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Nigeria Remains Africa’s Largest Smartphone Market - Phones - Nairaland

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Nigeria Remains Africa’s Largest Smartphone Market by mrakeli62: 6:10am On Aug 30, 2019
The Africa mobile phone market declined 1.8% quarter-on-quarter (QoQ) in Q2 2019, according to the latest figures announced by International Data Corporation (IDC).
According to the global technology research and consulting firm’s newly released Quarterly Mobile Phone Tracker, overall shipments for the quarter totaled 52.2 million units, down from 53.1 million units in Q1 2019.

Feature phones accounted for 58.3% of the market, with shipments declining 3.7% QoQ, while smartphone shipments increased 1.0% over the same period to account for 41.7% share.


“Feature phones remain an integral part of the African mobile phone market due to poor network infrastructure across large parts of the continent, particularly in rural areas, and the ease of use of these devices,” says George Mbuthia, a research analyst at IDC.

“However, the transition to smartphones is continuing, albeit slowly, and the affordability of feature phones alone was not enough to stop this segment of the market declining in Q2 2019. Smartphones, on the other hand, enjoyed a recovery from the decline in shipments seen in Q1 2019.”

Nigeria remained Africa’s largest smartphone market in Q2 2019, followed by South Africa and Egypt. Nigeria and South Africa saw smartphone shipments increase 3.6% and 0.2%, respectively, while Egypt saw 18.0% QoQ growth after the market shrunk considerably in Q1 2019 due to the introduction of import registration and other import regulations.

Transsion (Tecno, Infinix, and Itel brands), Samsung, and Huawei were the smartphone market’s leaders in shipment terms in Q2 2019, with respective market shares of 37.4%, 27.4%, and 8.7%.

However, Samsung had the highest share by dollar value at 40.3%, followed Transsion (21.9%) and Huawei (12.2%).


Samsung’s dominant revenue position in the market is sustained through timely product launches across all African markets, particularly in relation to its A-Series devices, which are shipped in large volumes.

Shipments of 4G-enabled smartphones increased by 6.6% QoQ in Q2 2019 to account for 70.8% of the total smartphone market, spurred by the declining prices of LTE devices.

IDC forecasts that 4G-enabled phones will constitute 74.4% of the African smartphone market by the end of 2020, with 5G phones tipped to garner a 0.4% share.

“5G-enabled smartphones are expected to be introduced to the African market by end of Q3 2019,” said Ramazan Yavuz, a research manager at IDC.

“The first country to see the launch of 5G phones is likely to be South Africa, where the 5G infrastructure is being developed by Ericsson in partnership with MTN.”

Looking ahead, IDC expects Africa’s smartphone market to grow 4.7% QoQ in Q3 2019 to a total 22.8 million units.

Despite feature phones experiencing an average QoQ decline of 1.8% in unit shipments between Q1 2018 and Q2 2019, the feature phone market will grow slightly in Q3 2019, with shipments increasing 0.1% QoQ to total 30.5 million units, spurred by the introduction of support for basic applications and the ability of these devices to serve as power banks.

https://www.akelicious.net/nigeria-remains-africas-largest-smartphone-market/

Re: Nigeria Remains Africa’s Largest Smartphone Market by bro4u: 6:16am On Aug 30, 2019
Sure, phones like infinix, Tecno and all those stupid MTK brands.

15 Likes 3 Shares

Re: Nigeria Remains Africa’s Largest Smartphone Market by oluwasegun007(m): 6:16am On Aug 30, 2019
All thanks to chinko phones...

7 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by Twenty47(m): 6:16am On Aug 30, 2019
And am still yet to get a good one for me and my pesina self... SMH

1 Like 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by Samuelabbey15(m): 6:16am On Aug 30, 2019
Wow...got a new biz idea here..

2 Likes 2 Shares

Re: Nigeria Remains Africa’s Largest Smartphone Market by MrMicholo(m): 6:17am On Aug 30, 2019
I was duped in Main market, Onitsha the day before yesterday.
.
I bought a nice tecno phone, clean, looked real only to use it for only a day and it started hanging, shutting down on its own..and the battery draining within minutes.
.
I kept asking this guy, "are you sure this phone is good and original??, he said yes, na tam tam phone.
.
I will bring down main market today.. because I was not in uniform that day, the idiot thought he had seen mugu...
kai, the way I vexed last night ehh..
.
so you guys should get ready to see the news, "Army officer assaults man in main market".. nonsense

82 Likes 5 Shares

Re: Nigeria Remains Africa’s Largest Smartphone Market by faithfull18(f): 6:17am On Aug 30, 2019
Every body knows that. When it comes to consuming, we always top the chart.

