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| Literature / Copywriting: The Life Blood Of Every Business by Princethecopywr: 11:50am On Dec 06, 2019 |
When Features Work When selling to business or highly technical people, features alone can sometimes do the trick. Pandering to emotions will only annoy them. Besides, unlike consumers (who mostly “want” things rather than “need” them), business and tech buyers often truly need a solution to a problem or a tool to complete a task. When a feature is fairly well known and expected from your audience, you don’t need to sell it. However, with innovative features, you still need to move the prospect down the four-step path. While the phrase “contains an artificial intelligence algorithm” may be enough to get the Slashdot reader salivating, he’ll still want to know how it works and what it does for him. The What’s in it for me? aspect remains crucial. For business buyers, you’re stressing “bottom line” benefits from innovative features. If you can demonstrate that the prospect will be a hero because your CRM product will save her company $120,000 a year compared to the current customer relationship management choice, you’ve got a good shot. While that may seem like a no-brainer purchase to you, you’ll still need to strongly support the promised benefit with a detailed explanation of how the features actually deliver. Remember, change scares the business buyer, because it’s their job or small business on the line if the product disappoints. Sell With Benefits, Support With Features We’re not as logical as we’d like to think we are. Most of our decisions are based on deep-rooted emotional motivations, which we then justify with logical processes. So, first help the right brain create desire, then satisfy the left brain with features and hard data so that the wallet actually emerges. Persuading your reader with features and benefits is important -- but you also need to know how to craft a truly compelling offer. Let’s look at some guidelines for creating offers in our next section. “Kids Eat Free” and Other Irresistible Offers The sign says it all — “Kids Eat Free Every Monday and Tuesday.” It’s out in front of a Mexican food restaurant on my way home. That’s called an offer. It’s not the restaurant’s main offering (which is trading Mexican food for money). As far as that goes, this is probably the third best (out of four) Mexican food joints in my hometown. But every Monday and Tuesday night, the place is packed. They’ve made an appealing offer that caused people to take action. “Offer” is a contractual term. It’s an invitation to enter into an economic relationship, or any relationship really. The relationship is based on mutual promises. I’ll do this for you if you give me money or attention or sex or friendship… If there’s no acceptance of the invitation, there’s no contract and no relationship. Uber-marketer Mark Joyner devotes an entire book to the subject of offers. He demonstrates that hugely successful businesses are built upon an Irresistible Offer. Joyner’s work makes great companion reading to Seth Godin’s All Marketers Are Liars, because both books say the same thing in different ways. Formulating an irresistible offer means telling a story that people want to hear, so they naturally respond. You must then live the story and fulfill the offer. It’s helpful to think about offers as coming in two varieties – primary and promotional. I’ll highlight a couple of Joyner’s favorite irresistible offers to demonstrate one of each type. |
| Literature / Copywriting: The Life Blood Of Every Business by Princethecopywr: 10:42am On Dec 01, 2019 |
How to Write a Great Headline In the last section , we looked at the different categories of headlines that work. Now we’ll look at analytical techniques for producing great headlines. The copywriting trainers at American Writers & Artists teach The Four U’s approach to writing headlines. Headlines, subheads and bullets should: •• Be USEFUL to the reader, •• Provide him with a sense of URGENCY, •• Convey the idea that the main benefit is somehow UNIQUE; and •• Do all of the above in an ULTRA-SPECIFIC way. Copywriter Clayton Makepeace says to ask yourself six questions before you start to write your headline: •• Does your headline offer the reader a reward for reading? •• What specifics could you add to make your headline more intriguing and believable? •• Does your headline trigger a strong, actionable emotion the reader already has about the subject at hand? •• Does your headline present a proposition that will instantly get your prospect nodding his or her head? •• Could your headline benefit from the inclusion of a proposed transaction? •• Could you add an element of intrigue to drive the prospect into your opening copy? Makepeace’s six questions combined with the basic structure of The Four U’s provide an excellent framework for writing spectacular headlines. Note that just about any headline which satisfies the framework will fall into one of the eight categories you learned in the last section. It takes work and focus, but the effort will make you better if not best. |
| Literature / Copywriting: The Life Blood Of Every Business by Princethecopywr: 2:31pm On Nov 30, 2019 |
