Is your cost per conversion high and you have been struggling to bring it down?
I have a method that I have been using and the gurus are using it too to reduce their ad spend to penny.

This method lowers your ad spend to penny.
This method works on any niche.
It works best with video.

If your offer and products has video you will need to create a video view campaign at 1 dollar or 356 naira per day for 3 more days.

After 3 days of the campaign, you can create a custom audience of 50, 75 and 95% of your view views audience.

Then create a lookalike audience of 1 to 10% of your 95% video views custom audience.

With this you have gathered enough data to retarget them with a conversion campaign.

On the campaign level I use CBO optimization.
1% of your 95% custom audience of your video views audience.

I optimize for one day click window on the adset level.

I narrow it down with engaged shoppers for Ecom stores.
Placement is Facebook feed only.

Device is mobile
Operating system is android and android smartphone only.
6.0 marshmallow and above.

Your ad can be a single video or carousel ad.
Good copy, headline, call to action and creative and you are good to go.

With this method you will drastically reduce your ad spend.

Bonus tip: Make sure you engage with your potential customers when they drop comments and encourage those who brought your product to drop testimonials on the comment section by sharing your ad link to them.

Hi,
I'm quite familiar with this strategy.

I only create CAs for 75% & 95% views though.

For LAAs I do 1% and 2% separately.

What's your conversion rate though?

It seems that your target audience are Nigerians.

Do you run campaigns for US-based audiences?

Well done.

Great info.

segedoo:
Hi,
I'm quite familiar with this strategy.

I only create CAs for 75% & 95% views though.

For LAAs I do 1% and 2% separately.

What's your conversion rate though?

It seems that your target audience are Nigerians.

Do you run campaigns for US-based audiences?

Well done.

Ucheosefoh come and answer.

segedoo:
Hi,
I'm quite familiar with this strategy.

I only create CAs for 75% & 95% views though.

For LAAs I do 1% and 2% separately.

What's your conversion rate though?

It seems that your target audience are Nigerians.

Do you run campaigns for US-based audiences?

Well done.

I couldn't remember the conversion rate because the campaign ended long time ago.

My audience are Nigerians
I have not targeted US audience because I don't have offers for them yet.

Nice one. Is there a specific number of people that must be in your custom audience before creating a lookalike audience and get results like yours?

Ucheosefoh:
Is your cost per conversion high and you have been struggling to bring it down?
I have a method that I have been using and the gurus are using it too to reduce their ad spend to penny.

This method lowers your ad spend to penny.
This method works on any niche.
It works best with video.

If your offer and products has video you will need to create a video view campaign at 1 dollar or 356 naira per day for 3 more days.

After 3 days of the campaign, you can create a custom audience of 50, 75 and 95% of your view views audience.

Then create a lookalike audience of 1 to 10% of your 95% video views custom audience.

With this you have gathered enough data to retarget them with a conversion campaign.

On the campaign level I use CBO optimization.
1% of your 95% custom audience of your video views audience.

I optimize for one day click window on the adset level.

I narrow it down with engaged shoppers for Ecom stores.
Placement is Facebook feed only.

Device is mobile
Operating system is android and android smartphone only.
6.0 marshmallow and above.

Your ad can be a single video or carousel ad.
Good copy, headline, call to action and creative and you are good to go.

With this method you will drastically reduce your ad spend.

Bonus tip: Make sure you engage with your potential customers when they drop comments and encourage those who brought your product to drop testimonials on the comment section by sharing your ad link to them.