3 Likes 2 Shares

Re: Nigeria Remains Africa’s Largest Smartphone Market by ednut1(m): 6:18am On Aug 30, 2019
There is no news here. We are the most populated.

5 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by kristonium(m): 6:18am On Aug 30, 2019
Not surprised

1 Like 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by penjm: 6:18am On Aug 30, 2019
And the same Nigeria has the poorest network to use the smart phones.

7 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by MOSICATED5(m): 6:18am On Aug 30, 2019
1 It is Because we have the largest population
2 Most of the smart phones we use here are not up to standard
3 Some Nigerians think having expensive smart phones or multiple smart phones tells how rich you are

7 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by Nobody: 6:18am On Aug 30, 2019
100%

1 Like 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by kareemkamil(m): 6:18am On Aug 30, 2019
hmm, nothing for Nigeria na to dey copy copy.

1 Like 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by Leihe: 6:19am On Aug 30, 2019
grin

1 Like 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by thisnaijaguy: 6:19am On Aug 30, 2019
No wonder why social media dey boom for naija

2 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by PureGoldh(m): 6:20am On Aug 30, 2019
No. Be lie

1 Like 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by helinues: 6:20am On Aug 30, 2019
Africa's largest smartphone users yet average Nigerians are not smart

3 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by kestolove95(m): 6:20am On Aug 30, 2019
Highest market Without even a plant from any of d company

4 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by israelmao(m): 6:22am On Aug 30, 2019
Yes,It is because Nigerians are good consumers of foreign goods and phone frenzy.

1 Like 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by olumzzz(m): 6:24am On Aug 30, 2019
kestolove95:
Highest market Without even a plant from any of d company
shocked


When awa gofment no serios

1 Like 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by Onlinealaba(m): 6:24am On Aug 30, 2019
All thank to infinix ,Tecno and itel they opened way for this development most people would av been without smartphons with the outrageous price Samsung and co sell theirs

CHECK MY PROFILE, your electronics at best prices

2 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by drips8(m): 6:26am On Aug 30, 2019
The majority of the smartphones in Nigeria are either transsion devices such as infinix, itel and tecno

2 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by PureGoldh(m): 6:28am On Aug 30, 2019
MrMicholo:
I was duped in Main market, Onitsha the day before yesterday.
.
I bought a nice tecno phone, clean, looked real only to use it for only a day and it started hanging, shutting down on its own..and the battery draining within minutes.
.
I kept asking this guy, "are you sure this phone is good and original??, he said yes, na tam tam phone.
.
I will bring down main market today.. because I was not in uniform that day, the idiot thought he had seen mugu...
kai, the way I vexed last night ehh..
.
so you guys should get ready to see the news, "Army officer assaults man in main market".. nonsense


Sorry to ask... Did you buy the phone brand new or second hand?

1 Like 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by Jidibia(m): 6:28am On Aug 30, 2019
MrMicholo:
I was duped in Main market, Onitsha the day before yesterday.
.
I bought a nice tecno phone, clean, looked real only to use it for only a day and it started hanging, shutting down on its own..and the battery draining within minutes.
.
I kept asking this guy, "are you sure this phone is good and original??, he said yes, na tam tam phone.
.
I will bring down main market today.. because I was not in uniform that day, the idiot thought he had seen mugu...
kai, the way I vexed last night ehh..
.
so you guys should get ready to see the news, "Army officer assaults man in main market".. nonsense
Burn it down

2 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by superlanny(m): 6:31am On Aug 30, 2019
worlds largest dumping ground.smh

1 Like 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by Nobody: 6:31am On Aug 30, 2019
Why Wouldn't we...?
When we are OVERPOPULATED and DENSELY POPULATED with joblessness, darkness, insensitivity, heartlessness..

2 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by Oleku1(m): 6:31am On Aug 30, 2019
Dumping ground...

Meanwhile, if you lost your online Print-out slip for Nigerian Customs Service, Prisons Service, Fire Service, etc.
or if you need Primary School certificate, Age declaration, State of Origin, Medical certificate, or Medical Report for relocating Corps Members...


Check this thread
https://www.nairaland.com/5384185/get-print-out-slips-important-documents

2 Likes 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by rhazaaq: 6:33am On Aug 30, 2019
simply because of our population but still you will see how they dump rubbish unwanted smartphone because of our policy and government agency.

1 Like 1 Share

Re: Nigeria Remains Africa’s Largest Smartphone Market by loadedvibes: 6:37am On Aug 30, 2019
Lots of jobless youths na.. wetin to do if not to press phone

2 Likes 2 Shares

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