Marketing Strategy I Discovered Being Used In The UK - Business - Nairaland
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| Marketing Strategy I Discovered Being Used In The UK by Coldie(op): 7:06am On Nov 23, 2020*. Modified: 12:12pm On Nov 23, 2020 |
I decided to put this here, it's been used by some hotels this pandemic I don't, I believe it might be useful to me in future or to any Nigerian entrepreneur in some way. In the UK almost everything is online and automated, u can use your Google map to locate almost anywhere and even have a 3d view. You can use same Google map to locate bus stations and arrival time of buses at the stations. You can also use same Google map to locate hotels and their prices, as a student or tourist in the UK after using ur map to locate hotels u type price and all the hotel prices show up, it's natural for u to choose the cheaper option to save money. I discovered a marketing strategy whereby the hotels put up a smaller price on google map to attract u then after attracting u, u paying for an Uber for ur location to the hotel, after sending off your Uber the price they tell u and the price u saw online doesn't correspond but it's already late as u are already in the hotel so I have no choice than to lodge at the price you are told. This is an unethical practice but the business strategy is worth an entrepreneurs attention. |
| Re: Marketing Strategy I Discovered Being Used In The UK by U1(m): 7:54am On Nov 23, 2020*. Modified: 9:05am On Nov 23, 2020 |
It's already being used in Nigeria, including by government parastals, since God-knows-when. Highly unethical, and responsible business people shouldn't adopt it. This is why it's good to first confirm things these days before going to any place or you have an alternative plan. |
| Re: Marketing Strategy I Discovered Being Used In The UK by lymelyte(m): 9:09am On Nov 23, 2020 |
U1:I think every sensible person would call or at least reach out prior to the date of action..it might work for other but certainly not me.. |
| Re: Marketing Strategy I Discovered Being Used In The UK by Coldie(op): 9:21am On Nov 23, 2020 |
U1:How do I confirm sth in a place u have never been before with no form of connections or communication? Or would I pay someone to go check it out for u? |
| Re: Marketing Strategy I Discovered Being Used In The UK by Coldie(op): 9:21am On Nov 23, 2020 |
lymelyte:How are u supposed to do that considering it's a new terrain? Who are u Reaching out to? |
| Re: Marketing Strategy I Discovered Being Used In The UK by lymelyte(m): 12:07pm On Nov 23, 2020 |
Coldie:I am talking with respect to the hotel. One can easily reach them via call.. Abi dem nor dey out thier number for thier advert? |
| Re: Marketing Strategy I Discovered Being Used In The UK by Coldie(op): 12:10pm On Nov 23, 2020 |
lymelyte:Na them know d scam the purpose is to lure u to come first. The hotel is worth the amount they tell u but such pattern can spoil ur budget |
| Re: Marketing Strategy I Discovered Being Used In The UK by lymelyte(m): 12:13pm On Nov 23, 2020 |
Coldie:I see. Does it always work? |
| Re: Marketing Strategy I Discovered Being Used In The UK by Coldie(op): 12:15pm On Nov 23, 2020 |
lymelyte:It mostly works especially when the money u will pay for uber is almost equal to the money they added ontop or when the hotel is in an isolated place with no other option around. |
| Re: Marketing Strategy I Discovered Being Used In The UK by lymelyte(m): 12:18pm On Nov 23, 2020 |
Coldie:mehn! Very unethical yet not illegal.. This little fraud will come to light soon. You have discovered,others will soon. |
| Re: Marketing Strategy I Discovered Being Used In The UK by U1(m): 7:49pm On Nov 23, 2020 |
Coldie:I thought he used an example of hotels.These must have phone numbers - they're imperative. I don't think any place that can put price information online won't have a means of contact. If they don't, I'd determine the maximum amount I can pay in advance (price stated plus an extra) and also make a plan for an alternative arrangement. |
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