Writing Headlines That Get Results Every copywriter and every journalist knows the importance of a powerful headline, and that awareness has spilled into the business blogosphere, where everyone is a bit of a copywriter and a bit of a journalist. Despite that, many still underestimate just how important headlines are. So here are some anecdotes, facts, and guidelines that can help you write even better headlines (and also let you know how much you should focus on them). The 50/50 Rule of Headlines According to some of the best copywriters of all time, you should spend half of the entire time it takes to write a piece of persuasive content on the headline. So if you have a blog post that is really important to you or your business, one that you really want people to read, you should downright obsess over your post title. Advertising legend David Ogilvy knew the power of headlines, and how the headline literally determined whether the advertisement would get read. He rewrote this famous headline for an automobile advertisement 104 times: At 60 miles an hour, the only thing you hear in the new Rolls Royce is the ticking of the dashboard clock … Master copywriter Gene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Those 50 words are the most important part of any persuasive writing, and writing them well takes time. Even for the masters. The 80/20 Rule of Headlines Here are some interesting statistics. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece. The better the headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people. Writing a great headline doesn’t guarantee the success of your writing. The benefit conveyed in the headline still needs to be properly satisfied in the body copy, either with your content or your offer. But great body content with a bad or even marginal headline is doomed to go unread. |
| Literature / Copywriting: The Life Blood Of Every Business by Princethecopywr: 8:49pm On Nov 29, 2019 |
How to Write Headlines That Work Your headline is the first (and perhaps only) impression you make on a prospective reader. Without a headline or post title that turns a skimmer into a reader, the rest of your words may as well not even exist. But a headline can do more than simply grab attention. A great headline can also communicate a full message to its intended audience, and it absolutely must lure the reader into your body text. At its essence, a compelling headline must promise some kind of benefit or reward for the reader, in trade for the valuable time it takes to read more. In The Copywriter’s Handbook, copywriter Bob Bly sets forth eight time-tested headline categories that compel action and rake in sales: •• Direct Headlines go straight to the heart of the matter, without any attempt at cleverness. Bly gives the example of Pure Silk Blouses – 30 Percent Off as a headline that states the selling proposition directly. A direct blog post title might read Free SEO E-book. •• An Indirect Headline takes a more subtle approach. It uses curiosity to raise a question in the reader’s mind, which the body copy answers. Often a double meaning is utilized, which is useful online. An article might have the headline Fresh Bait Works Best and yet have nothing to do with fishing, because it’s actually about writing timely content that acts as link bait. •• A News Headline is pretty self-explanatory, as long as the news itself is actually, well … news. A product announcement, an improved version, or even a content scoop can be the basis of a compelling news headline. Think Introducing Flickr 2.0 or My Exclusive Interview With Steve Jobs. •• The How-to Headline is everywhere, online and off, for one reason only – it works like a charm. Bly says, “Many advertising writers claim if you begin with the words how to, you can’t write a bad headline.” An example would be, umm… oh yes… the title of this section of the book. •• A Question Headline must do more than simply ask a question, it must be a question that, according to Bly, the reader can empathize with or would like to see answered. He gives this example from Psychology Today: Do You Close the Bathroom Door Even When You’re the Only One Home? Another example used in Internet marketing guru-ville is Who Else Wants to Get Rich Online? •• The Command Headline boldly tells the prospect what he needs to do, such as Exxon’s old Put a Tiger in Your Tank campaign. Bly indicates that the first word should be a strong verb demanding action, such as Subscribe to Copyblogger Today! •• Another effective technique is called the Reason Why Headline. Your body text consists of a numbered list of product features or tips, which you then incorporate into the headline, such as Two Hundred Reasons Why Open Source Software Beats Microsoft. It’s not even necessary to include the words “reasons why.” This technique is actually the underlying strategy behind the ubiquitous blogger “list” posts, such as 8 Ways to Build Blog Traffic. •• Finally, we have the Testimonial Headline, which is highly effective because it presents outside proof that you offer great value. This entails taking what someone else has said about you, your product or service, and using their actual words in your headline. Quotation marks let the reader know that they are reading a testimonial, which will continue in the body copy. An example might be “I Read Copyblogger First Thing Each Morning,” admits Angelina Jolie. Hey, we can dream, can’t we? |
| Literature / Copywriting: The Life Blood Of Every Business by Princethecopywr: 12:38pm On Nov 28, 2019 |
