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Innocent Chukwuma, Africa’s Automobile Giant - Business - Nairaland

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Innocent Chukwuma, Africa’s Automobile Giant by MakeItBiz(op): 2:16pm On Apr 02, 2019
There is one man striving hard to change the narrative. He is called Innocent Chukwuma.



Nigeria’s automobile industry is a goldmine. The country boasts of a vehicle population of over 11,800,000. 57.50% of its vehicle population belong to the commercial category while 41.17% make up the private car owners. Government owns 1.28%, while diplomats cover 0.05% of the total vehicle population.

Though statistical growth of the country’s vehicle population reflects the huge potential of the subsector, its present state leaves much to be desired as this Africa’s most populous nation continues to import over 500,000 vehicles yearly.

However, there is one man striving hard to change the narrative.

The man called Innocent Chukwuma

Dr. Innocent Chukwuma is the Founder/Chairman of IVM Innoson Group with subsidiaries such as Innoson Vehicle Manufacturing Company Limited, Africa’s first indigenous vehicle manufacturing company; Innoson Nigeria Ltd, General Tyres and Tubes and Innoson Technical and Industrial Company Ltd.

Innoson
L-R: Nigeria’s Minister of Information and Culture, Lai Mohammed and Chairman Innoson Vehicle Manufacturing (IVM) during a visit to IVM factory in Nnewi, Anambra State

He is a business magnate who braved all the obstacles to establish the company that manufactures durable and affordable brand new automobiles for Africans. His company based in Nnewi, a town in Anambra State, south-eastern Nigeria, produces cars, pickup, SUVs, vans, and buses.

A travel back in time

Chukuwma was born in Nnewi, Anambra State, in 1961. At 17, after his secondary school education, he started working at his elder brother, Gabriel’s store. His brother sold pharmaceutical products. While he worked for his brother, he soon discovered that he had a talent for trading.

In 1978, encouraged by Gabriel, Chukwuma went on to become an apprentice to Chief Romanus Eze Onwuka, the biggest dealer in motorcycle spare parts at the Nnewi Market.

Onwuka was also the founder of the first private sports stadium in Nigeria.

A year later, Chukwuma returned to his brother, Gabriel who helped him register a business called Gabros International. The outfit dealt in the sale of motorcycle spare parts. Chukwuma’s start-up capital was N3,000.

By the end of 1980, Gabros International was making ten times more than his brother’s medicine store.

Gabriel had to shut down the store to join his brother in the spare parts business. The duo however parted ways a year later.

The journey from spare part sales to automobile manufacturing

Chukwuma upon learning that many people were importing used motorcycles into Nigeria and making money, decided to take a trip abroad to see how it was all done.

He realised there were four companies bringing in the motorcycles at the time. These companies were Leventis, Yamaco, Boulous, and CFAO.

He noticed that when they imported the motorcycles, they would bring them in crates, and each crate could only contain one motorcycle, which would take up a lot of space. This meant only 40 crates could be put into a 40-foot container, and upon arrival, the motorcycles would become naturally expensive to buyers.

This insight gave him a great idea. He would purchase the motorcycles overseas, and disassemble them before he shipped them. This enabled him ship 200 motorcycles in parts, in one 40-foot container.

When he returned to Nigeria, he would reassemble them. He would then sell his motorcycles for 40% less than his competitors’ prices. This tactic brought down the average cost of buying a motorcycle from 150,000 Naira to 60,000 Naira This of course boosted his sales and revenues.

Innoson entrepreneur
Chairman of IVM, Dr. Innocent Chukwuma and the Governor of Anambra State, Willie Obiano

He further realised that motorcycles usually contained much plastic. This eventually prompted him to set up a plastic factory in Nigeria, which is now one of the largest in Africa.

However, in 2002, Chukwuma started facing challenges.

“Everybody, including the Indians in Nigeria, seemed to be involved in the motorcycle business. Worst of all, state governments started banning commercial motorcycles as a means of urban transit due to the involvement of okada riders in heinous crimes and high fatalities. The future of the business became bleak”, he said in an interview with a local newspaper.

Unrelenting in his entrepreneurial adventure, he decided to go into motor manufacturing. He spent years learning the process, touring Asian countries to acquire the skills, knowledge and network with car manufacturers before setting up his company Innoson Vehicle Manufacturing Company Limited (IVM) in Nnewi.

