Nigerians Drinking Less Of Heineken’s 62 Billion Liters Of Beer Despite Rise In Sales Globally

Heineken NV, the world’s second-largest brewer, increased beer sales in all four of its global regions in the third quarter and said it stuck to its full-year outlook.

Consolidated beer volume +4.6% organically, with growth in all regions. Heineken® volume +9.2% with double-digit growth in Africa, Middle
East & Eastern Europe and the Americas.

The Dutch maker of Heineken, Europe’s top-selling lager, as well as Tiger, Sol and Strongbow cider, said its consolidated beer volumes rose by 4.6 per cent year-on-year to 62.6 million hectoliters in the July-September period.

The only negative spots were declines of beer sales in Nigeria, a major Heineken market, as well as the Democratic Republic of Congo, Cambodia, Poland and Spain. Heineken lager sales also fell in the Asia-Pacific region.

Brand Spur gathered that in Nigeria beer volume declined high-single digit, driven by increased competitive pressure despite a consolidated beer volume that grew organically by 3.1% in Africa, Middle East & Eastern Europe.

It would be recalled that Jean-Francois van Boxmeer (Executive Board & CEO) admitted that the Heineken is facing tough challenges in Nigeria – one of the brewer’s major international markets. A combination of factors, including the Budweiser launch and a weakened economy from oil price falls, has seen price pressure on the market-leading Heineken lager. Van Boxmeer said problems have been compounded because while Heineken has taken pricing in Nigeria because of duty rises, A-B InBev, which launched Budweiser in the country in April, has not.

The three major players in the Nigerian market Heineken N.V. owners of Nigerian Breweries, AB InBev owners of International Breweries and Diageo-owned Guinness Plc have stepped up their game in their bid to gain market share and profitability. Nigerian Breweries recently launched Tiger Beer into the Nigerian market, International Breweries also introduced Budweiser dubbed king of Beer into the Nigerian market, while Guinness has also increased its Spirit brands in the market.

In South Africa, total volume showed strong double-digit growth, driven by Heineken® and Strongbow brand momentum and an increase in promotional activity. Ethiopia delivered high-single digit beer volume growth despite increased competitive pressure and some social unrest in parts of the country. In Egypt, beer volume was up double-digit driven by increased tourism and a more stable economic environment.

In the DRC, the decline in beer volume moderated to mid-single digit as the business laps prior year price increases. In Russia, beer volume was up mid-single digit, driven by the continued strong growth of our economy brands portfolio and Heineken®.

Jean-François van Boxmeer, Chairman of the Executive Board & CEO, commented: "Volume growth continued in the third quarter, benefiting from good weather in Europe and strong growth in Brazil, Mexico, Vietnam and South Africa. The Heineken® brand continued to outperform, driven by Brazil, South Africa, France and Russia. In August, we announced the signing of non-binding agreements with China Resources to join forces to win in China. Our expectations for the full year 2018 remain unchanged."

SOURCE: https://brandspurng.com/nigerians-drinking-less-of-heinekens-62-billion-liters-of-beer-despite-rise-in-sales-globally/

Team Stout.


17:59

Mheeen! Drinking one sorrow away is bound to require much quantities. So many unhappy people in the country. We can't blame beer. Drinking the sorrow away has been working for so many people since time immemorial.

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Drink responsibly!

I de drink Heineken only on Champion league nights

Before nkor. When money nor dey again. What do u expect.

If you know you know.

Person wey never chop e dey drink beer

If you know you know.

Nigerians drink spirits more these days

FTjnr your attention is needed here bro.

What do pple gain drinking these bitter things

K

unless they reduce the price to #200 per bottle

Hmm good or bad

Na only person wey chop belleful dey drink Heineken, and statistics have shown that most Nigerians no dey chop belleful, so all man don fall back to Oh Mpa.

Trophy has taken over all beers in Nigeria. Their juju strong die

SkinnyNigga:
unless they reduce the price to #200 per bottle

the chair

that is good news, there are lots of less expensive Nigerian brand beers. Buy made in Nigeria, let's follow the chinese model

When dey can Get Trophy and Goldberg at cheaper rate but like seriously dat Budweiser make sense gan..

Ogbenimax:
the chair

#teamLife

People never chop finish, na Heineken them want drink
My Gordon's dry gin all the way jor

Money no dey to drink beer... Na small money plenty high ppl dey find now

Interesting to know all the behind-the-scenes factors at work while guys think they are just "hanging out"...

Nigerians drink more of sachet dry gin, sabina, alomo bitters these days. No money for beer again....

Beer na drink?

Olukat:
Nigerians drink spirits more these days

Yes, they now drink more of those small bottle acholic drinks. You see the bottles litter everywhere.

It still baffles me what people enjoy from taking beer and other acholic drinks.

we have our own why should we patronize u again,we are now HEROS if u know u know

Drinking beer is the origin of potbelly. Good news

Make dem no vex for us biko, things hard for now. Bikonu

Ok

Goldberg and trophy offers a competitive demand with better cost..

ednut1:
What do pple gain drinking these bitter things

i tire