Every element of copy has just one purpose — to get the first sentence read. In his seminars, Sugarman would quiz his students on the purpose of various copy elements: the headline, the graphics, the sub-headlines, etc. Why are they important? “What is the purpose of a headline?” Sugarman would ask. Every time the student started with some complicated, jargon-filled explanation, he would cut them off. “The purpose is to get the first sentence read,” he would counter. “And the purpose of the first sentence is to get the second sentence read,” he continued. And so on, down a slippery slide that leads to your offer and the sale. This is an extremely valuable way to go about structuring any writing, and it’s crucial to writing intended to persuade or sell. Many times we find ourselves so eager to arrive at our conclusion that we forget that the essence of making a persuasive point (or causing any action) is how we get there. Step by step. Now … how do we get there? With this simple framework in mind, the stage is set for drilling down deeper into the nitty gritty of the “step by step.” We’re now in a better position to more fully appreciate the specific techniques that apply to all of the various elements of strong copy. For example, we can now see: •• Why a strong, compelling headline is critical •• Why immediately focusing on the benefit to the reader is so crucial •• Why you must make a promise to the reader that you later fulfill, and •• Why you must back up everything you’ve said with very specific proof. If no one reads, all is lost. And the key to getting someone to read is one sentence at a time, so compelled by that sentence that they want to read the next. In other words, how you say it is how you get there. And while I did get you to read this entire chapter, I wouldn’t exactly recommend the strategy employed here. It worked, but pulling cheap stunts like this won’t help you in the long run. Besides … my four year old daughter staged a daring rescue of the kitten when I wasn’t looking. Kids! To Be, or Not to Be Now that’s a question. The first six words of Hamlet’s Act III, Scene 1 soliloquy are without doubt the most famous line William Shakespeare ever wrote. It’s also one of the most recognizable quotes in the English-speaking world. And not a single word over three letters long. The lesson? Keep it simple. Good copy is written in clear, concise, simple words that get your point across. It’s conversational. You can also fracture the occasional rule of grammar, if it helps to make your writing more digestible. Sentence fragments, one-sentence paragraphs, beginning with conjunctions and ending in prepositions are all fine, even desirable. And don’t forget to use plenty of bullets and numbered lists. Think your audience is too sophisticated for this? Don’t be so sure. A recent study shows that more than 50 percent of students at four-year schools and more than 75 percent at two-year colleges in the United States could not: •• Interpret a table about exercise and blood pressure; •• Understand the arguments of newspaper editorials; or •• Compare credit card offers with different interest rates and annual fees. The bad news is that these kids are more literate than the average US adult, which is not that surprising considering that the vast majority of US adults have less education. So … keep it simple and clear. No one will ever complain that your writing is too easy to understand. |
| Business / Copywriting; The Business Life Wire by Princethecopywr: 11:05pm On Sep 26, 2019 |
The art and Science of direct-response copy writing involves strategically delivering words (whether written or spoken) which get people to take some form of action Copywriters are one of the highest-paid writers in the world, but to become a truly proficient and profitable copy expert , you'll need to invest time and energy in studying the craft.... In other words, Copy writing, simply put, is any writing that offers a product or service for sale. |
| Business / Re: Copywriting; The Business Life Wire by Princethecopywr: 5:54pm On Sep 24, 2019 |
Yes I am into copywriting. I have coached over a thousand students in copy writing and they are making 6-7 figures monthly. I am a journalist, and I am a verified member of American Writers and Artists Inc. I've helped in transforming many businesses from startups to established businesses. I also owned a social media agency in which we help transform businesses digitally. I am a digital marketer, a blogger, a coach , an On Air Personality. If you want to be one of my students, you can chat me on WhatsApp on call me via 08100646645. |
| Business / Copywriting; The Business Life Wire by Princethecopywr: 8:08pm On Sep 22, 2019 |
Funny thing … When people talk to me about their interest in becoming a freelance copywriter, they often end with the word BUT … It goes something like this … "I'd love to become a freelance copywriter, for so many great reasons, BUT … I'm just not a 'selling' kind of person. I don't think I'd be good with the selling part." Or … "BUT I have no experience as a real writer." Or … "BUT I can't see myself ever being good enough to sell my writing services to a client." I get it. Starting out can be scary. But here's the thing … Even without knowing it, you've been developing some powerful writing skills for most of your life … and definitely since the first day you went online. In fact, you've been developing some surprisingly sophisticated online copywriting skills without even knowing it. Surprise Copywriting Skill #1 — You're already really good at