answer

I am using XPERIA Sola... I love Sony for its camera features, Sony is the company that produce camera for iPhone