In 2014, this maverick industrialist, unveiled his company’s new cars; IVM Umu, IVM Umu and IVM Uzo.



Today, IVM Innoson Group provides income to over 10,000 indirect workers and over 7,300 direct employees in Nigeria. Not only is Chukwuma an employer of labour, he is also a source of inspiration to many budding entrepreneurs in Nigeria.

Success nuggets

Chukwuma believes in three core principles; Honesty, Innovation and Courage. He is known for his ” can do” attitude’ and price slash strategy, that is reducing costs to increase sales.

Legal battle

Innoson Group and its embattled Chairman, Chukwuma have been accused by the Economic and Financial Crimes to have forged documents to facilitate the clearing of some goods at the port. The Innoson Group boss was specifically accused of forging documents purportedly emanating from GTBank. The automobile genius has insisted that he is not guilty as charged.

The matter which is still in court, has not however had any significant dent on the image of Chukwuma and his business.

After all, in law, every accused is presumed innocent until proven guilty.

Accolades

2013- Deputy Chairman, Board of Trustees, National Coalition for Jonathan/Sambo Presidency

2013- Honorary Life Vice President of Nigerian Association of Chambers of Commerce, Industry, Mines & Agriculture (NACCIMA)

2012- Ambassador for Peace by St. Andrews Anglican Church, Trans Ekulu, Enugu

2012- Entrepreneur of the Year by Wesley University of Science and Technology, Akure, Ondo State

2012- Most Outstanding Indigenous Entrepreneur in the Manufacturing Sector by Enugu Chamber of Commerce, Industry, Mines and Agriculture (ECCIMA)

2011- National Honour of the Officer of the Federal Republic (OFR) by Former President, Dr. Goodluck Jonathan


https://www.makeitglobal.biz/featured/innocent-chukwuma-automobile-giant/

Re: Innocent Chukwuma, Africa’s Automobile Giant by Elexdallas(m): 3:09pm On Apr 02, 2019
R

Re: Innocent Chukwuma, Africa’s Automobile Giant by DonXavi(m): 3:09pm On Apr 02, 2019
Wise man from the East
Re: Innocent Chukwuma, Africa’s Automobile Giant by Cenote(m): 3:09pm On Apr 02, 2019
FTC �
Re: Innocent Chukwuma, Africa’s Automobile Giant by NaijaRoyalty(m): 3:09pm On Apr 02, 2019
Innoson Trust Bank

Man of the moment


Igbo Amaka

Re: Innocent Chukwuma, Africa’s Automobile Giant by kaen1317: 3:09pm On Apr 02, 2019
more grease to your elbow Sir
Re: Innocent Chukwuma, Africa’s Automobile Giant by Authoreety: 3:09pm On Apr 02, 2019
IGBO AMAKA for real
Re: Innocent Chukwuma, Africa’s Automobile Giant by Nobody:
More industries should be encouraged by the FG. Federal Government should do more to bring giants like the likes of Toyota, Ford and other caranufacturing companies into this country by providing conducive environment for these manufacturers to flourish.

Indigenous car assemblage companies like Unison should also be supported by FG and State Governments so as to make them competitive even in the midst of huge car manufacturing companies. If these companies can site their plants here in Nigeria or Ghana, cost of purchasing new cars in AFRICA will drastically reduce and economy will be better for it.
Re: Innocent Chukwuma, Africa’s Automobile Giant by LazyGold(m): 3:09pm On Apr 02, 2019
Let me guess? huh
Re: Innocent Chukwuma, Africa’s Automobile Giant by Ololanla: 3:09pm On Apr 02, 2019
D
Re: Innocent Chukwuma, Africa’s Automobile Giant by Elslim: 3:09pm On Apr 02, 2019
Okay woo.... Igbo kwenu
Re: Innocent Chukwuma, Africa’s Automobile Giant by mmb(m): 3:09pm On Apr 02, 2019
INNOSON BANK
Re: Innocent Chukwuma, Africa’s Automobile Giant by Onyekachi419(f): 3:10pm On Apr 02, 2019
Some people wil not like this news

Re: Innocent Chukwuma, Africa’s Automobile Giant by Earthquake2: 3:10pm On Apr 02, 2019
The headache of Afonja terrorists
Re: Innocent Chukwuma, Africa’s Automobile Giant by Guyman02:
He just got a big contract to supply vehicles to Nigerian military in addition to the N8.7B awarded to him by the Supreme Court against GTBank called Garnishee and Fifa award, I even heard that CAF and UEFA want to award him with Ballon'Dor.