selling! This is the #1 objection I hear. People tell me they're no good at selling. They don't feel comfortable selling. And so on. Okay. But … You've been selling your whole life! Back when you were a kid, when you asked your mom or dad if you could stay up late to watch your favorite TV show … you were selling. Asking someone out on a date? You were selling. Applying for college? Selling. Your first job interview? Selling. That time last week when you were talking with your spouse about which restaurant to go to? Selling. We're all of us selling every day. And we have been ever since we were old enough to talk. Actually, we've been selling since before we could talk. A baby screaming when she's hungry? Selling. We're all natural-born sellers. As an online copywriter, you simply need to adapt the skills you already have. It's not nearly as hard as you think. Surprise Copywriting Skill #2 — You already know how to write for email marketing Email marketing is huge online. In fact, some freelance copywriters specialize just in writing emails for their clients. They become specialists in writing emails. The thing is … you already have years of experience writing emails. Right? You write emails to family and friends all the time. (Unless you're under the age of 20, in which case you probably text them instead!) This means you already have a deep knowledge of how to write emails. This is actually a huge deal. Back in the days before the Web, if a copywriter wanted to write scripts for TV commercials, there's no way they would be able to say, "Yep, I already write TV commercials every day." Writing TV commercials, or radio spots, or print ads … these were specialty skills open only to a few experts in advertising agencies. Regular people didn't write them. But regular people DO write emails … And if you can write emails, you can write e-newsletters too. That's another huge area of opportunity for online writers. It's like you're an expert before you even start any professional training. Because you're already doing this stuff online every day! Surprise Copywriting Skill #3 — You're already experienced at writing web content We've looked at how good you are at selling … so you're well on the way to being ready to write online sales pages and other sales materials. We know you can jump in as a specialist in writing emails and/or e-newsletters. What else is there? Or, more to the point, what other online writing opportunities have you already been training for? Without even knowing it! Well, you're probably a content writer too. And content marketing online is huge. What do I mean by that? When have you been writing content? Well, have you ever written a Facebook post? Or commented on someone else's Facebook page? Have you ever written a product or service review on Amazon, Yelp, or any other site that invites reviews? Have you ever participated with a group online? Could be a Facebook or LinkedIn group, or some other community related to an interest or passion you have. The point is, you almost certainly ALREADY have experience writing content for the Web. As a professional freelance online copywriter, you're simply building on those existing skills. Getting started as a professional online copywriter is way easier than you think. Training for most professions involves starting at the very, very beginning. This is particularly true of careers that offer the potential to earn a six-figure income. Doctors, lawyers, accountants, consultants … they all start at ground zero and have to train for years and years before they're ready to start earning. As an online copywriter, you're spoiled! You can earn as much as those other professionals, but you don't have to start at ground zero. Which is why you don't have to train for years and years before you can start earning. You can compress your training BECAUSE you already have online writing skills. You've been "training" for this moment without even realizing it. How cool is that?! Any questions? Add them as a comment and I'll do my best to answer them. Editorial Note: As Nick said, you have a head start on becoming a highly paid web copywriter. Spend just 6 weeks training directly with him on the most in-demand web copy and content projects, and you could be earning up to $150,000 a year as a web copy pro.Funny thing … When people talk to me about their interest in becoming a freelance copywriter, they often end with the word BUT … It goes something like this … "I'd love to become a freelance copywriter, for so many great reasons, BUT … I'm just not a 'selling' kind of person. I don't think I'd be good with the selling part." Or … "BUT I have no experience as a real writer." Or … "BUT I can't see myself ever being good enough to sell my writing services to a client." I get it. Starting out can be scary. But here's the thing … Even without knowing it, you've been developing some powerful writing skills for most of your life … and definitely since the first day you went online. In fact, you've been developing some surprisingly sophisticated online copywriting skills without even knowing it. Surprise Copywriting Skill #1 — You're already really good at selling! This is the #1 objection I hear. People tell me they're no good at selling. They don't feel comfortable selling. And so on. Okay. But … You've been selling your whole life! Back when you were a kid, when you asked your mom or dad if you could stay up late to watch your favorite TV show … you