As it stands now the man is waiting for GTB to Garnish his account with N8.7B or he will take possession of their branch buildings worth N8.7B.
We should celebrate this man as a Nigerian not as an Igbo man and his case with GTB is purely a business transaction and not an Igbo man against a Yoruba bank (wonder where that came from) when most of the shareholders cut across Nigeria

Re: Innocent Chukwuma, Africa’s Automobile Giant by AutoReportNG: 3:10pm On Apr 02, 2019
Una don start... Hmmm

Soon this thread will turn to tribal war... Mark my word, some are digging up facts, rebuttals, and insult.

Lemme grab my popcorn and zobo...


And to those saying AutoReportNG does not feature Innoson, maybe this can help you.

Let me help you cos I know you won't bother to read about it, AutoReportNG has featured this as early as 2017 so its an old and recycle story, read it here

Innoson: The Story, The Journey and The Truth About Innoson Motors

https://www.autoreportng.com/2018/02/innoson-story-journey-and-truth-about.html
Re: Innocent Chukwuma, Africa’s Automobile Giant by obajoey(m): 3:10pm On Apr 02, 2019
Na time
Re: Innocent Chukwuma, Africa’s Automobile Giant by ruffhandu: 3:10pm On Apr 02, 2019
Expecting haters here
Re: Innocent Chukwuma, Africa’s Automobile Giant by Nobody: 3:10pm On Apr 02, 2019
If this man joins politics......


You all know what happens lol cheesy
Re: Innocent Chukwuma, Africa’s Automobile Giant by KINGwax007(m): 3:10pm On Apr 02, 2019
U sure

Re: Innocent Chukwuma, Africa’s Automobile Giant by MxreR: 3:11pm On Apr 02, 2019
Anambra based Innoson Automobile manufacturing company making the black race proud

Re: Innocent Chukwuma, Africa’s Automobile Giant by Nobody: 3:11pm On Apr 02, 2019
If not to open the doors for tribal bashings, why would the OP create this topic at this time, and a mod swiftly move it to FP?
Re: Innocent Chukwuma, Africa’s Automobile Giant by Emperor002: 3:11pm On Apr 02, 2019
Igbo amaka d true decendents of israelites
Re: Innocent Chukwuma, Africa’s Automobile Giant by selfmadeOLX(m): 3:11pm On Apr 02, 2019
As e suppose dey be smiley

Let's appreciate this man for the positive light him and his group are shining on Africa.
Do not be a tribal idiot. No apologies to anyone.
Re: Innocent Chukwuma, Africa’s Automobile Giant by Earthquake2: 3:11pm On Apr 02, 2019
AutoReportNG:
Una don start... Hmmm
Will you shut up with your biased reporting

This is what you are supposed to report not non existent train lines by Amaechi. Shame on you
Re: Innocent Chukwuma, Africa’s Automobile Giant by Alejoas(m): 3:11pm On Apr 02, 2019
cheesy
Re: Innocent Chukwuma, Africa’s Automobile Giant by BlackfireX: 3:12pm On Apr 02, 2019
The new owner of a bank....




Wise men from the east.
Re: Innocent Chukwuma, Africa’s Automobile Giant by Amuocha: 3:12pm On Apr 02, 2019
Great. Igbos deserve a better place in the country grin
Grab GTB by the ******* shocked
Re: Innocent Chukwuma, Africa’s Automobile Giant by Richdad50(m): 3:12pm On Apr 02, 2019
The next CEO of GTB
Re: Innocent Chukwuma, Africa’s Automobile Giant by spako4(m): 3:13pm On Apr 02, 2019
Biafra war wan start
Re: Innocent Chukwuma, Africa’s Automobile Giant by Nobody: 3:13pm On Apr 02, 2019
Booked
Re: Innocent Chukwuma, Africa’s Automobile Giant by Earthquake2: 3:13pm On Apr 02, 2019
[s]
AutoReportNG:
Una don start... Hmmm

Soon this thread will turn to tribal war... Mark my word, some are digging up facts, rebuttals, and insult.

Lemme grab my popcorn and zobo...
[/s]

Why did you modify your quote

E dey pain you that Chukwuma is the only car manufacturer in Nigeria?
1 2 3 4 5 6 Reply

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