were selling. Asking someone out on a date? You were selling. Applying for college? Selling. Your first job interview? Selling. That time last week when you were talking with your spouse about which restaurant to go to? Selling. We're all of us selling every day. And we have been ever since we were old enough to talk. Actually, we've been selling since before we could talk. A baby screaming when she's hungry? Selling. We're all natural-born sellers. As an online copywriter, you simply need to adapt the skills you already have. It's not nearly as hard as you think. Surprise Copywriting Skill #2 — You already know how to write for email marketing Email marketing is huge online. In fact, some freelance copywriters specialize just in writing emails for their clients. They become specialists in writing emails. The thing is … you already have years of experience writing emails. Right? You write emails to family and friends all the time. (Unless you're under the age of 20, in which case you probably text them instead!) This means you already have a deep knowledge of how to write emails. This is actually a huge deal. Back in the days before the Web, if a copywriter wanted to write scripts for TV commercials, there's no way they would be able to say, "Yep, I already write TV commercials every day." Writing TV commercials, or radio spots, or print ads … these were specialty skills open only to a few experts in advertising agencies. Regular people didn't write them. But regular people DO write emails … And if you can write emails, you can write e-newsletters too. That's another huge area of opportunity for online writers. It's like you're an expert before you even start any professional training. Because you're already doing this stuff online every day! Surprise Copywriting Skill #3 — You're already experienced at writing web content We've looked at how good you are at selling … so you're well on the way to being ready to write online sales pages and other sales materials. We know you can jump in as a specialist in writing emails and/or e-newsletters. What else is there? Or, more to the point, what other online writing opportunities have you already been training for? Without even knowing it! Well, you're probably a content writer too. And content marketing online is huge. What do I mean by that? When have you been writing content? Well, have you ever written a Facebook post? Or commented on someone else's Facebook page? Have you ever written a product or service review on Amazon, Yelp, or any other site that invites reviews? Have you ever participated with a group online? Could be a Facebook or LinkedIn group, or some other community related to an interest or passion you have. The point is, you almost certainly ALREADY have experience writing content for the Web. As a professional freelance online copywriter, you're simply building on those existing skills. Getting started as a professional online copywriter is way easier than you think. Training for most professions involves starting at the very, very beginning. This is particularly true of careers that offer the potential to earn a six-figure income. Doctors, lawyers, accountants, consultants … they all start at ground zero and have to train for years and years before they're ready to start earning. As an online copywriter, you're spoiled! You can earn as much as those other professionals, but you don't have to start at ground zero. Which is why you don't have to train for years and years before you can start earning. You can compress your training BECAUSE you already have online writing skills. You've been "training" for this moment without even realizing it. How cool is that?! Any questions? Add them as a comment and I'll do my best to answer them. |
| Business / Copy Writing Business Master by Princethecopywr: 12:34am On Sep 18, 2019 |
Are you a student? Do you need a side hustle? Are you tired of asking your parents for money for your personal needs? Worry no more, I've got you covered. Are you passionate about writing? Or do you have a skill or knowledge that can benefit others? Then this message is for you. Do you know you can make at least 5-6 figures monthly with just your pen , paper, phone/laptop and internet connection? Well it's very possible.... Copy writing is the way.... Give me 2hours of your time, I'd teach you copy writing and how to make money with this skill. Copy writing is the backbone and life wire of any business. As such, the demand for copywriters is high and the supply is low.... Anyone can learn copy writing.... But Mass Communication students and English students have upper hand.... Money making is easier than you think.... All you need is just to be informed.... Imagine you having enough money to go where you wanna go anytime you want.... Imagine you using your dream phone.... Imagine you being able to afford the kind of clothes you desire.... Imagine you spending enough money on your girl.... Imagine you living a comfortable life as a student without the fear of being broke? This is very possible.... Yes it is.... And you can join my masterclass on WhatsApp next week to bring an end to your brokenness... Chat me up now on WhatsApp via 08100646645 Or DM me now for more information.... Your time to stop being broke is now.... Winners are action takers.... P.S. Graduates and corps members are no exception. It could be a full time job or side hustle.... |
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